There’s more to successful marketing than formulas or even strategy. You need to “Live Your OWN Life” (even if you are a corporation). That’s the subject of this brand new 6-minute video. “Authenticity Rant #2: ‘Live Your OWN Life,’ Why That’s Essential for Marketing.” This is not easy; but in my experience, worth every once of effort that you put into it.
Ease. Fun. Authenticity. These three words summarize what I’m about and what differentiates the most important dimensions of how we serve our clients. Our new focus on these values is… read more →
There can now be little doubt that one of the most important things you can do to gain search engine visibility for your web pages is to get people to +1 them on Google+. Of course, this speaks once again to the requirement that you create high quality content that people will actually WANT to share.
This Guest Post is by Tara Hornor of Creative Content Experts There was a time when word of mouth marketing could only move at the speed of human speech. Business… read more →
A recent viewing of a Yahoo! video of Seth Godin reminded me that the social media “sea change” is much more than an incremental shift. It is literally a game changer.… read more →
As I discussed in the Tuesday, February 15th edition of TheTVNews.tv, authenticity has become not only the theme of our initial webinars on NewMarU.com, but it has captured my focus… read more →
As discussed in my New Media / New Marketing segment on the Tuesday, August 10th edition of the TheTVNews.tv (see VIDEO embedded below), the convergence of TV and Internet forms… read more →