Even though blogging is currently a very big buzz… a “buzz word du jour” even, I still think it widely misunderstood. So, what’s The Big Idea?
First of all, your blog is your home base. If you’re doing social media marketing, it’s the center of your virtual storm. Your Twitter, Facebook and other social media posts all link back to your blog.
Perhaps even more importantly, your blog is where you find your voice. It’s a real world exercise in speaking your truth and finding your value, making your offering. It’s not a new marketing trick. It’s actually the heart of authentic, transparent, 21st Century marketing.
But don’t take my word for it. Here’s an awesome video clip featuring two true marketing “gurus.” Don’t be fooled, this video is less than 2 minutes long, but you may not hear a more important message this week (or month? or year?) So maybe you’ll want to watch it more than once? You probably know the speakers. Seth Godin who has written some of the most creative as well as best-selling internet marketing books ever (in fact he coined the term “permission marketing”) and Tom Peters of “In Search of Excellence” and so many other best sellers. Listen carefully. These guys not only really know what works, they are sharing what’s most essential to them… and apparently that’s blogging!