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Get a Grip on Internet Marketing: It’s a Process

Get a Grip on Internet Marketing: It's a Process(This commentary originally appeared in the Feb-March edition of ComBridges’ “It’s a Wonderful Web” e-newsletter.)

Many people think of Internet marketing as a “thing” or an event. It’s not. It’s a process… an adventure even.

Yes, of course, this process requires the generation of content. Whether your content is just what you say on your site, or if you get more vocal by writing blog posts, publishing e-newsletters (like this one), and/or tweeting on Twitter, there are things to do. But, what surprises us is not that people (including us sometimes) lack the discipline to write on a regular basis. What’s surprising is how short-sighted many people frequently are about the process.

What’s amazing about Internet marketing is the kinds of real world, actionable feedback that it makes available, for the first time. From the beginning of the web and e-commerce, we’ve loved the phrase “launch and learn.” Your website and all the associated opportunities to communicate with your consituencies is a low risk learning lab packed with valuable information, if you use it.

It works when you work it, but…

How many of you have Google Analytics (or some other analytics system) installed on your website, but fail to review those analytics on a regular basis? And as long as we mentioned “adventure,” how many of you actually go the extra step of testing new ideas, learning from the results, and then making appropriate adjustments? We’re guessing not many.

This is why ComBridges’ Internet marketing agreements now routinely include regular monthly coaching and consulting sessions as well as service deliverables. That way our work together can include monthly analytic reviews & recommendations as well as follow through on previous initiatives.

Internet marketing is a process, and we’d love to help you make yours more productive. Please contact us for more details.

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This entry was posted on Wednesday, February 24th, 2010 at 1:51 pm and is filed under blogging, internet marketing, search engine optimization, social media marketing . You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

Comments

  1. Well said, Internet Marketing is becoming a growing trend all around the world. It’s even creating a global economy that was never possible before without the Internet.

    Still, the Internet is just a baby, having been born just over 10 years ago now. We have only brushed the surface of whats to come and the power of using it as a selling medium.

    Great post man, thanks.

    Comment by Matthew Neer on February 24, 2010 at 2:45 pm

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  5. Very good idea, including coaching and follow-up consulting as part of your packages.

    Comment by oscar derrida on February 25, 2010 at 3:02 am

  6. What you said it’s true in internet marketing.

    Comment by Alex on March 13, 2010 at 4:51 am

  7. A proper grip with subtle knowledge on the content is useful otherwise it will be a weired situation

    Comment by Jonnet Solomon on November 20, 2010 at 5:27 pm

  8. good idea if it can be implemented as stated above than it will be a huge bonus

    Comment by gary roberts on December 2, 2010 at 12:48 pm

  9. approach should be to specific and goal oriented i found your article really helpful

    Comment by gareth fields on December 11, 2010 at 8:15 am

  10. Thanks, Gareth! I appreciate the feedback and I need this reminder myself. ;)

    Comment by ComBridges on December 21, 2010 at 11:03 am

  11. A proper grip with subtle knowledge on the content is useful otherwise it will be a weired situation and the result will be bizarre…thanks mate 4 the points u covered

    Comment by Joshua Monesson on August 5, 2011 at 9:48 pm