Microformats: The Future of Microcasting?

I’ve been around long enough to come from the cable TV daze when narrowcasting was a revolution. When I was at USA Network, MTV, CNN, ESPN etc were breakthroughs as channels for what we now call vertical audiences. I like to call the web’s quantum leap into far more finely defined audiences “microcasting.”

Technorati‘s Chairman, Peter Hirshberg (shown here) thinks that the organized tag technology called Microformats will provide important accessbility to the millions of video clips on the web… via tagged indexing. As you might expect, there’s a video clip to explain it.

What do you think?

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