Jon has given his one-hour workshop, “What Every Business Should Know About Internet Marketing” in locations from Kona, Hawaii to Silicon Valley (as you can see in the video clip on Jon’s keynote speaker web page). Now, as just one of the benefits of registering for the free level of New Marketing University, NewMarU.com, this information-packed hour is being offered FREE via the Internet and phone conference lines on Tuesday, January 18th at 10:00AM PT / 1:00PM ET. Click here to register now >>

This useful and informative webinar includes a complete overview of the three main areas of Internet marketing, including:

• The “Super Market-Trends” that have radically leveled the marketing playing field
• The two essential strategies upon which all successful internet marketing campaigns are based
• The three main types of internet marketing: search engine optimization (SEO), pay-per-click search engine advertising (PPC) and social media marketing (SMM)
• A comparative analysis of the time requirements for implementation, the kinds and quality of results, and the cost-per-lead that is derived from each main category
• Valuable tips, tricks and resources that are based on real world experience

Why are we producing this event for free?

• Jon LOVES to share information and people love learning this material. It’s important!
• It helps to expose the expertise that makes ComBridges such a valuable marketing partner.
• This is a “free sample” of things to come. We are working on a new educational website to be called “New Marketing University” that will have many more programs. We hope you’ll like this program enough to become interested in more. To learn more, please register now.

Mark your calendars for Tuesday, January 18th at 10:00AM PT / 1:00PM ET. We hope to see you there.

>> Please Click Here to Register Now <<
It takes just 30 seconds, really! And, even if you can’t make it live, by registering you will make sure that you get the link to the free recorded version.

Or view our 1-page PDF with the generic course description below . . .
What Every Business-Onesheet 03.25.10

Jon has given his one-hour workshop, “What Every Business Should Know About Internet Marketing” in locations from Kona, Hawaii to Silicon Valley (as you can see in the video clip on our web page). Now, for the first time, it’s being offered free via the Internet, Thursday, May 27th at 11:00AM PT / 2:00PM ET. Click here to register now >>

This useful and informative webinar includes a complete overview of the three main areas of Internet marketing, including:

• The “Super Market-Trends” that have radically leveled the marketing playing field
• The two essential strategies upon which all successful internet marketing campaigns are based
• The three main types of internet marketing: search engine optimization (SEO), pay-per-click search engine advertising (PPC) and social media marketing (SMM)
• A comparative analysis of the time requirements for implementation, the kinds and quality of results, and the cost-per-lead that is derived from each main category
• Valuable tips, tricks and resources that are based on real world experience

Why are we producing this event for free?

• Jon LOVES to share information and people love learning this material. It’s important!
• It helps to expose the expertise that makes ComBridges such a valuable marketing partner.
• This is a “free sample” of things to come. We are working on a new educational website to be called “New Marketing University” that will have many more programs. We hope you’ll like this program enough to become interested in more. To learn more, please register now.

Mark your calendars for Thursday, May 27th at 11:00AM PT / 2:00PM ET. We hope to see you there.

>> Please Click Here to Register Now <<
It takes just 30 seconds, really! And, even if you can’t make it live, by registering you will make sure that you get the link to the free recorded version.

Or view our 1-page PDF with the generic course description below . . .
What Every Business-Onesheet 03.25.10

By way of follow up, Jeff and I did a segment on tomorrow, Wednesday 2/10′s show (my New Media / New Marketing starts at 2:50) discussing my view of the winner and loser Super Bowl advertisers in terms of social media marketing. We referenced Reprise Media’s Search Marketing Scorecard on the Super Bowl (a free PDF download) which points out a surprising fact: While 93% of the advertisers—who shelled out a reported average of $2.6 million for each spot—do have an official Facebook profile, (get this) only 5% promoted their social profiles in order to leverage or take better advantage of their massive investment (a.k.a. marketing expense).

The single biggest social media marketing loser was Denny’s. Here’s the link to Crush It!: Why NOW Is the Time to Cash In on Your Passion author, Gary Vaynerchuk’s rant about how Denny’s missed the boat with their multi-million dollar expense. Gary is totally right. Why not use an incentive like a free breakfast to capture customer information and build a platform for better engagement? Duh!

The viral marketing buzz winner was the Audi Green Police spot below which got the most Twitter buzz according to Trendrr (via a chart referenced in the Repris Media report):

Bonus Category: My “nominee” for the Super Bowl TV spot with “Best Script,” at least the script that hit closest to home for me had to be this creative “Man’s Last Stand” spot for Dodge Charger:

Too bad I don’t relate better to the product.

Bonus Just for Fun Video Link: Business Insider’s 10 Best Tech Super Bowl Ads Ever

Bonus Link #2: USA Today’s Super Bowl “Ad Meter” (pretty slick, including green screen video intro)

As always, your comments, suggestions, rants, and any other insights you care to offer are welcome via the comments space below. I look forward to hearing from you.

For a seven minute overview of what I’m talking about, please watch this:

Click here to read, “Bridging Desktop And Web Applications – A Look At Mozilla Prism”

It’s a thoughtful list with brief articulate reasonings, and includes WordPress, Skype (without the emphasis on video & webcams that I think it deserves), as well as Zoho (whose CRM we use daily at ComBridges), Firefox and YouTube. I’ve gotten into Pakeflakes (rather than Netvibes) recently as a personalized home page, but otherwise it’s all good.

My favorite new gizmo is The Flip (Ultra), a pocket-sized, web-ready video digi-cam. No tape, just 60 mins of MPEG-4 video in Flash memory and a flip-up USB port.
Now I need time to do some video blog posts… More on that very soon, I hope.

I was very pleased to hear this because I’ve recently upgraded my golf blog, TheJoyofGolfing.com to WordPress 2.3; and then in the same week, ComBridges has also recently taken over site updates for a client who has a more static page (non-blog) website that was already produced in WordPress. Our company is also currently using it to add an integrated blog to a pre-existing design. These are options that, frankly, I didn’t realize existed with a “blogging” platform previously.

Bottom line, I have become increasingly impressed with the WordPress website publishing platform. In addition to a well-thoughtout and feature rich back-end interface, there are options for everything from Google AdSense to static pages that make it more than just a blogging tool. And the real capper is the excellent array of third-party plug-in tools which have been written for the open source WordPress platform. For example, as a search engine marketer, I was thrilled to find out about the “all-in-one seo” plug-in for search engine optimization. I’ve gotta believe that WordPress is now the state-of-the-art website publishing platform. Personally, I feel empowered by its features, stability and extensibility.

And then today, I got word that Yahoo has written a very impressive plug-in of their own which helps website and blog authors to almost extemporaneously add links and pictures. Yahoo’s is kind of a “smart” plug-in that has the capability to suggest links as well as pictures (via Yahoo-owned, Flickr). Click here to watch a video demo of the Yahoo Shortcuts for WordPress.

Below, you will find that interview with Matt Cutts. It includes similar comments about WordPress’ search engine friendly “nature” as well as other sage search marketing advise. Note, this endorsement is particularly interesting (as one commenter to this video points out) given that Google owns a competing blog platform (which I am using here), Blogger.

Note, as mentioned, WordPress can also do “flat” pages so it isn’t necessarily just a blogging platform. It’s really a website development platform or even a lightweight CMS (content management system) as well as a blogging platform, or some combination of the above, depending on your needs.

The only trouble is that now I’m going to have to convert this blog over to WordPress. Fortunately, I don’t think that’s too tough…

I’m writing not only to make this shameless plug, but also to share a new resource that I just found that aggregates the opinions of an impressive selection of experts in order to indicate which of the various factors carry the most weight (according to these experts). As something of an expert myself, I found this interactive page to be informative and useful. Thus, I recommend to you:

SEOmoz’s Google Search Engine Ranking Factors V2

Enjoy.

Anyway, I was encouraged by this video and web review by one of the most authoritative tech reviewers in the world, Walt Mossberg of the Walt Street Journal:

In fact, I found his Personal Technology pages on the AllThingsDigital website to be quite excellent… a fun and useful resource… Although I totally disagee with him about Apple’s iWork products (Pages, Keynote & Numbers). I love these programs and get things done with them not only with more style, but with more ease. I would never use Word or MS Office unless I have to.