“It’s a Wonderful Web” 2013!

cb-ipadThe first edition of our “It’s a Wonderful Web” e-newsletter for 2013 is out. It includes the following articles:

  • 2013: The Year of Anything is Possible
  • Special Offers!
  • Free 1-Hour Audio: Web Radio Interview
  • Luscious Links

If you’re not already a subscriber, click here to read it online.

Luscious Links to Unlock Pinterest: Free Resources Show How to Pin Your Marketing

Just when you may have thought that social media marketing has settled down to the “big 4” (Facebook, LinkedIn, Twitter and YouTube), Pinterest breaks new ground. It’s actually fun to use, highly visual and growing like a weed.

I’ll have more to say about why I think Pinterest is a real trend setter in a future post. Meanwhile, here is a choice selection of way luscious links that will help you get started or understand more, no matter whether you’ve already pinned your first board or not. These free resources should be useful in improving your understanding of how to create effective social media marketing via Pinterest. Or, perhaps you might prefer to start by checking out my Pinterest boards by way of example? 😉

Pinterest:  Everything You Wanted to Know About 2012’s Hottest Startup
InfoGraphic and impressive data from Mashable.com

The Remarkable Rise of Pinterest:  Chart
Get the picture literally via this chart from Business Insider.  See how many people are already spending more time on Pinterest than on other big social sites like Twitter and LinkedIn!

The Big Picture, Big Changes.  How Pinterest is Leading the Way for “The Next Social Networks”
An intelligent perspective from “Trust Agent” Chris Brogran

How Pinterest is Becoming the Next Big Thing in Social Media for Business
Jason Falls makes the case for Pinterest for business on Entrepreneur.com

Pinterest: 13 Tips and Tricks for Cutting Edge Users
Mashable’s how to guide will help you maximize you Pinterest activities.

56 Ways to Market Your Business on Pinterest
A cool & comprehensive blog post by Beth Hayden

30 Resources, Tips and Tricks for Marketing Your Business on Pinterest
A very useful collection from Jeff Bullas that also includes many more “luscious links”

The Ten Most Followed Brands on Pinterest
Mashable’s selection shows the woman-leaning bias of Pinterest, except I’m a Whole Foods and Mashable kinda guy and those companies are way into Pinterest too 😉

Dozens Of Major Companies Failed To Secure Their Brand Names On Pinterest
The name game is under way and lots of businesses are not paying attention… at their own peril. Are you and yours all set with the Pinterest name you love and deserve? 😉

Pinterest Data Analysis: An Inside Look
Research firm RJMetrics delivers some fascinating insights about Pinterest’s rapid growth as well as its “growing pains”

A Pinterest Board of Cool Pinterest Stuff
And, what selection of Pinterest links would be complete without a link to a Pinterest Board packed with cool Pinterest stuff? This is also a great example of how a Pinterest Board can be useful, interesting and creative.

Enjoy and please comment. Do you like this kind of link aggregation? Did you find this post useful? Thanks!

Meaningful Social Media Marketing and More, in the August Edition of “It’s a Wonderful Web”

Whoah! I’m proud of the new “Super” edition of ComBridges “It’s a Wonderful Web” E-Newsletter that includes links to our latest blog post, announcement of our new “In-House Workshop” offering, details of new Oct 12th SF event (just announced), upcoming New Zealand tour details with a neat MediaSense NZ video, and more.

Please check it out, share your feedback, and share/tweet/like if you see fit.
Click here to view the latest “It’s a Wonderful Web” now.

Luscious Links – Catching Up with the Goodness

I come across so much useful information in any given week that I’ve taken to these “Luscious Links” blog posts to try to share with you some of the best of the best that I find. Does this format work for you? Please let me know.

Google’s Focus on Quality and the PostRank Acquisition
This is an excellent & useful post from SitePoint clarifies the changing state of SEO & social media marketing. My take aways: 1. quality content rules 2. social media really does matter. 3. It’s the conversations, connections & relationships that matter most. Are you listening?

Why is Authenticity a Crucial Component of Internet Marketing?
As I’m re-grouping for the “next generation” re-invention of NewMarU.com, I was discussing with a friend, this ten-minute edited video conversation (linked above) with Robert Rabbin that came out of NewMarU’s first “guest” webinar. I LOVE what we said here and would really like more people to hear it. I sincerely believe that this is important information/perspective re marketing in the age of social media.

3 Smart Strategies for Book Promotion
Here are just a few smart ways that authors can promote their books with social media and PR. Practical steps any author can use for book marketing via SlideShare.

The “Talk Radio” Approach to Effective Email Marketing
I like the way that this CopyBlogger article underscores my core value that “it’s got to be fun.” Yes! In content marketing et al, FUN makes all the difference. Don’t you agree?

12 Awesome Facebook Stats, Charts & Graphs
Are you taking Facebook seriously as a marketing channel? If not, maybe you should check out these 12 stats via a nifty little Hubspot SlideShare presentation…

Learn How Your Website Can Be The Center Of Social Network Attention
My recent video comments on TheTVNews re social media marketing and a new solution that lets more active brands aggregate various social media conversations onto their website so it’s more of a “home base.”

How to Combine SEO and Social Media for Maximum Impact with Lee Odden
This is a good overview video interview that covers something I’ve been talking about a lot lately. It’s very important to understand the relationship between social media, SEO and content creation in order to produce effective marketing in today’s online environment. This is a valuable 5 minutes, IMHO.

Your feedback is encouraged. I’d love to hear any comments you may have.

Luscious Links: Free Resources for Effective Facebook Marketing

Facebook marketing may well be the next “big thing” for marketers. Sure, mobile is huge, and Google still dominates search and pay-per-click advertising. But Facebook has more registered users than anyone, currently in the range of 600 million. And, more importantly, most of these registered Facebook users provide valuable details in their personal profiles— this is very accessible and relevant information (like “job title” for example) that savvy marketers can use to make their marketing particularly well-targeted.

Thus, (in what we hope will become a weekly style of blog post) this week in “Lucious Links” we offer three FREE resources that we found useful in improving our understanding of effective marketing via Facebook, as well as some “bonus” links below:

New From Hubspot: “The Facebook Marketing Update – Spring 2011
If you are interested in do-it-yourself Facebook marketing, this is an excellent, up-to-date primer (it’s free, but registration is required.)

The 8 Success Criteria For Facebook Page Marketing
This is a solid strategic primer on Facebook Page Marketing; and it’s a free download without registration.

Facebook Publishes Guide to Social Marketing Best Practices
You could do a lot worse than this overview straight from the Facebook “horse’s mouth.” Solid, free advice. You can’t go wrong with the five core principles featured in this well-produced, 14-page PDF (direct download link above).

If you don’t believe that Facebook is important for marketing, how about these numbers showing dramatic increases in website traffic just from adding Facebook “Like” buttons?

And in other news…

Comcast Threatened To Pull Nonprofit Funding Over Tweet
This is a classic demonstration of what NOT to do via a real bonehead corporate move that backfired big time thanks to the Twitterverse and social media. Marketing Pilgrim covered it well.

Speaking of Comcast, I did a video commentary / review recently on TheTVNews.tv of the Comcast Xfinity iPad app as well as the HBO Go iPad app with what I viewed as an inevitable comparison to what I consider the state-of-the-art, the Netflix iPad app.

Enjoy and please comment. Do you like this kind of link aggregation? Did you find this post useful? Thanks!

Just Published: New E-Newsletter & New NewMarU Webinars Start 3/18/11

Just a quick update, in case you missed any of this new stuff…

We’ve just published the March, 2011 edition of the ComBridges “It’s a Wonderful Web” enewsletter which includes Internet marketing insights focused on the importance of authenticity, updates on the new webinars at NewMarU.com, my upcoming keynote adventure to New Zealand, ideas & suggestions for WordPress enhancements & maintenance, the latest on Facebook marketing, and more.

ComBridges It's a Wonderful Web enewsletterClick here to read “It’s a Wonderful Web” on the Web…

And speaking of NewMarU, we start tomorrow, March 18th at 11am PT with our latest installment of webinars on Internet marketing and online PR. There’s a lot more coming soon too.

Please click here to visit the NewMarU courses page to check out our latest online programs…

Thanks in advance for your interest and I look forward to hearing from you. I hope you can join us at NewMarU and please share this information with your friends and colleagues if you are so moved. Thanks!

The Fast-Track Intro to Internet Marketing | Free Webinar Tues 1/18/11

For those of us who more or less “live” online, it’s kind of amazing how many businesses and entrepreneurs are still struggling to understand and benefit from the amazing power of Internet marketing. If this is you, now there is a great way for you get up to speed, for free!

Jon has given his one-hour workshop, “What Every Business Should Know About Internet Marketing” in locations from Kona, Hawaii to Silicon Valley (as you can see in the video clip on Jon’s keynote speaker web page). Now, as just one of the benefits of registering for the free level of New Marketing University, NewMarU.com, this information-packed hour is being offered FREE via the Internet and phone conference lines on Tuesday, January 18th at 10:00AM PT / 1:00PM ET. Click here to register now >>

This useful and informative webinar includes a complete overview of the three main areas of Internet marketing, including:

  • The “Super Market-Trends” that have radically leveled the marketing playing fieldJon Leland at Web 3.0 Asia in Hong Kong
  • The two essential strategies upon which all successful internet marketing campaigns are based
  • The three main types of internet marketing: search engine optimization (SEO), pay-per-click search engine advertising (PPC) and social media marketing (SMM)
  • A comparative analysis of the time requirements for implementation, the kinds and quality of results, and the cost-per-lead that is derived from each main category
  • Valuable tips, tricks and resources that are based on real world experience

Why are we producing this event for free?

  • Jon LOVES to share information and people love learning this material. It’s important!
  • It helps to expose the expertise that makes ComBridges such a valuable marketing partner.
  • This is a “free sample” of things to come. We are working on a new educational website to be called “New Marketing University” that will have many more programs. We hope you’ll like this program enough to become interested in more. To learn more, please register now.

Mark your calendars for Tuesday, January 18th at 10:00AM PT / 1:00PM ET. We hope to see you there.

>> Please Click Here to Register Now <<
It takes just 30 seconds, really! And, even if you can’t make it live, by registering you will make sure that you get the link to the free recorded version.

Or view our 1-page PDF with the generic course description below . . .
What Every Business-Onesheet 03.25.10

New Twitter Website Press Conference, Live via UStream & Scobleizer

Twitter called a press conference today. I caught wind of it on Twitter just minutes before it began.

I noted (yes, also via Twitter) that Robert Scoble a.k.a. @scobleizer was webcasting live video of the press conference via his UStream feed.

The announcement was delivered in a surprisingly incoherent, rambling style that included a presentation computer crash.

The big news was the “New Twitter” website (video demo is here). It should be live by the time you read this.

I was equally entertained (and informed) by the chat stream that accompanied the UStream webcast, and it was interesting to see Mr. Scoble’s webcast go from just a few hundred viewers prior to the event to about 4,500 simultaneous viewers about 40 minutes in.

The new Twitter web interface looks more interactive and feels inspired to me by the excellent Twitter iPad app.

Twitter founder, Evan Williams, @ev emphasized the volume of Twitter users who access Twitter.com vs the variety of third-party applications and he noted something that I think a lot of the general public does not realize: “You don’t have to tweet to use Twitter.” You can just use it to access information, links and whatever from just the folks that you find to be of interest. (If you don’t know, Twitter Lists is a good way to do this.)

The new Twitter website will include a more interactive second-column (or pane) that will allow you to learn more about the tweeter or view pictures or videos without having your click “open” a new web browser window. This will provide more convenient browsing via Twitter, for sure. Also, messages via Twitter @mentions will be threaded (I like this feature in HootSuite) which should help the overall user experience as well.

Bottom line, Evan said, in an uncharacteristically grandiose style, that the online Twitter.com experience has been “completely transformed” into “one of the slickest web sites anywhere.” Or something like that. We’ll see.

Bottom line, I think this is an intelligent upgrade that will make the Twitter.com website much more useful for those browsing as well as those tweeting. Twitter is continuing to grow rapidly and I believe this growth will continue for the foreseeable future.

Even though Twitter lags behind Facebook in terms of total users as well as time spent, it offers a faster-paced and much more search-able platform where you can “follow” people of interest without having to have them follow you back (i.e. become “friends”). That alone, to me, makes Twitter a worthy investment of time. And, the opportunities to monitor the social, public conversation via highly-visual web applications like http://paper.li and iPad applications like FlipBoard ensure that, at least as far as I’m concerned, Twitter will continue to be a “foreground” information and networking resource for quite some time to come. Stay tuned.
—–

Addendum:

I’m still not seeing the new design as of the time of this addition to this post. Apparently the roll out will take weeks. Meanwhile, here are a couple of other interesting perspectives (presuming you consider mine to also be “interesting”):

Online marketing & advertising illuminated via a visit to ad:tech SF

As discussed in this Tuesday’s New Media New Marketing report on TheTVNews.tv (video immediately below), I took advantage of a press pass last week to spend a day at the very alive and vibrant ad:tech SF online advertising conference. It was very stimulating as well as a bit overwhelming, as most good conferences are. (Note: Examples and references are linked below.)

Bottom line, the conference was healthy and online advertising in general appears to be growing at a robust rate. This was evidenced in an announcement unrelated to the conference, as I was getting ready to go, I learned that global package goods giant Reckitt Benckiser was doubling their annual online advertising budget to $40 million.

In addition, [added 4/30] eMarker’s CEO says Online Video Advertising to Increase 35 Precent in 2010 (video interview via Beet.tv).

One educational note was revealed as I first entered the press room. Their sign read, “Press, Bloggers & Twerps.” I commented that I had not seen twerps get press credentials previously. At this point, I was told apologetically that the sign was an error. It should have said, “Tweeps.” We are all learning. And, apparently there were only three tweeps deemed influential enough to get a press pass, but this was a “first” none the less.

Loic Le Meur

(cc) Kenneth Yeung - http://www.thelettertwo.com

A highlight for me was the keynote by French entrepreneur, Loic Le Meur, founder of Seesmic.com, who now lives in San Francisco. Loic accurately positioned social media as the third major wave of internet marketing. The first major wave, as he described it, was just having a website. The second wave was being savvy enough to be found on Google (search engine optimization or SEO). And, the third is now the ability to “earn” interactions via social media. He emphasized that social media is not about “campaigns.” It’s for listening and engaging.

Along these lines, I also appreciated comments by Larry Weintraub of word-of-mouth marketing agency, Fanscape, who explained that engaging in social media marketing has many more benefits than old world marketing. All with enormous value. Without embellishment, the four solid reasons to go social are:

  1. Marketing (another speaker said that “advertising” is now morphing into “marketing”)
  2. Market Research
  3. Customer Service
  4. Public Relations

In my opinion, none of these benefits should be under-rated.

You can watch Loic’s keynote via this link. The Hitler video which Loic included (amongst the dozens of other Hitler parodies based on the Constantin Films movie that I mention in the video above) can be viewed here, if it’s still up. It’s very funny if you are geeky enough to imagine Hitler expressing Steve Jobs displeasure over the loss of that famous iPhone G4 prototype.

Here are other examples of advertisers’ money moving to online video, as well as other links mentioned in my video report above:

BONUS #1: TWITTER ADVERTISING
Amongst the MANY smaller businesses exhibiting at ad:tech SF, I was interested to learn that Twitter is now not only being used for social media engagement; but beyond Twitter’s own advertising expansion (the potential of which Andrew Goodman calls “huge”), there is also now a Twitter-specific “contextual, targeted” independently-run Twitter advertising platform called 140 Proof.

BONUS #2: BRANDS AS PUBLISHERS a.k.a. Content Marketing
Here’s a link to a great set of links that further illuminate the “brand-led online video” trend which is also called “Brands as Publishers” by this page’s author, thought-leader, publisher, John Battelle, and “Content Marketing” by others. Checkout It’s All About Publishing, a.k.a. it’s all about content. 😉

And, as I’m sure you know, there’s “more to come.” Including an inside track on branded YouTube channels that I’ll be covering in a new blog post and video report soon. I met with Google/YouTube at ad:tech and an announcement regarding this development is expected in, roughly, mid-May.

(Request: If you watch the video above on YouTube or Facebook, please comment etc. And while you’re here, I would appreciate any comments and/or feedback that you may have. I’d love to hear from you.)

Thanks for reading!

Local Newspaper Profiles Jon Leland & TheTVNews.tv

We’re pleased to get some “ink” from the local Tiburon, CA community newspaper, The ARK. The article has garnered some nice positive feedback from my local community as everybody seems to be excited to learn more about technology and today’s rapidly expanding multi-screen media environment.

Please click the following link to view the article now as a PDF (embedded via Scribd.com, a very useful tool) in our News & Media page.

Or you may view and/or download the PDF directly here:
http://www.scribd.com/doc/30050096

It’s fun to be in the “news.” Thanks for reading.

P.S. I’m still looking for more opportunities to offer my “What Every Business Should Know About Internet Marketing” workshop/keynote. Please click here for more info and let me know if you have any ideas or if your organization or business networking group would be interested.