As I discussed in the Tuesday, February 15th edition of TheTVNews.tv, authenticity has become not only the theme of our initial webinars on NewMarU.com, but it has captured my focus as a marketer because I believe now more than ever, that authenticity is the heart of the matter when it comes to Internet marketing and social media marketing in particular.

While we work on other products (future digital video and audio downloads and a possible ebook), I want to make my conversation with Robert Rabbin, the author of Authenticity Accelerator: How to Live an Authentic Life in Ten Words, as widely available as possible. At this point, there is a one-hour webinar which is only available to Founding Members of NewMarU.com (sign up here); but I’ve edited ten-minutes of highlight excerpts and posted that video below (via our new NewMarketingU YouTube channel) and I hope you find it as valuable as I do.

Bottom line, authenticity is essential because it helps to build relationships; and real relationships with your customers, audiences or other constituencies is crucial. It’s truly of paramount importance. Nothing matters more than your relationship with your circles of influence. Only with authenticity can your communications cut through the noise and the clutter of today’s media marketing environment.

In the ten minute video below, Robert and I talk about why this is true, including how authenticity builds:

• Engagement
• Trust
• And, is an extension of your essential “I want”

In the one hour version, we also discuss how authenticity can lead to a real kind of magic and “miracles.” It’s exciting stuff. I hope this video gives you a taste and inspires you. I look forward to your comments and feedback. If you like this video, please share it and “Like” it etc. Thanks!

Another Authentic Link

Also of interest on the subject of authenticity and mentioned in the TheTVNews.tv video clip linked in the first paragraph is TheNextWeb’s article, Humanizing Brands with Social Media: An Interview with Benjamin Palmer. Palmer is “head of one of the hippest digital creative agencies in New York City” and very insightful on ways that marketing has dramatically changed as well as how businesses of all sizes can be successful by humanizing and making their marketing more authentic.