Live SF Event: The Future of Digital Video & Social Media at Commonwealth Club

YOU ARE INVITED TO A SPECIAL LIVE EVENT IN SAN FRANCISCO

Video-Future-Commonwealth-ClubSome things really do “change everything.” Video is one of those things.

Please join me Wednesday, October 28th at 6pm at San Francisco’s prestigious Commonwealth Club as I illuminate the game-changing mega-trends brought about by the digital video revolution.

As many of you know, I’ve been writing and teaching about The Video Web and the digital video revolution for literally decades. On Wednesday, October 28th, I’ll be unveiling a brand new presentation on the powerful new forms of digital video as they are literally playing out through social media and real time streaming media. Our media landscape is literally being reconfigured.

This will be a powerful and empowering event and I hope you will be there. I’d love your feedback as well as your participation.

To register, please click here: http://bit.ly/videofuture

 

Roger McNamee Sees a Future that Empowers Content Creators

Thanks to a tweet by thought-leader, publisher, Tim O’Reilly, I was drawn to a video interview and then a TEDx talk from last summer, both by the very successful Silicon Valley venture capital investor and real life touring rock star, Roger McNamee. Both videos (and soon my concise video commentary via TheTVNews.tv) are embedded below for your viewing convenience.

Bottom line, McNamee illuminates, among other things, why HTML5 is so important and how Microsoft, social media, and I say traditional network TV, are all on the decline. In their place there will be a wave of “highly differentiated content,” and the thusly-empowered creators of this new breed of content will quite literally own their own stores—and, just to be clear, those are media “stores.”

In other words, as if we couldn’t already, HTML5, iPads and mobile distribution will enable those of us with our own “bands” (teams & other creative resources) will be able to seize the controls of our own destiny, in the web sense at least. (And, along these lines, I love McNamee’s concept of “full contact investing” where he uses his rock band’s marketing as an experiential testing ground.)

Obviously, content marketing has laid some of the ground work here, and so has blogging. But his vision is bigger than that.

Content creators with the hutzpah and the resources to develop real destination websites can include new, highly integrated forms monetization to produce extraordinary opportunities in the very near future. The time is now to act on these phenomenally potent changes. Please watch the videos below to understand more.

I’ll certainly be doing my best to do so as well as to educate you how to take advantage of these changes via NewMarU.com. So please STAY TUNED! 😉

If you prefer to read a text summary of some of McNamee’s key points, check out Facebook Investor Roger McNamee Explains Why Social Is Over

Here are the videos:

The first is via Sarah Lacy’s PandoDaily blog and this post:
Roger McNamee on the New Web: “Everything That Mattered Over the Last Eight Years Won’t Matter Anymore”

And the other video is Roger’s TEDx Santa Cruz talk (where he even paces like a rock star)
entitled, “Disruption and Engagement”

Please let me know what you think, via the comments below or any other channel. Are these insights useful to you?

Follow the Data | How Netflix, Amazon & Warner Bros Are Pointing the Way

As I was preparing this week’s New Media / New Marketing report for TheTVNews.tv, my good friend, Nick DeMartino sent me a very timely reference with his post, Can Data Save the (Hollywood) Studios in the Age of Social Media?

As I produced that segment (embedded below) and continued following the news, an immediate theme emerged: The power of data mining as perhaps THE major way big websites like Amazon and Netflix (and now Warner Brothers) gain leverage, and how it motivates major initiatives—including the casting of major TV series. Of course, this same power of customer data is also in the background of the major battle between Google and Facebook! Certainly at the top of the market, user data is the ultimate weapon and differentiator. Here are a few very current examples.

First, Nick’s post led me to recognize Warner Brothers as a new Hollywood studio leader in social media marketing. As you can see in the video which is embedded at the bottom of this post, I not only connect Warner—who is the producer of “Two and a Half Men”—with the casting of Ashton Kutcher, but with their recent Flixster acquisition (see Nick’s post) and with Warner’s innovative move renting movies via Facebook.(Flixster, btw, is my favorite iPhone/iPad movie app. I’ve even posted reviews there.)

Then, in today’s news came the announcement of a major new move by Amazon.com. The power of data mining, their extensive knowledge of customer data, and their knowledge of customer behavior is clearly a big part of the leverage that has motivated Amazon to join the “big leagues” of book publishing.

Finally, my favorite example of using the power of customer data is the Netflix recommendation engine, which certainly is part of what motivated them to license their first original TV production via their House of Cards deal. Along those lines, I think everyone can benefit from listening to Netflix CEO Reed Hastings on Charlie Rose to learn more about how they think.

Below is my new video analyzing Twitter’s impact on the casting of Ashton Kutcher a.k.a. @aplusk in his new role on “Two And A Half Men,” including those Warner Bros tie-ins mentioned above.

As always, I will be very grateful for any “likes” of this video and/or any comments on this blog or on YouTube. I look forward to your feedback. And, whatever you do, be sure to Follow the Data (and if you need help doing that via your own website analytics or Internet marketing campaign, please don’t hesitate to ask). 😉

 

My Personal CES TV & ‘Video Web’ Wrap Up

No, I did not go. But, I launched a CES-related website in 5 days, just for the occasion of CES 2011 (Consumer Electronics Show). And, I watched the media pretty closely.

Here are some of the video-related stories that I found to be most of interest and also mentioned in my video report on the Tuesday, January 11th, 2011 edition of TheTVNews.tv… (along with some related stories):

CBS Makes Exclusive TV Program Sales Deal with Internet-Connected TV Platform,
Boxee
(via GigaOm) In fact, Boxee made a bunch of announcements. More in this Beet.tv interview

Intel Enters the Movie Distribution Game (Intel blog) This announcement lays the foundation for a bigger event which will be WiDi. This will enable movies streaming to your PC to be player on your HD TV.

MSNBC.com Finding New Audiences for Video News via Mobile (Beet.tv interview) The president of MSNBC Digital Networks has a lot to say about the benefits of distributing their TV cable network’s content via mobile devices. This is perhaps the fastest growing form of video distribution; and, as he says, mobile video is more engaging and reaching new audiences that the cable network frequently misses. (Video clip is embedded below.)

RingGuides’ New Website (new ComBridges design & production) This is a start-up with an innovative interface for accessing the new worlds of streaming video—both TV & online video—with a strong social component for distribution. The ComBridges team crafted this website, including a strong writing contribution, including complete design and production of the website in less than five days!

Stay tuned. The worlds of online video delivery across every type of screen imaginable will, no doubt, continue to grow, evolve and morph faster than most of us can imagine.

New Wonderful Web E-Newsletter Covers WordPress, Video & Groovie Links

Our latest “It’s a Wonderful Web” e-newletter is out and available for your perusal. It includes:

  • An overview of our latest learning experiences regarding WordPress security and how you can protect your WordPress website
  • Our latest video production success, a “book trailer” for an important new client book, “Dry Run: Preventing the Next Urban Water Crisis”
  • Linky goodness called “ComBridges Connections” with an assortment of valuable links, insights and my latest video commentary on the “cord-cutting” that is making major waves and big changes to the cable TV industry, thanks to online video’s continued explosion.

Please click here to read the latest edition of “It’s a Wonderful Web: News & Views You Can Use.”

Are you a subscriber? If you’d like to be one, the subscription box is in the right column of this page –>>

Or, to read and/or sample past issues, you can access our e-newsletter archive by clicking here.

Thanks!

Jon

Online Video Growth Spurt Marked By New Programs & Distribution Opportunities

As discussed in my New Media / New Marketing segment on the Tuesday, August 10th edition of the TheTVNews.tv (see VIDEO embedded below), the convergence of TV and Internet forms of online video are jelling into a significant reality extremely quickly after years of promises.

Evidence of this growth spurt include rapid growth trends such as the year-over-year doubling of streaming movies and TV via NetFlix, a new “digital locker” platform from major entertainment players designed to combat the iTunes dominance, and the increasing viability of “branded entertainment” including an Ikea-sponsored Web-only video series that is garnering 1.5 million views month after month.

I will post or embed my video commentary as soon as it’s available, but meanwhile here are links to what I think is some worthwhile reading. These three links include additional insights and details on the “milestones” mentioned above and more:

  • Digital Entertainment Content Ecosystem Unveils UltraViolet™ Brand (press release)
    Major players from Best Buy to Sony to Comcast to Intel and quite a few others are aligning on a new kind of “digital locker” to help you watch whatever you want, whenever you want, on whatever kind of device you want… as long as you’ve paid for it! While this press release is just an announcement, I think this is both a needed kind of technology and an attempt to answer Apple’s dominance in digital media distribution. Expect to hear more, much more from the UltraViolet, UVVU brand.

As always, your thoughts, perspectives and comments are extremely welcome. Thanks.

When Old Media Companies Don’t “Get It”

copyright

U need 2 know about your digital rights

As illuminated in this Wednesday, June 2nd’s New Media New Marketing commentary (starting at 1:58) on TheTVNews.tv, the news article linked right below this paragraph makes me a bit crazy regarding the many broadcasters and entertainment companies that still “don’t get it” about engaged consumers, mash ups and extraordinary value of free, viral (word-of-mouth) promotions.

CNET: Yahoo, Facebook (and EBay) side with Google (YouTube) against Viacom

Of course, Yahoo and Facebook are normally rivals of Google/YouTube. Leave it to Viacom to use a $1 billion copyright lawsuit to give them all a reason to bond… leaving Viacom out in the virtual cold. Perhaps Viacom doesn’t think Google has deep enough pockets to defend itself? Right!

This reminds me of a rant that I wrote in Videography magazine almost 10 years ago when then CEO of Universal, Edgar Bronfman, Jr. (now CEO of the Warner Music Group) “declared war” on Napster. Old media company histrionics are repeating themselves.

Interestingly, according to Wikipedia, Bronfman has somewhat changed his tune. In fact, the Wikipedia entry says, “In 2008, The New York Times reported that Warner Music’s Atlantic Records became the first major record label to generate more than half of its music sales in the U.S. from digital products.”

If you have any interest whatsoever in the subject of digital rights, I want to HIGHLY RECOMMEND one of my favorite books on this subject, Free Culture: The Nature and Future of Creativity. It’s written by now Harvard, formerly Stanford Law professor and Creative Commons founder, Lawrence Lessig. It gives a brilliant, must read (IMHO) historical overview of the evolution of digital rights and how we’ve been through all of this before including but not limited to the birth of the VCR, cassette tapes and FM radio. Cultural & creative freedom are well worth being well-educated about, as well as defending; and this is the book that will help you do that. Trust me. This book is definitely worth the read.

Finally, if you are not familiar with my mention in TheTVNews commentary of the Hitler/Constantin Film (a German film production/distribution company) and their idiotic removal of the “Downfall” video clips with Hitler getting upset over mundane things like the leak of the new iPhone, here’s your historical reference via TechCrunch.

Mind those digital rights, please! And if you’re working for a big media company, please play nice with the other kids. We live in a new era of cooperation. Your customers are your friends! Get it?

Conan O’Brien Gets “The World Has Completely Changed.” Do You?

(Note: Read & scroll down please. Two [2] cool video clips below…)

I gotta love the fact that social media has become so powerful that a TV comedian like Conan O’Brien is having very tangible personal experiences that not only wake him up to the fact that “the world” as he says, “has completely changed.” But, as he illuminates in the video clip below from an interview at Google, his social media realization is in stark contrast to how far the execs at NBC apparently are from understanding how social media works (i.e. the audience has new powers). Duh. 😉

Of course, this is just one example of the fact that dramatic changes that are upon us due to the explosion of social media.  More video “evidence” is detailed in the 2nd video clip below.

Also, please note that when you click “play” on the Conan YouTube clip below, it is set up to play starting at the segment at 15:27 where he describes what happened to him because of Twitter (about 3+ minutes total) in the aftermath of his fall out with NBC when they gave “The Tonight Show” back to Jay Leno (“the other gentleman”). At some point, you may want to watch the whole 48-minute clip. It’s quite funny.

Now… especially if you are still wondering about the importance of social media—but probably, in any case— I highly recommend the following visually dynamic and informative YouTube video, “Social Media Revolution 2 (Refresh)” from the authors of the book, “Socialnomics: How Social Media Transforms the Way We Live and Do Business.” This video is a freshingly-updated version of video that’s been around for a while. It’s packed with eye-opening statistics and relevant perspective, including, for example:

“Social Media is not a fad, but a fundamental shift in how we communicate.”
— Erik Qualman

Yes, the changes are that big.

Do you “get it” or are you still sitting on the edge of the social media “pool” thinking about jumping in?

Twitter Tools & How to Build More Consumption of Your Media

This Tuesday’s edition of TheTVNews.tv which is shown immediately below, features the links, tools and resources that can be found below the video. Enjoy!

Local Newspaper Profiles Jon Leland & TheTVNews.tv

We’re pleased to get some “ink” from the local Tiburon, CA community newspaper, The ARK. The article has garnered some nice positive feedback from my local community as everybody seems to be excited to learn more about technology and today’s rapidly expanding multi-screen media environment.

Please click the following link to view the article now as a PDF (embedded via Scribd.com, a very useful tool) in our News & Media page.

Or you may view and/or download the PDF directly here:
http://www.scribd.com/doc/30050096

It’s fun to be in the “news.” Thanks for reading.

P.S. I’m still looking for more opportunities to offer my “What Every Business Should Know About Internet Marketing” workshop/keynote. Please click here for more info and let me know if you have any ideas or if your organization or business networking group would be interested.