Authenticity Rant Video #2: Why “Live Your Own Life” Makes Marketing Matter
Who among us has never done something because someone else told them they should, even when all along their own gut intuition was telling them to do something different (which, of course, would have been “the right thing”)?
How many of us do the same kind of “giving ourselves away” with Internet marketing, for example, by thinking that social media marketing, blogging, content marketing or video is something we really “should” be doing, despite that fact that we really don’t have any passion for it?
Unfortunately, we’ve all done some version of this; and this kind of behavior, usually both personally as well as professionally.
That’s the subject of my new Authenticity Rant video (#2) that I recorded this morning via Google Hangouts On-Air with my colleague, Peter Klein. We used Peter’s incantation, “Live Your Own Life,” as our theme; and I connect the dots between that and the best kinds of “sparks” I know that can light the “fire” (that I think is necessary) for the success of your Internet and social media marketing.
Yes, there’s more to successful marketing than formulas or even strategy. And, “living your own life” with regard to your marketing communications is not necessarily easy; but in my experience, it’s worth every ounce of effort that you put into it.
I’d love to hear your thought on this video and these ideas. Thanks!