“If you don’t know where you are going, you’ll end up someplace else.” — Yogi Berra
Social media, video, SEO, PPC are all pieces of a strategy; but if you don’t integrate them into a whole with clear goals and a systematic implementation, including on-going monitoring and feedback, real success for your online marketing efforts is very likely to remain elusive.
Too Many Small Businesses Fail to Plan
Far too many organizations attempt Internet marketing campaigns in a piece meal, ad hoc manner that lacks the obvious benefits of a well-focused, goal-oriented integrated strategy. Our approach, under the direction of virtual “CSO” (chief strategy officer) Jon Leland, creates a multi-channel strategy that combines the New Marketing channels (social media, content marketing, video, online advertising, blogging, etc.) in a consistent manner that makes the whole greater than the sum of the various new media and marketing communication “parts.” This planning also helps your organization (and us when we serve as your consultants) to leverage the unprecedented statistical and market feedback that are built into the Internet marketing landscape.
Testimonial Video: What’s a Chief Strategy Officer and Why Do You Need One?
We Believe in Specific Results
Each client project has its own goals and objectives as well as variable levels of resources in order to effectively implement our recommendations. Frequent results for ComBridges strategic marketing consulting include client-empowerment through Internet marketing education, integrated marketing strategy development for increased effectiveness and on-going results tracking for continuous improvements and refinements.
Project deliverables invariably include:
- Collaborative definition of goals and objectives for online marketing
- Development of specific measurable analytics that track engagement and conversions
- Recommendation of best practices that are specifically tailored to the resources and objectives of your organization
- Implementation of on-going “launch and learn” analytic and social media feedback that is integrated with a plan for incremental improvement
“Within the first 5 minutes of my phone consultation with Jon Leland of ComBridges I had a page full of notes and a new vision for promoting my website. Jon used his gift for discussing technology in plain English to encourage me to make important additions to my online presence and changes to the actual infrastructure of my site. Within the first 5 days of that phone conversation I had taken almost every action that Jon recommended and as a direct result I have already seen an increase of over 100% in traffic and my sales are on the rise. We are currently implementing every note we received from Jon. I highly recommend Jon Leland and his team at ComBridges.
Eentrepreneur, New York
We would love to help your company or organization with an approach that is customized for your needs and budget.
Please contact us for a free consultation