Blab: The New Social Video Streaming Platform ROCKS!

This is a quickie post to let you know about a surprisingly good new video streaming conversation platform called Blab. I just did my first Blab session and had 39 viewers from around the world. The recorded segment is embedded below. I was joined on-screen by video participants from Brazil, Argentina, and Philadelphia. 😉

I think this application is more user-friendly for multi-user video than anything I’ve seen (Spreecast, Google Hangouts, Skype, etc.) It is also way better than Periscope or Meerkat because it’s two-way. Those video streaming tools are really only one-way.

Blab now has a mobile app as well as desktop. And, now that I think about it, it’s not only two-way, it’s up to four-way, four simultaneous video participants. And that’s nicely complemented by a fully functional chat stream where you can paste URL’s and animated GIF’s as well as very nice Twitter integration.

One of the people who jumped in, Richard Berger, had this to say about our conversation:

[testimonial author=”Richard Berger, English Teacher”]”In just those few minutes my awareness of new social media/video streaming/website development was exploded, and now you got me “back at the drawing board”, thinking of applications for my teaching work. Thanks again!”[/testimonial]

Here’s my first session which was a spontaneous “Ask Me Anything” about websites, social media marketing, video, etc. Pretty dang fun! Please click “Watch Now” button on the image below to watch this Blab session, and feel free to scroll ahead to see the multiple participants. And, please let me know what you think. And stay tuned for a special Blab next week with Twitter Power author, Joel Comm, at 4pm PT on Friday, August 28th. Thanks!

Learning from Meerkat: If You Don’t Understand the Social Graph, You Don’t Get Social Media Marketing

The Social Graph is About Relationships, Not Followers

Perhaps the most frequently asked question in the whole social media and online marketing arena is, “Where’s the ROI?” As Gary Vaynerchuk @garyvee points out in the animated, educational story that he tells in the video below, the true answer to this question requires thinking that goes deeper than a financial statement. To make his point, he ends up asking, “What’s the ROI of my mother?
Warning: If “the f-bomb” i.e. “foul” language offends you, you should NEVER listen to anything Gary says.

Of course, he’s right. There is a whole lot more to life, to business, and to marketing (in the social media-powered world) than trackable metrics. In other words, when you build authentic, sustainable long term relationships—not only with customers but with prospects—you are building an asset that has real long term value. That’s the true meaning behind the literal meaning of “the social graph.” That’s the point of this post. Please allow me to explain.

Missing the Point

Over and over, we miss the point about so many things. We think abundance is about money when, as we all know (I hope), there are much more important things in life. To me, these more important things are “true abundance.” And yet, we think social media marketing can be encapsulated by how many “Likes” we get on our Facebook page, or even by how many zeros there are at the end of the bottom line number at the bottom of this month’s revenue report.
In a similar way, we get impatient and dissatisfied with our online marketing efforts and miss the point regarding how amazing our world of innovative digital communications truly is. Gratitude really should be ruling the day. Louis C.K.’s famous video, “Everything’s Amazing and Nobody’s Happy” sets a nice tone for thinking differently about all this:

The Social Graph Defines Your Influence

I like to ask (presuming that you are doing some kind of social media marketing), “Are you building sustainable, long term relationships based on authentic human connections, or not?” (This subject is dear to my heart because it’s this kind of focus that puts the “humanity” in my calling myself a Humanistic Marketing Wizard.)

The “social graph” is the more geeky, technical term for your “tribe” or your network of influence which, in my view, is something that one builds by “leading with value” via social media and email marketing. Yet, we think the bottom line is the money, not the people. Wrong!

The bottom line, assuming you want to stay in business for the long term, is the real relationships that you are able to create and maintain. That’s why understanding the social graph is so important. In fact, it’s so important that, just last week, it become the leverage point in a high profile business kerfuffle between Twitter and the hottest app at SXSW, a live video streaming mobile app called Meerkat.

Twitter withheld social graph access from Meerkat thus underscoring the value of the graph.

What’s Meerkat Got to Do With It?

The Twitter vs. Meerkat story is an interesting business story because direct access to Twitter’s user base, i.e. its social graph is what Twitter withdrew from Meercat. They did that because Twitter’s social graph is one of its most crucial assets.
Likewise, so are your true followers, authentically engaged “fans,” and the email list subscribers, especially the ones who actually read and occasionally click on your emails. Their attention and TRUST are priceless/precious.
It’s a complex issue how we all access each other’s social graphs and it’s debatable what is appropriate use for a start up app. Along these lines, I really appreciated the thoughtful analysis of VC/entrepreneur Mark Suster @msuster in his blog post: “Some Perspective on Twitter vs. Meerkat.” I think he explains the business issues involved quite well.
In terms of authenticity, I also appreciate the fact that Suster is walking his talk, not only as a Meerkat user and venture capitalist, but also with how he thinks through this kind of issue. As he mentioned, “I have my social network in Twitter to thank for the public debate that clarified my thinking on this topic.”
And, that’s where the rubber really hits the road… not in terms of bottom line financials, but in terms of meaningful dialog, authentic give-and-take conversations where both parties listen as well as pontificate.
Straight-up social media communications like this not only make for more effective marketing and sustainable long term relationships, but more importantly, they make this a better world!
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Learn How Compelling Visual Content Can Increase Your Social Media Marketing ROI

In a blog post over two years ago (see Social Media Goes Visual: Why Pinterest is More Than You Think), I started calling the next frontier of social media marketing, “The Visual Web. This morning, I extended this conversation with a Google Hangout interview with Ekaterina Walter, the author of “The Power of Visual Storytelling.” Here’s that 30 minute conversation:

Fundamentally, humans are predominantly visual creatures, and according to a study from National Formosa University in Taiwan, this is reflected in our computer environments—especially in this age of social media!

Bottom line, you may produce the most compelling written content for your business blog and social media marketing efforts, but if you don’t have the right visual content to make it more engaging, you may never see decent conversion rates.

Here are some basic tips (with more to come) as to how to effectively use visual content to engage readers and get a better ROI:

Vary Your Media

To effectively promote content in social media, mix up what kind of visual content you’re using.

  • Photos. Whether you’re using your own photographs, stock photography or a digital vector, you’re going to need a relevant image(s) to go along with your content. Case in point: Marketing blogger Jeff Bullas reports that articles with images get 94 percent more views, and on Facebook, photos get 84 percent more click-throughs than their counterpart text-based posts, according to Kissmetrics. Failing to add a photo can mean a major loss of conversion. Also, let’s face it—the article just looks nicer with an image or two.
  • Video. Integrating video into your social media campaign not only grabs people’s attention, but it helps you stand out as an authority in your field. To create customized video about your area of expertise, use a marketing service like ComBridges or just shoot and upload via YouTube, or use Google Hangouts On-Air as I have done above. If you simply need royalty-free stock video, try a site like Shutterstock.
  • Animated GIFs. Sites like Buzzfeed, Distractify and Tumblr use animated GIFs frequently. These sites get shares into the tens of thousands and views into the millions. With the widespread use of broadband, these kinds of images are far more high-tech and user-friendly than they used to be. They’re a great way to market pop culture events or tutorials without requiring the user to watch a video. If you’re trying to get a quick point across, use a GIF.
  • Infographics. Your target audience may not want to read a wall of text. Instead, offer them quick and easily accessible information (with credible sources) in the form of a visually engaging infographic. In fact, infographics have become so popular in recent years, you can search for just about any topic you’re interested in followed by the word “infographic,” and chances are, there is one available.

And all of this is just the beginning. In future posts, I’ll write more about things like Instagram, Pinterest, SlideShare and more. Please subscribe via the links above to be notified.

Keep Color Psychology in Mind

Because “The Visual Web” is all about graphics and images, color is key. Color sets off certain signals in your brain, even if you’re not aware of it. For example, the color red is exciting and stimulating, while blue is considered calming and trustworthy. Take a look at different business logos and advertisements as you’re driving down the street. Note what kind of an emotional appeal they have for you. Use this same type of approach in your social media efforts. Depending on the emotional response you want to convey, choose your imagery and colors within the content carefully. Visual.ly has a great infographic on the psychology of color that can help you make good color choices for your social content.

More to come! I look forward to your feedback and your shares. 😉

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3 Surprisingly Useful Marketing Strategies to Make a Real Difference, Insights from Top Experts

Amidst all of the on-going changes, there’s always a need to learn more. Social media is not necessarily easy, nor is it just one thing. However, as almost everyone has realized by now, it is a serious, mission critical component of every company and organization’s marketing communications strategy.

social media is much more than one thing

As I continue to learn and follow the rapid changes in social media marketing strategy, I have recently come across three very valuable insights from which almost anyone can benefit. They come from Internet marketing leaders like Gary Vaynerchuk, Clay Collins and the Content Crafter for the social media sharing app, Buffer.
 
I’m sharing these strategies because I think I’ve got three very useful ones here. All you have to do is put them into practice. 😉 The first tip will boost your visibility. The second will enhance your lead capture/list building initiatives. The third will fuel your effectiveness with passion. I hope you can put these to use and I would love to hear what you think and how they work for you.

1. BufferApp: Share Your Blog Posts More Than Once

It may sound spammy; but it not only works, it makes good sense. Belle Beth Cooper, the Content Crafter for the blog of my favorite social media sharing app, Buffer, put together a thoughtful, analytical post to explain why the likes of Guy Kawasaki swear by the strategy of sharing your blog posts more than once. “One and done” just doesn’t cut it. Hey, we all put some serious time and effort into making our blog posts as valuable as possible (don’t we all?). For this reason, it makes enormous sense to make them even more available. After all, various people are in various time zones and no one sees everything you post only once on social media anyway. There are lots of good reasons to make this a regular practice. Read Belle Beth’s case for reposting content, including recommended best practice strategies. You will thank me.

2. Clay Collins: Offer More Than One Opt-In Opportunity

Clay Collins is an Internet marketing success story in his own right having built LeadPages into what he says is now “a multiple seven figure” online software business. I’m a customer and plan to expand my use of his platform. I recently did a webinar with Clay (who seems to be a tireless creator of valuable content) and I found myself sharing one of his insights in particular with a number of my associates and clients.

During this particular webinar, Clay shared his quest for a goal of doubling his company’s revenue through online marketing (of course). Briefly, his first thought was increasing traffic. Too tough. Then, he took a shot at doubling conversion rates which was a very tough way to meet his ambitious requirement. Finally, he realized, tried, and succeeded by dramatically increasing the number of opt-in opportunities that he was offering his visitors. Stated simply you could call this creating many more points of interactivity.

I am now adding this error-of-ommission to my list of common mistakes that I see most businesses making. To tell you the truth, this is something that I am currently doing, but will be changing soon. The single and only real opt-in form on my site and on most websites is some kind of offer in exchange for subscribing to an email newsletter. I now realize that this is no way to do Internet marketing.

List building is crucial. (More in another post about how to use your lists effectively.) And, just making one offer is an extremely weak strategy. Clay recommended having an opt-in offer of some kind at the end of every blog post and building out multiple (as in “as many as possible”) landing pages with opt-in offers. Webinar offers. Resource guide offers. And so on. It makes sense. Make specific offers in exchange for opt-ins that are as relevant to your content and as valuable possible. Why do so many of us stop at only one offer?

No one said that social media marketing was easy, and it does take time and effort. But when you do it well, it works. Clay’s success is proof of that.

3. Gary Vaynerchuk: Triple Down on What You Do Best

I’ve started reading Gary Vaynerchuk’s new book, “Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World.” In case you don’t know, Gary is the real deal as far as “social media gurus” go. I’m a fan. So, it was to my delight when I suddenly discovered last Tuesday that he was speaking live at the Book Passage, our local independent book seller. The last time I heard Gary live was at InfusionCon where he keynoted to about 2,000 people. This was going to be much smaller crowd and in my back yard; so of course I went.

I even got to ask Gary for specifics about how he has grown his new company, VaynerMedia, from 30 to 300 employees in only 2 years. This is a fascinating business story on its own. But the bottom line that Gary underscored was the fuel for his fire is the way that he “triples down” on what he does best. While this may not sound like a profound insight to some of you, to me it’s something that very few of us do well. And, personally, I think it’s something that I need to do better.

I’ll say it for myself (knowing that I’m not alone here), the thing I love to do most is Internet marketing strategy. It’s what I think I do best and where I offer the most value to my clients. Yet, I spend a lot of my time on operations and implementation, not to mention website development. I’m going to take this guidance to heart and I hope you will too. Triple down (or spend far more time and resources) on what you do best and everyone will benefit. You will find yourself with more energy as well as effectiveness.

 And, if you want to learn more about my services as an Internet Marketing Strategist, please click here 😉

FYI, the picture of Gary Vaynerchuk and friends below is via Instagram and @annaontheweb. It was taken at the Book Passage event discussed above.

Take Advantage: Social Media & Mobile Marketing Lead the Way for Black Friday, Cyber Monday Offers & Deals

Are you taking advantage of the major trends in online e-commerce by connecting with your customers where and when they want to do business?

Social media and mobile lead this seasons's online shopping

The year-over-year growth in the popularity of Black Friday and Cyber Monday deals illustrates why your mobile and social marketing strategies are more important than ever!

As the venture capitalist, Fred Wilson recently said in a blog post (with chart) showing how “Mobile is Eating the World“:

“The jump from 2012 to 2013 should be terrifying to anyone who has a business based anywhere but mobile.”

As we enter this year’s holiday season, there’s no doubt that online shopping will play a bigger role. Last year, the big Cyber Monday sales climbed 30 percent higher (2012 compared to 2011). In fact, in 2012, Cyber Monday ranked as the best day of the year for online shopping, besting any day in December. This is largely due to people using their smartphones to shop. Approximately 12 percent more users bought items from a smartphone in 2012 than 2011, while 18 percent of total Cyber Monday sales came from smart phones, as reported by the 2012 IBM Software Report.

Mobile Friendly Marketing

People are discovering and ultimately buying products and services from what they see on the smartphone. They may text a friend just after visiting a marketer’s Facebook page and/or after viewing a new online store. And social media platforms are becoming synonymous with phone usage. In actuality, 78 percent of Facebook users are accessing the social media platform from a mobile device, and Facebook earns 40 percent of its revenue from mobile users, CEO Mark Zuckerberg told TechCrunch. This confirms the importance of merging Cyber Monday promotions with the popularity and widespread use of social media. How is your business doing in this regard?

And, perhaps even more importantly, social media is built on sharing. Some 2.5 billion pieces of content are shared each and every day on Facebook. Only through effective, authentic social media marketing can marketers hope to get a small piece of this lucrative pie.

Directly Targeted Social Media

Popular, successful online specialty retailers set the pace by directly engaging with Cyber Monday via guerilla style marketing campaigns. For example, Tanga showcases a line-up of half-off products, and its direct social media efforts, including a staff of members posting about the savings, is just one method employed in the company’s completely online effort.

Integrating the power of “bricks and clicks,” the popular retailer Macy’s is taking full advantage of social media. Its popular ‘buy one, see another donated’ campaign is bringing increased attention to its social media feeds. Thousands are sharing the donation campaign to their respective followers on Facebook.

Twitter Hashags Push the Envelope

Facebook is not getting all the attention. Here’s an actionable tip for you: Cyber Monday marketers are also using the #blackfriday Twitter hashtag for added exposure. Going a step further, Shopping Blog has even implemented a distinct Black Friday Twitter account to fully realize the potential of its Cyber Monday and Black Friday promotions.

Strategic Marketing Plans Benefit All

Many companies have taken their long term social media strategies to a new level by thinking strategically about holiday shoppers. As we advocate and do when help companies with their marketing strategies, many online marketers have outlined detailed plans. For example, ReadWrite details how brands create a social media playbook that gives explicit ‘why’ answers and builds a goal plan hierarchy for continued success. Because social media has so many facets, companies need to outline exact strategies for harnessing its potential. Otherwise, the old axiom comes true:

“A failure to plan is a plan to fail.”

Cyber Monday, in particular, only accounts for a small component of the much larger Internet marketing, social media and mobile game plans. But it’s a great place to start. Please let us know if we can help.

Wishing you every success as well as a peaceful, nurturing and satisfying holiday season.

Great Video Underscores the Mobile, Multi-Screen Marketing Revolution

One of my mantras seems to be “it’s hard to keep track of how fast things are changing when things are changing this fast.” 

It really is hard to ‘grok’ 67 million iPads being sold in just two years, isn’t it?

The question as posed by this video is “Are You Adapting?” That’s a great question given that mobile web traffic was 1% is 2009 and it was about 12% in 2012 and that’s rising rapidly. I highly recommend this highly visual video via the Associated Press and the international sports video agency, SNTV as a wake up call. (And, if you will please forgive a brief moment of shameless self-promotion, we would love to help your company or organization adapt to and take advantage of these changes. I think it’s safe to say that they will effect every organization either as an opportunity… or an opportunity missed because someone else in your niche got there first… or adapted more effectively.)

“It’s a Wonderful Web” ENewsletter Highlights Facebook Pages, Google AdWords and Luscious Links

The March 2013 edition of our “It’s a Wonderful Web” e-newsletter is out. It includes:

  • social media puzzleWhy a Basic Facebook Page is Not Effective Marketing
  • Get QuickStarted with Google AdWords, the World’s Biggest Ad Platform
  • Luscious Links including where to find great images for your blog, why Google+ is a must, and Twitter’s Vine video app

If you’re not already a subscriber, click here to read it online.

Is Vine, Twitter’s Video App, Useful for Social Media Marketing? Expert Reviews & Luscious Links

The face of online video, or what I like to call The Video Web, has just grown a new “nose.” In other words, there is now a new dimension to the online video world. In case you haven’t heard yet, the latest mobile and social video sensation is called Vine and it’s a free download app for all major mobile smartphone platforms.

Like Twitter, Vine uses #Hashtags as a way to find things and connect to stuff

Like Twitter, Vine uses #Hashtags as a way to find things and connect to stuff

Vine videos take the form of some pretty neat (and of course sometimes boring) little six-second video clips that are tightly integrated with Twitter, who recently bought the company. (FYI, Vine videos are also post-able to Facebook.)

While Vine is getting some mixed reviews—ranging from raves that it’s “the next big thing” to distain that there’s too much porn—I think the truth is that it’s got potential. While we wait to see if its buzz will last, in my opinion, Vine is fun and worth checking out.

As you will see from the aggregated “luscious links” below—all of which are from what I consider to be a solid selection of social media authorities—many major brands as well as smaller businesses are already experimenting with Vine videos. Even Sir Paul McCartney of the Beatles (or a member of his team?) is starting to run contests via Vine (see below). So, as Dylan sang, “Something is happening here…” even if we don’t know exactly what it is…

 

(FYI, Sir Paul’s next tweet said that the answer was ‘Mamunia’ from ‘Band On The Run.’)

On a more personal note—beyond my own app-aholic fascination—my litmus test proving Vine’s viability was sharing the app with a couple of 21 year old women who I met at a party. We had already established that these extremely charming social-media-active individuals were way into Instagram. But Facebook, not so much. Even as a very active Facebook user, I could appreciate their point of view, “There are too many people on Facebook posting opinions that we don’t care about.” I found this point of view to be refreshing! 🙂

When I showed them Vine and how easy it is to create multi-scene six-second mini-movie clips, they literally took to it like fish to water. Fun! Here’s one of my first Vine videos, shot (which in this case is the same as produced) at that party:

Reinforcing the “mixed reviews” theme, MarketingProfs’ Ann Handley says, “Vine: Stupid, Simple and Brilliant.” In fact, it was also Handley who tweeted the first clearly commercial Vine video that I saw. Specifically, this little ditty by the LA Dodgers in support of a new baseball star bobble-head promotion:

More Luscious Links

And last but not least, one of my favorite “social media gurus,” Jay Baer not only offers valuable insights with The 2 Ways Most People Are Misusing Vine but in this 4-minute video interview (embedded below), he tells us the bottom line of all the hype, i.e. Vine will not usher in a “new era of content marketing,” but it is an interesting new tool for serious social media marketers who are being strategic about their use of content marketing:

Bottom line, as Jay says, content marketing without a coherent strategy is not going to have a bottom line impact, no matter how nifty a tool Vine may be. And it is nifty, IMHO. After all, making video this easy to create and post is not a no-brainer.

Any comments?

Roger McNamee Sees a Future that Empowers Content Creators

Thanks to a tweet by thought-leader, publisher, Tim O’Reilly, I was drawn to a video interview and then a TEDx talk from last summer, both by the very successful Silicon Valley venture capital investor and real life touring rock star, Roger McNamee. Both videos (and soon my concise video commentary via TheTVNews.tv) are embedded below for your viewing convenience.

Bottom line, McNamee illuminates, among other things, why HTML5 is so important and how Microsoft, social media, and I say traditional network TV, are all on the decline. In their place there will be a wave of “highly differentiated content,” and the thusly-empowered creators of this new breed of content will quite literally own their own stores—and, just to be clear, those are media “stores.”

In other words, as if we couldn’t already, HTML5, iPads and mobile distribution will enable those of us with our own “bands” (teams & other creative resources) will be able to seize the controls of our own destiny, in the web sense at least. (And, along these lines, I love McNamee’s concept of “full contact investing” where he uses his rock band’s marketing as an experiential testing ground.)

Obviously, content marketing has laid some of the ground work here, and so has blogging. But his vision is bigger than that.

Content creators with the hutzpah and the resources to develop real destination websites can include new, highly integrated forms monetization to produce extraordinary opportunities in the very near future. The time is now to act on these phenomenally potent changes. Please watch the videos below to understand more.

I’ll certainly be doing my best to do so as well as to educate you how to take advantage of these changes via NewMarU.com. So please STAY TUNED! 😉

If you prefer to read a text summary of some of McNamee’s key points, check out Facebook Investor Roger McNamee Explains Why Social Is Over

Here are the videos:

The first is via Sarah Lacy’s PandoDaily blog and this post:
Roger McNamee on the New Web: “Everything That Mattered Over the Last Eight Years Won’t Matter Anymore”

And the other video is Roger’s TEDx Santa Cruz talk (where he even paces like a rock star)
entitled, “Disruption and Engagement”

Please let me know what you think, via the comments below or any other channel. Are these insights useful to you?

Social Media Goes Visual: Why Pinterest is More Than You Think

NextGen Social Media

Pinterest is much more than the latest and greatest “hot” new social network. Because of it’s visual nature, I believe that this upstart social network reflects the next generation of socially networked communication. In the current and coming stages of the evolution of the Web’s social revolution, the written word is no longer sufficient.

In case you haven’t tried it yet, Pinterest is essentially an online vision board. It lets people “pin” images that they find inspiring, useful or beautiful and then share their collections of images—called “Boards”—with others. When people “re-pin” the images, they are essentially “retweeting” or sharing visual communications in a state-of-the-art social media style.

This naturally compliments the ways that video and photo sharing have become majorly important. In fact, the array of visual communication innovation that we are seeing right now is indicative of the dawn of a new age. The web has quickly become a more dynamic visual medium. Text and hyperlinks were a foundation, but only a beginning. And we are still in the early stages.

Let’s Get Visual!

This trend isn’t new, but it does make a big difference. For example, Facebook power users know that when you share pictures, not just text updates, it fuels increased engagement in a big way. In other words, you get more “Likes” and comments when there’s a visual component to what you post.

Elsewhere, Tumblr has extended the Twitter-powered popularity of micro-blogging in a much more visual direction, and the popularity of using Instagram to share and talk about photographs is also surging (and is poised for major new expansion when the Android version of the Instagram app is released soon). ReadWriteWeb even reminds us that it is this mobile-phone-powered digital photography trend that slew the former photo corporate dragon: Death by Smartphone: How Mobile Photography Helped Kill Kodak.”

And then there’s YouTube which recently announced that 24 hours of video is uploaded to their site every twenty-four seconds. The video visual media explosion is so dramatic that YouTube itself produced this quick little 45-second video in an attempt to make its mind-boggling growth comprehendible:

If doesn’t clarify this explosion for you, Time Magazine recently ran an article, The Beast with a Billion Eyes, which characterizes YouTube as “the most rapidly growing force in human history.”

Blogger/consultant/author Jay Baer  says: 

“This is the year that photos challenge writing as the lingua franca of the social webIf you’re not taking and posting pictures to dedicated photo networks and cross-posting (when appropriate) to Twitter and Facebook, you’re missing out on a huge opportunity to grow your network and see the world through the eyes (or cell phone cameras) of thousands of new friends.”

The fact that the verb “pinning” has been showing up in conversations that aren’t even specific to Pinterest is a huge testament to the fact that people are captivated. If you think about how many times a day the verb to “google” is used to mean “search,” you can see that we’re on to something.

Why Is This Important for Business?

According to the Wall Street Journal, traffic to the Pinterest website has grown tenfold over the past six months. In January, the number of visitors on Pinterest was already almost a third of that on Twitter.

But Pinterest’s impact of web traffic may be even greater than Twitter’s. Based on a recent study conducted by Sharaholic, Pinterest drove more referral traffic to sites in January than Google+ (with 100 million users!), Reddit, YouTube, LinkedIn and MySpace all combined. Those are big-time numbers for the new kid on the block.

But, is there really room for another player in the social media VIP room? New York Times technology columnist David Pogue in his review, A Scrapbook on the Web Catches Fire, gives three good reasons why there definitely is:

  1. It’s clean. No ads, no pop ups, no blinking anything. It’s a pure and relatively simple rest for the eyes.
  2. It’s personal. Broadcasting isn’t the focus, rather your own interests take center stage in an authentic way.
  3. It’s humble. Pinterest Boards are about beauty, inspiration, information, passion, not self-absorbtion. It’s not, “Look at how great I am!” It’s, “Isn’t this GREAT!”

The blogger Beth Hayden sums it up well when she says Pinterest can  “…start making your social media strategy more beautiful, one little pin at a time.” When you add to this the fact that the early research seems to show that it will also make your social media marketing more engaging; and, when done appropriately, it will also help connect you to your constituencies at a deeper level: What’s not to like?

——

Our Other Pinterest Post:

Luscious Links to Unlock Pinterest: Free Resources Show How to Pin Your Marketing