Let the Good Times Roll! Play and storytelling are not generally thought of as important pieces—let alone as crucial components—of social media and internet marketing; but they are (and this… read more →
Finding Freedom I think we’ve all felt the frustration of feeling overwhelmed by all of the Internet marketing and social media marketing options the online communications revolution has laid at… read more →
Jay Baer likes to remind us that: Content is fire, social media is gasoline. But I think there’s something that comes first: The spark that ignites that fire is authenticity, or… read more →
It has been a dream of mine to offer an on-going education and mentoring program, at an affordable price, and to use that to create an online virtual community (or tribe). This… read more →
[A Quick Catch Up on Online Video’s Reinvention of Advertising]As most of my readers know, I’ve been an “evangelist” for the digital video revolution, especially as it applies to the… read more →
In a blog post over two years ago (see Social Media Goes Visual: Why Pinterest is More Than You Think), I started calling the next frontier of social media marketing,… read more →
I’m turning a corner in my business. I’ve realized that my values are the more important than my (so called) value proposition. And the real eye opener for me was… read more →
There’s more to successful marketing than formulas or even strategy. You need to “Live Your OWN Life” (even if you are a corporation). That’s the subject of this brand new 6-minute video. “Authenticity Rant #2: ‘Live Your OWN Life,’ Why That’s Essential for Marketing.” This is not easy; but in my experience, worth every once of effort that you put into it.