Facebook Live Social Video: I Gave It a Try. Here’s What Happened.

IT ALL STARTED ON INAUGURATION DAY…

I traveled from San Francisco to Washington, D.C. to protest during Trump’s inauguration and to be part of the Women’s March on Washington. I did a number of Facebook Live webcasts and the response blew my mind. One of the videos in that series (the second one below) has had well over 4,000 “views.”

How did that happen?

I got “high” with some help from my friends. Well, one friend in particular, Jeffrey Grimshaw who used a technique called “social bookmarking” that he learned from me. Go figure. 😉

Here’s our conversation recorded using Zoom Webinar and webcast via Facebook Live:

Here’s the Facebook Live video from the Mall in Washington, D.C. immediately after Trump’s Inauguration:

I’ll share more soon. For now here are two significant outcomes from this experiment:

  1. There’s been so much enthusiasm for social media action in response to Trump, including two different requests for educational programs about “Social Media for Social Action” that I’ve created a quickie website that includes those two course descriptions. Please contact me if you’re interested in a course like this in some form, in some place, or virtually.
  2. I’m doubling down on “Social Video.” It is going to become a major focus, including in some form on my Patreon channel (hint: this channel/community/tribe is a place where you can support my work if you are so moved.)

Much more to come. Stay tuned.

Squarespace Website Quick-Start Webinar: Free. Next Thursday.

If you’ve been challenged getting a website done or you think they’re too expensive, I have some good news for you.

Next Thursday, December 17th at 10am PT / 1pm ET, I will present short 15-minute webinar on why I’m preferring Squarespace websites for small businesses. During this presentation, I will concisely share my knowledge and insights about why most of my clients are now benefiting from the streamlined production, stress-free hosting, elegant templates, built-in mobile-friendliness and other benefits of the Squarespace online website software platform. Click here to register or learn more.

Squarespace Website WebinarMy Mission is To Help You Get a Grip on the High Performance, Low Cost Squarespace Website Software That I’ve Come to Know & Love

If you’re interested in learning more about how Squarespace and/or if you think this information might help you to have a more elegant website and an expanded web presence more quickly than you may have thought possible, I would love to help you by sharing what I’ve learned in the hope that you will benefit. I promise to quickly and clearly explain why this is the website development strategy (Squarespace) that I’m recommending these days.

Squarespace has really changed things at ComBridges recently because now, thanks to the ease of use of this platform, I’m able to do websites a lot less expensively; and, it’s more empowering for the clients to be able to make their own website changes and updates. It also solves the today’s requirement that everything on the web and in email be mobile-friendly. Squarespace does that “out of the box” will ALL of its modern templates. My clients also like that they don’t have to worry about hosting and the associated technical headaches… and on and on.

Bottom line, our clients are happy, and you might be interested in learning more about why this is working so well. Click here now to learn more.

This Is What I Do

As many of you know, I am an online marketing mentor with a real passion for connecting the dots for small businesses. I call it spanning the Grand Canyon gap between people and technology. One of the biggest things that’s happened to me in my business in the last or year or so is doing more websites using Squarespace rather than WordPress.

All the information about this online event is here on this page, including a personal video invitation and bullets that explain more about what I’ll be talking about.

I hope to see you there.

When you click this link you will see more detailed information and be able to register. The live session includes a chat-powered Q&A. The recording is included when you register.

Blab: The New Social Video Streaming Platform ROCKS!

This is a quickie post to let you know about a surprisingly good new video streaming conversation platform called Blab. I just did my first Blab session and had 39 viewers from around the world. The recorded segment is embedded below. I was joined on-screen by video participants from Brazil, Argentina, and Philadelphia. 😉

I think this application is more user-friendly for multi-user video than anything I’ve seen (Spreecast, Google Hangouts, Skype, etc.) It is also way better than Periscope or Meerkat because it’s two-way. Those video streaming tools are really only one-way.

Blab now has a mobile app as well as desktop. And, now that I think about it, it’s not only two-way, it’s up to four-way, four simultaneous video participants. And that’s nicely complemented by a fully functional chat stream where you can paste URL’s and animated GIF’s as well as very nice Twitter integration.

One of the people who jumped in, Richard Berger, had this to say about our conversation:

[testimonial author=”Richard Berger, English Teacher”]”In just those few minutes my awareness of new social media/video streaming/website development was exploded, and now you got me “back at the drawing board”, thinking of applications for my teaching work. Thanks again!”[/testimonial]

Here’s my first session which was a spontaneous “Ask Me Anything” about websites, social media marketing, video, etc. Pretty dang fun! Please click “Watch Now” button on the image below to watch this Blab session, and feel free to scroll ahead to see the multiple participants. And, please let me know what you think. And stay tuned for a special Blab next week with Twitter Power author, Joel Comm, at 4pm PT on Friday, August 28th. Thanks!

Major Website Design Learning: Squarespace Makes It Fun Again

Our new Squarespace website design options—both a done-with-you process and lower priced projects—have taught me important lessons while also helping me to help clients better and to enjoy my work more.

[testimonial author=”Will Lopes, owner, William Patrick Design Builders”]”The future of website design is here! Squarespace in the able hands of Jon Leland was a revelation. He guided me through a re-design more quickly, elegantly and affordably than I imagined possible. Now, I have a modern, good-looking, mobile-friendly website; AND it’s on a platform that empowers me to have FUN evolving it by myself. I couldn’t recommend Jon’s unique approach more highly.”[/testimonial]

william-patrick-buildersI think the testimonial above says a ton!

As I’ve continued to experiment with Squarespace as a more cost effective and easier to use platform (vs. WordPress) for small business websites, I’ve not only learned lessons about the need for clarity in differentiating these fresh approaches; but, even more importantly, I’ve uncovered new ways of serving clients that are both better for them and more fun for me.

Not “One Size Fits All”

I recently did a “1-to-1 Get-It-Done” Squarespace website session with Christine Fischer via Skype. She lives in Spain and conducts Truffles Tours there.

While Christine appreciated her experience as “fun” with results that she said are “functional and elegant,” she also gave me some valuable, “constructive feedback.” sitka-servicesShe told me that she wasn’t completely clear when we started that the 1-to-1 Get-It-Done package was just a session and not a complete website project.

I was really glad that I took the time to listen to her feedback and I’ve already incorporated her suggestions by positioning the “1-to-1” offer more distinctly, as she suggested. I explained on the “1-to-1” offer page that this session is a way to build a “foundation” for your website and be empowered to move forward on your own. That much I can promise. A complete website in three hours, I can not promise. 😉

I took that input, updated the offer page and then went a extra step by creating a new 3-column chart that’s now featured on my website’s “Website Design Services” page.

A New Chart to Visualize the Differences

web-design-development-options-chartNow, hopefully, thanks to this chart, people can quickly and easily understand the differences between the various ways that we are now serving up new client websites.

Truthfully, for me, doing this chart was also useful because I’ve been experimenting by developing this offers and they needed to be more clearly articulated.

Now, as these new approaches to website design and development have become successful in terms of completing both sessions and projects (please see our new Squarespace website design portfolio page for examples), and, as I’m seeing 1-to-1 Get-It-Done clients complete their own websites, my whole experience with Squarespace has become more and more satisfying.

In fact, it’s become downright enjoyable!

And that’s the bottom line: I love sharing my expertise and being hands on. Doing these projects and sessions have given me a new way to be helpful and one that is empowering for clients. Yay!

Yes, Squarespace has made web design fun again.

Squarespace Websites Cookin’ New Client Revenue + Free Webinar Slides & Video Replay Link

There’s only one thing happier than a happy client, and that’s a happy client who is making more money as a result of their new website. And, in this case, I’m also happy because it’s one of my 1-to-1 Get-It-Done Squarespace Websites.

Larry Stroup WallpaperingReal Results

Larry Stroup is exactly the kind of small business who has benefited of my ability to get more done, well, and efficiently using Squarespace and the 1-to-1 Get-It-Done Website collaborative process. Larry is a sole proprietor wallpaper hanger and business owner in Maryland. Frankly, his old website was dated, ugly and ineffective. Now, he reports:

“I’ve been so busy from the new website’s traffic, that I’ve put off updating the photos on the site. I think the “Contact” page has really made a big difference in the amount of clients I have been getting… probably 4 or 5 times what the previous site was generating. I can’t say thanks enough!”

Another Day Another Website

ScottsWines.com Personal Virtual Wine Sommelier Last Thursday, I had the delightful experience of taking another client Squarespace website live, ScottsWines.com. This one was for Scott Walker, a “personal virtual sommelier” in neighboring Sonoma County (FYI, as I did with Larry, Scott and I also worked together via phone and screen sharing.)
One of the fun, ease-enhancing things in this process was discovering Squarespace’s GoDaddy integration. For all of my previous Squarespace websites, I had to edit the domain’s DNS records with the client’s domain registrar (a minor technical hurdle). This time however, it took just a couple of clicks! I love that kind of ease. 😉 Click here to read the Squarespace Help file if you want more details on how this works.

Another Week Another Webinar

You may or may not know that I did a half-hour video webinar last week on the advantages of Squarespace over WordPress for small business websites. In many cases, these are advantages that can save small businesses $1,000’s. For your convenience and “viewing pleasure” I’m posting the SlideShare for you below; or, if you’ve got a few minutes, you can view the webinar video replay if you click here (registration required). Enjoy!

You Taught Me Well! Valuable Insights from Our Services Survey

First, I read a little ebook called “The Audience Revolution: The Smarter Way to Build a Business, Make a Difference, and Change the World” by Danny Iny. This ebook inspired me to get in closer touch with you, my dear readers, tribe members, followers, and clients.

Services Survey welcome pageSecond, I created a ComBridges Services Survey in order to ask those of you who follow me on social media and/or subscribe to my ComBridges “It’s a Wonderful Web” enewsletter, “How I can serve you better?”.

I’m glad I did because what I learned is extremely valuable!

So, now, here I am sharing those learnings with you and saying a HUGE THANK YOU to everyone who participated. You made a big difference. Please allow me to explain…

A Path to a Bigger Difference

I stated on the survey’s welcome page (shown to the right):

“I don’t want to make more noise.
I want to make a bigger difference…
to YOU.”

And I meant it. Even better, it worked. Here are three of the most valuable things I learned:

1. “Online Marketing Mentor” Describes Me Better

The funny thing is that “Online Marketing Mentor” was not something that I was even considering calling myself before I did this survey. JL personnas survey resultUntil last week, I was fond of calling myself a “Humanistic Marketing Wizard.” It was fun while it lasted.

On the marketing consulting side of things, my friend Marty Perlmutter says that I am a “Chief Strategy Officer” (CSO) and I used that to craft my CSO-to-Go offer.

For my more spiritual work, I enjoy calling myself “The Ambassador of Ease.” And so forth.

When I was writing the survey and crafting that question, the idea of “Online Marketing Mentor” just sprang to mind, perhaps because of the group mentoring program, The New Media New Marketing Playground that I ran last winter. It sounded good, so I just casually included it. As you can see from the results image, it’s a clear winner.

Now, with 20-20 hindsight I can see that it’s a much clearer description of what I like to do.

After all, I’m collaborative by nature. So, this descriptor reminded me of what I wrote in a blog post in January about why I like being a small business mentor rather than a “consultant.” It works. I’ve already started changing my social media profiles to reflect this new title.

And, “online marketing mentor” also reflects another important pivot that is already underway in my business. People like the idea of Done-WITH-You Services.

2. It’s More Fun & More Productive When We Create TOGETHER

Recently, I began offering a “1-to-1 Get-It-Done” collaborative website design process using Squarespace. Done WITH You Survey ResultsThis was my first experiences of offering a Done-With-You service. It’s been a great experience. It’s more fun and far more efficient for you and for me. Clients have been very pleased. (For example, there are two raving client testimonials in this blog post about the first two Squarespace websites that I produced this way last October.)

So, I was not very surprised when 75% of responders to the survey said they prefer an approach to our services that is either Done-With-You or a combination of Done-With-You and Done-For-You; but I have to say that this is a very valuable encouragement or nudge for me to keep moving in this direction. And, it was an eye-opener to see Done-For-You coming in dead last with only 10%.

3. You Reminded Me That I’ve Been Neglecting LinkedIn

LinkedIn social media prefs surveyAs I told the people in my New Media New Marketing Playground, LinkedIn is the best social media network for B2B (business-to-business) companies. But, to be honest, I haven’t really been walking my talk in that regard.

Now, thanks to the feedback from the survey, it’s clear that I need to be spending more time there. For my people, LinkedIn is a clear second social media preference (after the obvious social media networking leader, Facebook).

And, there were other important results like your preference for “Insights, Resources and Trends” as the kind of information sharing you value most (with “Spirituality in General” coming in a surprising second), and for “Videos or Webinars” as the ways for me to share content online that you find most useful and appealing, among other things.

If you’d like to see more of exactly what the respondents had to say, please click here to view the completely updated results of our survey.

And there’s more!

Beyond all this seriously actionable data, taking steps directed by you, my peeps, tribe, and clients, has also given me new motivation. I feel like I’m learning to build my business in a way that’s more aligned with what people actually need and want. What a concept! 😉

The Audience Revolution is a Seriously Fresh New Mindset

audience rev coverFor this last piece of learning above, I really want to thank Danny Iny for the inspiration of his little book, “The Audience Revolution.” The Audience Revolution is a simple concept that’s really common sense; but one that is very rarely practiced.

Putting the audience first, rather than leading with a product or service that you think they might want is actually kind of radical. I feel like I’ve made a positive step in a very positive direction thanks to the clarity of this book. Further, I appreciate the simplicity of his focus and the fact that he focuses on something that, as I hope you can see from this blog post, can really make a difference.

I Love the TypeForm Survey App

And finally, (in part because you told me you like to learn about new tools and resources) this experiment convinced me that I’ve found an online application for surveys that I love. I was attracted to TypeForm because of the elegance and openness of their designs, but I had never used it before.

Now I’m sold.

Not does it look good, but it’s easy to use, very flexible and has all of the functionalities I could ask for. I really like the variable ways that you can structure questions and the notifications. And, the reports are as elegant as the design templates. For example, here’s a link to a public view of all the results (note, more people have completed the survey since I did the screen grabs above).

There’s lots more for me to explore using TypeForm, for example their Stripe e-commerce and Google Spreadsheet integrations. I look forward to getting to know it better.

All-in-all, this was a very useful experiment and I couldn’t have done it without you! 😉

Thanks again.

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3 Surprisingly Useful Marketing Strategies to Make a Real Difference, Insights from Top Experts

Amidst all of the on-going changes, there’s always a need to learn more. Social media is not necessarily easy, nor is it just one thing. However, as almost everyone has realized by now, it is a serious, mission critical component of every company and organization’s marketing communications strategy.

social media is much more than one thing

As I continue to learn and follow the rapid changes in social media marketing strategy, I have recently come across three very valuable insights from which almost anyone can benefit. They come from Internet marketing leaders like Gary Vaynerchuk, Clay Collins and the Content Crafter for the social media sharing app, Buffer.
 
I’m sharing these strategies because I think I’ve got three very useful ones here. All you have to do is put them into practice. 😉 The first tip will boost your visibility. The second will enhance your lead capture/list building initiatives. The third will fuel your effectiveness with passion. I hope you can put these to use and I would love to hear what you think and how they work for you.

1. BufferApp: Share Your Blog Posts More Than Once

It may sound spammy; but it not only works, it makes good sense. Belle Beth Cooper, the Content Crafter for the blog of my favorite social media sharing app, Buffer, put together a thoughtful, analytical post to explain why the likes of Guy Kawasaki swear by the strategy of sharing your blog posts more than once. “One and done” just doesn’t cut it. Hey, we all put some serious time and effort into making our blog posts as valuable as possible (don’t we all?). For this reason, it makes enormous sense to make them even more available. After all, various people are in various time zones and no one sees everything you post only once on social media anyway. There are lots of good reasons to make this a regular practice. Read Belle Beth’s case for reposting content, including recommended best practice strategies. You will thank me.

2. Clay Collins: Offer More Than One Opt-In Opportunity

Clay Collins is an Internet marketing success story in his own right having built LeadPages into what he says is now “a multiple seven figure” online software business. I’m a customer and plan to expand my use of his platform. I recently did a webinar with Clay (who seems to be a tireless creator of valuable content) and I found myself sharing one of his insights in particular with a number of my associates and clients.

During this particular webinar, Clay shared his quest for a goal of doubling his company’s revenue through online marketing (of course). Briefly, his first thought was increasing traffic. Too tough. Then, he took a shot at doubling conversion rates which was a very tough way to meet his ambitious requirement. Finally, he realized, tried, and succeeded by dramatically increasing the number of opt-in opportunities that he was offering his visitors. Stated simply you could call this creating many more points of interactivity.

I am now adding this error-of-ommission to my list of common mistakes that I see most businesses making. To tell you the truth, this is something that I am currently doing, but will be changing soon. The single and only real opt-in form on my site and on most websites is some kind of offer in exchange for subscribing to an email newsletter. I now realize that this is no way to do Internet marketing.

List building is crucial. (More in another post about how to use your lists effectively.) And, just making one offer is an extremely weak strategy. Clay recommended having an opt-in offer of some kind at the end of every blog post and building out multiple (as in “as many as possible”) landing pages with opt-in offers. Webinar offers. Resource guide offers. And so on. It makes sense. Make specific offers in exchange for opt-ins that are as relevant to your content and as valuable possible. Why do so many of us stop at only one offer?

No one said that social media marketing was easy, and it does take time and effort. But when you do it well, it works. Clay’s success is proof of that.

3. Gary Vaynerchuk: Triple Down on What You Do Best

I’ve started reading Gary Vaynerchuk’s new book, “Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World.” In case you don’t know, Gary is the real deal as far as “social media gurus” go. I’m a fan. So, it was to my delight when I suddenly discovered last Tuesday that he was speaking live at the Book Passage, our local independent book seller. The last time I heard Gary live was at InfusionCon where he keynoted to about 2,000 people. This was going to be much smaller crowd and in my back yard; so of course I went.

I even got to ask Gary for specifics about how he has grown his new company, VaynerMedia, from 30 to 300 employees in only 2 years. This is a fascinating business story on its own. But the bottom line that Gary underscored was the fuel for his fire is the way that he “triples down” on what he does best. While this may not sound like a profound insight to some of you, to me it’s something that very few of us do well. And, personally, I think it’s something that I need to do better.

I’ll say it for myself (knowing that I’m not alone here), the thing I love to do most is Internet marketing strategy. It’s what I think I do best and where I offer the most value to my clients. Yet, I spend a lot of my time on operations and implementation, not to mention website development. I’m going to take this guidance to heart and I hope you will too. Triple down (or spend far more time and resources) on what you do best and everyone will benefit. You will find yourself with more energy as well as effectiveness.

 And, if you want to learn more about my services as an Internet Marketing Strategist, please click here 😉

FYI, the picture of Gary Vaynerchuk and friends below is via Instagram and @annaontheweb. It was taken at the Book Passage event discussed above.

Facebook Marketing Meets Google Hangouts: How to Expand Your Video Audience

Our live Google Hangouts On Air webcast as it appeared live via our Facebook Page

Our live Google Hangouts On Air webcast as it appeared live via our Facebook Page

Sometimes I learn best by just going for it and trying new things. In this case, not only did I learn a new capability with Facebook Pages, but I also learned a new way to expand a video’s reach. In the hope that this trick is useful to you, I’ll explain how and what I did.

The day before our last 3 Geeky Amigos Takes on Facebook Marketing live webcast via Google Hangouts On Air (please find this video embedded below), I happened to see a local Internet marketing “guru” pitching the ability to create a “simulcast” of a live video Google Hangout via a Facebook Page. Sadly, this dude and his presumably “JV partners” were pitching their ability to create this functionality like it was a breakthrough so that you would buy their app for building Facebook pages with video embeds. 

I liked the idea, but I suspected it wasn’t that hard to do. Given that my pals and I do 3 Geeky Amigos as kind of informal R&D sharing event… as well as because it’s fun for us to learn and share how to use tech stuff like Google Hangouts On Air (and this IS a great platform for producing and recording live video conversations because they instantly publish to YouTube)… about a half-hour before the semi-regular (Tuesdays at 3pm PT) start time of our webcast, I started trying to figure out how to do this kind of “simulcast.” 

As someone who does know how to create custom, interactive Facebook Pages for clients, I use an online app called GroSocial. So I wasn’t starting from scratch. However, I checked with my contact at GroSocial and he hadn’t heard of anyone doing this before; and he encouraged me by saying, “cool idea!” 

Bottom line, Google Hangouts On Air provides an iFrame embed code so that you can post your live video “event” inside any web page. GroSocial has an iFrame module so that you can embed any iFrame inside a Facebook Page. Once I aligned those pieces in my mind, linking them together was a piece of cake.

Thus, voila! In just a few minutes, our webcast was live on Google+, YouTube and Facebook all at the same time (and of course it lives on via YouTube and anywhere else that we choose to place this embed code and could have been live simultaneously on any number of webpages. Thank you, Google.) In other words, it could have been live on our website as well. All I would have needed to do is to create a blog post or new page and use that same embed code. Pretty cool, eh?

I explain and show more via the recording of this webcast below. Enjoy and let me know if I can help you to expand your video, social media, or any other form of Internet marketing reach… anytime, anywhere.

What is certainly clear is that what I started calling “The Video Web” years ago is really gaining fresh momentum. 🙂

Webinar Video: Internet Marketing Success in 4 Easy “Booster Rockets”

Webinar via YouTube: Internet marketing... success

Last week, we recorded a live webinar as part of the re-launch of New Marketing University (NewMarU.com). I entitled it, “The 4 Booster Rockets of Internet Marketing Success” and we covered four key areas that are high leverage for any small business that wants to expand the effectiveness of its online marketing, including why these strategies are important and an overview of how we approach them.

The good news, if you are just passing by, is that I felt that this webinar was such a valuable introduction to how ComBridges approaches these kinds of innovations in Internet marketing as well as a taste of the kinds of useful information that will be available more and more via NewMarU.com, I decided to post this recording free and open to all on YouTube with no email registration required. In fact, this 45-minute video webinar is embedded below on this page so you can just click and enjoy it right now. 😉

In case you want to know what’s covered without watching anything, we discuss the following four strategic Internet marketing tactics:

  • Lead capture and lead nurturing along with the need to design a sales funnel process
  • Truly interactive Facebook Pages that go “beyond the Like”
  • Authentic engagement and what makes video content marketing more effective
  • Cost effective small business mobile apps to reach the rapidly increasing number of website visitors using smartphones and other mobile devices

All this and more in only about 40 minutes plus Q&A. Please check it out and comment, here or on YouTube. And if you want more, click on the “YouTube” logo to subscribe to our YouTube channel or register at NewMarU.com. Thanks! We look forward to hearing from YOU.

New Experiment: Weekly Tech Talk Google Hangout with “3 Geeky Amigos”

3geekyamigos-logoOf course, we are all always learning; and another “always” is that I’m always telling myself (and others) that I need to do video on a much more regular basis.

I’ve also been attracted to the streamlined production efficiencies offered by Google’s Hangouts On-Air which not only provides a nifty and unique interface for group video chats, but a seamless integration with YouTube so that when you choose to record your Hangout, the “On-Air” part auto-magically posts the recorded video conversation to YouTube.

I’m also lucky to have some wonderful, knowledgable (OK, fellow “geeky”) friends who are excited to join my in this high tech video playpen (or I guess the tech term is “sandbox”). In this case, my co-hosts are Taylor Fogelquist of Active Ingredients and Peter Klein of Empower Your Brilliance.

The result is a new weekly tech talk show that we’ve dubbed, “3 Geeky Amigos.” You can join us live at 3pm PT every Tuesday afternoon (except June 18th). We’d love your feedback. Please tell us what you’d like us to explore. What would be most useful or interesting to you?

Here’s the first episode embedded below. It’s more of a “rehearsal” than a “premiere.” I’m confident we will keep getting better and better as we find the flow of this new media environment and get YOU involved. 🙂 And, we hope you will also join us this Tuesday at 3pm PT.