Posts Tagged ‘online video’

Online Video is Rockin’ with Measurable Momentum, Increased Ad Spending & More

Tuesday, May 4th, 2010

This week’s New Media New Marketing TheTVNews.tv report (Wednesday, not Tuesday, due to technical issues) covers four recent research reports that underscore the powerful, measurable growth and increasing impact of online video.

First, the video report (I’m at the top of this show). Then, all four referenced pieces of research on online video are linked below.

1. Eighty Percent of Net Users Watch Video as Global Consumption Explodes, comScore
Beet.tv’s interview with Tania Yuki, comScore’s VP product manager for online video research products has lots of insights, including her perception that worldwide, 80% of Internet users are watching video. Wow, that’s huge. And as a researcher, her observation of double-digit growth in time spent viewing as well as viewers are also impressive. Part 1 of the interview can be viewed right here:

2. Online Video Goes Mainstream
eMarketer’s report puts 18 to 34 year olds at the forefront and underscores that 29% of Internet users under 25 say they watch all or most of their TV online. Clearly there is a gravitation of TV viewers to the online realm and this trend is certain to continue if not accelerate.

3. Ad Agencies Shift Spend to Video
Another eMarketer report reveals that most ad agencies already saw online video as a place they need to be a year ago, with 87% in Q1, 2009 saying that they plan to devote more budget to online video. But the trend is towards “pretty much everyone” with 94% of ad agencies saying the same thing during Q1 of this year.

4. Online Video Ads More Effective Than TV Among U.S. Viewers
At the end of the day, the bottom line is effectiveness. No wonder the momentum to online video is accelerating. When the research tells you that the same TV ad presented online delivers more recall, more brand linkage, more likeability and more, how could you not make it a priority?

Have you produced your online video today?

Watch for more to come on my YouTube channel, for sure! ;)

Thanks for reading and, as always, I welcome your feedback, comments and YouTube ratings. Much appreciated.

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Posted in Video Web, internet marketing, online video, television, video | 3 Comments »

Top 5 Online Video & TV on the Web Mega-Trends

Monday, March 22nd, 2010

On Tuesday’s edition of TheTVNews.tv, I talk about how hard it is to keep perspective on how fast things are changing, when things are changing this fast.

To help put some perspective on at least some of these changes, here are five key online video “Mega-Trends” that I think are worth noting—each illustrated by a current news story from the past week with at least one relevant link for your browsing pleasure.

Please let me know if you like this post and/or if you have any suggestions. Thanks!

1. Online Video Just Keeps on Growing.
The latest example: CBS and NCAA set a record for broadband viewing: 3.4 million viewers watched the opening round on computers. That was just on just the first day of March Madness, the national collegiate basketball tournament. CBS and the NCAA put video of all of these big games, held around the country, online at a website they call March Madness on Demand (mmod.ncaa.com). Read more at the Washington Examiner >>

2. Social Networking Usage Surges Globally
The Nielsen Company is reporting that the audience for social networks is growing at a whopping 29% year-over-year. Driven largely by Facebook, the GLOBAL average user’s time spent social networking more than doubled from just more than 2 hours/month in Feb 2009 to nearly 5.5 hours/month in Feb 2010. Interesting, Italy tops the specific country list at nearly 6.5 hours/user/month and the US is just over six hours per user a month. And this doesn’t even include YouTube as a social networking site, which it is (at least in part). I promise you that this trend will continue. The public’s appetite for making connections online and sharing blog posts, digital pictures and videos is just ramping up. Read more details on Mashable >>

3. Online Video Advertising Is Poised for Growth Thanks to Analytics
Beet.Tv posted a very interesting video interview with Mike Bologna, director of emerging communications at GroupM, the giant corporate parent of the WPP advertising and media agencies. Bologna sees formerly cautious advertisers jumping into online video thanks to the availability of browser and viewer use statistics, or analytics as we call user tracking on the web. This valuable info is drawing more advertisers into becoming willing to leverage the power of online video. Here’s the Beet.tv clip so you can hear Bologna’s insights from “the horse’s mouth”:

4. More High Quality & Professional Resources Are Being Committed to Online Video
Here are just two of the many examples of this trend. Again, both announced within the last week:

  • NYTimes.com has launched a new daily video program called TimesCast that features behind the scenes footage of the Times editorial team at work, mixed with coverage of the day’s headlines. TimesCast is now at the top of the right column on http://video.times.com Here’s a direct link to Monday’s edition >>
  • The leading tech blog, TechCrunch is upping its video content creation capabilities by hiring Evelyn Rusli, an anchor from Forbes video who made over 200 appearance on Fox News in the “Forbes on Fox” segment. In it’s typically cheeky fashion, TechCrunch announced, Welcome To Evelyn Rusli, Whom We Stole From Forbes

Of course, these are just a couple of examples of the way that important players are continuously making important steps to increase the attractiveness and viability of their online video offerings. That said, I think both NYTimes.com and TechCrunch are good examples to watch. Both are attracting both a significant volume of viewership as well as meaningful advertising revenues.

5. Major Internet Players, like Google, Are Creating New TV Hardware To Put More Online Video on Your TV
We all know that Google is a software king whose reach goes way beyond being king of the hill in search to include Google Apps (like Google Mail), Google Buzz, they own YouTube, and more. And, then there’s the Google Phone manufactured by HTC. Well now, there’s Google TV.

As the New York Times reports: Google and Partners Seek TV Foothold. Expected to bring a  new kind of Internet video experience to living rooms everywhere, Google TV is a new kind of set top box that is being created in partnership with Sony and Intel. It uses Google’s Android operating system and will compete Internet video boxes like the Boxee Box, Roku, Popbox, and the innovative Sezmi system that I profiled a few Tuesdays ago on TheTVNews.tv.

As you can tell and probably already know, Online TV / Video is not just one thing, but the trends above are clear. This “toothpaste” is not going back into “the tube.” (pun intended)

And, underneath all of this is what you might call “The New Rules of Communication” that the Web has inspired. To be successful, whatever you are doing online, you can’t just be a “broadcaster,” you need to be truly interactive and authentically engage viewers and visitors in such a way that you create real relationships with them. That’s something most TV companies still need to learn… which is good news for the rest of us.

Speaking of relationships, I’d love to hear from you. Please comment below with what you like or do not like (and rate and comment on the YouTube clips if you are so moved). I’d love to hear your feedback. I’d love to hear your ideas for what stories you’d like me to cover on TheTVNews.tv or on this blog. What would be most useful to YOU? Thanks!

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Posted in Google, TV Industry, Video Web, online video, social media marketing, television, youtube | 4 Comments »

Online Video, the TV Everywhere Buzzword & Where It’s Going

Monday, February 15th, 2010

Online video continues its seemingly never ending expansion. Now, it’s everywhere.

According to the latest NielsenWire report:

The number of unique viewers of online video increased 5.2% year-over-year according to The Nielsen Company, from 137.4 million unique viewers in January 2009 to 142.7 million in January 2010.

Among the top Web brands ranked by unique viewers in January, Disney Online was the fastest growing month-over-month, increasing 23.3%.

NBC Winter Olympics web screen (partial)As I discussed in the Tuesday, 2/16 edition of TheTVNews.tv (my New Media / New Marketing segment is at about 2:42), amongst the TV industry, the term “TV Everywhere” is starting to achieve such high visibility that it’s almost confusing. As you probably know, Comcast has attempted to own the term as a brand; but TV Everywhere really stands for much more.

I realized that this issue needed to be addressed when I saw it achieve TLA status. In case you don’t know the joke, TLA stands for three-letter acronym, and TV Everywhere is starting to be used so commonly that it’s starting to be referred to as TVE. Brightcove (see below) even has a product called TVE-SP or the TV Everywhere Solution Pack.

But before I say a few words about why I think Brightcove may be useful to some of you, I just have to say that TV Everywhere is becoming another “buzzword du jour.” So, be careful how you use it.

In the same way that terms  like “multimedia” and “digital video” in earlier eras were used as catch phrases that covered too much broad ground to be entirely useful, TV Everywhere is a similarly vague term. Bottom line, TV Everywhere refers to any video content creator’s attempt to publish its video content online, i.e. via the Internet, in addition to publishing said content via more traditional broadcasting and/or cable and/or DVD channels.

That said, we are seeing more and more of this kind of approach and this winter’s two premiere sporting events—the Winter Olympics via NBC and NCAA basketball’s “March Madness” via CBS—provide vivid illustrations of the online video / TV Everywhere trend, but with notable differences.

PaidContent.org’s Staci D. Kramer provides an excellent overview, dare I say “high level perspective” with her post, Vancouver 2010: Watching The ‘TV Everywhere’ Olympics From 30,000 Feet. Of course, video on the Internet also now means video on laptops on airplanes thanks to in-flight wi-fi. More importantly, it’s interesting to note NBC’s huge jumps of 350% in unique viewers and 700% in video streams since they put video of the 2006 Torino Winter Olympics on the web.

March Madness is even bigger in terms of unique visitors, and I like CBSSports.com‘s more open approach better. Unlike NBC who is keeping all the video on one site, NBCOlympics.com, CBS and their “March Madness On-Demand” (MMOD) plays nice with the other web video kids by sharing its valuable video in a web-friendly way. Their approach is illuminated in this interview by Light Reading Cable with CBSSports.com’s Senior VP and General Manager, Jason Kint. Kint explains that CBS lets the likes of ESPN and YouTube link to it’s content. This not only spreads the wealth of this content and creates good will and increased visibility for CBS as “media host,” but it is also more progressive and aligned with what makes “the web go round” i.e. sharing content is good and ultimately better for media consumers. (That’s us!)

By way of additional perspective, I brought up Brightcove.com earlier for two reasons. First, because I value to views of Brightcove’s CEO, Jeremy Allaire. Mr. Allaire has been a web innovator since day 1, most notably leading the team at Macromedia that made the Flash platform that has become something of a web video standard today. If you want more perspective on TV Everywhere, I highly recommend Allaire’s Predictions for Online Video in 2010 (via AllThingsD.com) as well as TechCrunch’s coverage of Brightcove Wants To Take “TV Everywhere” Beyond Your Cable Company’s Video Website.

Secondly, for small enterprises and sole proprietors of all kinds, I recommend a YouTube channel as the fastest, easiest and least expensive way to aggregate your video clips (a.k.a. your content). But, for larger organizations and particularly TV industry folk like producers, cable networks and others who own their content, more sophisticated ways to publish it on the web is necessary. Online video publishers, for example need a feature set that includes the ability to embed your own advertising sales as well as other features. In this case, an online software platform like Brightcove delivers. Make sense?

Then, with the publishing platform in place, program distributors can get down to creating impactful social media marketing support and multi-screen cross-promotion for their programs. And, that’s just for openers.

In other words, the fun is just beginning. TV Everywhere is now and always. So if you are a significant creator of video content you better get with the TVE program ASAP.

Also, by way of reference, I’d like to share the following Brightcove promotional video. It’s just an FYI, and not because I was paid to post it… although I wouldn’t mind ;)

I hope this is useful, and as always, I look forward to your comments, feedback and suggestions. Thanks for reading.

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Posted in TV Industry, Video Web, online video, television, video, youtube | 1 Comment »

Michael Moore to Make New Movie Free for Downloads

Thursday, September 4th, 2008


In a move that would make Chris Anderson proud — and in a move that is, to my knowledge, completely unprecedented for a “major motion picture” — Michael Moore and Robert Greenwald’s Brave New Films have announced that Moore’s new flick, “Slacker Uprising” will be made available via the web for free download on Sept. 23rd. If you’re interested, this link will hook you up to the viral marketing campaign so you can spread the word.

Their announcement also adds, “You can also buy the DVD for $9.95, which will start shipping on September 23 and features extras like: Special Guest Joan Baez – America the Beautiful, Why People Like George Bush?, My Pet Goat, The O’Reilly Factor for Kids, Just Add Water and Heat – More Ramen and Clean Underwear, and more. Or should I say, Moore!”

Here’s the trailer:

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Posted in video | No Comments »

The State-of-the-Art of Sponsored Internet Videos?

Wednesday, August 20th, 2008

Beet.TV interview about the Bebo internet video channelsThe world of Internet videos keeps getting richer. Yes, there’s more interesting stuff than what’s on YouTube (not that’s YouTube is bad, there are just more channels on the “Internet TV system” than most people know). For example, this Beet.TV interview with Ziv Navoth, VP Marketing & Business Development at Bebo (which is one of the slickest, high quality internet video sites) offers one of the most passionate and somewhat persuasive pitches I’ve seen for a monetized opportunity for video producers. What do you think? Is it time for you (or me) to finally do an online video series?

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Posted in video | No Comments »

OMG, Twitter is like so totally busted! "Twitter Whore" shows all…

Friday, August 15th, 2008

I mentioned below the “In Plain English” Twitter video which actually explains Twitter to the uninitiated or un-techie amongst us. But, on the other hand, if you want to laugh a little, and sorta, kinda experience the frenetic experience of what I believe Twitter to be (and why I’m not a participant… go on, comment below about why I’m missing out!), then OMG! I’m sure you’ll enjoy the Twitter parody videos below, produced by and staring one of YouTube’s rising stars, Lisa Donovan (screen name LisaNova), a self-described “Twitter Whore” (video is in two parts below). As they used to say on Hill Street Blues, “Be careful out there.”

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Posted in user generated content | No Comments »

Matt Makes Viral Video Delight & Super-Hit

Thursday, July 10th, 2008

Frank Capra used to say (regarding the requisite creative direction to make a movie), “One man, one movie.” In today’s world of viral video distribution, one man (or one woman) can make a super-hit all by themselves… or in this case with the support of one partner and a chewing gum company for a sponsor (no kidding). The story is well-written in this NYTimes coverage, “A Private Dance? Four Million Web Fans Say No” (although as of this writing it’s been viewed 5.5 million times.) The Times calls it, “an almost perfect piece of Internet art: it’s short, pleasingly weird and so minimal in its content that it’s open to a multitude of interpretations.” I like it for all of the reasons above as well as the fact that it’s just plain fun and makes you feel good. :) (btw, clicking on “watch in high quality” is HIGHLY recommended, although you have to view the clip here on YouTube to do that.)

I also recommend viewing Matt’s “Dancing Out Takes” at http://www.wherethehellismatt.com/

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Posted in user generated content, user generated video | No Comments »

New iPhone Videos Better Than Ever

Monday, June 9th, 2008

I’ll leave the commentaries on Apple’s dramatic announcement of the iPhone 3G to others. I’ll only say that after holding out on buying an iPhone, I’m glad I did. Because now I’m ready! Half the price for double the speed (and all those new applications!) I’m going to get an iPhone 3G as close to July 11th as possible. That’s as strong an endorsement as I can make. And, I think the iPhone is truly the first, the leading and the most important mobile computing platform.

I also noticed that the videos of today’s announcement are better than ever. For example, here’s a nice little hightlight reel from the Wall Street Journal:

I also looked at a little of Apple’s streaming Quicktime version of Steve Jobs’ complete presentation, and the quality of that video looks better than ever at http://events.apple.com.edgesuite.net/0806wdt546x/event/

I also enjoyed and appreciated the excellent live blogging done by the TechCrunch crew. Their live blog posts included videos of key people and commentators pre-event (including a nice scoop that EBay would be announcing an application) as well as great photos during.

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Posted in cell phones | No Comments »

More Very Useful Explanations in Plain English

Tuesday, May 20th, 2008

I’m going to claim this might be the best resource for explaining Web 2.0 communication platforms to newbies ever! See my post below about CommonCraft, and if you’re someone who would like a better understanding of stuff like blogs, RSS, social networking, podcasting, Twitter and more, there are easy to understand and remarkably clear and enjoyable CommonCraft videos about each of these subjects on the CommonCraft YouTube channel. Enjoy!

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Posted in internet marketing, social media marketing, video | No Comments »

YouTube Video Quality & Flip Video Illustrate Latest Dynamics on The Video Web

Tuesday, April 29th, 2008

One issue we’ve been dealing with that I think many people struggle with is how to get better quality video on YouTube. Here’s the most useful insights I’ve seen to date on this subject:

>> Read: “Hi-Res YouTube Hacks”

Some of you know that I’m impressed with the amazingly simple, little video camera called The Flip. Here’s why another thoughtful person thinks The Flip is important and perhaps indicates meaningful web video trends pointing toward our future:

>> Read: “Video Flips for the Future”

And while we are illustrating what’s cool about the rapidly expanding world of video on the web, here’s my son’s newest favorite short video, which clearly would not have been possible without “the video web” both in terms of production as well as distribution. Pretty cool, eh? Enjoy!


People in Order

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Posted in user generated video | No Comments »