Are You Missing the Boat on Online Video Advertising?

[A Quick Catch Up on Online Video’s Reinvention of Advertising]
As most of my readers know, I’ve been an “evangelist” for the digital video revolution, especially as it applies to the democratization of media, for many years. By now, the explosion and importance of online video via YouTube and other hosting platforms (from Wistia and Vimeo to Brightcove and Ooyala, among others) should be obvious to everyone. What is not so apparent to many people is the opportunity to use online video advertising as a highly-targeted attraction engine.

The game changer over the past few years has been the move to online, streaming video for virtually every kind of communication and entertainment. Advancements in video technology mean huge benefits for society as the power of video is now in everyone’s hands—quite literally due to smart phones, on both the video creation and video consumption side of things. These advancements combined with mobile video’s remarkable reach means even bigger benefits for advertisers. 

In fact, the shift from desktop online video advertising to mobile advertising has been nothing short of astonishing. To give you a sense of how big this shift is, consider this: In the fourth quarter of 2013, the number of ads showing on tablets was almost tripled from the previous quarter, according to a FreeWheel TV report in USA Today. Plus, that leap in growth was ten times (10x!) faster than the consumption of video ads on desktops.

Bottom line, this is just the beginning. Mobile is still in its infancy. The original iPad was just introduced four years ago.

Multiple Types of Video Content and Placements

Vine growth statsOne of the more fascinating aspects of online video advertising is the wide variety of video types that advertisers are starting to use. The traditional broadcast video advertisement, which is served up in 30-second segments and interrupts consumers’ viewing to blatantly peddle a product or service (in a format that is frequently skipped via DVRs), is not what is working in the same ways any longer. In fact, the exact opposite is what is thriving online. YouTube, for example, is full of informative, how-to videos that are less “commercial” and more informative. This approach connects with my marketing philosophy of attracting and engaging, rather than straight sales pitches.

The way video and entertainment is consumed has also driven the adoption of new types of videos that are working in other ways. Skyword reports that a Mobile Marketing Association study showed that video ads of 15 seconds or less and non-skippable were viewed in their entirety 92 percent of the time. If the ads are skippable, only 9 percent were completed. Whether the ad is virtually embedded within an informative clip that “leads with value”( as I like to say), or is delivered in an non-skippable format, these advertising options, again, are just the beginning of a new world that, in my considered opinion, any serious online marketer needs to consider.

In addition, the shorter video formats are getting more popular on stand-alone social video platforms. Between Instagram video and Vine (just to name two), the public is getting more and more accustomed to digesting their video in shorter formats. Few people who are not active on social media realize the reach of these platforms. Some even call Vine “the fastest growing app in the world.”

More Bandwidth Means Higher Quality Video

Another advancement that has made online video an ever increasing opportunity to be considered as part of your advertising budget is the increased broadband data access speeds that consumers are now able to afford. With faster speeds comes better quality video. With mobile comes any where, any time access. Without the distractions of constant buffering, viewers are able to watch longer videos, and companies are willing to invest in better production quality. For example, a large company like LifeLock invested wisely to produce higher quality online exclusive, more informative videos for its target audience to let them know how they can protect themselves and their identity online.

Jacking into Untapped Potential

In many instances, little difference in quality exists between what you would see on television and what is being shown on the Web. And, frequently what’s online is more interesting, more personal, and certainly more highly targeted than what’s on TV. And, in terms of variety, the Internet offers so much more. But perhaps even more significant is online video’s interface options.

According to streamingmedia.com, interactivity is the main function that makes online video consumption different from television. However, many advertisers are still missing the boat on this opportunity. Right now, 85 percent of online video advertisements are simply the same content that could have also run on traditional television, where the audience simply sits back and takes it in. By allowing the consumer to get more involved in the ad or the original content, and by being able to place advertising videos (whether ads or informative content marketing clips) in MUCH more relevant contexts, viewers naturally become more involved and connected to the product or service, and thus, more willing to make a purchase.

The Future of Online Video

The Globe and Mail claims that big things are on the horizon for online video advertising in 2014. Smaller companies that had been hesitant to hop on board will see the light and start spending on the medium. And, speaking of spending, I don’t think there is any doubt that this will be the year that more companies start shifting their advertising dollars from traditional television to social media and online video. Another shift will be that online video production will become more of a specialty for agencies. With the differences between traditional and online video becoming more apparent, through the inclusion of interactivity and highly-targeted contexts, for example, more production companies and marketing agencies will specialize in online video production and distribution (yes, as ComBridges has been doing for some time).

Obviously, the ComBridges team is here to help if you are interested; but more importantly, I wonder whether it will be you or your competition that will take the lead by leveraging the amazing power of online video and online video advertising.

I’ve seen again and again that it’s those market leaders who stick their necks out to engage with these leading edge trends that grab a significant competitive advantage, especially over time. “A word to the wise” should be sufficient. Yes?

My New Favorite iPad Video App: Adobe Voice

Riding the Wave

The major trend in social media marketing that I call “The Visual Web” is becoming increasingly important. Fortunately, I’ve found a new iPad app that makes creating animated videos both FUN and EASY. I like that. 😉

If you still haven’t jumped into creating your own videos and visuals, I’ve got one quickie example for you below, and perhaps this quote from a true, social media marketing thought leader will also inspire you?

“From a trend standpoint, the trend towards visuals in inescapable... Everything that people are paying attention to now fundamentally has pictures or video.” — Jay Baer’s video blog post, Why Visuals Are the Most Important Element of Content Marketing

create quick easy videos on iPad with adobe voiceiPad as New Easier Authoring Platform

For me, being able to create on the iPad, without a mouse or trackpad, sitting in my easy chair is more fun and relaxing than sitting in front of a computer, even a light laptop. As an innovator, I also notice the creative juice that flows through the Apple’s iPad eco-system. The fact is that this app as well as others that I use regularly—like Paper from Fiftythree.com—are iPad-only apps… and, by the way, they are also both totally free.

Quick, Easy Animated Videos with Adobe’s New Voice App

Last weekend, I heard about Adobe’s new free iPad app called Voice. It uses your voice as a sound track. You record the audio one scene at a time. Lots of templates, clip art and royalty free photos are included. I found it to be a positive experience and intend to put it to further use.

Below is my first test video created with Adobe Voice in about 20 minutes. Not bad for my first time out.

One lesson that I learned in the process is that next time I will keep all of the individual scene audio snippets shorter. It would also be nice for the app to enable you to post your videos to YouTube and other video hosting services. Right now, you can share a link, post to social media, or use an HTML embed code as I have done below; but I’d have to re-record it with a screen capture program in order to post it to my YouTube Channel.

Otherwise, I liked the user experience a lot and once I really get the hang of this production time will be even faster. Overall, using Voice was fun and I think it’s a great new option for communicating on The Visual Web.

Mobile Apps and Mobile-Friendly Websites for Business: 
The Next Big Thing in Internet Marketing?

Shortly after Internet accessibility via mobile phones started to take off, marketers started to encourage businesses to build mobile versions of their websites. But there is always a gap between innovations and those who follow up in order to take advantage of the latest technologies.

mobile-friendly website with responsive WordPress theme

ComBridges’ new mobile-friendly website design uses a responsive WordPress theme

But, now that there is a meaningful volume of web visitors checking out every website (yes, even yours!) via mobile devices, spanning this gap is becoming more of a requirement. And yet, there are still a very significant number of businesses who don’t have mobile-friendly websites. The really bad news, particularly for those who are falling behind, is that the gap is widening between those who are meeting the demand for mobile-friendly web communications and those who are not. The good news is that there are a new generation of business communication tools arising in the form of apps and new kinds of websites that make meeting this need increasingly accessible. Illuminating these trends with specific examples is the purpose of this blog post.

The Mobile Web is Exploding

These changes are unquestionably dramatic. While the Web was born on desktop computers, it is obviously no longer simply a desktop medium. By May 2012, fully one tenth of the world’s web traffic was arriving on your digital doorstep via mobile phones and tablets. But that’s just the tip of the iceberg. It’s the “developing” world that is truly leading the charge. In those countries where cell phones have long outnumbered landlines, more than one-half of web use is now coming via mobile devices. This demand for mobile delivery is now forcing the issue and providing further fuel for the shift in how websites are designed. In this environment, for a company to ignore the need for the mobile-friendly delivery of its Web content not only limits that company’s engagement opportunities because they are essentially “dissing” a significant segment of their audience. In the US alone, mobile is now estimated to be about 15% of web traffic. Bottom line, this form of resistance to change (or upgrades) will also exclude that company from a significant component of how the next billion people will get online.

Chinese woman with iPad

Photo by Robert May, April, 2013

Not Your Father’s Website Design

Web development for the mobile age itself is advancing quickly. One of the latest innovations is called responsive website designs. Because responsive designs automatically adjust their layout to suit the device being used, they offer a relatively simple solution that can eliminate the complexity of having to create a separate mobile-friendly version of your website. But this means that those—like my company recently—must invest in a redesign in order to keep pace with the mobile revolution. But that’s not all. The pace of change does not slow down. It accelerates.

Span the Gap with an App

Now, at least for marketers who are committed to the leading edge of engagement with social media savvy users who love their mobile devices, a responsive design may not be enough. Mobile apps are yet another important innovation because they combine the emergence of ever-expanding Web access via mobile devices with the ability to communicate directly, in a native form (i.e. within the mobile medium) via customized business-specific functionalities from Facebook feeds, to special offers, to location-based components.

A recent article by SmartMediaTips on mobile statistics points out that over 50% of an individual’s time spent on a smartphone is spent using apps. In 2011, smartphone users downloaded 17.7 billion apps, and this number is expected to increase to 108 billion by 2015. As a result, more than 300,000 apps were developed in the last 3 years. In a sense, apps are the new websites (just like “60 is the new 40.”)

The good news is that some newly developed Web-based SaaS (software as service) resources are make building basic apps far more accessible and affordable than previously imagined. The result is a new trend in mobile marketing: the development of business apps that can be used by companies of virtually any size. Of course, many large, enterprise-level businesses have already jumped on the app bandwagon, including banks, Starbucks, Google, and even Walmart’s new checkout app. Now, there are mobile apps for the rest of us.

Mobile Apps vs. Mobile Websites

A business mobile app means that your website can be programmed to offer mobile users an interface for your website and social media content that is all the more friendly, not only with a vertical layout that fits a smartphone screen, but with an interface that features icons (rather than web-style text links) that are also a natural for the touch of a screen. Thus, an app offers more than a responsive website design. An app gives your business a mobile presence that can put local or social media interactivity in a more prominent position. In particular, an app allows your loyal customers and followers to retrieve content, like audio podcasts or video commentaries for example, that are more conveniently accessed while on the move. Likewise, Facebook posts and tweets, which are commonly accessed via mobile, can become part of your business app’s featured content.

One logical strategy is use the app to make your social media marketing and content marketing outreach more accessible. For example, when individuals are standing in line at the bank or at the grocery store, with an app at their fingertips, they will much more easily be able browse through your Facebook posts. In fact, they are certainly more likely to visit your Facebook Page while on your app rather than from Facebook’s own app where they are far more than likely to be distracted by their family’s photos, etc.

Likewise, if you host a contest, offer a coupon or some other form of promotion, those who get involved with your app can much more quickly check contest updates from an app and receive automated notifications (with permission of course). The app makes waiting for your responsive website to load, asking the user to find the contest page, then wait for that page to load, etc. seem prosaic. An app simply makes any interaction with your web content immediately available with a simple touch of an icon, rather than forcing a web page and more complex navigation through the smaller screen.

Learning from Experience

Small Business mobile app example

ComBridges’ Facebook Feed in our test mobile app

By way of example, as a boutique web design and marketing agency, our company, ComBridges used to have a mobile-friendly version of our website that was visible via smartphones. This was developed using a WordPress plug-in called WPTouch Pro. Recently, we have redesigned and relaunched our own site with a responsive WordPress theme.

What opens up the opportunity for a small business like ours (and so many others) to have its own app is online software services like Conduit.com’s Mobile. While these apps do require a small, additional monthly hosting fee, they are easy for developers like us to implement. So much so that some do-it-yourselfer small businesses could even build apps on their own. It’s a work in progress, but if you have a smartphone, you can preview our first generation mobile app via any mobile device at combridges.conduitapps.com.

You will notice that what you see on our app looks very different than what you see on our website. It’s designed for mobile interaction. In fact, thanks to Conduit, much of the content is automatically derived from our Facebook Page, Twitter feed and more. As you can see, many of our social media pages are featured along with easy options for contacting us, including click to call functionality.

Greeting the Mobile Future

According to Morgan Stanley, 91% of individuals who own smart phones keep their phone within reach 24/7. And 5.1 billion of the 7 billion people on earth own a mobile phone. With these numbers in mind, why wouldn’t every business want to make it easier for their customers, blog readers, Twitter or Facebook followers to engage with them via a mobile app?

Another benefit is that if you develop your business app now, before the gap widens further, you may well be seen as an innovator. At the very least, you will prove yourself smart enough to get an early jump on the next wave of mobile marketing strategies, rather than letting the gap widen between you and your competitors, as well as between you and your customers.


Jon Leland is author of “Internet Marketing: 8 Key Concepts that Every Business MUST Know” and is the president of the boutique web design, video and Internet marketing agency, ComBridges.com. He was assisted in this article by Tara Hornor who also writes for PrintPlace.com, an online printing company.

 

Great Video Underscores the Mobile, Multi-Screen Marketing Revolution

One of my mantras seems to be “it’s hard to keep track of how fast things are changing when things are changing this fast.” 

It really is hard to ‘grok’ 67 million iPads being sold in just two years, isn’t it?

The question as posed by this video is “Are You Adapting?” That’s a great question given that mobile web traffic was 1% is 2009 and it was about 12% in 2012 and that’s rising rapidly. I highly recommend this highly visual video via the Associated Press and the international sports video agency, SNTV as a wake up call. (And, if you will please forgive a brief moment of shameless self-promotion, we would love to help your company or organization adapt to and take advantage of these changes. I think it’s safe to say that they will effect every organization either as an opportunity… or an opportunity missed because someone else in your niche got there first… or adapted more effectively.)

Roger McNamee Sees a Future that Empowers Content Creators

Thanks to a tweet by thought-leader, publisher, Tim O’Reilly, I was drawn to a video interview and then a TEDx talk from last summer, both by the very successful Silicon Valley venture capital investor and real life touring rock star, Roger McNamee. Both videos (and soon my concise video commentary via TheTVNews.tv) are embedded below for your viewing convenience.

Bottom line, McNamee illuminates, among other things, why HTML5 is so important and how Microsoft, social media, and I say traditional network TV, are all on the decline. In their place there will be a wave of “highly differentiated content,” and the thusly-empowered creators of this new breed of content will quite literally own their own stores—and, just to be clear, those are media “stores.”

In other words, as if we couldn’t already, HTML5, iPads and mobile distribution will enable those of us with our own “bands” (teams & other creative resources) will be able to seize the controls of our own destiny, in the web sense at least. (And, along these lines, I love McNamee’s concept of “full contact investing” where he uses his rock band’s marketing as an experiential testing ground.)

Obviously, content marketing has laid some of the ground work here, and so has blogging. But his vision is bigger than that.

Content creators with the hutzpah and the resources to develop real destination websites can include new, highly integrated forms monetization to produce extraordinary opportunities in the very near future. The time is now to act on these phenomenally potent changes. Please watch the videos below to understand more.

I’ll certainly be doing my best to do so as well as to educate you how to take advantage of these changes via NewMarU.com. So please STAY TUNED! 😉

If you prefer to read a text summary of some of McNamee’s key points, check out Facebook Investor Roger McNamee Explains Why Social Is Over

Here are the videos:

The first is via Sarah Lacy’s PandoDaily blog and this post:
Roger McNamee on the New Web: “Everything That Mattered Over the Last Eight Years Won’t Matter Anymore”

And the other video is Roger’s TEDx Santa Cruz talk (where he even paces like a rock star)
entitled, “Disruption and Engagement”

Please let me know what you think, via the comments below or any other channel. Are these insights useful to you?

Luscious Links to Unlock Pinterest: Free Resources Show How to Pin Your Marketing

Just when you may have thought that social media marketing has settled down to the “big 4” (Facebook, LinkedIn, Twitter and YouTube), Pinterest breaks new ground. It’s actually fun to use, highly visual and growing like a weed.

I’ll have more to say about why I think Pinterest is a real trend setter in a future post. Meanwhile, here is a choice selection of way luscious links that will help you get started or understand more, no matter whether you’ve already pinned your first board or not. These free resources should be useful in improving your understanding of how to create effective social media marketing via Pinterest. Or, perhaps you might prefer to start by checking out my Pinterest boards by way of example? 😉

Pinterest:  Everything You Wanted to Know About 2012’s Hottest Startup
InfoGraphic and impressive data from Mashable.com

The Remarkable Rise of Pinterest:  Chart
Get the picture literally via this chart from Business Insider.  See how many people are already spending more time on Pinterest than on other big social sites like Twitter and LinkedIn!

The Big Picture, Big Changes.  How Pinterest is Leading the Way for “The Next Social Networks”
An intelligent perspective from “Trust Agent” Chris Brogran

How Pinterest is Becoming the Next Big Thing in Social Media for Business
Jason Falls makes the case for Pinterest for business on Entrepreneur.com

Pinterest: 13 Tips and Tricks for Cutting Edge Users
Mashable’s how to guide will help you maximize you Pinterest activities.

56 Ways to Market Your Business on Pinterest
A cool & comprehensive blog post by Beth Hayden

30 Resources, Tips and Tricks for Marketing Your Business on Pinterest
A very useful collection from Jeff Bullas that also includes many more “luscious links”

The Ten Most Followed Brands on Pinterest
Mashable’s selection shows the woman-leaning bias of Pinterest, except I’m a Whole Foods and Mashable kinda guy and those companies are way into Pinterest too 😉

Dozens Of Major Companies Failed To Secure Their Brand Names On Pinterest
The name game is under way and lots of businesses are not paying attention… at their own peril. Are you and yours all set with the Pinterest name you love and deserve? 😉

Pinterest Data Analysis: An Inside Look
Research firm RJMetrics delivers some fascinating insights about Pinterest’s rapid growth as well as its “growing pains”

A Pinterest Board of Cool Pinterest Stuff
And, what selection of Pinterest links would be complete without a link to a Pinterest Board packed with cool Pinterest stuff? This is also a great example of how a Pinterest Board can be useful, interesting and creative.

Enjoy and please comment. Do you like this kind of link aggregation? Did you find this post useful? Thanks!

The App Year in Review: My Favorite Apps from 2011

“Hello, my name is Jon, and…

I’m an App-aholic.”

Apps is me. I love ’em and I love to share ’em. And, just for the record, I consider my obsessive behavior with apps of all kinds, especially iPhone apps, iPad apps and small business productivity-oriented web apps to be a healthy addiction. Well mostly healthy. At least I’m learning about the future of mobile computing… and I’m definitely having fun.

Here are my mini-reviews of my favorite apps from 2011 (more to come in 2012). I look forward to your comments and to hearing your recommendations via the comments below.

Note Taker HD: Hand-Written Notes Come to the iPad
This is the app that changed my life. It’s a powerful tool for writing on the iPad in a totally hand-written natural way. I used to prefer using yellow-lined paper writing pads for meetings, and would journal in notebooks, but Note Taker HD has shown me that I can write almost as fast on my iPad tablet (using a stylus) and I’m eliminating the clutter of scraps of paper all over the place.  I use it now for meeting notes, journal entries and brainstorming sessions; and I just love the natural feel, especially the way that Note Taker HD’s window system lets me write nice and big while my writing is automatically resized into a page-sized virtual sheet. This app is so easy and just plain fun that I find myself swiftly moving into the promised land of an (almost) paperless and less cluttered office.

The Hit List: To-Do List Nirvana
In the incessant quest for the holy grail of an Organized Life, I’ve taken more than a few laps around the track with various to-do list programs. Now, I think I’ve finally found the one I’ll stick with forever because, for me at least, this to-do list offers the right balance between features and simplicity. It’s snappy name is The Hit List.  It’s Mac-only (via the Mac App Store), but I also use it on my iPhone and iPad. I can organize lists into categories by client, by project, or by any number of other categories. It’s very intuitive with due dates and priority settings as well as a space for notes on each item. I also like the way that it synchs between platforms and the few dollars I pay per year for that service is well worth it. I’m really pleased I’ve found something that works for me, and I highly recommend that you check it out.

Zite: The Future of News Reading
My new favorite news reader is an iPad app that trumps Flipboard. Zite is personalized news at its finest. It’s infinitely customizable in a very effortless and seamless way. Zite filters what I like according to my initial preferences, and then I continue to let it know what I like and why as I go along. As I interact with it, the app gets smarter and gives me an increasingly better fit for my interests and sensibilities in a clear, interactive, easy-to-read format. The results in terms of valuable articles is the ultimate value, but it’s also easy to share what I read, which is certainly a requirement for me in this social media world of ours.

Google Docs: My New Standard in Groupware
More and more of my clients and team members are now collaborating with me via Google Docs. I gotta believe that that’s because it works. One previous concern of mine was the lack of change-tracking features that are frequently required and available in MS Word. Now I’m enthralled with the newish “See revision history” feature in Google Docs which I like even better than the “Track Changes” equivalent in Word. I am also surprised by the ease of the collaboration process. If you haven’t seen this, you need to try it: When I’m working with someone and we’re both updating a document at the same time, it’s just seamless. You can even see what the other person is doing, in a distinct color, while you are also editing—all via the Web, of course. All the value of sharing and online collaboration is built in. Google Docs is now a standard part of my workflow.

Summify: Socially Aggregated News Delivered Daily
Facebook coined the term “social graph” to describe the mapping of social relationships online. There are clear advantages to extending these virtual relationships via other websites in order to create new kinds of information collections. Summify is just this kind of real time source of aggregated news and blog posts. What I read, pretty much every day at some point, is being sourced by Summify from my own social graph (my online relationships) via their neato web app (a web browser-based app). Summify leverages my network by sending me daily emails containing a linked list of news articles that have been referenced (linked to via Facebook or Twitter) by multiple people from within my social graph. When multiple people from my networks share the same information, that clearly increases the likelihood that I’ll find it interesting. And it works. The consistent quality of what Summify delivers has been impressive. And I like that it can be delivered by email too. I don’t have to go to the app or website to see what they’ve found for me. This is a useful and, to me at least, a valuable preview of the growing power of our social media matrix.

Nimble: Cross Social Network Messaging Power
This start-up company is a recent investment of Mark Cuban and a definite app to watch. Nimble is a new breed of virtual CRM software that connects your contacts from Facebook, LinkedIn, Gmail and Twitter into a single interface. From within Nimble’s web-based interface, I can message people on different social networks from within one platform and that message, along with all the others that may have been sent from other sites, is available in one place. Note, these aren’t post or status updates, but the embedded messages from within the particular sites themselves. This is very convenient because you don’t have to go to LinkedIn, for example, to send a LinkedIn message to someone whose regular email address you may not have otherwise. Thus, Nimble is also a great way to keep track of the increasing number of online conversations, all in one place.

Scrivener: Larger Written Documents at Another Level
I want to give an “honorable mention” to Scrivener, a marvelous and powerful writing/document management program. I’ve used it to organize references and new resources by subject area for the social media workshops that I’ve been developing and delivering. But I’m only scratching the surface of this feature rich program. It’s powerfully sophisticated, so there’s a real learning curve involved. However, I’ve heard from multiple, reliable sources that this program has been enthusiastically received by authors and others who work with king-sized pieces of content and/or research. If you’re one of them, I think Scrivener is definitely worth checking out.

iPhone Photography
My app review of the year would not be complete without talking about iPhone photography apps. Taking photographs and playing with the images on the iPhone is a source of great pleasure and fun to me. My favorite app so far is Camera+ by Lisa Bettany. I can crop and I can process with a very creative set of presets. It’s got some great filters and I can also put all kinds of artsy frames on my images, plus it easily posts to the social networks (although I’ve recently started using Instagram for that because it also connects to Tumblr). I’m just starting to explore Camera+’s actual camera features…

ProHDR makes a big improvement over the built-in HDR on my  iPhone. If you haven’t checked out HDR (Higher Dynamic Range) photography via the apps, you must do.  It just makes a huge difference and I can’t imagine doing iPhoneography without it.

Finally, I’m a fan of Auto Painter, which I use on both my iPad and iPhone to create very cool painterly effects on my photos. It’s been a big source of creative delight. And recently I’ve had some fun with SketchMee which turned a picture of my newly-wed son and his bride into a lovely pencil sketch, if I do say so myself.

Bonus List
I had the pleasure of catching up with my favorite uber-geek, Brett Terpstra (@ttscoff) at MacWorld and noticed he posted an awesome 2011 Favorite Mac Apps list. Click to discover more cool stuff.

Thanks for app-ing with me – I’m really happy to share all of this with you. Like I said, more to come (subscribe to this blog above if you want to be notified). I wish you happy app-ing in the year ahead, and I hope you have as much fun checking out these recommendations as I have had exploring them. Please let me know what you think.

Luscious Links: Free Resources for Effective Facebook Marketing

Facebook marketing may well be the next “big thing” for marketers. Sure, mobile is huge, and Google still dominates search and pay-per-click advertising. But Facebook has more registered users than anyone, currently in the range of 600 million. And, more importantly, most of these registered Facebook users provide valuable details in their personal profiles— this is very accessible and relevant information (like “job title” for example) that savvy marketers can use to make their marketing particularly well-targeted.

Thus, (in what we hope will become a weekly style of blog post) this week in “Lucious Links” we offer three FREE resources that we found useful in improving our understanding of effective marketing via Facebook, as well as some “bonus” links below:

New From Hubspot: “The Facebook Marketing Update – Spring 2011
If you are interested in do-it-yourself Facebook marketing, this is an excellent, up-to-date primer (it’s free, but registration is required.)

The 8 Success Criteria For Facebook Page Marketing
This is a solid strategic primer on Facebook Page Marketing; and it’s a free download without registration.

Facebook Publishes Guide to Social Marketing Best Practices
You could do a lot worse than this overview straight from the Facebook “horse’s mouth.” Solid, free advice. You can’t go wrong with the five core principles featured in this well-produced, 14-page PDF (direct download link above).

If you don’t believe that Facebook is important for marketing, how about these numbers showing dramatic increases in website traffic just from adding Facebook “Like” buttons?

And in other news…

Comcast Threatened To Pull Nonprofit Funding Over Tweet
This is a classic demonstration of what NOT to do via a real bonehead corporate move that backfired big time thanks to the Twitterverse and social media. Marketing Pilgrim covered it well.

Speaking of Comcast, I did a video commentary / review recently on TheTVNews.tv of the Comcast Xfinity iPad app as well as the HBO Go iPad app with what I viewed as an inevitable comparison to what I consider the state-of-the-art, the Netflix iPad app.

Enjoy and please comment. Do you like this kind of link aggregation? Did you find this post useful? Thanks!