Tag Archive for: search marketing

Huge Impact: TikTok + ChatGPT + Video Reveals Surprising Truths About Marketing

Both TikTok and ChatGPT are game changers.

Together they also inspired this conversation between two experienced creator-marketing pros – Eliya Finkelstein of datadrivenrebel.com and Jon Leland, host of the Video Mojo vodcast – about how the world of marketing has been changed forever and what you can do about it.

Subjects covered include:

  • The erosion of trust in marketing and how to address it.
  • What does it mean to “follow the Juice” and how can that be productive?
  • How TikTok “opened the floodgates” for what Eliya has to say.
  • Why conversion rates and landing pages are often over-rated.
  • Why ChatGPT prompt books are a waste of money.
  • Similarities between ChatGPT & TikTok.
    And much more.

Resources mentioned:

George Kao, Authentic Business Coach (affil link)

Marketing AI Institute

Adam Grant, author

– Eliya Finkelstein, Data-Driven Rebel

Can Community Solve Your Marketing Problems? Video Mojo Interview with Mark Schaefer

I recently had the pleasure of interviewing author, educator, speaker, and authentic thought-leader, Mark Schaefer about his new book, Belonging to the Brand, Why Community is the Last Great Marketing Strategy.

I think Mark’s work is important in today’s fast-paced, ever-changing marketing landscape. As we all know, it’s becoming increasingly difficult for marketers to stay relevant and create authentic engagement.

Here are my favorite two minutes of our conversation:

We discuss why community represents a future-proof strategy for businesses struggling to navigate this challenging time. Schaefer sheds light on the famous Peter Drucker axiom, “Culture eats strategy for breakfast,” and explains how fostering a strong sense of community can lead to better engagement and long-term customer loyalty.

Whether you’re a business marketing executive or just someone looking to improve your marketing game, this conversation is packed with valuable insights and actionable tips you can apply to your own strategies.

You can watch the whole video conversation below or listen on Spotify, Apple Podcasts, or your favorite podcast app.

For additional resources and to learn more about Mark Schaefer and his work, visit https://businessesgrow.com/.

Why Would Wistia Want to Add Webinars to Their Video Marketing Mix?

In this episode of Video Mojo, I interview Jean Merlain, a Product Marketing Manager at Wistia, about the advantages of using the new Wistia Live platform to host webinars for B2B businesses. We discuss the differences between B2B and smaller creators’ video marketing approaches, the struggle of taking advantage of video’s power, and the pandemic’s impact on B2B marketing.

Jean Merlain shares insights on how B2B organizations can connect video marketing to their marketing automation platforms, track their performance, capture and nurture leads, and ensure their successful video marketing efforts.

Find out why Wistia, a well-established video hosting company, decided to add webinars to their video marketing mix, and what benefits their webinar product, Wistia Live, provides for B2B marketers.

Learn more at https://wistia.com/product/live-video

Free Webinar Replay – Learn How Marketers Can Collaborate with ChatGPT for More Creative Leverage

Let’s Collaborate with A.I., like ChatGPT, for More Creative Marketing

Are you ready to unleash the full potential of ChatGPT and A.I.-enabled writing tools to enhance your productivity and improve your marketing efforts?

In this webinar, I explain how ChatGPT fits within the A.I. ecosystem. I offer two examples of how ChatGPT’s API is being extended, especially for marketers who use CRM software like HubSpot, and, then use a TikTok video to explain a ChatGPT “super-hack” that takes you beyond prompt engineering. All in less than 1/2 hour.

As you may well know, ChatGPT has launched a tsunami of new ways to create content for marketing and other creative endeavors. It’s a force to be reckoned with that will have a significant impact on our future in myriad ways. There are both enormously powerful and empowering new tools to learn about and concerns about our humanity and intellectual property to be carefully considered.

This pop-up webinar will give you a leg-up in these conversations with the awareness that this gigantic wave of innovation and change is just beginning.

Don’t miss the opportunity to ride this wave of innovation and be sure not to let this wave hurt you, your humanity, or our global society.

Resource Links mentioned: ​

ChatGPT​: https://chat.openai.com/chat ​

HubSpot’s ChatSpot.ai Demo​: https://chatspot.ai/ ​

TikTok Video on How to Go Beyond Prompts​: https://www.tiktok.com/@heyeliya/vide… ​

Denise Wakeman’s Post on Using ChatGPT for Marketing​: https://denisewakeman.com/marketing-t…

Follow Jon on TikTok: https://www.tiktok.com/@joncombridges

Free Webinar Replay – ChatGPT: Learn How the Newest AI Innovation Can Make Your Marketing More Effective

The Future of Marketing is Here.

Are you ready to use the newest AI to take your marketing to the next level?

In this free webinar, I explain and demonstrate how ChatGPT’s output can make your marketing copywriting more effective and efficient. I also share tips for optimizing ChatGPT’s output, ideas for workflows, and other apps that will help you improve the power of your copywriting. The results will be better email open rates and engagement.

This webinar is perfect for all marketers, both pros and do-it-yourselfers, who want to take advantage of the latest innovations in AI-powered marketing technologies that will future-proof your workflows.

“It’s a Wonderful Web” 2013!

cb-ipadThe first edition of our “It’s a Wonderful Web” e-newsletter for 2013 is out. It includes the following articles:

  • 2013: The Year of Anything is Possible
  • Special Offers!
  • Free 1-Hour Audio: Web Radio Interview
  • Luscious Links

If you’re not already a subscriber, click here to read it online.

Modern Word-of-Mouth Marketing: Advantages and Techniques

This Guest Post is by Tara Hornor of Creative Content Experts

There was a time when word of mouth marketing could only move at the speed of human speech. Business owners handed out stacks of business cards to customers for their referral program. Neighbors leaned over fences to discuss the finer points of various products and services. Life was about keeping up with the Joneses. Oh, how times have changed.

Radio and television sped up this marketing technique significantly. Word of mouth marketing grew exponentially as use of the Internet became more popular. Now word of mouth marketing moves at the speed of social media, which sometimes seems faster than the speed of light.

Consumers are more likely to make a purchase or use a service if the product or service has positive reviews from family members, friends, acquaintances, even fellow consumers who are otherwise strangers. While word-of-mouth marketing sometimes just happens, there are a few techniques you can employ to help encourage and speed up the process.

Here are a few of the advantages of Web and social media powered word-of-mouth marketing follow by some useful tips to help you get the most out of your efforts.

Can’t Avoid Word of Mouth Marketing

Studies confirm that word of mouth marketing drives 20-50 percent of purchase decisions. First time purchases are especially affected. Purchases that offer a higher risk benefit the most from word of mouth exposure because consumers have much more at stake. For example, if your company is new, try to get some reviews of your products. This acts as a word of mouth reference for peers.

Consumers trust friends more than ad campaigns. Of course, circles of trust now include virtual friends as well as real friends. Word of mouth marketing offers businesses a host of tangible benefits, including:

Stand Out in the Crowd

Consumers are faced with abundant choices. Everyone is competing to be heard. Word of mouth marketing silences the competitors more easily by using trusted recommendations. This is where reviews, Twitter tweets, and Facebook posts about your products and services are priceless.

Leverage Authorities

Savvy business owners who cultivate and nurture relationships with influential bloggers and commenters can leverage their authority. With the right tools and incentives, businesses can turn influencers into brand advocates. Having an influencer who authentically puts their weight behind your products and services can easily be the difference between a sale and a click away from your site.

Speed Up Sales

Word of mouth marketing enables consumers to decide faster. Input from trusted sources allows consumers to put aside any reservations and take a chance on a new product or service. Instead of “thinking about it” and maybe coming back to your site, with some word of mouth support an immediate sale is far more likely.

Modern Word of Mouth Advertising 101

The Internet offers an almost infinite number of hubs for virtual meetings to occur. Today’s version of the “fence out back” encompasses the entire world. Businesses can create virtual storefronts and communities for visitors to socialize in. The corner store has now housed itself in social media. Businesses can easily build brands by following a few simple word of mouth marketing techniques:

  • Put audience interests in the forefront by engaging them with interesting posts and updates.
  • Use photos and videos to show audiences, instead of telling.
  • Design all content around the interests of the target market, focus on their agenda, nor yours.
  • Show people using products, not just product still life images.
  • Integrate reviews, likes, shares, and tweets from various social media resources.
  • Encourage customers to write reviews on your site as well as via review sites such as Yelp.
  • Provide incentives for reviews, both negative and positive, such as a discount or free gift.
  • Make sure to include negative reviews with the positive, as this validates reviews.

Bonus resource: If you want more info on how to engage “influential talkers,” here’s a useful educational video via WordofMouth.org -> Ant’s Eye View’s Jake McKee on how to work with influential talkers

The typical social media user has an average audience of 100 or more. For the average person, that’s 4 times the immediate influence than in days gone by. Word travels much faster than it used to. Therefore, get customers excited about and involved in your company by engaging them on social media sites, your website, and blogs with interesting and helpful information.

Social media tools provide an excellent vehicle for businesses to connect with more consumers more efficiently. The modern water cooler conversation now takes place on social media sites and through product reviews. So get involved with your customers on these sites and be a part of the conversation. As the buzz around your business grows, keep an eye out for an increase in sales to increase alongside of your success with word of mouth marketing.


Tara Hornor has found her niche writing about marketing, advertising, branding, web and graphic design. She writes for PrintPlace.com, a company that offers online full color printing for business cards, catalogs, posters, brochures, and promotional postcards. Connect with @TaraHornor on Twitter.

NEW “Wonderful Web” ENews: “New is New Again”

The new edition of our “It’s a Wonderful Web” enewsletter is out. It includes the follow short stories:

  • It’s All About YOU (including Paul Simon quote)
  • New Marketing in Another New Era
  • Whipping Up Lower Cost Websites (fresh offer)
  • Make Your Marketing More Effective
  • New Custom-Designed Client WordPress Websites
  • Is Your WordPress Website Safe? (new services)
  • New News About NewMarU (update on our educational site)
  • Luscious Links: More Useful Info, Just a Click Away (valuable!)
  • Quick Hits: About the New Enews Format

If you’re not already a subscriber, you can read it online by clicking this link.

Local Search Continues Expansion with Enhancements to Yahoo Local & Live.com

As I’ve said earlier, local search is increasingly the optimum marketing medium for local businesses (from auto repair to therapists). Clearly, the big search engines agree as they continue to enhance their localized search services. The latest enhancements come from Yahoo and Microsoft’s Live.com; who are, of course, trying to keep up with Google. A good overview of these latest local search features is here.

Search Marketing Continues to Increase in Scope & Complexity

A new Jupiter Research report confirms what those of us who work in search marketing know, search marketing is rapidly growing its share of the business marketing mix, much of it is outsourced contract work, and the whole game (including tracking results, analytics, search advertising and organic search optimization) is becoming more complex. Read the Jupiter Research summary