Finding Flow, A Higher Purpose & The REAL Bottom Line

Attraction Engine JL via PaperThere’s more to New Marketing than the traditional bottom line.

When I speak and lead workshops, I use terms like “New Marketing” and “Humanistic Marketing” to differentiate what is truly alive online from what is all too often useless noise. In my view, the “Alive Web” is empowered by the people power. I experience this humanity as the heart of social media.

This is clearly different than content where the focus is how to make more money. This difference is important to and underscores the dimensions of what I do that are most important to me. And, from a marketing perspective, this is a meaningful dynamic that leads to authentic engagement, meaningful value exchange and real relationships.

And, I think it’s also worth noting that all that noise and manipulative selling is what gives the ideas of marketing and engagement a bad name.

In this post, I want to focus on the “what’s most important to me” part; but, I’m not doing that just for me. If you are in my Tribe (and I’ll get to that), it is very likely to be what’s most important to you too. And, that is actually my point.

As my hand-drawn “Attraction Engine” iPad sketch shown to the right indicates, I’m a believer in the power of enthusiasm, authenticity, and leading with value. Those are the ingredients that lead to the kinds of meaningful connections that are beyond the more traditional marketing creative’s superficial positioning and messaging.

An Awakening & Authentic Truth-Telling

I realized in conversation with a dear friend today that I need to reach out specifically to you all, My Tribe, more often. I need to do this in order to expand my work in the direction that I want it to evolve.

The truth is that despite my own enthusiasm and the real value that I know I provide, like the rest of humanity, I can personally fall off the social media marketing communications track. I get derailed by my own resistance. We all know this truth: Resistance happens. And it’s important for me to name it by telling the truth about it when it happens.

My blog doesn’t lie. This is my first post since late January. Yikes!

Stepping into the Light

Thus, this new blog post (and the new content which will follow) represent the beginning of another reinvention or refocusing of my work and offerings.

Yes, I will continue to share about innovative social media and video marketing strategies, tips and insights; but the real fuel for what I consider to be meaningful success is my authentic connections with other like-minded people. I find those to be more important and valuable than I can express. So, while I’ve always been about better communications rather than just being about the exciting new technologies (as much as I love them too), I’m refocusing on the real bottom line.

The real bottom line for me is making the world a better place. I’m clear that that doesn’t come from more “noise,” nor fresh eye-candy, no matter how well crafted, no matter how efficiently delivered with the latest technological innovative automations, etc.

Successful communications (at least by my definition) connect people in meaningful ways and thus lead to collaborations and/or authentic relationships where real value is exchanged.

Are You In?

Tribe Circles by JL via PaperMy personal intention is to shine in a way that inspires and supports others to shine from their soul, reflecting their own Divine Purpose. (FYI, I’ve never spoken this spiritually in a business context.)

Ease and grace ARE present as animating forces when you allow them to be, but the necessary resting in and allowing of the “Sounds of Silence”—the slowing down and deep listening, the actual prayers for guidance—can be uncomfortable and require the development of a new skill. I’m working on that. Are you? If so, how can I support you? I’d love to hear from you about this.

Thus, what I am putting more front and center in the services that I am offering—albeit through my online marketing communications support—is fundamentally NOT about the “stuff,” i.e. the technology, nor the material success. It’s about the connections, the communities and the relationships. Truthfully, that’s the kind of abundance that I care about and value most.

Playing with My Tribe in Order to Truly Thrive

This expression, “Play with My Tribe to Strive” jumped out in another conversation recently, and it kind of summarizes what I’m talking about here.

First of all, I want to play. In a business context, what that means to me is that when I’m at my best and offering my greatest value, I’m having fun, playful, joyful and free. That’s the kind of relationships I want to have. Personally, professionally, and via social media. Wanting to have fun every step of the way is a quality I’m looking for in my ideal clients as well as in friends (both virtual and otherwise.)

Secondly, I know that what I’m doing and where I’m coming from won’t appeal to everyone. That’s GREAT! I’m interested in nurturing my relationships with authentic members of my “Tribe.” What I mean by that is an informal extended network of people who are also aligned with these same values (see above), who want to play together, i.e. collaborate joyously and communicate for mutual benefit and the highest good of all.

The thriving part then emerges through the soul-nurturing flow of acting in alignment with Spirit/Higher Power/Love/God (or whatever you want to call Her/Him/That).

I love the expression that some NBA players use: “Let the game come to you.” This approach is not about “making things happen.” It’s about opening, softening and allowing something even better than we can imagine to unfold. In my experience, when that Game comes to you, not only are ease, flow and fun readily available… “Resistance is Futile!” 😉

Are you in?

I sincerely look forward to hearing from you with your thoughts, encouragements and/or suggestions. Thanks!

3 Videos That Inspired My Business & My Life Last Week

Jim Carrey QuoteReady for take off? It feels that way to me. Astrologers tell me that when Mercury goes direct on Tuesday, it’s “all systems go!” For me, the latest signs of expansion have come in the form of three videos that showed up in my social streams last week. This clips (all embedded for your viewing pleasure below) inspired and uplifted me by reminding me of what life and business is all about. I feel more hopeful and excited about what I am creating that maybe ever before. No kidding.

As some of you are aware, I am focusing the foundation of my business marketing communications more and more around my values of ease, fun and authenticity. These videos hit home and struck harmonious chords for me along these lines and then, went deeper. All three speakers—comedian, movie star Jim Carrey; successful entrepreneur Tina Roth Eisenberg a.k.a. SwissMiss; and best selling author of “Red, Hot & Holy,” Sera Peak—are willing to “think different.” Each of these shining examples doesn’t even consider “the box” when they think and, more importantly, they consistently act outside of it.

Jim Carrey: Freedom From Concern

This commencement address at the Maharishi University of Management is a joy. And, it speaks to me about the heart of social media marketing as well. For example, he says:

“The effect you have on others is the most valuable currency there is.”

That’s right. It’s not about the money. “The Experience Economy” is based on how people feel, the effect you have on them, when they grant you a bit of their preciously scarce attention. Carrey really walks his talk about “Freedom from Concern” and he implores you to listen to “your joyful heart.” I think what he says is important.

Tina Roth Eisenberg: Don’t Forget to Play

For some people, it’s a stretch to talk about having fun while working. Not for blogger/designer/entrepreneur, SwissMiss (whose real name is above). She tells the story of her amazing journey from graphic designer to owner of five thriving businesses and mother of two far better than I can summarize. Bottom line for me, she seems to be enjoying herself and the learning process every step of the way. Beyond the fun quotient, is the way she has so clearly found her own unique business path and built her businesses on her own terms by making her people a real priority. Thus, Tina exemplifies, for me at least, how enjoyable and rewarding the business journey can really be. I like that. I really like that. 🙂

Sera Peak: Listening to a Power Greater Than Yourself

Rarely do we see an individual willing to expose her own “Truth Bombs on the Soul Path.” We’ve all had major insights and realizations, and rarely do they make us look good. One of the core values of authenticity is telling the truth no matter what. This video exposes this best-selling author’s learning process on her way to ever-deepening spiritual growth, and she does so with a kind of transparency that I believe uplifts us all. That’s what I call inspiration.

 

2013: The Year of Anything is Possible

As we enter the New Year, the inspiring message that “Anything is Possible” has come front and center for me. It feels so strong and positive that I want to start 2013 with a more personal than usual blog post.

It is the challenges of running a business (ComBridges) while simultaneously working to grow our “start up,” New Marketing University, that makes this message of “Anything is Possible” personally relevant for me. In fact, it’s the sometimes seemingly “impossible dream” of a large vibrant community of participants and members in New Marketing University that keeps this project alive. You could say that I’m writing this post in order to inspire myself. I also hope it helps to move some of you forward as well.

Media Windows Open Doors

My consumption of two recent pieces of media has helped to open these expansive “doors of perception” for me. One is a seemingly miraculous cancer healing and the other is from a young man named Steve Jobs whose life was changed when he discovered that he and his teenage buddy Woz could manipulate billions of dollars worth of global infrastructure. Given that these two stories are true, I ask that we wonder together, “why not me?” (No reason.)

There’s More to Life Than We Normally Know or Imagine

Anita Moorjani’s book, Dying To Be Me: My Journey from Cancer, to Near Death, to True Healing (affiliate link) is mind blowing in every sense of the word. I highly recommend it. I have found it to be an extremely uplifting read. The video at the end of this post will tell you more; but, bottom line, through a NDE (near death experience), Moorjani healed from the worst possible cancer… in less than two weeks! She was literally on her death bed when it all turned around. When you read it, her story rings so authentically true that it has expanded possibilities for me beyond anything I could readily imagine. If that can happen for her, there really is nothing that is not possible.

Opening the Visionary Eyes of Steve Jobs

Over the New Years weekend, I watched a short little documentary movie called Steve Jobs: The Lost Interview via Netflix. In this truly historic interview, Steve Jobs explains that he also had a life changing experience without which he may never have become, well, Steve Jobs.

image via Wikipedia

As a teenager, he and his pal and soon to be partner, Steve Wozniak, heard that it was possible to build a box that would let anyone make free phone calls to anywhere in the world. Jobs literally said, “we didn’t believe it was possible.” But, they decided to see for themselves anyway.

Low and behold, in the bowels of a technical library, they discovered the appropriate AT&T manual and figured it out. Soon they were bouncing calls off of satellites and around the world for free. Jobs shares in this movie that it literally changed his perception of what was possible. Jobs and Woz, two kids really, were able to gain control of such technological power that they discovered that they were capable of having a far greater reach and were able to make a far bigger difference than they had previously imagined.

It wasn’t long before these two were pioneering the personal computer revolution. Like Moorjani, they discovered that anything really is possible.

What About You?

What is your “impossible dream”? And, more importantly, what are you going to do about it?

My commitment is to keep offering my authentic enthusiasm for the Internet marketing revolution (along with as much useful information as I can) in order to help as many people and businesses as possible to take advantage of all these changes. Please don’t hesitate to let us know how we can help. We look forward to helping you to expand your possibilities while also enhancing our own in the process.

Take the Rein on Your Own Goodness

I promised this blog would get spiritual at some point, and it’s time.

I was inspired and delighted by an article in Shambhala Sun magazine, A Reign of Goodness,” by the American-born Tibetan teacher, Jamgon Mipham Rinpoche, who also happens to be the son of one of my favorite Tibetan teachers and authors, Chogyam Trungpa.

Mipham’s article is remarkable, in my opinion, for it’s suscinct clarity. He describes the “ultimate” in personal confidence as being “certainty in basic goodness” explaining beautifully that we are all basically good and need to nurture that awareness. He expounds profound philosophy in just a few paragraphs. I can’t do this article justice in just a few words. I was surprised to find it published online. Of course, this means that you can easily check it out.

Also, here are links to Mipham’s book on meditation, Turning the Mind into an Ally and his soon to be published book, Ruling Your World: Ancient Strategies for Modern Life. Or, if you have never read Trungpa’s Shambhala: Sacred Path of the Warrior, I consider it a “must read” for those interested in understanding spirituality as it was taught in Tibet. Something to be savored and treasured. Enjoy.