Social Media Video Marketing: An Experiential Breakthrough

The absolute highlight of my live Playshop, “The New Rules of Business & Social Media Success,” presented last Monday with my coach and colleague, Andrea J. Lee, were interactive, smartphone-enabled exercises that I called “Video Play Experiences.”

A few of the participants learning to shoot social video during our Playshop.

Our Playshop’s Video Play Experiences.

These interactive exercises—illustrated by the photos in this post—opened up a whole new avenue for me to empower people to make their own videos. This delightfully surprised me and participant feedback ranged from real “ah-ha” moments to “getting over the hump” (i.e. overcoming fears of video’s challenges). Almost everyone came away with the feeling, “I CAN do video!”

 

The results of these exercises were a two-way breakthrough:

  • They was a real eye-opener for me in terms of how I can help people with these all-important skills and
  • They showed us all how doing more video (a requirement, in my opinion, in today’s social media environment) is just like any other skill: if you work at it like a practice (not unlike the practice required to learn to meditate, to hit a golf ball, or play a piano, for example) that you can make real progress, step-by-step, and the progress is rewarding in its own right.

A Unique Experiential Sequence

Susan Shloss of Susan Shloss Bookkeeping Services, http://shlossbooks.com, during a Video Play Experience.

And, these results were not only about video technology. One of my mantras is that “it’s about the communication, not just the technology.”

What emerged, as I was designing this day in collaboration with Andrea, was a unique sequence of exercises that not only let the participants stretch their technical capabilities, but they got to stretch their emotive abilities as well (as shown to the right by Susan Shloss of Susan Shloss Bookkeeping Services.)

During the course of the day, we did three (3) Video Play Experiences:

  1. The first was “A Rant.” I helped the participants to get emotional by directing them to do a video clip where they expressed their strong feelings about something. I modelled this for them in front of the room by ranting about how much I detest “get rich quick” internet marketers who claim to have a “magic formula.”
  2. The second Video Play Experience was a Vulnerability Exercise where I asked them to speak to the camera about something very personal, as if they were sharing something intimate with a life partner, a family member or very closer personal friend.
  3. Finally, in the late afternoon, I asked them to talk about “How I Serve” so that they could bring it all home to the kinds of value that they authentically deliver through their businesses.

Suzannah Rose, realtor from http://LivinginMarin.com reviews her video exercise.

The result was a kind of experiential learning that exceeded my expectations and clearly added significant value to the day.

A Valuable Digital Take-Away

Workshop exercises are often hard to remember and can quickly become ephemeral memories. Not in this case.

The fact that virtually every participant owned a smartphone meant that they were recording these exercise on their own devices. Because they would obviously take these home after the Playshop was over, the recordings are right there for them so that they can review them and continue to learn. The recordings, thus, inherently provided a record of the work that they did. So valuable! (Can you see the appreciation on the face of Suzannah Rose, realtor from Living in Marin in this picture?)

Another New Idea Emerges

Two participants who are also coaches, David Drake of http://narrativecoaching.com and Linda Curtis of http://honorableclosure.com engaged in video play.

One of Andrea J. Lee‘s favorite teachings is that “Anything worth doing is worth doing in community” and that added to the value of these exercises. (To the right are two participant coaches, David Drake of Narrative Coaching and Linda Curtis of Honorable Closure.)

The way that these Video Play Experiences played out was expressed through the enthusiasm of the participants for the exercises themselves, so much so that by the end of the day they invented the idea of Video Parties!

Now, as a result of their engagement and creativity—a true community collaboration—I’m thinking of both the possibility of follow-on “Video Party” evenings as well as a possible online, virtual Video Playground. Sound good?

I’d love to hear from you if you are interested in either of these, or if you have other ideas?

For sure, I am excited by the participant enthusiasm that we all experienced together, and, I am personally looking forward to more Video Play Experiences of every kind. 😉

Live SF Event: The Future of Digital Video & Social Media at Commonwealth Club

YOU ARE INVITED TO A SPECIAL LIVE EVENT IN SAN FRANCISCO

Video-Future-Commonwealth-ClubSome things really do “change everything.” Video is one of those things.

Please join me Wednesday, October 28th at 6pm at San Francisco’s prestigious Commonwealth Club as I illuminate the game-changing mega-trends brought about by the digital video revolution.

As many of you know, I’ve been writing and teaching about The Video Web and the digital video revolution for literally decades. On Wednesday, October 28th, I’ll be unveiling a brand new presentation on the powerful new forms of digital video as they are literally playing out through social media and real time streaming media. Our media landscape is literally being reconfigured.

This will be a powerful and empowering event and I hope you will be there. I’d love your feedback as well as your participation.

To register, please click here: http://bit.ly/videofuture

 

Facebook Marketing Meets Google Hangouts: How to Expand Your Video Audience

Our live Google Hangouts On Air webcast as it appeared live via our Facebook Page

Our live Google Hangouts On Air webcast as it appeared live via our Facebook Page

Sometimes I learn best by just going for it and trying new things. In this case, not only did I learn a new capability with Facebook Pages, but I also learned a new way to expand a video’s reach. In the hope that this trick is useful to you, I’ll explain how and what I did.

The day before our last 3 Geeky Amigos Takes on Facebook Marketing live webcast via Google Hangouts On Air (please find this video embedded below), I happened to see a local Internet marketing “guru” pitching the ability to create a “simulcast” of a live video Google Hangout via a Facebook Page. Sadly, this dude and his presumably “JV partners” were pitching their ability to create this functionality like it was a breakthrough so that you would buy their app for building Facebook pages with video embeds. 

I liked the idea, but I suspected it wasn’t that hard to do. Given that my pals and I do 3 Geeky Amigos as kind of informal R&D sharing event… as well as because it’s fun for us to learn and share how to use tech stuff like Google Hangouts On Air (and this IS a great platform for producing and recording live video conversations because they instantly publish to YouTube)… about a half-hour before the semi-regular (Tuesdays at 3pm PT) start time of our webcast, I started trying to figure out how to do this kind of “simulcast.” 

As someone who does know how to create custom, interactive Facebook Pages for clients, I use an online app called GroSocial. So I wasn’t starting from scratch. However, I checked with my contact at GroSocial and he hadn’t heard of anyone doing this before; and he encouraged me by saying, “cool idea!” 

Bottom line, Google Hangouts On Air provides an iFrame embed code so that you can post your live video “event” inside any web page. GroSocial has an iFrame module so that you can embed any iFrame inside a Facebook Page. Once I aligned those pieces in my mind, linking them together was a piece of cake.

Thus, voila! In just a few minutes, our webcast was live on Google+, YouTube and Facebook all at the same time (and of course it lives on via YouTube and anywhere else that we choose to place this embed code and could have been live simultaneously on any number of webpages. Thank you, Google.) In other words, it could have been live on our website as well. All I would have needed to do is to create a blog post or new page and use that same embed code. Pretty cool, eh?

I explain and show more via the recording of this webcast below. Enjoy and let me know if I can help you to expand your video, social media, or any other form of Internet marketing reach… anytime, anywhere.

What is certainly clear is that what I started calling “The Video Web” years ago is really gaining fresh momentum. 🙂

This Week’s “3 Geegy Amigos” Tech Talk Show via Google Hangouts

3geekyamigos-logo

We had fun today and I think there’s lots of useful information for you, as we live recorded this week’s episode of our new tech talk show, “3 Geeky Amigos” (live almost every week, Tuesdays at 3pm PT). We learned a lot including how to do lower-third graphic titles inside of Google Hangouts On Air and talked about everything from iPhone apps to Gmail’s upcoming interface update, Moz.com to free WordPress training, Internet marketing (of course) to social analytics software and even a little bit of Twitter’s Vine video app. Note: All of the links that are mentioned in this edition are right there for you in the YouTube video’s description. So click on the video title in the embedded video below if you want the links. Audio-only version also offered below, just in case that’s more convenient. You can even download that one.

Enjoy and we’d love your feedback!

[soundcloud url=”http://api.soundcloud.com/tracks/96188513″ params=”” width=” 100%” height=”166″ iframe=”true” /]

Is Vine, Twitter’s Video App, Useful for Social Media Marketing? Expert Reviews & Luscious Links

The face of online video, or what I like to call The Video Web, has just grown a new “nose.” In other words, there is now a new dimension to the online video world. In case you haven’t heard yet, the latest mobile and social video sensation is called Vine and it’s a free download app for all major mobile smartphone platforms.

Like Twitter, Vine uses #Hashtags as a way to find things and connect to stuff

Like Twitter, Vine uses #Hashtags as a way to find things and connect to stuff

Vine videos take the form of some pretty neat (and of course sometimes boring) little six-second video clips that are tightly integrated with Twitter, who recently bought the company. (FYI, Vine videos are also post-able to Facebook.)

While Vine is getting some mixed reviews—ranging from raves that it’s “the next big thing” to distain that there’s too much porn—I think the truth is that it’s got potential. While we wait to see if its buzz will last, in my opinion, Vine is fun and worth checking out.

As you will see from the aggregated “luscious links” below—all of which are from what I consider to be a solid selection of social media authorities—many major brands as well as smaller businesses are already experimenting with Vine videos. Even Sir Paul McCartney of the Beatles (or a member of his team?) is starting to run contests via Vine (see below). So, as Dylan sang, “Something is happening here…” even if we don’t know exactly what it is…

 

(FYI, Sir Paul’s next tweet said that the answer was ‘Mamunia’ from ‘Band On The Run.’)

On a more personal note—beyond my own app-aholic fascination—my litmus test proving Vine’s viability was sharing the app with a couple of 21 year old women who I met at a party. We had already established that these extremely charming social-media-active individuals were way into Instagram. But Facebook, not so much. Even as a very active Facebook user, I could appreciate their point of view, “There are too many people on Facebook posting opinions that we don’t care about.” I found this point of view to be refreshing! 🙂

When I showed them Vine and how easy it is to create multi-scene six-second mini-movie clips, they literally took to it like fish to water. Fun! Here’s one of my first Vine videos, shot (which in this case is the same as produced) at that party:

Reinforcing the “mixed reviews” theme, MarketingProfs’ Ann Handley says, “Vine: Stupid, Simple and Brilliant.” In fact, it was also Handley who tweeted the first clearly commercial Vine video that I saw. Specifically, this little ditty by the LA Dodgers in support of a new baseball star bobble-head promotion:

More Luscious Links

And last but not least, one of my favorite “social media gurus,” Jay Baer not only offers valuable insights with The 2 Ways Most People Are Misusing Vine but in this 4-minute video interview (embedded below), he tells us the bottom line of all the hype, i.e. Vine will not usher in a “new era of content marketing,” but it is an interesting new tool for serious social media marketers who are being strategic about their use of content marketing:

Bottom line, as Jay says, content marketing without a coherent strategy is not going to have a bottom line impact, no matter how nifty a tool Vine may be. And it is nifty, IMHO. After all, making video this easy to create and post is not a no-brainer.

Any comments?

“It’s a Wonderful Web” 2013!

cb-ipadThe first edition of our “It’s a Wonderful Web” e-newsletter for 2013 is out. It includes the following articles:

  • 2013: The Year of Anything is Possible
  • Special Offers!
  • Free 1-Hour Audio: Web Radio Interview
  • Luscious Links

If you’re not already a subscriber, click here to read it online.

Twitter Tools & How to Build More Consumption of Your Media

This Tuesday’s edition of TheTVNews.tv which is shown immediately below, features the links, tools and resources that can be found below the video. Enjoy!

Taking a Deliciously Dangerous Risk: New Video Holiday Greeting

I had started gearing up to do a new series of on-camera videos before I read what I now consider to be a Silicon Valley classic business book, Randy Komisar’s The Monk and the Riddle: The Art of Creating a Life While Making a Living. I’ll review this book in more detail later, but the bottom line is that personal risks are far more important than financial risks. Randy illustrates through his own considerable life and business experiences that the real failures in business and in life result from doing things for the wrong reasons and not following your heart and your true passions.[amazonshowcase_e3b2b118d706bf6c7c901f6305cea3d3]

Well, how perfect is the timing then that I’ve chosen this moment to finally express my passion for connecting and communicating with you all through video? As they say on TV, there’s much more to come; but for now, please let me use video to say Happy Holidays to you all… (available in HD).

I’m looking forward to your feedback and any comments you may have, either here or on YouTube (where your ratings are also very welcome):

3 Leading Edge Video Clips Illuminate Next Gen Video Web

One benefit of my on-going back recovery is that I’m currently watching even more online video than usual. This weekend, I was delighted to discover a rich sampling of video clips that I found inspiring as well as informative. So, of course, I want to share the three carefully selected video clips embedded below with you, dear readers, blog commenters and tweet peeps.

I invented the term “Video Web” when I was writing for Videography magazine, and now that this particular dimension of the Web is expanding and improving in quality at an exponential rate, I find that it also just keeps getting better (at least by my subjective standards). I hope you will agree that these clips are exemplary of something good and that they also reflect some valuable trends and useful models. But, even more importantly, I think that each of them also delivers actionable, leading edge information (at least for some of you).

1. “RIP: A Remix Manifesto,” A Mashup Culture Flick with a Message
The first clip is a trailer for an independent feature film, RIP: A Remix Manifesto being distributed via the Web as well as in theaters, Internet cafes and at film festivals. Being a strong believer in the importance of freedom around the controversial issues of digital rights, I was so inspired by the content I saw in the trailer and on the producer’s other sites, I coughed up $5 (optional) and downloaded the whole movie. (This was a first for me.) It’s really well done. It’s as clear as anything I’ve seen—certainly at this length—in illuminating these important rights issues. And, because of its real world examples (most notably the mashup performing artist, Girl Talk), this movie authentically walks its talk on many levels. Highly recommended!

2. Leo Laporte Explains Successful Webcasting with Transparency
Personally, I admit to not being a fan of podcasting pioneer and former TechTV host, Leo Laporte; however, for obvious reasons, Mashable’s headline, “Leo Laporte Makes $1.5 Million Per Year from Podcasting” caught my eye. And then, as I started listening to the 40-minute conference talk below, I was impressed by not only the success of the Twit.tv entrepreneur, but by his willingness to share pretty much everything he knows about what’s working and what’s not working in the world of Net video advertising and more. He also frankly shares his experiences as he has made the migration from failed broadcaster willing to call an idiot an “idiot” and a stupid business model “stupid,” to someone who has built a viable online “netcasting” business that is reportedly doubling every year. Laporte has really been there and done that, and he’s not afraid to tell you what he knows. I like that.

3. Epipheo Creates Viral Wave Explaining Google Wave
Clear, concise video clips that explain technology with under-stated style are quite close to my heart. If you don’t know, Google Wave is a “next big thing” groupware, collaborative platform currently in “limited beta” at Google. Amongst the technorati, there’s quite a buzz. Even Business Week thinks it could be big. Enter the video clip below, “What is Google Wave?” from Epipheo Studios. This clip was just released a few days ago and I have personally watched it go from about 150K views to over 200K views on YouTube in the last 24 hours (as of Sunday night, 10/4). Watch it. I think you might learn something worth knowing, at least if you’re interested in the leading edge of online collaboration; and, for sure, you’ll see a neat, short video clip that tells its story well. A tip of my virtual hat to you, epipheo guys. 🙂

I look forward to your comments. Thanks!

My Ba-Rock the Vote Greatest Hits

I know this is not a political blog, but I’m pretty blown away by the inspirational energy and phenomenal creativity of the music videos, original songs and down right brilliantly edited videos that have appeared on behalf of Barak Obama. It’s a grassroots energy that lifts my soul and gives me, yes, hope.

I was asked to put together some of my favorite videos for some friends, so I thought I’d share them with you. Some of this is really state of the art Internet video production. Of course, in the case of Dave Stewart (formerly of the Eurythmics, who co-wrote the first song below with Bono), this is new work from some of the top rock musicians in the world. But there are a number of much lesser known artists below that are also sensationally original. I offer these links with sincere appreciation for the way these folks are using the new media to make a difference. Thanks!

My American Prayer by Dave Stewart
This is just awesome. Taking inspiration from the 40 years since we lost MLK, and using top acting talent as well as top music making, this multi-layered montage takes us back to “the mountain top.” Yes, to many, Obama is an answer to a prayer.
http://www.youtube.com/watch?v=oVi4rUzf-0Q

Vote for Hope by M.C. Yogi
A young rapper whose uplifting message and visual style are first rate.
http://www.youtube.com/watch?v=3iojPaw8yX0

Respondele a Obama by Jose Conde
Infectious Latin rhythms and Latinos on the streets of NYC make me want to dance with joy. Obamanos!
http://www.youtube.com/watch?v=-ycu0sy5RW8

Hockey Mama for Obama
One mama whose voice is worth hearing. I like the moose too. Hysterical.
http://www.youtube.com/watch?v=Bh9BmNuqeiQ

A Message for Sarah Palin from “the Young Girls of America”
These young women speak for themselves. Touching & motivating.
http://www.youtube.com/watch?v=53XnLUUL82k

The American Promise by the Obama campaign
Is there anything that this campaign does that isn’t first class?
http://www.youtube.com/watch?v=GCx0J3NiABY

The original “Yes We Can” video by will.i.am
from February just in case you didn’t see it:
http://www.youtube.com/watch?v=jjXyqcx-mYY

and for good measure, how about a little
Bruce Springsteen in Philadelphia
http://www.youtube.com/watch?v=xFnCc20E87g

Enough? 🙂

YES WE CAN.