http://www.combridges.com/2009/10/leading-with-value-the-currency-of-new-marketing/ Fri, 10 Feb 2012 15:15:42 +0000 hourly 1 http://wordpress.org/?v= http://www.combridges.com/2009/10/leading-with-value-the-currency-of-new-marketing/comment-page-1/#comment-106 Leading with Value: The Currency of New Marketing | TibTV Thu, 28 Jan 2010 18:41:33 +0000 http://www.combridges.com/?p=1364#comment-106 [...] Read more at Combridges.com [...] [...] Read more at Combridges.com [...]

]]> http://www.combridges.com/2009/10/leading-with-value-the-currency-of-new-marketing/comment-page-1/#comment-84 Jon Mon, 26 Oct 2009 23:28:18 +0000 http://www.combridges.com/?p=1364#comment-84 Thanks for the comment, Lee. Yes, the currency is the relationship, exactly. FYI, this concept is very consistent with books like Seth Godin's "Tribes" or David Meerman Scott's "World Wide Rave" for example. These are two books I'm planning to review soon. And, yes, I also agree that as you've probably heard elsewhere, "It's not about the money." :) JL Thanks for the comment, Lee. Yes, the currency is the relationship, exactly. FYI, this concept is very consistent with books like Seth Godin’s “Tribes” or David Meerman Scott’s “World Wide Rave” for example. These are two books I’m planning to review soon. And, yes, I also agree that as you’ve probably heard elsewhere, “It’s not about the money.”
JL

]]> http://www.combridges.com/2009/10/leading-with-value-the-currency-of-new-marketing/comment-page-1/#comment-83 Lee Doyle Tue, 20 Oct 2009 17:56:47 +0000 http://www.combridges.com/?p=1364#comment-83 Thanks for this. Steffan's post says it all: "Everyone is broadcasting, and only a tiny percentage of people are paying attention and clicking through." This sums up what's been bothering me about social media of late. (It started with a seminar title I saw recently, "How to capitalize on the conversation.") If we lead with value as you say, the currency is THE relationship. Maybe the money follows, maybe it doesn't. Thanks for this. Steffan’s post says it all: “Everyone is broadcasting, and only a tiny percentage of people are paying attention and clicking through.” This sums up what’s been bothering me about social media of late. (It started with a seminar title I saw recently, “How to capitalize on the conversation.”) If we lead with value as you say, the currency is THE relationship. Maybe the money follows, maybe it doesn’t.

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