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Posts Tagged ‘youtube’
Super Bowl Ads Still Lack Social Media Marketing Success (Mostly)
Tuesday, February 9th, 2010
Thanks to everyone who participated in our live, interactive Super Bowl Commercial Rating Party in partnership with TheTVNews.tv, the TV industry’s only daily video newscast. (Watch this space and TheTVNews.tv for details on our Oscars Party.)
By way of follow up, Jeff and I did a segment on tomorrow, Wednesday 2/10’s show (my New Media / New Marketing starts at 2:50) discussing my view of the winner and loser Super Bowl advertisers in terms of social media marketing. We referenced Reprise Media’s Search Marketing Scorecard on the Super Bowl (a free PDF download) which points out a surprising fact: While 93% of the advertisers—who shelled out a reported average of $2.6 million for each spot—do have an official Facebook profile, (get this) only 5% promoted their social profiles in order to leverage or take better advantage of their massive investment (a.k.a. marketing expense).
The single biggest social media marketing loser was Denny’s. Here’s the link to Crush It!: Why NOW Is the Time to Cash In on Your Passion
The viral marketing buzz winner was the Audi Green Police spot below which got the most Twitter buzz according to Trendrr (via a chart referenced in the Repris Media report):
Bonus Category: My “nominee” for the Super Bowl TV spot with “Best Script,” at least the script that hit closest to home for me had to be this creative “Man’s Last Stand” spot for Dodge Charger:
Too bad I don’t relate better to the product. 
Bonus Just for Fun Video Link: Business Insider’s 10 Best Tech Super Bowl Ads Ever
Bonus Link #2: USA Today’s Super Bowl “Ad Meter” (pretty slick, including green screen video intro)
As always, your comments, suggestions, rants, and any other insights you care to offer are welcome via the comments space below. I look forward to hearing from you.
Tags: audi, dennys, gary vaynerchuk, social media, social media marketing, super bowl, super bowl ads, youtube
Posted in TV Industry, facebook, internet marketing, search marketing, social media marketing, television, twitter, video, youtube | 6 Comments »
Google Gets Simple, Elegant in New Tech Videos (Google Real Time Search & Google Goggles)
Tuesday, December 8th, 2009
I like clear and simple. I heard Steve Jobs quoted today as saying that simplicity is “the ultimate elegance.” I especially like simplicity when it’s used to describe complex new technologies, and so much the better if that simplicity is being offered on YouTube, via video clips that are less than two minutes in length.
Thus, the two-clip salute below to Google and two major new (complex) technologies that are designed to make our lives simpler.
The first is real time search. A hot new trend that’s featured in the #1 spot on the American Express OPEN Forum post, “5 Trends That Will Shape Small Business in 2010.” Don’t look now, but the web has taken on a whole new dimension:
The second video demonstrates something even more powerful, Google Goggles, which searches by objects using your cell phone’s camera rather than text or voice to initiate the search. I like the tweet description that I just read by @faris: “Seriously – no messin’ – Google Goggles is an entirely new paradigm of human computer interaction – ‘hey Internet – what’s that?’ ”
Let’s let Google explain it visually in two minutes:
Yes, I hear that Google Goggles WILL be coming out for the iPhone.
And, come to think of it, Google always did get simple. Just think of their home page.
What do you think? Are these exciting new technologies? Are these videos any good? I’d love to hear your opinion, view and/or feedback.
Tags: Google, internet video, youtube
Posted in Google, cell phones, iphone, video, youtube | No Comments »
The State-of-the-Art of Sponsored Internet Videos?
Wednesday, August 20th, 2008
The world of Internet videos keeps getting richer. Yes, there’s more interesting stuff than what’s on YouTube (not that’s YouTube is bad, there are just more channels on the “Internet TV system” than most people know). For example, this Beet.TV interview with Ziv Navoth, VP Marketing & Business Development at Bebo (which is one of the slickest, high quality internet video sites) offers one of the most passionate and somewhat persuasive pitches I’ve seen for a monetized opportunity for video producers. What do you think? Is it time for you (or me) to finally do an online video series?
Tags: internet video, online video, youtube
Posted in video | No Comments »
OMG, Twitter is like so totally busted! "Twitter Whore" shows all…
Friday, August 15th, 2008
I mentioned below the “In Plain English” Twitter video which actually explains Twitter to the uninitiated or un-techie amongst us. But, on the other hand, if you want to laugh a little, and sorta, kinda experience the frenetic experience of what I believe Twitter to be (and why I’m not a participant… go on, comment below about why I’m missing out!), then OMG! I’m sure you’ll enjoy the Twitter parody videos below, produced by and staring one of YouTube’s rising stars, Lisa Donovan (screen name LisaNova), a self-described “Twitter Whore” (video is in two parts below). As they used to say on Hill Street Blues, “Be careful out there.”
Tags: internet video, online video, twitter, youtube
Posted in user generated content | No Comments »
More Very Useful Explanations in Plain English
Tuesday, May 20th, 2008
I’m going to claim this might be the best resource for explaining Web 2.0 communication platforms to newbies ever! See my post below about CommonCraft, and if you’re someone who would like a better understanding of stuff like blogs, RSS, social networking, podcasting, Twitter and more, there are easy to understand and remarkably clear and enjoyable CommonCraft videos about each of these subjects on the CommonCraft YouTube channel. Enjoy!
Tags: internet video, online video, the video web, youtube
Posted in internet marketing, social media marketing, video | No Comments »
Podcasting (and Twitter) in Plain English
Tuesday, May 20th, 2008
OK. I’m someone who has been doing his best to “span the Grand Canyon Gap between people and technology” for quite a number of years, so when I say this is impressive, I at least have some vague idea of what I’m talking about…
I was trying to explain Twitter to my associate and went to Twitter.com and clicked “Watch a Video” Ta-da! A simple, cleverly animated, and impressively clear (and that’s the main thing) explanation. What a concept! No kidding. As I once wrote, “making it look easy is the hard part.” The creative production company is CommonCraft.com They say, “Our product is explanation.” I love that and I love their work.
I’ll let their work speak for them and maybe you’ll agree it’s impressive. Here’s “Podcasting in Plain English”:
Tags: internet video, youtube
Posted in internet marketing, social media marketing | No Comments »
My First Pocket Camera Video is on YouTube
Thursday, January 24th, 2008
I mentioned that I got a Flip mini-video camera for Christmas:
My favorite new gizmo is The Flip (Ultra), a pocket-sized, web-ready video digi-cam. No tape, just 60 mins of MPEG-4 video in Flash memory and a flip-up USB port.
This camera is about the size of a pack of cigarettes. It’s easy to use and for what it is, it works quite well.
So, I took it out for a drive… my buddy Keith Bailey had a photography show open at a restaurant in San Francisco last week. I shot the following while in attendance, in a very noisy atmosphere, in some instances with virtually no light… and the results are not bad. I edited it in about 1 and 1/2 hours with iMovie and “borrowed” some music from a friend, Gary Malkin (his collaboration with Tito La Rosa will be for sale soon.)
Anyway, here’s my quick first effort at pocket-cam event videography. It’s about 3 minutes. Please let me know what you think:
Tags: digital camera, digital video, web video, web video camera, youtube
Posted in user generated content, user generated video | No Comments »
Yet Another Stupid (yet entertaining) Web 2.0 Video
Thursday, December 13th, 2007
Another tech bubble? Who are you kidding?!? Or not…
Tags: web 2.0, web video, youtube
Posted in video | No Comments »
Seniors Nintendo Wii Bowling Video Scores as Viral Video Marketing
Thursday, October 4th, 2007
Here’s a video that’s not only entertaining and about seniors using the innovative Nintendo Wii video game, but it is also a clever form of viral video marketing which subtly promotes a senior assisted living company. Expect to see more of this kind of thing in the future. This one is unusually well done, and they save the low-key pitch for last. Appropriately putting the fun first…
Tags: internet advertising, internet video, online video, video, viral marketing, viral video, web video, youtube
Posted in e-marketing, internet marketing | No Comments »
Obama’s Grassroots Support Shown in Web Traffic & more
Friday, September 7th, 2007
If you use website traffic (rather than polls which are probably more scientific) as an indication of voter interest, then the latest Hitwise statistics show Barack Obama well ahead of his Democratic competition.
Like the rest, he’s also using YouTube, among other online grassroots techniques. For example, it’s an indication of the word-of-mouth impact that many of his traffic referrals come from email systems (which translates as individuals forwarding links.)
Along those lines, this video clip references his huge crowds as evidence of something more meaningful. Frankly, I’m encouraged. Maybe it really can be different this time? What do you think?
Tags: barak obama, obama, youtube
Posted in e-business, politics, technology | No Comments »
