Technographics: Techonology “Optimists” Watch Less TV

Forrester Research is reporting, in what may be one of the most comprehensive studies yet on the subject, that among those who feel good about technology (about 1/2 the market which they call “technology optimists”), there’s significantly less TV watching. They also say broadband will continue to grow rapidly (duh), more than doubling by 2010, etc. This is the first I’ve heard of this relatively intuitive distinction between the techno-optimists and pessimists. They also have a category called “tenured nomadic networkers.” Read the Hollywood Reporter summary of the study.

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