O’Reilly Publisher’s Conference Coverage by me

I was pleased to cover the scintillating O’Reilly Tools of Change for Publishing conference that was held last week in San Jose for eContent magazine. It was a worthy conference filled with leading edge thinking (at least mostly.)

My executive summary-style coverage is here: http://www.econtentmag.com/Articles/ArticleReader.aspx?ArticleID=36790


Windows on the Mac Making Moves Toward Totally Transparent Integration

ParallelsMacs with Intel chips have been progressing toward total two-platform (Windows and Mac OS) integration on one desktop. Unfortunately, Apple’s BootCamp requires you to reboot.

Parallels Desktop 3.0 for Mac is just released and offers significant new features that really seem to enable a legitimate, simultaneous two-platform environment. Way cool! Now I just need to time to buy and install Windows XP on my Intel Mac and then to get Parallels going. As I like to say, “Time, not space, is the final frontier.” 😉

Anyway, The NYTimes’ David Pogue has written a pretty definitive review of the new version of Parallels Desktop for Mac including tests using powerful Windows voice recognition software. Bottom line, use Windows XP, not Vista!

NYTimes Gets Peek Inside Google’s Search Systems

Perhaps amongst the most closely guarded secrets in the entire tech industry are the algorithms or formulas that include “signals” and “classifiers” that determine a website’s position on Google’s SERP’s (search engine results pages).

This Sunday’s New York Times offered one of the clearest behind-the-scenes visits with those who make things happen at the Googleplex that I’ve seen including interviews and fly-on-the-wall perspectives on meetings with some of Google search’s main players (two are shown here). The article is insightful and clear; and it provides, within reasonable limits, a nice overview of how Google’s search engine works, an introduction to the team that manages its impressive set of variables, the awesome scope of Google’s whole search techno-universe, and more.

Recommended reading for anyone interested in search engine optimization (SEO), search engine marketing (SEM) and related fields. (A membership in the NYTimes site may be required to view this article.)