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This Tuesday’s edition of TheTVNews.tv which is shown immediately below, features the links, tools and resources that can be found below the video. Enjoy!
- Comcast’s TV Everywhere Finds “Interactivity” Doubles Online Video Consumption
Beet.tv interview with Karin GIlford, Senior VP Fancast & Online Entertainment, Comcast - Twitter + Video = Magic! (And Engagement!)
from Marketing Pilgrim by Jordan McCollum
Report on research that specifically noted significantly increased video viewing times when visitors came from a more personal Twitter user’s recommendation vs from a search engine via SEO. Engagement rules! - Twitter Launches A New Guide For Media Organizations: http://Media.Twitter.com
This site’s launch included a TV-relevant story of how cable’s Oxygen network used Twitter (and other networks) to hold a “social viewing party” as an cable TV program episode was broadcast. The “social viewing party” helped boost ratings 92% over the previous year. (As a control the network only did this on the East Coast. The West Coast, which didn’t hold a “viewing party”, only saw a 14% increase). More details: http://media.twitter.com/90/oxygen-live
- Twitter Journalism: Where News & Tweets Converge
Featuring links by and about the journalist’s slice of the Twit-o-sphere
- Read Twitter as a Daily Newspaper
Check out my newspaper edition of Twitter. Through the magic of computer programming, this page is based on who I follow on Twitter and the content of my tweets:
http://paper.li/joncombridges
Make your own: http://www.paper.li
Tags: commentary, media, media consumption, social media, social media marketing, TV, TV Industry, twitter
