Twitter Tools & How to Build More Consumption of Your Media

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Twitter Tools & How to Build More Consumption of Your Media

Monday, April 19th, 2010

This Tuesday’s edition of TheTVNews.tv which is shown immediately below, features the links, tools and resources that can be found below the video. Enjoy!

Comcast’s TV Everywhere Finds “Interactivity” Doubles Online Video Consumption
Beet.tv interview with Karin GIlford, Senior VP Fancast & Online Entertainment, Comcast
Twitter + Video = Magic! (And Engagement!)
from Marketing Pilgrim by Jordan McCollum
Report on research that specifically noted significantly increased video viewing times when visitors came from a more personal Twitter user’s recommendation vs from a search engine via SEO. Engagement rules!
Twitter Launches A New Guide For Media Organizations: http://Media.Twitter.com
This site’s launch included a TV-relevant story of how cable’s Oxygen network used Twitter (and other networks) to hold a “social viewing party” as an cable TV program episode was broadcast. The “social viewing party” helped boost ratings 92% over the previous year. (As a control the network only did this on the East Coast. The West Coast, which didn’t hold a “viewing party”, only saw a 14% increase). More details: http://media.twitter.com/90/oxygen-live
Twitter Journalism: Where News & Tweets Converge
Featuring links by and about the journalist’s slice of the Twit-o-sphere
Read Twitter as a Daily Newspaper
Check out my newspaper edition of Twitter. Through the magic of computer programming, this page is based on who I follow on Twitter and the content of my tweets:
http://paper.li/joncombridges
Make your own: http://www.paper.li