Great Video Underscores the Mobile, Multi-Screen Marketing Revolution

One of my mantras seems to be “it’s hard to keep track of how fast things are changing when things are changing this fast.” 

It really is hard to ‘grok’ 67 million iPads being sold in just two years, isn’t it?

The question as posed by this video is “Are You Adapting?” That’s a great question given that mobile web traffic was 1% is 2009 and it was about 12% in 2012 and that’s rising rapidly. I highly recommend this highly visual video via the Associated Press and the international sports video agency, SNTV as a wake up call. (And, if you will please forgive a brief moment of shameless self-promotion, we would love to help your company or organization adapt to and take advantage of these changes. I think it’s safe to say that they will effect every organization either as an opportunity… or an opportunity missed because someone else in your niche got there first… or adapted more effectively.)

“It’s a Wonderful Web” ENewsletter Highlights Facebook Pages, Google AdWords and Luscious Links

The March 2013 edition of our “It’s a Wonderful Web” e-newsletter is out. It includes:

  • social media puzzleWhy a Basic Facebook Page is Not Effective Marketing
  • Get QuickStarted with Google AdWords, the World’s Biggest Ad Platform
  • Luscious Links including where to find great images for your blog, why Google+ is a must, and Twitter’s Vine video app

If you’re not already a subscriber, click here to read it online.

New Internet Radio Interview: What’s So New About New Marketing?

One of the fun things about having written a book about Internet marketing is getting to do interviews. Thanks to Susan Scher of the BlogTalkRadio show, “In Other Words” for the opportunity to take a full hour to discuss why I think that understanding the new dimensions of online communications is so important. Among other things, the interview (linked below) covered topics like “what’s so different about New Marketing,” authenticity, the rise of online video, the empowered consumer, social media marketing, my Attract/Engage/Relate approach to sales funnels, content marketing, and much more. Please enjoy and let me know what think.

Listen to internet radio with Perfect World Network Radio on Blog Talk Radio

Instagram, Facebook, and the Social Media Web’s Continued VISUAL Evolution [COOL INFOGRAPHIC]

It’s kind of a jaw-dropping business story that Facebook just bought Instagram for $1 Billion. Here’s why they did it, in Mark Zuckerberg’s own words.

Then again, maybe it’s not such a big surprise… As I’ve mention in earlier blog posts—with all props to Twitter, which now links to photos inherently—social media is no longer a text medium. More and more, it’s about images and, yes, videos. (More on online video soon.)

Meanwhile, Google+ is getting people talking cuz many think that their newly updated “more beautiful” look is just Facebook timeline-esk. More to my point here, it’s definitely more visual, and a clear strength of Google+ has been and continues to be the way that it handles photo sharing, i.e. it’s more visual.

From the business side, I found Business Insider’s perspective on the Facebook acquisition cogent, albeit with a new kind of valuation model. There is actually a reason why Instagram is worth a cool billion to Facebook.

And what really got me going to write this post is that I just saw this cool InfoGraphic (shown below) that covers Instagram’s own timeline. I just had to share it with you here. I like the way they went all, well, visual to tell the Instagram story. (Thanks to the peeps at Visual.ly for making it embed-able.)

Oh yeah, here’s my Instagram (via ejpix, I’m “jleland”) in case you want to hook up there 😉

 

Social Media Goes Visual: Why Pinterest is More Than You Think

NextGen Social Media

Pinterest is much more than the latest and greatest “hot” new social network. Because of it’s visual nature, I believe that this upstart social network reflects the next generation of socially networked communication. In the current and coming stages of the evolution of the Web’s social revolution, the written word is no longer sufficient.

In case you haven’t tried it yet, Pinterest is essentially an online vision board. It lets people “pin” images that they find inspiring, useful or beautiful and then share their collections of images—called “Boards”—with others. When people “re-pin” the images, they are essentially “retweeting” or sharing visual communications in a state-of-the-art social media style.

This naturally compliments the ways that video and photo sharing have become majorly important. In fact, the array of visual communication innovation that we are seeing right now is indicative of the dawn of a new age. The web has quickly become a more dynamic visual medium. Text and hyperlinks were a foundation, but only a beginning. And we are still in the early stages.

Let’s Get Visual!

This trend isn’t new, but it does make a big difference. For example, Facebook power users know that when you share pictures, not just text updates, it fuels increased engagement in a big way. In other words, you get more “Likes” and comments when there’s a visual component to what you post.

Elsewhere, Tumblr has extended the Twitter-powered popularity of micro-blogging in a much more visual direction, and the popularity of using Instagram to share and talk about photographs is also surging (and is poised for major new expansion when the Android version of the Instagram app is released soon). ReadWriteWeb even reminds us that it is this mobile-phone-powered digital photography trend that slew the former photo corporate dragon: Death by Smartphone: How Mobile Photography Helped Kill Kodak.”

And then there’s YouTube which recently announced that 24 hours of video is uploaded to their site every twenty-four seconds. The video visual media explosion is so dramatic that YouTube itself produced this quick little 45-second video in an attempt to make its mind-boggling growth comprehendible:

If doesn’t clarify this explosion for you, Time Magazine recently ran an article, The Beast with a Billion Eyes, which characterizes YouTube as “the most rapidly growing force in human history.”

Blogger/consultant/author Jay Baer  says: 

“This is the year that photos challenge writing as the lingua franca of the social webIf you’re not taking and posting pictures to dedicated photo networks and cross-posting (when appropriate) to Twitter and Facebook, you’re missing out on a huge opportunity to grow your network and see the world through the eyes (or cell phone cameras) of thousands of new friends.”

The fact that the verb “pinning” has been showing up in conversations that aren’t even specific to Pinterest is a huge testament to the fact that people are captivated. If you think about how many times a day the verb to “google” is used to mean “search,” you can see that we’re on to something.

Why Is This Important for Business?

According to the Wall Street Journal, traffic to the Pinterest website has grown tenfold over the past six months. In January, the number of visitors on Pinterest was already almost a third of that on Twitter.

But Pinterest’s impact of web traffic may be even greater than Twitter’s. Based on a recent study conducted by Sharaholic, Pinterest drove more referral traffic to sites in January than Google+ (with 100 million users!), Reddit, YouTube, LinkedIn and MySpace all combined. Those are big-time numbers for the new kid on the block.

But, is there really room for another player in the social media VIP room? New York Times technology columnist David Pogue in his review, A Scrapbook on the Web Catches Fire, gives three good reasons why there definitely is:

  1. It’s clean. No ads, no pop ups, no blinking anything. It’s a pure and relatively simple rest for the eyes.
  2. It’s personal. Broadcasting isn’t the focus, rather your own interests take center stage in an authentic way.
  3. It’s humble. Pinterest Boards are about beauty, inspiration, information, passion, not self-absorbtion. It’s not, “Look at how great I am!” It’s, “Isn’t this GREAT!”

The blogger Beth Hayden sums it up well when she says Pinterest can  “…start making your social media strategy more beautiful, one little pin at a time.” When you add to this the fact that the early research seems to show that it will also make your social media marketing more engaging; and, when done appropriately, it will also help connect you to your constituencies at a deeper level: What’s not to like?

——

Our Other Pinterest Post:

Luscious Links to Unlock Pinterest: Free Resources Show How to Pin Your Marketing

The App Year in Review: My Favorite Apps from 2011

“Hello, my name is Jon, and…

I’m an App-aholic.”

Apps is me. I love ’em and I love to share ’em. And, just for the record, I consider my obsessive behavior with apps of all kinds, especially iPhone apps, iPad apps and small business productivity-oriented web apps to be a healthy addiction. Well mostly healthy. At least I’m learning about the future of mobile computing… and I’m definitely having fun.

Here are my mini-reviews of my favorite apps from 2011 (more to come in 2012). I look forward to your comments and to hearing your recommendations via the comments below.

Note Taker HD: Hand-Written Notes Come to the iPad
This is the app that changed my life. It’s a powerful tool for writing on the iPad in a totally hand-written natural way. I used to prefer using yellow-lined paper writing pads for meetings, and would journal in notebooks, but Note Taker HD has shown me that I can write almost as fast on my iPad tablet (using a stylus) and I’m eliminating the clutter of scraps of paper all over the place.  I use it now for meeting notes, journal entries and brainstorming sessions; and I just love the natural feel, especially the way that Note Taker HD’s window system lets me write nice and big while my writing is automatically resized into a page-sized virtual sheet. This app is so easy and just plain fun that I find myself swiftly moving into the promised land of an (almost) paperless and less cluttered office.

The Hit List: To-Do List Nirvana
In the incessant quest for the holy grail of an Organized Life, I’ve taken more than a few laps around the track with various to-do list programs. Now, I think I’ve finally found the one I’ll stick with forever because, for me at least, this to-do list offers the right balance between features and simplicity. It’s snappy name is The Hit List.  It’s Mac-only (via the Mac App Store), but I also use it on my iPhone and iPad. I can organize lists into categories by client, by project, or by any number of other categories. It’s very intuitive with due dates and priority settings as well as a space for notes on each item. I also like the way that it synchs between platforms and the few dollars I pay per year for that service is well worth it. I’m really pleased I’ve found something that works for me, and I highly recommend that you check it out.

Zite: The Future of News Reading
My new favorite news reader is an iPad app that trumps Flipboard. Zite is personalized news at its finest. It’s infinitely customizable in a very effortless and seamless way. Zite filters what I like according to my initial preferences, and then I continue to let it know what I like and why as I go along. As I interact with it, the app gets smarter and gives me an increasingly better fit for my interests and sensibilities in a clear, interactive, easy-to-read format. The results in terms of valuable articles is the ultimate value, but it’s also easy to share what I read, which is certainly a requirement for me in this social media world of ours.

Google Docs: My New Standard in Groupware
More and more of my clients and team members are now collaborating with me via Google Docs. I gotta believe that that’s because it works. One previous concern of mine was the lack of change-tracking features that are frequently required and available in MS Word. Now I’m enthralled with the newish “See revision history” feature in Google Docs which I like even better than the “Track Changes” equivalent in Word. I am also surprised by the ease of the collaboration process. If you haven’t seen this, you need to try it: When I’m working with someone and we’re both updating a document at the same time, it’s just seamless. You can even see what the other person is doing, in a distinct color, while you are also editing—all via the Web, of course. All the value of sharing and online collaboration is built in. Google Docs is now a standard part of my workflow.

Summify: Socially Aggregated News Delivered Daily
Facebook coined the term “social graph” to describe the mapping of social relationships online. There are clear advantages to extending these virtual relationships via other websites in order to create new kinds of information collections. Summify is just this kind of real time source of aggregated news and blog posts. What I read, pretty much every day at some point, is being sourced by Summify from my own social graph (my online relationships) via their neato web app (a web browser-based app). Summify leverages my network by sending me daily emails containing a linked list of news articles that have been referenced (linked to via Facebook or Twitter) by multiple people from within my social graph. When multiple people from my networks share the same information, that clearly increases the likelihood that I’ll find it interesting. And it works. The consistent quality of what Summify delivers has been impressive. And I like that it can be delivered by email too. I don’t have to go to the app or website to see what they’ve found for me. This is a useful and, to me at least, a valuable preview of the growing power of our social media matrix.

Nimble: Cross Social Network Messaging Power
This start-up company is a recent investment of Mark Cuban and a definite app to watch. Nimble is a new breed of virtual CRM software that connects your contacts from Facebook, LinkedIn, Gmail and Twitter into a single interface. From within Nimble’s web-based interface, I can message people on different social networks from within one platform and that message, along with all the others that may have been sent from other sites, is available in one place. Note, these aren’t post or status updates, but the embedded messages from within the particular sites themselves. This is very convenient because you don’t have to go to LinkedIn, for example, to send a LinkedIn message to someone whose regular email address you may not have otherwise. Thus, Nimble is also a great way to keep track of the increasing number of online conversations, all in one place.

Scrivener: Larger Written Documents at Another Level
I want to give an “honorable mention” to Scrivener, a marvelous and powerful writing/document management program. I’ve used it to organize references and new resources by subject area for the social media workshops that I’ve been developing and delivering. But I’m only scratching the surface of this feature rich program. It’s powerfully sophisticated, so there’s a real learning curve involved. However, I’ve heard from multiple, reliable sources that this program has been enthusiastically received by authors and others who work with king-sized pieces of content and/or research. If you’re one of them, I think Scrivener is definitely worth checking out.

iPhone Photography
My app review of the year would not be complete without talking about iPhone photography apps. Taking photographs and playing with the images on the iPhone is a source of great pleasure and fun to me. My favorite app so far is Camera+ by Lisa Bettany. I can crop and I can process with a very creative set of presets. It’s got some great filters and I can also put all kinds of artsy frames on my images, plus it easily posts to the social networks (although I’ve recently started using Instagram for that because it also connects to Tumblr). I’m just starting to explore Camera+’s actual camera features…

ProHDR makes a big improvement over the built-in HDR on my  iPhone. If you haven’t checked out HDR (Higher Dynamic Range) photography via the apps, you must do.  It just makes a huge difference and I can’t imagine doing iPhoneography without it.

Finally, I’m a fan of Auto Painter, which I use on both my iPad and iPhone to create very cool painterly effects on my photos. It’s been a big source of creative delight. And recently I’ve had some fun with SketchMee which turned a picture of my newly-wed son and his bride into a lovely pencil sketch, if I do say so myself.

Bonus List
I had the pleasure of catching up with my favorite uber-geek, Brett Terpstra (@ttscoff) at MacWorld and noticed he posted an awesome 2011 Favorite Mac Apps list. Click to discover more cool stuff.

Thanks for app-ing with me – I’m really happy to share all of this with you. Like I said, more to come (subscribe to this blog above if you want to be notified). I wish you happy app-ing in the year ahead, and I hope you have as much fun checking out these recommendations as I have had exploring them. Please let me know what you think.

Top 3 Social TV Trends Emerge from CES News Announcements [Video]

CES,  the Consumer Electronics Show, happening this week in Vegas, is a sure bet for the inside track on the latest innovations in social TV and the convergence of traditional television and the exploding world of online video. As I explain in TheTVNews video commentary below, three CES news stories stand out for me as big-picture trend indicators. This blog post also provides links to the stories themselves so you can get more details.

Bottom line, the difference between being online and watching TV is blurring as a hybrid experience of the multi-screen experience and social TV comes to the forefront. Contextualized advertising, watching TV with friends who aren’t actually in the room and integrated TV/web browsing are just a few of the changes I expect to shake up the way we think about watching television as well as the TV industry itself.Another CES TV announcement

1. Google TV Isn’t Going Away
Despite its slow start, Google TV is re-emerging as its Android platform is being integrated into more and more Internet-enabled TV sets. Thus, Google is re-entering the TV market via at least four TV manufacturers: Sony, Samsung, LG and Visio. All four will be including Google TV into their internet-enabled televisions.

2. Social TV is Already Attracting Significant Investments 
The social media and mobile Internet revolutions (and I don’t use the term “revolution” lightly) have led to the rapid growth of people using mobile devices to interact while watching TV. This has resulted in an assortment of “second-screen,” social TV solutions, which allows users to hang out on the “virtual couch” with their friends while watching TV.  The fact that one of these apps, Zeebox, has just received at eight-figure investment from the News Corp-controlled pay-TV firm BSkyB shows how serious this new media playground is becoming. Neat Zeebox promo video and more details here. (Meanwhile, Forbes magazine thinks GetGlue has taken the social TV lead.)

3. TV Advertising Gains New Power
I think this is great news for small businesses. Google AdWords has already fueled Google’s approach to becoming a $40 billion/year company. Now its TV Ads product is expanding its reach through a new deal with a major cable system operator (MSO). Google TV Ads has signed a new deal with Cox Media, the ad sales extension of the big cable operator Cox Communications.

We can only hope that our ever-splintering attention level will serve as motivation for content-creators to offer deeper meaning, connection and context, within whatever social platform we happen to be sharing, at any particular moment.

If you’d rather watch than read, my video report starts at about 20 seconds into this clip:

Stay tuned.

 

Your Social Media Future: It’s Time to Say YES.

I continue to be amazed by how many professional people still resist social media marketing. In fact, this seems to be one of the main reasons that participants find so much value in my workshop, “Mastering the Social Media Marketing Mix.”

The US “premiere” of this workshop will be in San Francisco, next Wednesday, October 12th. The producer, Linda Kosut just sent out an email announcement to her list with the headline, “Social Media IS Our Future” including a commentary about how she personally resisted this idea for a long time.

social media marketing workshop in Auckland, NZ

"Social Media Marketing Mix" workshop in NZ

When I was in New Zealand, Mark Lowndes of the law firm Lowndes Associates described his experience this way:

“A year ago I was certain social media had no relevance to our commercial law firm.  Today I am convinced I was wrong. Social media will be an increasingly important part of our interaction with our clients and the business community at large. As with many businesses, I now believe there is no option but to learn how to engage effectively using social media.”
— Mark Lowndes, Lowndes Associates

When I speak about how important I think it is for companies and professionals of every variety to engage in social media marketing, I compare it to the ’80’s when I used to tell business audiences that email was as important as their toll free phone line. (Yes, amazing but true, not everyone recognized email at that point as an important customer service and/or sales communications channel.) I told these business people that they have to respond to their customers, and your customers have the right to communicate via any communication “channel” they want to use.

Now, your customers are “calling” you via social media. Of course, I think you should be pro-active in this new arena. But, for openers, if your toll free phone line was ringing, or you were getting email from a prospective customer, you would answer, wouldn’t you? Of course you would. Well, if you’re not engaged in social media marketing yet, please consider this your social media marketing “call.”

And, here’s a real invitation: If you are in the SF Bay Area, please do not miss the chance to experience the whole 3-hour presentation of “Mastering the Social Media Marketing Mix” at Ft. Mason, Wednesday, October 12th, 6:30 to 9:30pm. Frankly, the $99 registration fee is a remarkable value. My four-week online version of this workshop which will be announced shortly is expected to cost $397.

So this San Francisco live presentation, to a small interactive group offers great value. It will also deliver great inspiration that will motivate real productivity. And there will be tons of great information. I promise all of this, and I hope to see you there. Please click here to register and/or for more information. Thanks!

Luscious Links – Catching Up with the Goodness

I come across so much useful information in any given week that I’ve taken to these “Luscious Links” blog posts to try to share with you some of the best of the best that I find. Does this format work for you? Please let me know.

Google’s Focus on Quality and the PostRank Acquisition
This is an excellent & useful post from SitePoint clarifies the changing state of SEO & social media marketing. My take aways: 1. quality content rules 2. social media really does matter. 3. It’s the conversations, connections & relationships that matter most. Are you listening?

Why is Authenticity a Crucial Component of Internet Marketing?
As I’m re-grouping for the “next generation” re-invention of NewMarU.com, I was discussing with a friend, this ten-minute edited video conversation (linked above) with Robert Rabbin that came out of NewMarU’s first “guest” webinar. I LOVE what we said here and would really like more people to hear it. I sincerely believe that this is important information/perspective re marketing in the age of social media.

3 Smart Strategies for Book Promotion
Here are just a few smart ways that authors can promote their books with social media and PR. Practical steps any author can use for book marketing via SlideShare.

The “Talk Radio” Approach to Effective Email Marketing
I like the way that this CopyBlogger article underscores my core value that “it’s got to be fun.” Yes! In content marketing et al, FUN makes all the difference. Don’t you agree?

12 Awesome Facebook Stats, Charts & Graphs
Are you taking Facebook seriously as a marketing channel? If not, maybe you should check out these 12 stats via a nifty little Hubspot SlideShare presentation…

Learn How Your Website Can Be The Center Of Social Network Attention
My recent video comments on TheTVNews re social media marketing and a new solution that lets more active brands aggregate various social media conversations onto their website so it’s more of a “home base.”

How to Combine SEO and Social Media for Maximum Impact with Lee Odden
This is a good overview video interview that covers something I’ve been talking about a lot lately. It’s very important to understand the relationship between social media, SEO and content creation in order to produce effective marketing in today’s online environment. This is a valuable 5 minutes, IMHO.

Your feedback is encouraged. I’d love to hear any comments you may have.

Follow the Data | How Netflix, Amazon & Warner Bros Are Pointing the Way

As I was preparing this week’s New Media / New Marketing report for TheTVNews.tv, my good friend, Nick DeMartino sent me a very timely reference with his post, Can Data Save the (Hollywood) Studios in the Age of Social Media?

As I produced that segment (embedded below) and continued following the news, an immediate theme emerged: The power of data mining as perhaps THE major way big websites like Amazon and Netflix (and now Warner Brothers) gain leverage, and how it motivates major initiatives—including the casting of major TV series. Of course, this same power of customer data is also in the background of the major battle between Google and Facebook! Certainly at the top of the market, user data is the ultimate weapon and differentiator. Here are a few very current examples.

First, Nick’s post led me to recognize Warner Brothers as a new Hollywood studio leader in social media marketing. As you can see in the video which is embedded at the bottom of this post, I not only connect Warner—who is the producer of “Two and a Half Men”—with the casting of Ashton Kutcher, but with their recent Flixster acquisition (see Nick’s post) and with Warner’s innovative move renting movies via Facebook.(Flixster, btw, is my favorite iPhone/iPad movie app. I’ve even posted reviews there.)

Then, in today’s news came the announcement of a major new move by Amazon.com. The power of data mining, their extensive knowledge of customer data, and their knowledge of customer behavior is clearly a big part of the leverage that has motivated Amazon to join the “big leagues” of book publishing.

Finally, my favorite example of using the power of customer data is the Netflix recommendation engine, which certainly is part of what motivated them to license their first original TV production via their House of Cards deal. Along those lines, I think everyone can benefit from listening to Netflix CEO Reed Hastings on Charlie Rose to learn more about how they think.

Below is my new video analyzing Twitter’s impact on the casting of Ashton Kutcher a.k.a. @aplusk in his new role on “Two And A Half Men,” including those Warner Bros tie-ins mentioned above.

As always, I will be very grateful for any “likes” of this video and/or any comments on this blog or on YouTube. I look forward to your feedback. And, whatever you do, be sure to Follow the Data (and if you need help doing that via your own website analytics or Internet marketing campaign, please don’t hesitate to ask). 😉