New Video: Authenticity Rant #1, KISS Meets the Meaning Behind Your Brand Messaging

Image via @gapingvoid. Messaage via @briansolis

Image via @gapingvoid. Messaage via @briansolis

Ease. Fun. Authenticity. These three words summarize what I’m about and what differentiates the most important dimensions of how we serve our clients.

Our new focus on these values is a quantum shift for the ComBridges brand. It makes saying “We are a web design company” seem pedestrian. Even my clarity about being “an Internet marketing strategist” pales in comparison to this more meaningful description of what lights me up and what I think makes the biggest difference when I work with people (and their organizations). 

Thus, the video embedded below is  a walking-my-talk-style expression of this commitment to focus on the qualities that are most meaningful to me. At the same time, this short video also includes a strong recommendation that you bring the human qualities of your brand to the forefront of your marketing communications. And, finally, thanks to my partner-in-crime on this Google Hangouts video, Peter Klein, we also underscore why, in today’s media-cluttered world, you need to do this kind of positioning as simply as possible. Not bad for only four minutes, right? ;)

I’ll blog more about this trend toward the human dimensions of marketing communications in the near future; but for now, one addition link that I found valuable recently is Bryan Kramer’s post on Social Media Today, There Is No More B2B or B2C: There Is Only Human to Human (H2H)

If you don’t know, KISS is means Keep it Simple Stupid.  ;) As always, I’d love to hear your feedback and appreciate any sharing or commenting you feel moved to do. Thanks!

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