Ease. Fun. Authenticity. These three words summarize what I’m about and what differentiates the most important dimensions of how we serve our clients.
Our new focus on these values is a quantum shift for the ComBridges brand. It makes saying “We are a web design company” seem pedestrian. Even my clarity about being “an Internet marketing strategist” pales in comparison to this more meaningful description of what lights me up and what I think makes the biggest difference when I work with people (and their organizations).
Thus, the video embedded below is a walking-my-talk-style expression of this commitment to focus on the qualities that are most meaningful to me. At the same time, this short video also includes a strong recommendation that you bring the human qualities of your brand to the forefront of your marketing communications. And, finally, thanks to my partner-in-crime on this Google Hangouts video, Peter Klein, we also underscore why, in today’s media-cluttered world, you need to do this kind of positioning as simply as possible. Not bad for only four minutes, right? 😉
I’ll blog more about this trend toward the human dimensions of marketing communications in the near future; but for now, one addition link that I found valuable recently is Bryan Kramer’s post on Social Media Today, There Is No More B2B or B2C: There Is Only Human to Human (H2H)
If you don’t know, KISS is means Keep it Simple Stupid. 😉 As always, I’d love to hear your feedback and appreciate any sharing or commenting you feel moved to do. Thanks!