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Archive for the ‘search marketing’ Category
Super Bowl Ads Still Lack Social Media Marketing Success (Mostly)
Tuesday, February 9th, 2010
Thanks to everyone who participated in our live, interactive Super Bowl Commercial Rating Party in partnership with TheTVNews.tv, the TV industry’s only daily video newscast. (Watch this space and TheTVNews.tv for details on our Oscars Party.)
By way of follow up, Jeff and I did a segment on tomorrow, Wednesday 2/10’s show (my New Media / New Marketing starts at 2:50) discussing my view of the winner and loser Super Bowl advertisers in terms of social media marketing. We referenced Reprise Media’s Search Marketing Scorecard on the Super Bowl (a free PDF download) which points out a surprising fact: While 93% of the advertisers—who shelled out a reported average of $2.6 million for each spot—do have an official Facebook profile, (get this) only 5% promoted their social profiles in order to leverage or take better advantage of their massive investment (a.k.a. marketing expense).
The single biggest social media marketing loser was Denny’s. Here’s the link to Crush It!: Why NOW Is the Time to Cash In on Your Passion
The viral marketing buzz winner was the Audi Green Police spot below which got the most Twitter buzz according to Trendrr (via a chart referenced in the Repris Media report):
Bonus Category: My “nominee” for the Super Bowl TV spot with “Best Script,” at least the script that hit closest to home for me had to be this creative “Man’s Last Stand” spot for Dodge Charger:
Too bad I don’t relate better to the product. 
Bonus Just for Fun Video Link: Business Insider’s 10 Best Tech Super Bowl Ads Ever
Bonus Link #2: USA Today’s Super Bowl “Ad Meter” (pretty slick, including green screen video intro)
As always, your comments, suggestions, rants, and any other insights you care to offer are welcome via the comments space below. I look forward to hearing from you.
Tags: audi, dennys, gary vaynerchuk, social media, social media marketing, super bowl, super bowl ads, youtube
Posted in TV Industry, facebook, internet marketing, search marketing, social media marketing, television, twitter, video, youtube | 6 Comments »
The True Meaning of Search Engine Optimization
Tuesday, April 15th, 2008
As I explain in my ebook on internet marketing, there’s nothing more important in the optimization of a website than relevance. There’s also probably no more important goal that “stickiness” or the ability to get a website visitor to stick around for more than a nano second. There’s also probably no greater authority on this subject than Bryan Eisenberg, author of “Waiting for Your Cat to Bark: Persuading Customers When They Ignore Marketing,”
For a seven minute overview of what I’m talking about, please watch this:
Tags: SEO
Posted in internet marketing, search engine optimization, search marketing | No Comments »
Understanding Adobe Air, Mozilla Prism and More
Monday, March 24th, 2008
In geek speak, it’s called “computing in the cloud” To most people it’s more clearly understood as using the web browser to deliver experiences and functionalities comparable to desktop applications is expanding by leaps and bounds. The following guest post on TechCrunch by Matthew Gertner explains what’s going on in this space with refreshing clarity, and also includes a geek-friendly tip about how easy it can be to create a separate little stand-alone browser-type application for Gmail.
Click here to read, “Bridging Desktop And Web Applications – A Look At Mozilla Prism”
Tags: adobe, adobe air, firefox, mozilla, web software
Posted in search engine optimization, search marketing | No Comments »
The Best of Web 2.0 for 2007 (or 2008) & The Flip
Wednesday, January 2nd, 2008
Happy New Year! I was going to do an update on Web 2.0 software applications that I know and love, and still hope to find the time, but meanwhile I’m going to let Tech Crunch’s post, “2008: Web 2.0 Companies I Couldn’t Live Without” do it for me.
It’s a thoughtful list with brief articulate reasonings, and includes WordPress, Skype (without the emphasis on video & webcams that I think it deserves), 
as well as Zoho (whose CRM we use daily at ComBridges), Firefox and YouTube. I’ve gotten into Pakeflakes (rather than Netvibes) recently as a personalized home page, but otherwise it’s all good.
My favorite new gizmo is The Flip (Ultra), a pocket-sized, web-ready video digi-cam. No tape, just 60 mins of MPEG-4 video in Flash memory and a flip-up USB port.
Now I need time to do some video blog posts… More on that very soon, I hope.
Tags: digital camera, digital video, software, web 2.0, web software
Posted in e-business, search engine optimization, search marketing | No Comments »
WordPress Has Become My "Standard" for Blog Websites (thanks in part to Google’s Matt Cutts)
Thursday, December 13th, 2007
One of the most interesting moments at Webmaster World was the endorsement of WordPress by none other than Google’s Matt Cutts. For those who may not know, Matt has become the wonderfully laid-back and articulate “voice” of Google at Webmaster World. (photo by Andy Beal used under Creative Commons license.) As detailed in the video interview linked below, Cutts unexpectedly told the PubCon audience that by designing and producing a website in WordPress you, in essence, make it defacto search engine friendly. Especially with the latest version 2.3.
I was very pleased to hear this because I’ve recently upgraded my golf blog, TheJoyofGolfing.com to WordPress 2.3; and then in the same week, ComBridges has also recently taken over site updates for a client who has a more static page (non-blog) website that was already produced in WordPress. Our company is also currently using it to add an integrated blog to a pre-existing design. These are options that, frankly, I didn’t realize existed with a “blogging” platform previously.
Bottom line, I have become increasingly impressed with the WordPress website publishing platform. In addition to a well-thoughtout and feature rich back-end interface, there are options for everything from Google AdSense to static pages that make it more than just a blogging tool. And the real capper is the excellent array of third-party plug-in tools which have been written for the open source WordPress platform. For example, as a search engine marketer, I was thrilled to find out about the “all-in-one seo” plug-in for search engine optimization. I’ve gotta believe that WordPress is now the state-of-the-art website publishing platform. Personally, I feel empowered by its features, stability and extensibility.
And then today, I got word that Yahoo has written a very impressive plug-in of their own which helps website and blog authors to almost extemporaneously add links and pictures. Yahoo’s is kind of a “smart” plug-in that has the capability to suggest links as well as pictures (via Yahoo-owned, Flickr). Click here to watch a video demo of the Yahoo Shortcuts for WordPress.
Below, you will find that interview with Matt Cutts. It includes similar comments about WordPress’ search engine friendly “nature” as well as other sage search marketing advise. Note, this endorsement is particularly interesting (as one commenter to this video points out) given that Google owns a competing blog platform (which I am using here), Blogger.
Note, as mentioned, WordPress can also do “flat” pages so it isn’t necessarily just a blogging platform. It’s really a website development platform or even a lightweight CMS (content management system) as well as a blogging platform, or some combination of the above, depending on your needs.
The only trouble is that now I’m going to have to convert this blog over to WordPress. Fortunately, I don’t think that’s too tough…
Tags: blogger, blogs, cms, flickr, Google, matt cutts, SEO, web design, websites, Yahoo
Posted in search engine optimization, search marketing | No Comments »
Search Engine Ranking Factors Clearly Illuminated
Friday, October 5th, 2007
For those of us who work (either for ourselves or for clients) is pursuit of organic or natural search engine rankings for targeted keyword phrases, there is a slew of information out there about both the on-page and off-page factors that contribute to these rankings (as I explain in my internet marketing ebook: “EBiz Express: What Every Business Should Know About Internet Marketing“).
I’m writing not only to make this shameless plug, but also to share a new resource that I just found that aggregates the opinions of an impressive selection of experts in order to indicate which of the various factors carry the most weight (according to these experts). As something of an expert myself, I found this interactive page to be informative and useful. Thus, I recommend to you:
SEOmoz’s Google Search Engine Ranking Factors V2
Enjoy.
Tags: Google, SEM, SEO
Posted in internet marketing, search engine optimization, search marketing, small biz e-biz, small business | No Comments »
WSJ Mossberg: Thumbs Up on Yahoo Mail
Friday, August 31st, 2007
I use Yahoo Mail as a secondary address email address and I like the redesigned interface of Yahoo Mail’s latest version. I’m even considering getting Yahoo Mail Plus for $20/year in order to get POP access via Yahoo Mail. I’m having issues with MS Entourage… Anyone know about getting an Entourage address book into Yahoo Mail?
Anyway, I was encouraged by this video and web review by one of the most authoritative tech reviewers in the world, Walt Mossberg of the Walt Street Journal:
In fact, I found his Personal Technology pages on the AllThingsDigital website to be quite excellent… a fun and useful resource… Although I totally disagee with him about Apple’s iWork products (Pages, Keynote & Numbers). I love these programs and get things done with them not only with more style, but with more ease. I would never use Word or MS Office unless I have to.
Tags: email, web 2.0, websites
Posted in e-business, search engine optimization, search marketing | 2 Comments »
MSN Makes Progress Toward Becoming #2 Search Engine
Wednesday, July 11th, 2007
I’m frequently asked about how much each of the big three search engines (Google, Yahoo & MSN) contribute in terms of traffic. Google of course dominates, but as this chart shows MSN has recently made progress toward overtaking Yahoo as #2. This has caused TechCrunch to ask:
Could Microsoft Knock Off Yahoo To Become Google’s Biggest Competitor?
Tags: Google, MSN, Yahoo
Posted in internet marketing, search engine optimization, search marketing | 2 Comments »
NYTimes Gets Peek Inside Google’s Search Systems
Monday, June 4th, 2007
Perhaps amongst the most closely guarded secrets in the entire tech industry are the algorithms or formulas that include “signals” and “classifiers” that determine a website’s position on Google’s SERP’s (search engine results pages).
This Sunday’s New York Times offered one of the clearest behind-the-scenes visits with those who make things happen at the Googleplex that I’ve seen including interviews and fly-on-the-wall perspectives on meetings with some of Google search’s main players (two are shown here). The article is insightful and clear; and it provides, within reasonable limits, a nice overview of how Google’s search engine works, an introduction to the team that manages its impressive set of variables, the awesome scope of Google’s whole search techno-universe, and more.
Recommended reading for anyone interested in search engine optimization (SEO), search engine marketing (SEM) and related fields. (A membership in the NYTimes site may be required to view this article.)
Tags: Google, SEM, SEO
Posted in search engine optimization, search marketing | No Comments »
Google Audio Ads Ramps Up Radio’s Reach
Thursday, May 31st, 2007
It’s been widely understood and acknowledged (ever since Google’s January 2006 acquisition of dMarc Advertising) that Google would be launching an interface to sell radio advertising based on it’s widely popular Google AdWords platform.
Well, the wait is over. It’s here. Now, anyone with an AdWords account can buy targeted radio advertising via a new tab at the top of their AdWords interface.
The impact of this innovation on the radio advertising industry cannot be overstated. Google facilitates the production of the spot as well as its placement (you can pick radio stations by audience demographic as well as geographic location, etc.). Thus this new service is truly revolutionary because it makes the whole process of advertising on local radio a whole lot easier and far more accessible than ever before.
Tags: Google, internet advertising, search advertising
Posted in internet marketing, search marketing, technology | No Comments »
