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Creativity Chronicles Unlocking Creative Joy, One Week at a Time
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Hey [FIRST NAME GOES HERE],
AI is making everything easier.
But that’s not what’s important.
What’s important is: What are you doing with that ease?
This week, I’m spotlighting two different kinds of innovators who are using AI not as a crutch, but as a creative amplifier. In the fast-moving world of content and marketing, the pros who stand out lead with the vision, taste, and creative skills—the “human in the loop” abilities necessary to tell AI what to do.
🎛️ Your Intention = The Interface
The more automated things get, the more your intention becomes the differentiator. For example, in video editing software Descript’s next update, creators can describe the video vibe they want, and the AI will assemble the edit. What’s left for us humans is to take creative control.
Watch CEO Andrew Mason’s demo of the upcoming release 👇
🍼 Human Wit, Not AI Fluff
Jon Lajoie’s Baby Talk Podcast is powered by AI avatars,but what really lands is the clever, tightly crafted human writing. The polished execution is impressive as well.
What makes this clip a standout is that Lajoie doesn’t lean on the tech to be funny. He shows that no matter the tools, it’s still the brain behind the words that makes the magic. (And, yes, the tech is pretty dang cool too.)
📣 Want to stay competitive? Watch the how, not just the what.
If you’re a digital marketer or content pro, now’s the time to sharpen your edge. Not by chasing every new tool—but by learning from those who use them well.
➡️ FYI, I’m building a new online course—especially designed for marketing professionals—to help you do just that. Stay tuned.
Keep creating,