🎥 How AI changes everything, including video authority. It’s time for a video strategy update.

AI Creativity Chronicles
Weekly Insights from
The AI Over 50 Guy

Hi [FIRST NAME GOES HERE] 👋,

The way experts build authority through video just fundamentally changed.

Not in a flashy, hype-cycle way. In a quiet, structural way that most people won’t notice until they’re behind.

Here’s the leap no one’s talking about:

On February 3rd, OpenAI and Anthropic both released new AI models. Not upgrades. Not tweaks. Powerful innovations. Dare I say, game changers.

Matt Shumer wrote about this. His piece hit 84 million views.

The truth is that if you’re not paying attention to AI, you’ve probably missed this. And, if you have not directly experienced this new level of AI (yes, paid subscriptions are required), you’re trying to judge today’s AI while using the old models. Or as Shumer says it:

“Judging AI based on free-tier ChatGPT is like evaluating the state of smartphones by using a flip phone.”

Why this matters for your video strategy:

Most people are still using AI like a smarter Google, a helpful writing assistant, or autocomplete with flair. And, they’re often using last year’s inferior free-tier AI models.

That was the flip phone era. And if you tested AI for content creation six months ago and walked away unimpressed, you were testing yesterday’s intelligence.

Trust me when I tell you that today’s models are something different entirely.

I’ve been digging into this, including experimenting with new workflows using Claude Cowork (which is newer and easier to use than Claude Code).

The shift is tangible. The reasoning depth. The contextual memory. The ability to hold a strategic conversation and push back on weak thinking.

It doesn’t feel like talking to a tool anymore. It feels like working with a sharp collaborator who has infinite patience and zero ego.

Putting the new AI to work

Last week, I started mapping out a full video authority arc, positioning, topic sequencing, and platform strategy in about 20 minutes. This is the kind of strategic scaffolding that used to take me the better part of a week and a lot of staring at the ceiling. I’m excited by the results! (More on that soon.)

Perhaps most importantly, AI and I did this together in a way that’s not outsourcing my voice. We literally upgraded the cognitive engine behind my visibility.

This changes what’s possible for experts who want to show up consistently on video without burning out.

With the right approach, today’s AI can help you:

  • Clarify your positioning before you ever hit record
  • Build a coherent authority arc that compounds across platforms
  • Pressure-test your ideas so your scripts land harder
  • Maintain a consistent publishing rhythm that actually feels sustainable.

The strategic spine of your video presence gets stronger. Your thinking gets sharper. Your output gets more sustainable.

Two realities are forming. You choose.

In one reality, AI is still a gimmick—a toy, an optional add-on that people dabble with and dismiss.

In the other, AI is becoming an integrated layer of creative leverage. And the experts who figure out how to use it intentionally gain an advantage. Not because they’re working harder, but because they’re thinking and executing with better infrastructure.

The fact is that the gap between those two worlds is growing fast.

If you want to be in the second one.

If you want to discuss what that opportunity looks like and explore what’s now possible, let’s have a focused conversation about where you are and where you’d like to be.

👉 Click here to schedule a free consultation

I promise you’ll walk away with a valuable perspective on how AI-assisted video visibility could actually work for your specific expertise and audience.

The question isn’t whether this shift is happening. It’s whether you’re building your authority on the landscape that’s emerging or on the one that’s fading.

Keep creating. Your voice matters.

Jon Leland, The AI Over 50 Guy
Helping experts use video & AI to increase visibility and authority

I just recorded something important for you 🎥

AI Creativity Chronicles
Weekly Insights from
The AI Over 50 Guy

Hi friends 👋,

I just finished recording something I’ve been thinking about for weeks — and I wanted you to see it.

It’s a video invitation to Prompted to Create 2026, the live cohort that starts next week, the week of February 23rd.

But more than that, it’s me sharing what I really believe about this moment we’re in — and why I think staying on the sidelines isn’t neutral anymore.

Watch the video here:

(If you have any trouble watching this video here, you can also watch on YouTube.)

Here’s what I talk about in the video:

✨ Why choosing not to engage with AI is no longer a neutral decision

✨ The cost of professional stagnation vs. the creative opportunity of a lifetime

✨ The six-part framework we’ll work through together in Prompted to Create 2026

✨ Why this isn’t another AI tutorial dump — it’s an experiential journey

If you’ve been hesitant, cautious, or waiting for the right way in — this may be it.

The cohort begins the week of February 23rd, and we’re keeping it small and intimate so everyone gets real support.

Registration is $499. (No one turned away for lack of funds.)

👉 Full details & registration here

Not sure if it’s right for you? I’m offering one-to-one conversations to help you get clear. Sometimes a short, honest conversation is the simplest way to know. You can schedule this conversation here.

Bottom line: whether you join this cohort or not, please get off the sidelines. Find a way to engage. We need your voice now more than ever.

P.S. If one thing resonates from this video, I’d love to hear what it is. Hit reply — I read every response.

Last Call for Tomorrow/Tuesday’s Free Webinar

I’m presenting a free, live session, “The New AI Video Playbook: How to navigate the AI video landscape and use what actually works,” on Tuesday, February 17th, hosted by Bay Area Content Marketers Meetup. This session will break down the rapidly changing AI video landscape — what matters, what doesn’t, and how to think about it without overwhelm. Click here for details.
(Note: You don’t have to pay for MeetUp. If necessary, register for a free MeetUp account, and then register for this event.)

Thanks for staying in the conversation.

Keep creating,

✨ Jon Leland, The AI Over 50 Guy
Because it’s never too late to play with the future 🚀

🌅 Prompted to Create 2026 is open (live cohort, Feb 23)

AI Creativity Chronicles
Weekly Insights from
The AI Over 50 Guy

Hi friends 👋,

I am excited to share something I’ve been cookin’ up for you—and it’s now ready.

Prompted to Create 2026 is a live, 3-week, small-group cohort designed especially for people over 50 who want to engage with AI in a way that feels human, creative, and grounded. It builds on the Prompted to Create course that we did last year.

This isn’t about mastering tools or keeping up with the hype.

It will help you to:

  • Get over the AI hump through playful experiments and direct experience.
  • Work with AI as a creative partner, not a threat or “boogie man.”
  • Find your ideal relationship with AI’s creative powers by using a human-centered approach.

We’ll work through a clear experiential framework together—covering mindset, personal inquiry, writing, visual thinking, AI-enhanced video, and integrating AI into an ongoing creative practice. (Browse this page to see this new framework in detail.)

The cohort begins the week of February 23.
Early registration is $399 and expires this Sunday, February 15th. (Standard price $499. No one turned away for lack of funds.)

You can read the full details here:
👉 Prompted to Create 2026 – Full Details & Registration

If you’ve been curious about AI—but hesitant, cautious, or simply waiting for the right way in—this may be it.

Coming Even Sooner

I’m presenting a free, live session, “The New AI Video Playbook: How to navigate the AI video landscape and use what actually works,” on Tuesday, February 17th, hosted by Bay Area Content Marketers Meetup. This session will break down the rapidly changing AI video landscape — what matters, what doesn’t, and how to think about it without overwhelm. Click here for details.
(Note: You don’t have to pay for MeetUp. If necessary, register for a free MeetUp account, and then register for this event.)

Thanks for staying in the conversation.

Keep creating,

✨ Jon Leland, The AI Over 50 Guy
Because it’s never too late to play with the future 🚀

🌅 Does AI makes you uneasy. This might be why.

AI Creativity Chronicles
Weekly Insights from
The AI Over 50 Guy

Hi friends 👋,

Most of what we hear about AI sounds like fear.

Will it take jobs?
Will it go too far?
Is it a bubble?
Is it going to break everything?

Those concerns aren’t crazy. But they’re also not what I think is beneath the surface, especially for thoughtful, experienced, creative people.

Here’s something I think might be far more subtle and important:

A feeling that the world is reorganizing itself, fast… and a question about whether choosing not to engage is actually wise anymore.

Not because everyone needs to jump in. Not because you have to love AI. But because this shift is changing how our work, creativity, and meaning get expressed, and AI will likely change all of this, and more.

At this scale of change, opting out isn’t neutral. It’s a decision about where — and whether — your voice shows up and whether you’re OK with being left behind.

If any of that resonates, I’d love to get a better sense of where you are right now.

One simple question:

Which of these feels closest right now?

A. I’m uneasy about AI, but I know avoiding it completely isn’t the answer

B. I’m curious and experimenting, but still feel unsure or scattered

C. I’m actively using AI and want to go deeper, more intentionally

D. I’m making good progress with AI and feel solid about my approach

E. I’m not engaging with AI much yet — and that feels okay for now

Please email me or use the contact form to let me know.

There’s no right answer here. I’m genuinely interested in where people actually are, not where they think they should be.

I’m asking because I’m shaping what comes next — including a small, supported live cohort focused on using AI in a human-centered, creative way — and I want it to meet people where they are, not push them somewhere they’re not ready to go.

One quick side note for Bay Area marketers and content creators

I’m hosting a free, live session, “The New AI Video Playbook: How to navigate the AI video landscape and use what actually works,” on Tuesday, February 17th, hosted by Bay Area Content Marketers Meetup. This session will break down the rapidly changing AI video landscape — what matters, what doesn’t, and how to think about it without overwhelm. Click here for details.

Thanks for staying in the conversation.

Keep creating,

✨ Jon Leland, The AI Over 50 Guy
Because it’s never too late to play with the future 🚀

P.S. You don’t need to rush this. The only thing I’d gently question is disappearing from the AI Dawn entirely.