Here’s a video that’s not only entertaining and about seniors using the innovative Nintendo Wii video game, but it is also a clever form of viral video marketing which subtly promotes a senior assisted living company. Expect to see more of this kind of thing in the future. This one is unusually well done, and they save the low-key pitch for last. Appropriately putting the fun first…
If you use website traffic (rather than polls which are probably more scientific) as an indication of voter interest, then the latest Hitwise statistics show Barack Obama well ahead of his Democratic competition.
Like the rest, he’s also using YouTube, among other online grassroots techniques. For example, it’s an indication of the word-of-mouth impact that many of his traffic referrals come from email systems (which translates as individuals forwarding links.)
Along those lines, this video clip references his huge crowds as evidence of something more meaningful. Frankly, I’m encouraged. Maybe it really can be different this time? What do you think?
If you still don’t believe that there’s money to be made, not to mention good marketing buzz to be generated, with online video clips, then you better check out The New York Times coverage of the competition between video sites to make revenue sharing deals with producers and talent who can develop a following using online video. They call it, New Hot Properties: YouTube Celebrities.
One nice thing about the online video explosion, revolution, or whatever you want to call it, is that it does have signposts. (FYI, I’m still waiting for some professional publisher to ask me to write more about all this… hello?!).
But meanwhile here are a couple of recent articles and/or posts that I found to be of interest and encouraging re: the re-emergence of my own “video-video” enterprises (videos about video and online communications) which are percolating in the background:
> VideoEgg Hits 3 Million Uploads — TechCrunch insights on the growth of this online video leader vis a vis GooTube (Google-YouTube) who may have the best ad platform of the moment. I said “may.”
> All The World’s a Stage (That Includes the Internet) — NYTimes writer Scott Kirsner offers a nice overview with examples of how user-generated content can and is making money, at least for a few leading edge folks.
(Sometimes I still feel like I’m covering the “Video Web” the way I did in my “old days” at Videography, yet I know not how many of you readers even know or care.)
I not only think that AdBrite’s new InVideo service is useful and practical, but I really like the fact that they’re walking their talk with a quick, clean and illustrative video that does a good job (see below) of explaining the advantages of and how this new way to place ads in your internet video clips works (still in invitation-only beta).
Maybe some day I’ll get around to producing some online video content? Especially now that I know that I can produce video clips with easily self-embedded video ads that are not offensive and which will travel with an embedded video player to anyone else’s website. Nice!
I’ve been talking about how hot the online video business and content is getting for months, but it’s now beyond my comprehension. Not only are the Skype founders testing a new broadband video service and the NY Times is reporting a new online video service being put together by “a handful of giant media companies, like NBC Universal, the News Corporation, Viacom and possibly CBS,” but user-generated content a.k.a. “you” is the person on the year and the cover of Time magazine’s year end issue. The real story behind this is Web 2.0 and, of course, YouTube. For example, the article explains that last year users were downloading 10 million clips a DAY from YouTube. This year: 100 million video clips a day… read more of Time’s perspective… (including the list of related articles.)
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