This is one of the first times I’ve used the article headline as my own blog headline, but this piece is really on the money. And I can feel the growth right in my own pocketbook. 😉 Actually, the full title is A Cyberfueled Growth Spurt Web Services Upend Old Ideas About the Little Guy’s Role. By acknowledging the growth of viable web development and “software as service” and its increasing role and viability — not only with enterprise, but for smaller organizations — this worthy NY Times Business perspective explains how the IT business is being turned upside down in favor of the “little guy.” Encouraging news and a view worth reading.
We do lots of Flash and lots of email newsletters, and I’ve always known that delivering Flash via email is problematic, although I’ve heard frequent claims from vendors who claim to have overcome the email client software compatibility issues. It appears I’m right (which I always like) and this article offers a quite comprehensive test. Verdict: don’t do it.
Looks like a good, cost effective ($9.95) resource for those looking for a podcasting manual: Learn more about the 93-page podcasting ebook.
I know it’s starting to look like I’m a bit obsessed with Google. Maybe so. But, I also think that I know a true innovator when I see one. This time I salute Google for creating a new kind of interactivity via Google Base. This new service enables anyone (meaning folks without the slightest technical ability) to publish content, from recipes to want ads, you name it, for free. And, of course, because they are Google, they are making all of this new, easy-to-post content searchable, or as they describe it, Google Base is “a place where you can add all types of information that we’ll host and make searchable online.” Thus, now, anyone anywhere can add content to the global information database without needing to know how to post to a blog or how to build a web page. With user-friendly categories and more users, this new “channel” could become quite powerful. As this analysis agrees, look out Craig’s List, Amazon and EBay… Stay tuned…
An Addendum to my post below… The greatness of Google’s accomplishments are in way they are re-inventing media and advertising. “Changing the way… ” as quoted here: “They’ve come up with a new product that is changing the way people are advertising,” said ThinkEquity analyst John Tinker. “They are changing the way people are doing business.” Source: Reuters: “Google’s ‘sea-change’ sets stock sailing”
Sure. I know that you don’t measure the true value of a company by it’s market cap. And, of course, I know that profits aren’t everything. But, a 7x increase in net earnings ain’t bad. And, you better believe that pay-per-click search engine advertising is MAJOR (even though, full disclosure, it’s part of my business. Managing Google AdWords campaigns is one of the services we offer.)
Just the same, Google’s latest earnings report is beyond impressive. So is their 45% search engine market share. (So is the fact that “Google” has become a verb.) So is the perspective of the book I’m reading, The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture.
It seems that Google in particular, and search in general, along with the financial fuel of search engine advertising are literally defining the next waves of e-business and e-experience, as well as what’s coming in every web surfer’s next “set” of waves… Stay tuned.
66 Via Holon #11
Greenbrae, CA 94904
- Digital Marketing Apps: My 6 Favorites. Video Webinar Recording and Free PDF Download.May 23, 2018 - 4:24 pm
- Beyond a Brochure Website. A User Experience. Marin Airporter’s New Site Illustrates.February 8, 2018 - 4:47 pm
- Email Marketing Beyond Newsletters – Conversations & ConversionsSeptember 5, 2017 - 12:00 am