On-Demand is the Defining Trend of the Media Future

Beyond the hot, hot online video explosion is the fundamental disruptive concept of the digital media revolution: consumer empowerment… also known as on-demand media… essentially consumer-controlled media from Tivo-style personal video recorders (PVR’s) to podcasts to anything downloadable. In a nutshell, (as I’ve written for years), it’s the ability to watch or listen to what you want, when you want to (and in the case of podcasts, wherever you are). No longer are we slaves to the broadcasters’ schedules.

One of the things I like to do in this blog is to link to well-articulated perspectives that help people to understand the rapidly evolving media spaces. For example, today I am recommending ClickZ Network’s Sean Carton’s “Welcome to the On-Demand Future” which inspired the regurgitation above…

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