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Follow the Data | How Netflix, Amazon & Warner Bros Are Pointing the Way
Tuesday, May 24th, 2011
As I was preparing this week’s New Media / New Marketing report for TheTVNews.tv, my good friend, Nick DeMartino sent me a very timely reference with his post, Can Data Save the (Hollywood) Studios in the Age of Social Media?
As I produced that segment (embedded below) and continued following the news, an immediate theme emerged: The power of data mining as perhaps THE major way big websites like Amazon and Netflix (and now Warner Brothers) gain leverage, and how it motivates major initiatives—including the casting of major TV series. Of course, this same power of customer data is also in the background of the major battle between Google and Facebook! Certainly at the top of the market, user data is the ultimate weapon and differentiator. Here are a few very current examples.
First, Nick’s post led me to recognize Warner Brothers as a new Hollywood studio leader in social media marketing. As you can see in the video which is embedded at the bottom of this post, I not only connect Warner—who is the producer of “Two and a Half Men”—with the casting of Ashton Kutcher, but with their recent Flixster acquisition (see Nick’s post) and with Warner’s innovative move renting movies via Facebook.(Flixster, btw, is my favorite iPhone/iPad movie app. I’ve even posted reviews there.)
Then, in today’s news came the announcement of a major new move by Amazon.com. The power of data mining, their extensive knowledge of customer data, and their knowledge of customer behavior is clearly a big part of the leverage that has motivated Amazon to join the “big leagues” of book publishing.
Finally, my favorite example of using the power of customer data is the Netflix recommendation engine, which certainly is part of what motivated them to license their first original TV production via their House of Cards deal. Along those lines, I think everyone can benefit from listening to Netflix CEO Reed Hastings on Charlie Rose to learn more about how they think.
Below is my new video analyzing Twitter’s impact on the casting of Ashton Kutcher a.k.a. @aplusk in his new role on “Two And A Half Men,” including those Warner Bros tie-ins mentioned above.
As always, I will be very grateful for any “likes” of this video and/or any comments on this blog or on YouTube. I look forward to your feedback. And, whatever you do, be sure to Follow the Data (and if you need help doing that via your own website analytics or Internet marketing campaign, please don’t hesitate to ask). 
Posted in apple, ebooks, facebook, film, Google, internet marketing, iphone, television, TV Industry, twitter, youtube | No Comments »
iPhone Art, iPad Ease & the Mobile Revolution
Friday, March 25th, 2011
Tonight I’m doing my first “art show” as an iPhone artist. It’s a small, private showing amongst just a few other creative people. I’m sure it’s not a career “game changer.” But, it’s certainly fun to have some images that I created with just my iPhone (and a variety of apps) that at least someone is calling “art.”
On the other hand, I am quite certain that the iPhone and the iPad are game changers—for me and for the world. As a qualified media wizard and innovator, I think there are still a lot of people who don’t yet understand what a majorly disruptive force all of this mobile tech stuff is—creatively, socially and economically.
Created entirely in iPhone
In the spirit of all this, I’d like to offer a couple of audio-visual “windows” into what is really an emerging new media world. Just in the past week, the following appeared to underscore this trend:
1. A two and a half year old child, appearing in a crowd-sourced video, demonstrates how intuitive the iPad is to use:
2. Twitter celebrates its 5th Birthday with a fun celebrity-infused promotion that extoles us to “follow your interests” and “discover your world” (fun):
3. I find another way to play and have fun creating “art” via an app called Flowpaper (used to create signature below)
So, whether or not my iPhone art catches on and gains any traction (fat chance) beyond my more-than-recreational enjoyment, if you don’t yet “get it” then please trust me: smart phones and smart tablets like the iPhone and iPad are hear to stay. Not only are they profoundly ubiquitous but they are remarkably easy to use (well easier to use than a PC… way!). This new electronic environment… ok, “canvas” promises to change things even more dramatically than the advent of the Web has already done. Really.
It will be a fun ride. Come on along. And, if you are already “on board,” thanks for playing.
Stay tuned. Much, much more to come.
(signature image created with Flowpaper app)
Posted in apple, cell phones, iphone, technology, user generated content, video, youtube | 3 Comments »
New Video: On the Paramount Importance of Authenticity in Online Marketing
Monday, February 14th, 2011
As I discussed in the Tuesday, February 15th edition of TheTVNews.tv, authenticity has become not only the theme of our initial webinars on NewMarU.com, but it has captured my focus as a marketer because I believe now more than ever, that authenticity is the heart of the matter when it comes to Internet marketing and social media marketing in particular.
Robert Rabbin on NewMarU.com webinar
While we work on other products (future digital video and audio downloads and a possible ebook), I want to make my conversation with Robert Rabbin, the author of Authenticity Accelerator: How to Live an Authentic Life in Ten Words
Bottom line, authenticity is essential because it helps to build relationships; and real relationships with your customers, audiences or other constituencies is crucial. It’s truly of paramount importance. Nothing matters more than your relationship with your circles of influence. Only with authenticity can your communications cut through the noise and the clutter of today’s media marketing environment.
In the ten minute video below, Robert and I talk about why this is true, including how authenticity builds:
- Engagement
- Trust
- And, is an extension of your essential “I want”
In the one hour version, we also discuss how authenticity can lead to a real kind of magic and “miracles.” It’s exciting stuff. I hope this video gives you a taste and inspires you. I look forward to your comments and feedback. If you like this video, please share it and “Like” it etc. Thanks!
Another Authentic Link
Also of interest on the subject of authenticity and mentioned in the TheTVNews.tv video clip linked in the first paragraph is TheNextWeb’s article, Humanizing Brands with Social Media: An Interview with Benjamin Palmer. Palmer is “head of one of the hippest digital creative agencies in New York City” and very insightful on ways that marketing has dramatically changed as well as how businesses of all sizes can be successful by humanizing and making their marketing more authentic.
Posted in blogging, branding, internet marketing, social media marketing, youtube | 1 Comment »
TokBox Online Video Platform Looks Interesting…
Friday, December 3rd, 2010
Next Wednesday, I’ll be blogging and tweeting from GigaOM’s Net:Work 2010 conference. And while browsing their site, I noticed an honorable mention of TokBox and started exploring. Their online video platform supports group video chat and much more.
This afternoon I was able to have an instant video chat hooking up to a friend via Facebook (whose API along with Twitter’s and others has apparently been integrated). We also easily and seamlessly shared a YouTube video. Pretty cool right out of the freebie level “box.”
I also watched a video message from a member of the TokBox team and will be investigating their Video Conferencing platform for NewMarU, our New Marketing University project about which you’ll be hearing more soon.
Meanwhile, here’s an embedded Tokbox window (I thought I was going to leave you a Holiday Greeting, but that didn’t work out). I’d love to hear your feedback and you can even send me a video message at – jon -at- combridges -dot- com-. If any of you have any experience with TokBox or comparable platforms that support multiple video presenters et. al. for webinars I’d be especially interested. Thanks!
TokBox – Free Video Chat and Video Messaging
Tags: online video, video, video conferencing, webinars, youtube
Posted in online video, video, youtube | No Comments »
Why Video is the Web’s New Mission Critical Next Level: Do Not Miss
Monday, October 25th, 2010
As many of you know, I’ve been writing and producing videos about “The Video Web” and the digital video revolution for many years. But, it’s another day; and, I’ve taken another step.
The video embedded below, “Why Online Video is a ‘Must Have’ for Internet Marketing” describes what I believe is the next mission critical level of Internet communications as the importance of video has emerged in broad new ways.
And while you’re while you’re visiting this blog post, please don’t miss the second video embedded below from TED’s curator, Chris Anderson about the global implications of this trend (scroll down).
By way of text summary, the five reasons why video is a “must have” that are illuminated in the short four-minute video above are:
- The Medium of the Web is Morphing Dramatically and Rapidly
- Video is Now the Web’s Leading Media Type
(even though in some ways “The Web is Dead”)
- Video Has Become a Viable & Powerful SEO Strategy
- Business is Basically About Relationship Building and
What Better Way to Build Relationships Online Than Via Video?
- Video is the Web’s Future. (“Be in it to win it.”)
In addition, if I had my way, I would love to make this second video, from TED conference curator Chris Anderson, “How Web Video Powers Global Innovation” required viewing for anyone who wants to make a difference in the world.
That’s how important I think video is becoming as a communication medium. Anderson explains dramatic increases in the power, reach and accessibility of online video from a higher level perspective, even comparing online video to the paradigm shift in communications that happened when Gutenberg invented the printing press!
Yes, Chris and I agree, The Coming of The Video Web is THAT important.
Bottom line, there has never been a more powerful or mobile way to communicate either your ideas or the benefits of your products or services. This is combined, of course, with the convergence of broadband internet connection speeds and the proliferation of digital cameras and mobile phones with video capabilities. The cost of doing video has become radically more affordable and accessible.
Call it “The Age of YouTube” if you like. But, more importantly in my opinion, it is time for everybody to recognize that video is now a ‘must have.’ It is no longer an option.
Mission Critical Data Points
If you’re not convinced, you may also want to consider the following:
- One-Third of US Adults Skip Live TV: Report
56 million Americans have begun skipping live TV in favor of time-shifted viewing and online content. Traditional TV advertising is rapidly losing any remaining effectiveness, thus undermining whatever financial stability still exists in everything but the biggest ticket broadcasts. Much more to come! - Netflix CEO: We’re a Streaming Company
66% of Netflix subscribers are using their streaming services vs only 41% a year ago. Even premium entertainment is finding massive acceptance via non-cable, non-broadcast, non-satellite distribution. This ‘toothpaste’ is out of the tube. There’s no putting it back. This trend will only accelerate. Broadcasters beware. Online video producers rev your engines… Stay tuned.
Tags: internet marketing, internet video, marketing, netflix, online video, video, web video, youtube
Posted in internet marketing, online video, search engine optimization, television, video, Video Web, youtube | 2 Comments »
ComBridges’ Connections: Linky Goodness, Insights & Free Stuff 8.18.10
Wednesday, August 18th, 2010
A recap of recent resources and references posted recently via my Twitter feed and our ComBridges Facebook page are below; but first, a small bit of shameless self-promotion albeit something FREE that I think you may well find to be valuable:
Watch, Listen & Learn: Free Webinar on Internet Marketing
Read It’s a Wonderful Web; ComBridges July e-newsletter
Marketing Lesson From the Grateful Dead: Loosen Up Your Brand
As they say, this is “what I’m talkin’ ’bout!” If you don’t know David Meerman Scott, you should. He’s a true thought leader & best selling author re viral marketing and creating “world wide raves.” This is an excerpt from his new book which comes out August 1st. Cool, eh? And valuable, right?
More On The Power of “Empowering” Your Viewers via Social Marketing
My VIDEO commentary from last week on TheTVNews.tv. Subject: those who are authentic with their internet marketing vs the fakers.
Social Media’s Critical Path: Relevance to Resonance to Significance – The Conversation – Harvard Business Review
Neat Harvard BizReview piece on social media’s ‘critical path’ by @briansolis http://ht.ly/2e5N1 I like. Thx 2 @johnbattelle 4 link
Viral Video Marketing with Dilbert
“only the truth is funny”
Video is Becoming a Must Have for Online Retailers
I’m getting ready to make a video about the critical importance of online video. Meanwhile… Yes, it’s pretty much a MUST HAVE now for any website looking to do real business online. Really. No kidding. Check out the stats in this article if you don’t believe me. And, did I mention that ComBridges has amazingly affordable video packages.
Have a Big Idea, Break it in Half | Jason Fried
Best business advise I’ve heard in a while from Jason Fried of 37signals
Beet.TV: Giant Convenience Store Chain Gone Viral: 7-Eleven Web Series Has 2 Million Views
Illuminating VIDEO story by @DaisyWhitney Big Brand Viral Video Marketing: 7-Eleven Web Series Has 2 Million Views
Posted in blogging, e-business, e-marketing, facebook, internet marketing, social media marketing, video, Video Web, web design, youtube | No Comments »
Online Video Growth Spurt Marked By New Programs & Distribution Opportunities
Monday, August 9th, 2010
As discussed in my New Media / New Marketing segment on the Tuesday, August 10th edition of the TheTVNews.tv (see VIDEO embedded below), the convergence of TV and Internet forms of online video are jelling into a significant reality extremely quickly after years of promises.
Evidence of this growth spurt include rapid growth trends such as the year-over-year doubling of streaming movies and TV via NetFlix, 
a new “digital locker” platform from major entertainment players designed to combat the iTunes dominance, and the increasing viability of “branded entertainment” including an Ikea-sponsored Web-only video series that is garnering 1.5 million views month after month.
I will post or embed my video commentary as soon as it’s available, but meanwhile here are links to what I think is some worthwhile reading. These three links include additional insights and details on the “milestones” mentioned above and more:
- In Hollywood, Everybody’s a Digital Revolutionary (NYTimes)
Excellent “Scene Stealer” column by Brooks Barnes updates important stats on TV & video’s online growth while also giving a useful perspective on how LA is viewing the online video biz
- After Drought, Hope for Shows Made for Web (NYTimes)
Brian Stelter provides insights not only into the making of the Web-only TV-style Ikea-sponsored hit, “Easy to Assemble” but also illuminates the increasing interest in advertiser-sponsored Web video programming.Addendum re branded video programming: Schmear This: Web Video Series for Kraft Helped Boost Cream Cheese Sales by 6%, Ad Age (Beet.tv, includes video interview with branded campaign’s creator.)
- Digital Entertainment Content Ecosystem Unveils UltraViolet™ Brand (press release)
Major players from Best Buy to Sony to Comcast to Intel and quite a few others are aligning on a new kind of “digital locker” to help you watch whatever you want, whenever you want, on whatever kind of device you want… as long as you’ve paid for it! While this press release is just an announcement, I think this is both a needed kind of technology and an attempt to answer Apple’s dominance in digital media distribution. Expect to hear more, much more from the UltraViolet, UVVU brand.
As always, your thoughts, perspectives and comments are extremely welcome. Thanks.
Posted in apple, branding, film, online video, technology, television, TV Industry, video, Video Web, youtube | No Comments »
Hits of the Week: Early July 2010
Tuesday, July 13th, 2010
Welcome to a new feature of this blog. “Hits of the Week” (which we hope to offer weekly) will provide “linky goodness” i.e. valuable links posted to our ComBridges company Facebook page and Twitter feed. Here, we gather, in one place for your convenience, bunches of links to free PDF’s, articles and other resources. Please let us know if you find this service to be valuable. Thanks!
A Professional Research Perspective of Brand Engagement via Social Media
Highly recommended, Engagementdb is a very interesting resource, even for smaller companies who are interested in social media brand engagement. I especially recommend their excellent FREE PDF Report. 
It’s nice to see “engagement” made measureable at the highest level. Clearly, relationship/engagement is at least as important (and probably more important) than simply the gross number of “eyeballs”/visitors. The focus on these kinds of results is shifting appropriately from volume or quantity of “hits” to quality of engagement (at minimum, some kind of “conversion”). Are you tuned in to your organization’s quality of engagement? Click here to check it out.
Fast-paced Video Illuminating ROI for Social Media
Despite the annoying music, this video offers useful content if you still doubt the business-savvy economic value–in the vernacular, ROI (return on investment)–available from investing your time INTELLIGENTLY in social media.
A Peak Behind the Curtain of a Major Brand’s Social Media Command Center (VIDEO)
More mainstream social media… pretty cool music VIDEO too promoting Gatorade’s social media team, er, I mean “COMMAND CENTER”! Can your sports drink do this? Visit Gatorade’s Command Center to see more.
“It’s about the PEOPLE, silly.”
Via Seth Godin. As a business owner, I know that there is nothing more important than the highly capable, talented members of my team. Read valuable insights & perspective.
“Every company is now a media company.”
A great reminder, via Adam Ostrow & John Battelle
Great Graphics, Visual View of Social Media Today
You gotta love good Infographics. Especially when they tell a story. In this case, big companies are adopting social media. More are using Facebook and Twitter than blogs, but it’s a big majority who are involved. See what these charts tell you.
Influence vs Fame
I’d call it “Influence vs Eyeballs” but being clear about what it means to develop influence in today’s social media world makes this short ProBlogger piece well worth reading, IMHO. And in a related short blog post, Seth Godin reminds us that “If all you are doing is increasing number of digital spectators, you are unlikely to earn the conversion that you deserve.” Read more about “Fans, Participants and Spectators.”
Stay tuned and please comment and send feedback. Thanks!
Tags: social media, social media marketing
Posted in blogging, branding, e-marketing, facebook, internet marketing, online video, small biz e-biz, social media marketing, youtube | 2 Comments »
When Old Media Companies Don’t “Get It”
Tuesday, June 1st, 2010
U need 2 know about your digital rights
As illuminated in this Wednesday, June 2nd’s New Media New Marketing commentary (starting at 1:58) on TheTVNews.tv, the news article linked right below this paragraph makes me a bit crazy regarding the many broadcasters and entertainment companies that still “don’t get it” about engaged consumers, mash ups and extraordinary value of free, viral (word-of-mouth) promotions.
CNET: Yahoo, Facebook (and EBay) side with Google (YouTube) against Viacom
Of course, Yahoo and Facebook are normally rivals of Google/YouTube. Leave it to Viacom to use a $1 billion copyright lawsuit to give them all a reason to bond… leaving Viacom out in the virtual cold. Perhaps Viacom doesn’t think Google has deep enough pockets to defend itself? Right!
This reminds me of a rant that I wrote in Videography magazine almost 10 years ago when then CEO of Universal, Edgar Bronfman, Jr. (now CEO of the Warner Music Group) “declared war” on Napster. Old media company histrionics are repeating themselves.
Interestingly, according to Wikipedia, Bronfman has somewhat changed his tune. In fact, the Wikipedia entry says, “In 2008, The New York Times reported that Warner Music’s Atlantic Records became the first major record label to generate more than half of its music sales in the U.S. from digital products.”
If you have any interest whatsoever in the subject of digital rights, I want to HIGHLY RECOMMEND one of my favorite books on this subject, Free Culture: The Nature and Future of Creativity
Finally, if you are not familiar with my mention in TheTVNews commentary of the Hitler/Constantin Film (a German film production/distribution company) and their idiotic removal of the “Downfall” video clips with Hitler getting upset over mundane things like the leak of the new iPhone, here’s your historical reference via TechCrunch.
Mind those digital rights, please! And if you’re working for a big media company, please play nice with the other kids. We live in a new era of cooperation. Your customers are your friends! Get it?
Posted in facebook, Google, television, TV Industry, youtube | 1 Comment »
Conan O’Brien Gets “The World Has Completely Changed.” Do You?
Tuesday, May 11th, 2010
(Note: Read & scroll down please. Two [2] cool video clips below…)
I gotta love the fact that social media has become so powerful that a TV comedian like Conan O’Brien is having very tangible personal experiences that not only wake him up to the fact that “the world” as he says, “has completely changed.” But, as he illuminates in the video clip below from an interview at Google, his social media realization is in stark contrast to how far the execs at NBC apparently are from understanding how social media works (i.e. the audience has new powers). Duh.
Of course, this is just one example of the fact that dramatic changes that are upon us due to the explosion of social media. More video “evidence” is detailed in the 2nd video clip below.
Also, please note that when you click “play” on the Conan YouTube clip below, it is set up to play starting at the segment at 15:27 where he describes what happened to him because of Twitter (about 3+ minutes total) in the aftermath of his fall out with NBC when they gave “The Tonight Show” back to Jay Leno (“the other gentleman”). At some point, you may want to watch the whole 48-minute clip. It’s quite funny.
Now… especially if you are still wondering about the importance of social media—but probably, in any case— I highly recommend the following visually dynamic and informative YouTube video, “Social Media Revolution 2 (Refresh)” from the authors of the book, “Socialnomics: How Social Media Transforms the Way We Live and Do Business
“Social Media is not a fad, but a fundamental shift in how we communicate.”
— Erik Qualman
Yes, the changes are that big.
Do you “get it” or are you still sitting on the edge of the social media “pool” thinking about jumping in?
Tags: conan, conan obrien, NBC, social media, social media marketing, twitter
Posted in facebook, Google, internet marketing, social media marketing, TV Industry, twitter, video, youtube | 1 Comment »
