Six Key Strategic Priorities for Better Online Marketing in 2017

It’s a New Year, and the online marketing landscape is ever-changing. So I took to the video “airwaves” to share what I think are the six most important areas where your efforts online can bear meaningful “fruit.” Watch now:

I am putting the full text of this video below for your convenience. If you’re interested in considering being part of my Tribe, my Patreon channel is now live here: http://www.patreon.com/jonleland

My Recommendations: Six Online Marketing Priorities for 2017

Happy New Year everybody, and welcome to a brand new year of online marketing. My name is Jon Leland and I’m an online marketing mentor and strategist, and I’m committed to your success online. I’ve got six priorities that are my priorities and they might well be yours for the new year. Let’s get to them.

#1: Consistency

I have to tell you that this has not been my strong suit in the past, but everybody says that this is what you have to do, and I couldn’t agree more. I’m going to be walking my talk this year to be consistent, to do weekly videos, to do regular blog posts and to continue a strong online social presence. Without consistency it’s too hit and miss and you don’t establish a real connection with your audience. That really is a key priority.

#2: Intimacy vis Mobile

We all know that websites need to be mobile-friendly these days, and responsive design has been a main thing for a number of years, but I’m saying you need to be more than mobile-friendly, you need to be intimate. What I mean by that is really thinking about the mobile experience as a primary factor, not just to have Google rank you better but because more than half your visitors are now visiting on some kind of mobile device, and your experience, what you’re communicating and how you’re communicating in a mobile environment, is really a primary factor in how you’re connecting with your audience. Get it together in mobile. Get your website truly mobile-friendly in you could say an intimate kind of way.

#3: Video Proliferation

I’m sure that you’re aware that Facebook Live has become a big thing, but I’m surprised how many people think that online video is still just YouTube. You need to upload your videos native to Facebook, run-and-gun videos on Instagram. Video is everywhere, and not just at the top of the funnel either. It’s frequently thought of just as something that you attract people into your funnel, but at every stage of the funnel you really want to have video be there and create this kind of one-to-one, eyeball-to-eyeball connection that’s possible with video. Think about video through your entire funnel. Think about video on every platform, and do it more often, the way I’m starting to do now.

#4: Be Agile

With mobile technologies, with the ability to shoot video on a smartphone, you can do video anywhere, anytime. I also mean be agile with your websites. I’m doing more and more Squarespace websites because I can do them quickly, I can collaborate with clients, it’s far less complicated than a lot of other platforms. That kind of do things quickly, do them simply, do them well. Don’t turn them into big elaborate game-stopping productions like the way print brochures used to be, or even that websites used to be. Keep it simple, be agile, keep moving, keep creating.

$5: What Happens Next?

A lot of people talk about you get Facebook likes; what happens next? How do you actually engage? I’m thinking about it as a strategist, that conversions are really where the rubber hits the road. Not enough people think strategically in terms of that intention. How do you move from whatever you’re doing in terms of content, from whatever you’re doing in terms of being creative, move that through the channel, move that through the funnel so you truly engage, truly create authentic relationships, and at the end of the day have conversions that you can literally take to the bank?

#6: Build a Tribe

Number six is probably the closest to my heart. I really am going to be engaging with community. I’m going to be creating a Patreon channel. I’ll put that in the description in YouTube or in Facebook or wherever I upload this video ( http://www.patreon.com/jonleland ). Those of you that have heard me speak or have done any of my workshops or playshops know that the bottom line as far as I’m concerned is creating authentic, sustainable relationships. It’s not just about selling stuff, it’s about creating community, about generating a tribe. I’m trying to be as valuable as I can be for free. I want you to give me your feedback, tell me what you want to hear more of. I look forward to your comments and feedback. I hope you’ll become part of my tribe, my virtual community, and I really encourage you to build your own.

And, In Conclusion

I’m wishing you the happiest, most successful 2017 possible. May all of your marketing bear real fruit and may you keep going and keep generating and have fun every step of the way. I’ll be back with more. Thanks for watching.

 

Social Media Strategy: So Much More than Tips & Tactics

Have you been seduced by promises of “get rich quick” formulas? If so, you are not alone. However, the truth of long term success is more of a “road less traveled.”

I wish I was here with a quick fix, but I’m not.

My experiences as a social media strategist and web marketing mentor tell me that if you want to make a real difference—both for our world and for your business—it’s going to take a commitment to a process, a journey involving experimentation and missteps, and perhaps most of all, a willingness to do some serious inquiry about why you are in this game in the first place.

Finding Marketing Inspiration

On my own journey to online marketing “well-being,” a couple of things have inspired me recently. They also inform the nature of the journey to meaningful, long term success.

The first inspiration came via a podcast that is also a Creative Live video. In this episode shown below, host and Creative Live founder Chase Jarvis interviews one of the true Internet marketing thought leaders, originator of the term “permission marketing” and author of 18 NYTimes best selling books, Seth Godin.

The part of this interview that jumped out at me is where Seth says at the end of the segment (15:51-21:09):

“We are living the most crowded creative universe in history… You are NOT entitled to ANY attention. You are NOT entitled to ANY leverage. BUT, if you dig ever deeper into the stuff that truly matters, you may EARN some attention.”

Ah, I love that phrase, “earning attention.” More noise, more content or even following some supposedly “magic” formula will not cut it in today’s marketplace.

Digging deeper in order to determine, over time, “the stuff that truly matters” is pretty much the only thing that will create authentic engagement.

In other words, if you’re not offering a product or service that is truly valuable and/or if your content doesn’t stand out as something exceptional, then it’s virtually impossible to be successful—no matter whose formula you follow. Even the most brilliant tips and tricks will not win you meaningful success.

Making Social Media Marketing Meaningful

The second inspiration that has uplifted me recently is the book, Get Some Headspace by Andy Puddicombe, founder of Headspace.com and the “how to learn to meditate” app with the same name.

What impressed me about this book was the way that Puddicombe talks about what it takes for people to learn meditation and develop a meditation practice. I made an immediate connection to the way people try to learn social media marketing. Just like with meditation, people often give up quickly. In both cases—learning online marketing and learning meditation—people are required to become engaged in a process, take a journey. Again, no quick fixes, no “silver bullet.”

Usefully, Puddicombe breaks this process down into three stages so that people know it’s not a “one and done” kind of thing. First, he talks about learning how to approach learning mediation. Kind of like learning how to learn, but more explicitly he encourages people to think carefully about how they want to approach this kind of learning.

Then, in a second stage, he talks about how to develop meditation as a practice, how to implement it. And finally, he pulls it all together in a third stage, which is how to integrate your learning into your long term way of living.

In the case of social media marketing, this would be analogous to learning how to integrate your blogging or your social media posts into your ongoing business practices.

As a social media mentor and strategist, it seems to me that this kind of  three-stage, realistic approach makes very good sense. Especially because I see so much of what’s going on as being based on an expectation that goes something like this, “Hey, here’s a strategy (a formula etc). I’ll just sign up for this program; and before you know it, I’ll have a six figure income.”

That’s clearly bullshit, but even more than beyond those kinds of bullshit offers is the idea that we are committing to a process. It needs to become a practice. For example, Seth Godin recommends that people blog daily, and pretty much everyone says that meditation or exercise needs to be practiced regularly.

So, how do I recommend that you approach learning to do social media marketing?

I believe that ONLY with this kind of approach, will you be able to be who you truly are, communicate on a sustainable basis, and build the authentic long-term relationships that are necessary for meaningful success.

Inspired by Puddicombe’s approach, here’s my first draft of the three stages of how to develop a social media marketing practice:

  1. Learn How to Approach Learning Social Media & Your Messaging:
    • What really matters to you?
    • What meaningful value can you offer?
    • How is what you are doing different and an expression of your unique gifts?
    • Work with a coach or mentor to get started on the right foot, inspired by your own Authentic Voice.
  2. Get to Work by Experimenting Consistently So Content Creation Becomes a Practice:
    • Experiment in ways that nurture and develop your Authentic Voice.
    • Explore ways to enhance your value. Try blogging. Try video production. Experiment with webinars and video chats such as Facebook Live or Blab.im.
    • Develop a content calendar, a schedule and stick to it. Consistency is key.
    • Get feedback. Make requests of your audience for feedback via surveys. Develop a community or tribe of supporters you trust to give you useful input.
  3. Discovery How to Integrate Content Creation into Your Business Processes:
    • Allow content creation to evolve into a team effort.
    • Create alignment amongst your team—virtual or otherwise—so that your online marketing efforts are sustainable, easy and fun.
    • Establish business systems, “playbooks” and processes so that the high quality of your content can be maintained and continually improved.

The Marketing Road Less Traveled

As Robert Frost famously wrote:

Two roads diverged in a wood, and I—
I took the one less traveled by,
And that has made all the difference.

My commitment is to your success, not just more money (that too), but most importantly the invaluable opportunity to make our world a better place.

May all of your success be well-earned with the icing on the cake of enjoying the journey.

I welcome and appreciate feedback via my various social media accounts. I look forward to hearing from you.

Finding Flow, A Higher Purpose & The REAL Bottom Line

Attraction Engine JL via PaperThere’s more to New Marketing than the traditional bottom line.

When I speak and lead workshops, I use terms like “New Marketing” and “Humanistic Marketing” to differentiate what is truly alive online from what is all too often useless noise. In my view, the “Alive Web” is empowered by the people power. I experience this humanity as the heart of social media.

This is clearly different than content where the focus is how to make more money. This difference is important to and underscores the dimensions of what I do that are most important to me. And, from a marketing perspective, this is a meaningful dynamic that leads to authentic engagement, meaningful value exchange and real relationships.

And, I think it’s also worth noting that all that noise and manipulative selling is what gives the ideas of marketing and engagement a bad name.

In this post, I want to focus on the “what’s most important to me” part; but, I’m not doing that just for me. If you are in my Tribe (and I’ll get to that), it is very likely to be what’s most important to you too. And, that is actually my point.

As my hand-drawn “Attraction Engine” iPad sketch shown to the right indicates, I’m a believer in the power of enthusiasm, authenticity, and leading with value. Those are the ingredients that lead to the kinds of meaningful connections that are beyond the more traditional marketing creative’s superficial positioning and messaging.

An Awakening & Authentic Truth-Telling

I realized in conversation with a dear friend today that I need to reach out specifically to you all, My Tribe, more often. I need to do this in order to expand my work in the direction that I want it to evolve.

The truth is that despite my own enthusiasm and the real value that I know I provide, like the rest of humanity, I can personally fall off the social media marketing communications track. I get derailed by my own resistance. We all know this truth: Resistance happens. And it’s important for me to name it by telling the truth about it when it happens.

My blog doesn’t lie. This is my first post since late January. Yikes!

Stepping into the Light

Thus, this new blog post (and the new content which will follow) represent the beginning of another reinvention or refocusing of my work and offerings.

Yes, I will continue to share about innovative social media and video marketing strategies, tips and insights; but the real fuel for what I consider to be meaningful success is my authentic connections with other like-minded people. I find those to be more important and valuable than I can express. So, while I’ve always been about better communications rather than just being about the exciting new technologies (as much as I love them too), I’m refocusing on the real bottom line.

The real bottom line for me is making the world a better place. I’m clear that that doesn’t come from more “noise,” nor fresh eye-candy, no matter how well crafted, no matter how efficiently delivered with the latest technological innovative automations, etc.

Successful communications (at least by my definition) connect people in meaningful ways and thus lead to collaborations and/or authentic relationships where real value is exchanged.

Are You In?

Tribe Circles by JL via PaperMy personal intention is to shine in a way that inspires and supports others to shine from their soul, reflecting their own Divine Purpose. (FYI, I’ve never spoken this spiritually in a business context.)

Ease and grace ARE present as animating forces when you allow them to be, but the necessary resting in and allowing of the “Sounds of Silence”—the slowing down and deep listening, the actual prayers for guidance—can be uncomfortable and require the development of a new skill. I’m working on that. Are you? If so, how can I support you? I’d love to hear from you about this.

Thus, what I am putting more front and center in the services that I am offering—albeit through my online marketing communications support—is fundamentally NOT about the “stuff,” i.e. the technology, nor the material success. It’s about the connections, the communities and the relationships. Truthfully, that’s the kind of abundance that I care about and value most.

Playing with My Tribe in Order to Truly Thrive

This expression, “Play with My Tribe to Strive” jumped out in another conversation recently, and it kind of summarizes what I’m talking about here.

First of all, I want to play. In a business context, what that means to me is that when I’m at my best and offering my greatest value, I’m having fun, playful, joyful and free. That’s the kind of relationships I want to have. Personally, professionally, and via social media. Wanting to have fun every step of the way is a quality I’m looking for in my ideal clients as well as in friends (both virtual and otherwise.)

Secondly, I know that what I’m doing and where I’m coming from won’t appeal to everyone. That’s GREAT! I’m interested in nurturing my relationships with authentic members of my “Tribe.” What I mean by that is an informal extended network of people who are also aligned with these same values (see above), who want to play together, i.e. collaborate joyously and communicate for mutual benefit and the highest good of all.

The thriving part then emerges through the soul-nurturing flow of acting in alignment with Spirit/Higher Power/Love/God (or whatever you want to call Her/Him/That).

I love the expression that some NBA players use: “Let the game come to you.” This approach is not about “making things happen.” It’s about opening, softening and allowing something even better than we can imagine to unfold. In my experience, when that Game comes to you, not only are ease, flow and fun readily available… “Resistance is Futile!” 😉

Are you in?

I sincerely look forward to hearing from you with your thoughts, encouragements and/or suggestions. Thanks!

Social Media Video Marketing: An Experiential Breakthrough

The absolute highlight of my live Playshop, “The New Rules of Business & Social Media Success,” presented last Monday with my coach and colleague, Andrea J. Lee, were interactive, smartphone-enabled exercises that I called “Video Play Experiences.”

A few of the participants learning to shoot social video during our Playshop.

Our Playshop’s Video Play Experiences.

These interactive exercises—illustrated by the photos in this post—opened up a whole new avenue for me to empower people to make their own videos. This delightfully surprised me and participant feedback ranged from real “ah-ha” moments to “getting over the hump” (i.e. overcoming fears of video’s challenges). Almost everyone came away with the feeling, “I CAN do video!”

 

The results of these exercises were a two-way breakthrough:

  • They was a real eye-opener for me in terms of how I can help people with these all-important skills and
  • They showed us all how doing more video (a requirement, in my opinion, in today’s social media environment) is just like any other skill: if you work at it like a practice (not unlike the practice required to learn to meditate, to hit a golf ball, or play a piano, for example) that you can make real progress, step-by-step, and the progress is rewarding in its own right.

A Unique Experiential Sequence

Susan Shloss of Susan Shloss Bookkeeping Services, http://shlossbooks.com, during a Video Play Experience.

And, these results were not only about video technology. One of my mantras is that “it’s about the communication, not just the technology.”

What emerged, as I was designing this day in collaboration with Andrea, was a unique sequence of exercises that not only let the participants stretch their technical capabilities, but they got to stretch their emotive abilities as well (as shown to the right by Susan Shloss of Susan Shloss Bookkeeping Services.)

During the course of the day, we did three (3) Video Play Experiences:

  1. The first was “A Rant.” I helped the participants to get emotional by directing them to do a video clip where they expressed their strong feelings about something. I modelled this for them in front of the room by ranting about how much I detest “get rich quick” internet marketers who claim to have a “magic formula.”
  2. The second Video Play Experience was a Vulnerability Exercise where I asked them to speak to the camera about something very personal, as if they were sharing something intimate with a life partner, a family member or very closer personal friend.
  3. Finally, in the late afternoon, I asked them to talk about “How I Serve” so that they could bring it all home to the kinds of value that they authentically deliver through their businesses.

Suzannah Rose, realtor from http://LivinginMarin.com reviews her video exercise.

The result was a kind of experiential learning that exceeded my expectations and clearly added significant value to the day.

A Valuable Digital Take-Away

Workshop exercises are often hard to remember and can quickly become ephemeral memories. Not in this case.

The fact that virtually every participant owned a smartphone meant that they were recording these exercise on their own devices. Because they would obviously take these home after the Playshop was over, the recordings are right there for them so that they can review them and continue to learn. The recordings, thus, inherently provided a record of the work that they did. So valuable! (Can you see the appreciation on the face of Suzannah Rose, realtor from Living in Marin in this picture?)

Another New Idea Emerges

Two participants who are also coaches, David Drake of http://narrativecoaching.com and Linda Curtis of http://honorableclosure.com engaged in video play.

One of Andrea J. Lee‘s favorite teachings is that “Anything worth doing is worth doing in community” and that added to the value of these exercises. (To the right are two participant coaches, David Drake of Narrative Coaching and Linda Curtis of Honorable Closure.)

The way that these Video Play Experiences played out was expressed through the enthusiasm of the participants for the exercises themselves, so much so that by the end of the day they invented the idea of Video Parties!

Now, as a result of their engagement and creativity—a true community collaboration—I’m thinking of both the possibility of follow-on “Video Party” evenings as well as a possible online, virtual Video Playground. Sound good?

I’d love to hear from you if you are interested in either of these, or if you have other ideas?

For sure, I am excited by the participant enthusiasm that we all experienced together, and, I am personally looking forward to more Video Play Experiences of every kind. 😉

Bringing Business Inspiration & Marketing Motivation to Mill Valley

Every small business person that I know sings a similar song: “I’m overwhelmed!”

Furthermore, for most of us, whether you are an entrepreneur or founder of a small business, the “rules” seem to keep changing. These days, there’s more to having your own business than just figuring out how to make money. For example, motivation matters and the whole meaning of “marketing” has changed. And that’s just for openers…

That’s why I’m honored, delighted and (no exaggeration) super-excited to be bringing my beloved friend, the extraordinary business coach, author, and leader, Andrea J. Lee to the SF Bay Area for a one-day workshop called “The New Rules of Business and Social Media Success.” She and I will be co-presenting an uplifting, informative and highly interactive “Playshop” that will include everything from decision making and relationship building to creating online video and social media marketing. All of this will be live and in-person on Monday, January 25th from 10am – 5pm in Mill Valley. You can register here. And, I even created this special video invitation just for you 😉

 

Please let me know if you have any questions whatsoever.

I look forward to seeing you there!

[callout title=”The New Rules of Business and Social Media Success” button=”I Want to Learn More or Register” link=”http://www.combridges.com/event” buttoncolor=”blue” target=”_blank”]An Inspiring, Highly Interactive, Experiential Playshop: Monday, January 25th, 10am – 5pm, Mill Valley, CA, USA[/callout]

What Pooping Unicorns Won’t Tell You About Video Marketing

It’s a New Media, New Video World.

Video is a communications technology that is changing everything. I ought to know. I have been thinking, writing and speaking about the digital video revolution for decades, literally.
This blog post includes the following content, all of which is designed to give you a fresh perspective on how digital video is changing our world:
  1. A very successful viral video (with pooping unicorns) that I think is exemplary
  2. The link to the audio recording of my Commonwealth Club presentation on “Understanding Digital Video & The Future of Social Media”
  3. The SlideShare of that same presentation so you can click along as you listen
  4. The recording of a Blab video interview session that I did with Nick DeMartino, former head of the AFI Media Lab and Hollywood new media insider that provides additional insights and resources

1. What Pooping Unicorns WILL Teach You About Video Marketing

Stellar creativity, an approach that grabs your attention right from the start, and crisp, on-target writing (for example, “the stool for better stools”) make this marketing video a true stand out.
There’s no question that this video works amazing well. The close to 9 million views at the time of this writing, place it head and shoulders above almost every marketing video of a similar length in terms of performance and reach. And, it’s fun to watch, which is obviously a big part of why it’s working so well.


But the pooping unicorns video WON’T teach you about the ways that authenticity, human connection, relationship building are at the heart of video marketing. To me, that’s the important stuff; and you will find more about those kinds of things below.

2. Audio Recording “Understanding Digital Video & The Future of Social Media”

[testimonial author=”Gerald Harris, Chair of Science and Technology Forum for the Commonwealth Club”]”Jon, great job! I want to personally thank you for a brilliant, engaging and thoroughly informative presentation at the Commonwealth Club of California.”[/testimonial]
It was my sincere pleasure to speak at the prestigious Commonwealth Club of California in late October. People have asked me for the audio recording. Here’s the link with the slides below that. The Club controls the recording so the only way to listen is to click this link and listen on their site:

3. SlideShare of “Understanding Digital Video & The Future of Social Media”

If you’re in a hurry and just want an overview of what’s covered in my talk, or if you’d like to enhance your listening to the audio recording, here’s the exact slide deck that I used during the talk, via SlideShare:

4. My Video Interview: “Future of TV, Video Delivery & Digital Media” with Nick DeMartino

Nick DeMartino has been a video innovator for decades and we’ve shared information and a friendship that spans his whole career. It was a pleasure to spend more than an hour with him via a Blab.im video chat discussing, among other things, some of the trends that I illuminated in my Commonwealth Club talk. This interview includes lots of resources as well as insights. For your reference, most of the URLs discussed are in the YouTube description. Enjoy!


I’m confident that all of this information will tell you lots that the pooping unicorns could never express, no matter how creative they are 😉

I look forward to your feedback either directly via our contact form or via the social media links above.

And if you are ready for support with your video marketing, your social media strategy or your web presence, please contact me. I look forward to hearing from you and to answering any questions that you may have.
Thanks for reading and/or listening and/0r watching 😉

Blab: The New Social Video Streaming Platform ROCKS!

This is a quickie post to let you know about a surprisingly good new video streaming conversation platform called Blab. I just did my first Blab session and had 39 viewers from around the world. The recorded segment is embedded below. I was joined on-screen by video participants from Brazil, Argentina, and Philadelphia. 😉

I think this application is more user-friendly for multi-user video than anything I’ve seen (Spreecast, Google Hangouts, Skype, etc.) It is also way better than Periscope or Meerkat because it’s two-way. Those video streaming tools are really only one-way.

Blab now has a mobile app as well as desktop. And, now that I think about it, it’s not only two-way, it’s up to four-way, four simultaneous video participants. And that’s nicely complemented by a fully functional chat stream where you can paste URL’s and animated GIF’s as well as very nice Twitter integration.

One of the people who jumped in, Richard Berger, had this to say about our conversation:

[testimonial author=”Richard Berger, English Teacher”]”In just those few minutes my awareness of new social media/video streaming/website development was exploded, and now you got me “back at the drawing board”, thinking of applications for my teaching work. Thanks again!”[/testimonial]

Here’s my first session which was a spontaneous “Ask Me Anything” about websites, social media marketing, video, etc. Pretty dang fun! Please click “Watch Now” button on the image below to watch this Blab session, and feel free to scroll ahead to see the multiple participants. And, please let me know what you think. And stay tuned for a special Blab next week with Twitter Power author, Joel Comm, at 4pm PT on Friday, August 28th. Thanks!

Squarespace Websites Cookin’ New Client Revenue + Free Webinar Slides & Video Replay Link

There’s only one thing happier than a happy client, and that’s a happy client who is making more money as a result of their new website. And, in this case, I’m also happy because it’s one of my 1-to-1 Get-It-Done Squarespace Websites.

Larry Stroup WallpaperingReal Results

Larry Stroup is exactly the kind of small business who has benefited of my ability to get more done, well, and efficiently using Squarespace and the 1-to-1 Get-It-Done Website collaborative process. Larry is a sole proprietor wallpaper hanger and business owner in Maryland. Frankly, his old website was dated, ugly and ineffective. Now, he reports:

“I’ve been so busy from the new website’s traffic, that I’ve put off updating the photos on the site. I think the “Contact” page has really made a big difference in the amount of clients I have been getting… probably 4 or 5 times what the previous site was generating. I can’t say thanks enough!”

Another Day Another Website

ScottsWines.com Personal Virtual Wine Sommelier Last Thursday, I had the delightful experience of taking another client Squarespace website live, ScottsWines.com. This one was for Scott Walker, a “personal virtual sommelier” in neighboring Sonoma County (FYI, as I did with Larry, Scott and I also worked together via phone and screen sharing.)
One of the fun, ease-enhancing things in this process was discovering Squarespace’s GoDaddy integration. For all of my previous Squarespace websites, I had to edit the domain’s DNS records with the client’s domain registrar (a minor technical hurdle). This time however, it took just a couple of clicks! I love that kind of ease. 😉 Click here to read the Squarespace Help file if you want more details on how this works.

Another Week Another Webinar

You may or may not know that I did a half-hour video webinar last week on the advantages of Squarespace over WordPress for small business websites. In many cases, these are advantages that can save small businesses $1,000’s. For your convenience and “viewing pleasure” I’m posting the SlideShare for you below; or, if you’ve got a few minutes, you can view the webinar video replay if you click here (registration required). Enjoy!

How Small Businesses Can Save $1,000’s on Websites Using Squarespace vs WordPress

Time is Money and So Is the Right Technology

The Truth About Websites-videoframeWhen it’s time for a new website or a redesign, suddenly there are some serious differences to consider when choosing the platform. Specifically, WordPress is no longer a no brainer.

I want what’s best for you, and so I research and test technologies so you don’t have to. Websites are a core component of my business, so I especially stay on top of website design platforms in order to offer you the best options.

“I know that I can count on you 100% to know the latest and greatest marketing communications technologies… You know what’s over-hyped and what’s for real… We trust you to lead us in that way.”
– Randy Haldeman, CEO, Code-N

After a very successful run with WordPress, now—for smaller businesses where simplification can save tons of money, time, and aggravation—I am now recommending Squarespace over WordPress.

I want you to understand why. So, I’m doing Free Webinar on the advantages of Squarespace over WordPress. It’s coming up this Thursday, May 28th at 10am PT. Please click here to register or continue reading. This blog post and the a personal video invitation below—as well as the webinar—include more details.

Free Webinar Registration

The savings for small businesses by using Squarespace rather than WordPress are not only direct costs, but also significant reductions in wasted time and technical hassles. The benefits of Squarespace include beautiful templates that are always responsive, a smaller learning curve, and a more efficient work flow, especially if you don’t want to always be dependent on a web designer or developer. Here’s your video invitation:

The “Done-With-You” Revolution

Plain and simple, Squarespace has helped me to help more people in a way that’s more fun, more efficient and more collaborative. While anyone can use Squarespace in Do-It-Yourself mode—and there’s nothing wrong with that—it has also enabled me to offer 1-to-1 Get-It-Done Websites that are literally one-half the cost of our WordPress customizations (which we still do for larger organizations with more complex needs).

“I’m very pleased with the 1-to-1 Get-It-Done Website session that I did with Jon Leland at ComBridges. In less than the time it takes to play a round of golf, we had my new website designed and published… Prior to this session, I had wasted many hours over a couple of months trying to update my website. I finally reached out to Jon and in just one afternoon, he saved me a ton of time, money and effort.”
— Jim Draper, President, Draper Creative Group

We call this kind of collaboration a Done-With-You service vs the more traditional Done-For-You type of service which takes considerably more time—for both the client and the vendor—as well as more money. Please click here if you want to learn more about how this service works.

How Squarespace is Different & Why This Matters

Squarespace brings together a lot of features that I’ve been looking for in a website design platform, all in one compact, hosted package that provides everything most small businesses need with almost none of the hassle. Some of the features and benefits of Squarespace that I’ll be explaining and showing in more detail during the Free Webinar include:

  • Elegant, beautiful, modern templates that are on a par with the best of WordPress.
  • All templates in the latest version of Squarespace are mobile-friendly and the responsiveness doesn’t break when you customize pages.
  • Because it’s a closed system, maintenance could not be simpler. Upgrades are built in. No plug-ins. No getting hacked. No unexpected expenses.
  • The system is user-friendly so that almost anyone can learn quickly to make their own website updates.
  • Squarespace provides 24×7 support via chat and fast-turnaround email.
  • There are an impressive array of built-in, highly-customizable features including:
    • Response forms
    • Video and audio embeds
    • Animated picture galleries
    • Editable social media icons
    • And more

And all of this is provided without having to research and shop for plug-ins and without needing to worry about possible plug-in conflicts that can be an issue with WordPress when you install and/or upgrade.

If you want to understand these benefits better, I hope you will click here to register for free for the webinar where I will explain all of this and show you as much as possible via on-screen video demos—all in less than a half hour.

Free Webinar Registration

“Who knew that creating a new website could be so fast, easy, affordable and fun? Jon is a master of all things internet, and he brings a warm and enthusiastic spirit of partnership and creativity. If you are looking for help designing a quick new website, look no further.”
— Dara Ackerman, singer-songwriter

Thanks for reading! If you’d like to follow up with me in ways other than the webinar, here are some options:

Have More Marketing Ease, Fun & Authenticity Whenever You Want With This On-Demand Webinar Video

The Humanistic Marketing Revolution continues…
Last December, I presented a 45-minute video webinar called Step Up to the Gifts of Ease, Fun & Authenticity: Discover the Catalysts That Will Inspire New Momentum for Your New Marketing and it helped my define this new approach that I am calling Humanistic Marketing and I want to make this presentation available to you so that you can learn from it at your convenience.

That’s why I am now making the video recording of this webinar available as an on-demand digital product so that you can watch it anywhere, anytime you want. And, because I want to spread my teachings as widely as possible, I am also including with any purchase of this recording (only $9.97) a complete formatted PDF of my book, Internet Marketing: 8 Key Concepts Every Business MUST Know which has received 13 five-star reviews on Amazon. Please click here to learn more about this on-demand video webinar.

How Did I Put This Product Together?
For those of you who may be interested in how I put together this offer, technologically speaking… I produced the original video using Google Hangouts combining myself on-camera “live” intercut in real time with an Apple Keynote slide presentation. The video recording of this session was archived as a private, “Unlisted” YouTube link. In order to sell that video recording to you, I’ve embedded this link into a PDF document along with other value-added information, and I’m selling that document as a digital download that includes access to the video (along with the PDF of my book) via the innovative Selz.com platform that, for example, provides the order widget below. Pretty cool, eh? 😉

I hope you enjoy this video webinar and my book. I look forward to any feedback that you may have.


Buy Now or Click to Learn More