Archive for the ‘Uncategorized’ Category

Your Social Media Future: It’s Time to Say YES.

Tuesday, October 4th, 2011

I continue to be amazed by how many professional people still resist social media marketing. In fact, this seems to be one of the main reasons that participants find so much value in my workshop, “Mastering the Social Media Marketing Mix.”

The US “premiere” of this workshop will be in San Francisco, next Wednesday, October 12th. The producer, Linda Kosut just sent out an email announcement to her list with the headline, “Social Media IS Our Future” including a commentary about how she personally resisted this idea for a long time.

social media marketing workshop in Auckland, NZ

"Social Media Marketing Mix" workshop in NZ

When I was in New Zealand, Mark Lowndes of the law firm Lowndes Associates described his experience this way:

“A year ago I was certain social media had no relevance to our commercial law firm.  Today I am convinced I was wrong. Social media will be an increasingly important part of our interaction with our clients and the business community at large. As with many businesses, I now believe there is no option but to learn how to engage effectively using social media.”
— Mark Lowndes, Lowndes Associates

When I speak about how important I think it is for companies and professionals of every variety to engage in social media marketing, I compare it to the ’80′s when I used to tell business audiences that email was as important as their toll free phone line. (Yes, amazing but true, not everyone recognized email at that point as an important customer service and/or sales communications channel.) I told these business people that they have to respond to their customers, and your customers have the right to communicate via any communication “channel” they want to use.

Now, your customers are “calling” you via social media. Of course, I think you should be pro-active in this new arena. But, for openers, if your toll free phone line was ringing, or you were getting email from a prospective customer, you would answer, wouldn’t you? Of course you would. Well, if you’re not engaged in social media marketing yet, please consider this your social media marketing “call.”

And, here’s a real invitation: If you are in the SF Bay Area, please do not miss the chance to experience the whole 3-hour presentation of “Mastering the Social Media Marketing Mix” at Ft. Mason, Wednesday, October 12th, 6:30 to 9:30pm. Frankly, the $99 registration fee is a remarkable value. My four-week online version of this workshop which will be announced shortly is expected to cost $397.

So this San Francisco live presentation, to a small interactive group offers great value. It will also deliver great inspiration that will motivate real productivity. And there will be tons of great information. I promise all of this, and I hope to see you there. Please click here to register and/or for more information. Thanks!

Posted in blogging, branding, e-marketing, facebook, Google, internet marketing, online video, search engine optimization, social media marketing, Uncategorized, youtube | No Comments »

Luscious Links – Catching Up with the Goodness

Tuesday, July 12th, 2011

I come across so much useful information in any given week that I’ve taken to these “Luscious Links” blog posts to try to share with you some of the best of the best that I find. Does this format work for you? Please let me know.

Google’s Focus on Quality and the PostRank Acquisition
This is an excellent & useful post from SitePoint clarifies the changing state of SEO & social media marketing. My take aways: 1. quality content rules 2. social media really does matter. 3. It’s the conversations, connections & relationships that matter most. Are you listening?

Why is Authenticity a Crucial Component of Internet Marketing?
As I’m re-grouping for the “next generation” re-invention of NewMarU.com, I was discussing with a friend, this ten-minute edited video conversation (linked above) with Robert Rabbin that came out of NewMarU’s first “guest” webinar. I LOVE what we said here and would really like more people to hear it. I sincerely believe that this is important information/perspective re marketing in the age of social media.

3 Smart Strategies for Book Promotion
Here are just a few smart ways that authors can promote their books with social media and PR. Practical steps any author can use for book marketing via SlideShare.

The “Talk Radio” Approach to Effective Email Marketing
I like the way that this CopyBlogger article underscores my core value that “it’s got to be fun.” Yes! In content marketing et al, FUN makes all the difference. Don’t you agree?

12 Awesome Facebook Stats, Charts & Graphs
Are you taking Facebook seriously as a marketing channel? If not, maybe you should check out these 12 stats via a nifty little Hubspot SlideShare presentation…

Learn How Your Website Can Be The Center Of Social Network Attention
My recent video comments on TheTVNews re social media marketing and a new solution that lets more active brands aggregate various social media conversations onto their website so it’s more of a “home base.”

How to Combine SEO and Social Media for Maximum Impact with Lee Odden
This is a good overview video interview that covers something I’ve been talking about a lot lately. It’s very important to understand the relationship between social media, SEO and content creation in order to produce effective marketing in today’s online environment. This is a valuable 5 minutes, IMHO.

Your feedback is encouraged. I’d love to hear any comments you may have.

Posted in branding, computers, e-business, e-marketing, ebooks, facebook, Google, internet marketing, internet radio, online video, PR, Productivity, search engine optimization, small biz e-biz, social media marketing, technology, Uncategorized, youtube | No Comments »

Save the Internet: No Joke!

Thursday, May 18th, 2006


Save the Internet: Click here The fight for “Net Neutrality” is no joke. As almost everyone knows, Congress and Big Business cannot be trusted. Even big time recording artists like Moby are getting into the act and doing what they can to help keep the Web as free and open as possible. Check out SaveTheInternet.com for what YOU can do to help including getting yourself better informed on this important issue. SaveTheInternet has videos and lots of other content to help you understand how CRITICAL Net Neutrality is and why you should care. Thanks!

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Posted in e-business, internet marketing, Uncategorized | No Comments »

Awesome Free Online Applications

Friday, December 23rd, 2005

The Open Source movement is alive and well and if you’re not aware of all the great online software that’s out there for free, here’s a great Christmas/Holiday present for you: This page has reviews and links to some of the best online “Web 2.0″ applications. From free network disk storage (eat your heart out .mac) to collaboration tools, the great to-do list manager mentioned below, online word processors that let you share and collaborate on online docs, online calendars, and more. Honestly, this is great software and all you need is a web browser (Mac folks, Firefox is highly recommended!) and an Internet connection. Enjoy! (And thanks to Jim Pringle for this great link.)

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Posted in online software, Uncategorized | No Comments »

Beyond Skype for Internet Phone Calls

Friday, November 4th, 2005

I decided to investigate this after reading that Gizmo Project was an Editor’s Pick in the Wired magazine “Test” issue. They say that Gizmo Project has better sound quality than Skype. No doubt it’s a much prettier looking application (Mac, Windows or Linux). It also includes FREE voice mail, IM integration, conference calls, and a one-click record button that should make it a natural for low budget podcasters. Also, I’m enthusiastic that Gizmo Project is totally committed to open standards.

So, I finally broke down and just ordered a USB headset from Headsets.com. I’ll let you know how it all works for me, but if you haven’t made the plunge into free and/or very low cost Internet telephone calls, this could be the techno ticket. Lemme know what you think.

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Posted in cell phones, Uncategorized | No Comments »

America’s Greatest Online Poker Player is 17

Thursday, February 24th, 2005

If you’re interested in online poker, you will likely enjoy this article from Sync magazine. I did, and I am. Watch for more in Media Mall’s online poker section soon (I hope). Click to read: America’s Greatest Online Poker Player

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Posted in online applications, social commentary, Uncategorized | No Comments »