Set Cell Phones Free

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The FCC’s upcoming ruling on wireless bandwidth has raised the issues about cell phones and why that bandwidth is so tightly controlled by the giant cell phone companies (like Verizon, AT&T, T-Mobile, etc.) The Wall Street Journal’s Walt Mossberg explains very clearly why this is VERY WRONG in his column, “Free My Phone” and I believe it is worthy of your consideration. At the very least, it’s fascinating that no less than a senior writer for the Wall Street Journal compares these telco giants to “Soviet ministries.”

Mossberg says that the approach to controlling hardware and software that these companies have taken (or have been allowed to take) “severely limits consumer choice, stifles innovation, crushes entrepreneurship, and has made the U.S. the laughingstock of the mobile-technology world…”

Bottom line, our cellular bandwidth subscription should not tie us to specific hardware and software any more than our internet provider subscription should tie us to a particular kind of computer, operating system or sub-set of applications. Of course, we should pay for bandwidth. It costs money to build networks. But there’s no reason that that should give the providers the right to tie our hands (within reason) regarding how we choose to use that bandwidth (with any kind of device we choose and any kind of software we choose) just like with the web.

Why does the American government keep letting the big companies get away with this stuff?? (rhetorical question)

Information R/evolution

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I love the way these videos from an outpost in academia illuminate information’s revo-evolutionary process. IMHO, the insights are way worthy of reflection. Enjoy and appreciate the disruptive dynamics of our rapidly changing information society…

Search Engine Ranking Factors Clearly Illuminated

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For those of us who work (either for ourselves or for clients) is pursuit of organic or natural search engine rankings for targeted keyword phrases, there is a slew of information out there about both the on-page and off-page factors that contribute to these rankings (as I explain in my internet marketing ebook: “EBiz Express: What Every Business Should Know About Internet Marketing“).

I’m writing not only to make this shameless plug, but also to share a new resource that I just found that aggregates the opinions of an impressive selection of experts in order to indicate which of the various factors carry the most weight (according to these experts). As something of an expert myself, I found this interactive page to be informative and useful. Thus, I recommend to you:

SEOmoz’s Google Search Engine Ranking Factors V2

Enjoy.

Google Mail Video Best Viral Video User-Generated Video Marketing I’ve Seen

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Geez, I’m always posting about how hot the online viral video space is becoming, and wouldn’t you know it, here comes Google with not only my 2nd viral video post of the night, but one that leverages user-generated content to the max. Great stuff you all, and I really mean you all. And, oh yea, nice job Google for editing it all together in such a snappy fashion. More info here: http://mail.google.com/mvideo

Seniors Nintendo Wii Bowling Video Scores as Viral Video Marketing

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Here’s a video that’s not only entertaining and about seniors using the innovative Nintendo Wii video game, but it is also a clever form of viral video marketing which subtly promotes a senior assisted living company. Expect to see more of this kind of thing in the future. This one is unusually well done, and they save the low-key pitch for last. Appropriately putting the fun first…

The Digital Ad Biz Beginning to Sprout & the Seed of an Idea

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We are way too early in this to be talking about blossoming, but the sprouts or seeds that are the revolution of the advertising business going totally digital, totally accountable, totally targeted and totally interactive are HUGE!

I cover the basics in my internet marketing ebook, and today’s New York Times covered how Microsoft is trying to catch up with Google in this arena. This is a good article packed with perspective.

At one point, this NYT article emphasizes how advertising-supported free media is winning out over subscription models by pointing out that, “In recent days, two prominent news Web sites — The New York Times and The Financial Times — said they were scaling back attempts to charge subscription fees for some of their content.”

And then Microsoft CEO Steve Balmer says, “As much as people sometimes like to pick bones with advertising, people much prefer an ad-funded experience to one that they pay for.”

Hey, isn’t this the guy who runs a software company that sells more software (and software upgrades) than any other company on earth?

He continues: “Even the basic software that we’ve delivered for so many years — if it can be ad-funded in the way it gets delivered to consumers, it probably will be ad-funded.”

In other words, free ad-supported digital media will rule, and digital advertising will blossom into channels of humongous proportions… proportions that make Google as it exists today seem small.

Bottom line, they all agree that it’s ALL going digital and this will change everything. Personally, I’m interested in building an advertising “on-ramp” for small businesses… A web application platform that would guide small business users so that they could leverage the advantages of the new media & advertising world. This is seriously needed by millions of small companies.

Like I’ve been saying for years, we need communication bridges spanning the grand canyon gap between people and technology… Anyone want to play?