Social Media Marketing (SMM)
Getting a Foothold in Social Media by Altitude
A Get-Started Guide For Small and Medium Businesses.
Twitter and the Micro-Messaging Revolution an O’Reilly Radar Report
Communication, Connections, and Immediacy—140 Characters at a Time.
Twitter Mastery for Business by Lee Hopkins
How to master Twitter to grow your business and make more sales.
Internet Marketing (SEO, SEM, PPC)
SEO + Social Media: 3 Secret Synergies by Omniture
This white paper is intended for online marketing professionals who are seeking to maximize the productivity of their efforts in search engine optimization (SEO) and social media marketing.
Creative Insights on Rich Media by Doubleclick
What aggregate trends in ad serving data can tell you about how to build better rich media creatives.
221 Email Marketing Do’s and Don’ts by Listrack
Best Practices Reference Guide.
Flipping the Funnel by Seth Goden
Give Your Fans the Power to Speak Up.
The New Rules of Viral Marketing by David Meerman Scott
How word-of-mouse spreads your ideas for free.
WHO’S THERE? by Seth Godin’s
An Incomplete Guide to Blogs and the New Web.
Growing Your Audience with Video Syndication by The Platform
Wherever your audience may be, show them what you’ve got with a variety of distribution options that stretch your broadband video investments.
Listen now to Jon Leland on the eMarketing Talk Show discussing
internet marketing strategies for small businesses.