Archive for the ‘user generated content’ Category

Google Mail Video Best Viral Video User-Generated Video Marketing I’ve Seen

Thursday, October 4th, 2007

Geez, I’m always posting about how hot the online viral video space is becoming, and wouldn’t you know it, here comes Google with not only my 2nd viral video post of the night, but one that leverages user-generated content to the max. Great stuff you all, and I really mean you all. And, oh yea, nice job Google for editing it all together in such a snappy fashion. More info here: http://mail.google.com/mvideo

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A Viral Video with Massive Heart, Energy & a Difference

Friday, August 10th, 2007

Sometimes I see something that moves me and is sufficiently “right on” that I feel I need to post it. This is one of those times:

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O’Reilly Publisher’s Conference Coverage by me

Friday, June 29th, 2007

I was pleased to cover the scintillating O’Reilly Tools of Change for Publishing conference that was held last week in San Jose for eContent magazine. It was a worthy conference filled with leading edge thinking (at least mostly.)

My executive summary-style coverage is here: http://www.econtentmag.com/Articles/ArticleReader.aspx?ArticleID=36790

Enjoy.

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Cool Convergence & Browsing Bonus: Great TechCrunch-NetVibes Mashup

Tuesday, April 17th, 2007

For your browsing pleasure…

In announcing the new NetVibes roll-out of the ability to create public personalized pages, the marvelous Michael Arrington also offered his own personalized, customized TechCrunch NetVibes page “featuring many of my favorite news feeds and a few widgets.”

I offer this to you because it is a cool convergence. From my limited experience, NetVibes is my favorite customizable “home page;” but more importantly TechCrunch is my favorite source of information about the bleeding edge of Web 2.0. Scroll down on this TechCruch/NetVibes page to see, for example, the Alexa Widget showing TechCrunch ahead of Business Week and CNet in online viewership; or enjoy the build-in video references; and on and on.

If you’re reading this, you’ll probably find things of interest on the Netvibes.com/TechCrunch page. If nothing else, it’s a great demo of the plug-and-play nature of the ever-expanding Web 2.0 socially-networked Internet.

Enjoy!

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Online Video Monetization Blooming

Wednesday, February 28th, 2007

If you still don’t believe that there’s money to be made, not to mention good marketing buzz to be generated, with online video clips, then you better check out The New York Times coverage of the competition between video sites to make revenue sharing deals with producers and talent who can develop a following using online video. They call it, New Hot Properties: YouTube Celebrities.

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Online Video Explosion Signposts

Wednesday, February 21st, 2007

One nice thing about the online video explosion, revolution, or whatever you want to call it, is that it does have signposts. (FYI, I’m still waiting for some professional publisher to ask me to write more about all this… hello?!).

But meanwhile here are a couple of recent articles and/or posts that I found to be of interest and encouraging re: the re-emergence of my own “video-video” enterprises (videos about video and online communications) which are percolating in the background:

> VideoEgg Hits 3 Million Uploads — TechCrunch insights on the growth of this online video leader vis a vis GooTube (Google-YouTube) who may have the best ad platform of the moment. I said “may.”

> All The World’s a Stage (That Includes the Internet) — NYTimes writer Scott Kirsner offers a nice overview with examples of how user-generated content can and is making money, at least for a few leading edge folks.

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Online TV & Video: "social revolution" No Longer an Exaggeration

Friday, February 2nd, 2007

Sighting a pressing TV industry need to monetize the “massive interest in online (video) content,” eMarketer.com summarized an Informa Telecoms & Media research report (which I could not find on their site) including numbers that would make almost any venture investor salivate. For example, “In the US alone, revenues are forecast to rise from $538 million in 2006 to nearly $4 billion in 2012.”

“These trends are now so pronounced, that the term ‘social revolution’ no longer seems too much of an exaggeration,” said Adam Thomas of Informa.

Personally, today, I was checking out VideoEgg.com which boasts an easy to use video upload, Flash compress, and, yes, video editing platform as well as a pretty impressive online video ad network that’s focused on social networking sites.

Does anyone have a good comparison of all these new Web 2.0 video platforms?

TechCruch seems to think that SplashCast may have the ultimate player platform.

I wish it was like the Videography days when I could get paid to research and write about this stuff. Who knows, if I can find a way to monetize it, maybe I’ll be doing some video clips soon. Potential channels would include internet marketing, online video, and the joy of golf. But should I do SplashCast channels, distribute via the VideoEggNetwork, BrightCove, all of the above, or what?!?

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Posted in internet marketing, user generated content, user generated video | 3 Comments »

Easy, Low Cost Solutions for Creating Websites & Podcasts

Monday, January 22nd, 2007

Here are a couple of interesting Web 2.0 style online user-generated content creation services I’ve come across lately:

> Weebly.com has an impressive video demo that makes it look (to me, at least) like Weebly may well be about the easiest way available for almost anyone to create a website. The video demo shows a drag and drop, practically brain-dead simple interface… and that’s a good thing!

> Likewise, BlogTalkRadio.com has it’s own push-button interface that takes the audio studio work, or even the GarageBand software production out of producing a podcast talkshow via the phone, complete with RSS feed. And some people say Web 2.0 is just a concept…

In both cases, no fuss, no muss, no independent hosting account is required.

FYI, I’ve also posted my first WordPress website, which was also a reasonably straight forward process. It’s a bit more feature-rich and blog-oriented as compared to Weebly, but I’m pleased with the results (which are viewable at: TheJoyofGolfing.com). Not bad for a rare solo effort (professionally, I’m more of a team player).

Any comments or anyone want to share their experience with any of the above services?

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The Birth of the "Social Video Network" (video blogging & social networking remixed)

Thursday, October 26th, 2006

You take a little MySpace, you add some YouTube, and mash ‘em up. That’s the latest in easy to use video blogging… er well, I mean video sharing/syndication… well, actually, I mean video “channels” based on MySpace social networking and YouTube video sharing type o’ technologies.

The business model et al was written up on AlwaysOn or go straight to Dave.tv (the “social broadcast network”) or vsocial.

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Posted in user generated content, user generated video | 2 Comments »

LonelyGirl15: Viral Video Victory

Monday, September 11th, 2006

If you search YouTube for “lonelygirl15,” you get all kinds of debunking, profanity and other forms of extremely personal video reactions. Whether hoax or otherwise, the girl’s got buzz. Personally, I’m with the crowd that thinks she’s too polished not to be a professional production (and I am a video production professional). Regardless, she’s the latest generation of viral video star; and, as New York magazine says, she’s the leading edge of a new (albeit commercial) art form.

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