Finding Freedom I think we’ve all felt the frustration of feeling overwhelmed by all of the Internet marketing and social media marketing options the online communications revolution has laid at… read more →
Jay Baer likes to remind us that: Content is fire, social media is gasoline. But I think there’s something that comes first: The spark that ignites that fire is authenticity, or… read more →
It has been a dream of mine to offer an on-going education and mentoring program, at an affordable price, and to use that to create an online virtual community (or tribe). This… read more →
[A Quick Catch Up on Online Video’s Reinvention of Advertising]As most of my readers know, I’ve been an “evangelist” for the digital video revolution, especially as it applies to the… read more →
In a blog post over two years ago (see Social Media Goes Visual: Why Pinterest is More Than You Think), I started calling the next frontier of social media marketing,… read more →
I’m turning a corner in my business. I’ve realized that my values are the more important than my (so called) value proposition. And the real eye opener for me was… read more →
There’s more to successful marketing than formulas or even strategy. You need to “Live Your OWN Life” (even if you are a corporation). That’s the subject of this brand new 6-minute video. “Authenticity Rant #2: ‘Live Your OWN Life,’ Why That’s Essential for Marketing.” This is not easy; but in my experience, worth every once of effort that you put into it.
Ease. Fun. Authenticity. These three words summarize what I’m about and what differentiates the most important dimensions of how we serve our clients. Our new focus on these values is… read more →