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Frank Capra used to say (regarding the requisite creative direction to make a movie), “One man, one movie.” In today’s world of viral video distribution, one man (or one woman) can make a super-hit all by themselves… or in this case with the support of one partner and a chewing gum company for a sponsor (no kidding). The story is well-written in this NYTimes coverage, “A Private Dance? Four Million Web Fans Say No” (although as of this writing it’s been viewed 5.5 million times.) The Times calls it, “an almost perfect piece of Internet art: it’s short, pleasingly weird and so minimal in its content that it’s open to a multitude of interpretations.” I like it for all of the reasons above as well as the fact that it’s just plain fun and makes you feel good. 
(btw, clicking on “watch in high quality” is HIGHLY recommended, although you have to view the clip here on YouTube to do that.)
I also recommend viewing Matt’s “Dancing Out Takes” at http://www.wherethehellismatt.com/
Tags: internet video, online video
