Strategic Thinking for Small Business Marketing with Neal “Think Like an App” Polachek

When Gannett/USA Today wanted a speaker who could inspire small businesses to think more strategically about their businesses given the state of modern consumers, they chose our guest, Neal Polachek. He in turn developed the Think Like An App methodology.

This Video Mojo LIVE! includes a thought-provoking and action-oriented conversation with Neal, and also my “Tee It Up” commentary and a Luscious Link about a very useful YouTuber. (Time markers are below.) Click the image below to watch now.

Video Mojo welcomes your questions and comments during Video Mojo LIVE! which streams every Friday at 10am PT / 1pm ET 
on our YouTube channel: https://www.youtube.com/jonleland 
and via our Facebook Page: https://www.facebook.com/combridges.fb/live

ABOUT VIDEO MOJO
ComBridges’ mission is to help you have a more engaging social media presence and a more vibrant video presence. Our webshow, Video Mojo, combines timeless marketing principles with a playful exploration on the “bleeding edge” of digital video & social media strategies. Producer/host, Jon Leland, focuses on the human side of social media and offers decades of video experience as well as his visionary and up-to-the-minute insights as a media wizard and digital marketing strategist who currently leads his own social media marketing agency, ComBridges, https://www.combridges.com. Video Mojo welcomes your questions and comments during Video Mojo LIVE! which streams every Friday at 10am PT / 1pm ET here on our YouTube channel and via our Facebook Page: https://www.facebook.com/combridges.f…

IN THIS EPISODE
Time markers/Table of contents:

  • Tee It Up: “Follow the Juice” – 1:18
  • Collaborative Conversation: Neal Polachek, “Think Like an App” – 3:54
  • Community Campfire: Q&A – 15:07
  • Luscious Links: an exemplary YouTuber & resource – 23:50

RESOURCE LINK:

LUSCIOUS LINKS

3 PILLARS OF A VIBRANT VIDEO PRESENCE
Pillar 1: Humanity – https://youtu.be/NGO1m_MFKB4
Pillar 2: Technology – https://youtu.be/g__BRLf0BKc
Pillar 3: Story – TO COME!

BE PART OF VIDEO MOJO LIVE EVERY FRIDAY at 10am PT at either of these links:
https://www.facebook.com/combridges.fb
(“Like” this page for notifications)
https://www.youtube.com/jonleland
(“Subscribe” and click the bell for alerts)

I’d love to hear from you.
Your feedback, suggestions, and reviews on Apple Podcasts or wherever are HUGELY valuable:

Go Beyond Content Marketing & Storytelling. Conversations Are Now King. – Video Mojo LIVE! Webcast

Our mission is to help you have a more engaging social media presence and a more vibrant video presence. Some call this “content marketing.” Others like to think there’s a silver bullet in “brand storytelling.” In this week’s edition of Video Mojo LIVE!, master storytelling coach and the author of “Narrative Coaching,” Dr. David Drake and I explore what it means to go beyond conventional concepts of content marketing, revealing how authentic storytelling is really a conversation, not a one-way communication, like most marketing. Please click the video below to watch now.

Other insights include my “Tee It Up” opening commentary on “There Is No Finish Line” and a “Luscious Links” movie review of the Netflix documentary, “The Social Dilemma.”

Time markers:
* Tee It Up – 2:04
* Collaborative Conversation – 4:24
* Community Campfire – 12:49
* Luscious Links – 21:54

Here are the resource links from this episode:

* David Drake: https://www.themomentinstitute.com/

* “So Good They Can’t Ignore You: Why Skills Trump Passion in the Quest for Work You Love” by Cal Newport – https://www.amazon.com/Good-They-Cant-Ignore-You/dp/0349415862

LUSCIOUS LINKS
* The Social Dilemma (Netflix Documentary)
https://www.thesocialdilemma.com/

3 PILLARS OF A VIBRANT VIDEO PRESENCE
Pillar 1: Humanity – https://youtu.be/NGO1m_MFKB4
Pillar 2: Technology – https://youtu.be/g__BRLf0BKc
Pillar 3: Story – TO COME!

BE PART OF VIDEO MOJO LIVE EVERY FRIDAY at 10am PT at either of these links:
https://www.facebook.com/combridges.fb
(“Like” this page for notifications)
https://www.youtube.com/jonleland
(“Subscribe” and click the bell for alerts)

* ECAMM LIVE (Live Streaming App):
https://www.ecamm.com/mac/ecammlive/?fp_ref=jon-77 (affiliate link)

I’d love to hear from you.
Your feedback, suggestions, and reviews on Apple Podcasts or wherever are HUGELY valuable:
* Youtube: https://www.youtube.com/jonleland/
* Podcast Home: https://anchor.fm/video-mojo
* Instagram: https://www.instagram.com/joncombridges/
* Twitter: https://twitter.com/joncombridges

Thanks!

Whole Lotta Streamin’ Goin’ On. Learn Why LIVE is the Next Big Thing in Social Engagement & New Tools We’re Using

Video Mojo continues as an exciting playful exploration of the bleeding edge of video. Our mission is to help you create a more engaging social media presence and to be your source for insights about how to create a more vibrant video presence.

If you want to know more about what I’m up to, last week’s episode was the transition from Video Mojo, the video blog, to Video Mojo LIVE, the webcast show (stay tuned and I will reveal the whole format). And, we will continue to offer edited versions including a podcast version for your listening convenience (links below). 😉

​This episode shows both a powerful set of new tools for live video streaming and provides a taste of how Video Mojo is evolving into a weekly LIVE webcast (every Friday at 10am PT) and podcast (iTunes, Spotify, etc.) that will be packed with valuable collaborative conversations, luscious links (various kinds of resource recommendations), and opportunities for you to “ask me anything” via the interactive technologies that we are now using.

​Please watch this video to see how we are engaging via live streaming and you are invited to join us any Friday at 10am PT on our YouTube Channel (subscribe), the ComBridges Facebook page (like), or my personal Facebook profile (follow).

Here are the resource links from this episode:

ECAMM LIVE(Live Streaming App)
https://www.ecamm.com/mac/ecammlive/?fp_ref=jon-77 (affiliate link)

LUSCIOUS LINKS:

* Henny Tha Bizness: https://www.hennythabizness.com/
“HOW TO SETUP A PROFESSIONAL LOOKING LIVESTREAM IN 2020 using ECAMM LIVE – MY QUARANTINE SETUP”
https://youtu.be/WSy-Me6znBQ
* Pat Flynn: https://www.smartpassiveincome.com/
“This is the Best Live Streaming Software for Mac – Full Tutorial”
https://youtu.be/z0ddCZOmgCM
* Ali Adbaal: https://aliabdaal.com/
“My Favourite Mac Apps in 2020 | What’s on my MacBook Pro?”
https://youtu.be/Kppgzbun71I
* Purple Air (air quality)
https://www2.purpleair.com/
* Whimsical (mind mapping with charts)
https://whimsical.com/
* Restream (multi-casting)
https://restream.io/

3 PILLARS OF A VIBRANT VIDEO PRESENCE​

OTHER CONNECTION POINTS

Thank you!

The Tech Tools of a Vibrant Video Presence, Pillar #2 – Collaborative Conversation with Michael Kass

I’m really pleased to share what I think is our most practical Video Mojo episode ever! Michael Kass and I did a quick 17-minute overview of the Technology Tools necessary for producing your own social video posts, whether via Zoom, Instagram, YouTube, TikTok, or whatever.

This is the second in a series Video Mojo episodes on how to create a Vibrant Video Presence. Each of these 3 special episodes is a collaborative conversation with special guest, master of storytelling, coach, & consultant, Michael Kass. I highly recommend this video clip for anyone who may feel challenged by video technologies (and who isn’t?) You could think of it as a welcoming “video helping hand.” 🙂 Click the video below to watch & learn now.

About Video Mojo ​

Video Mojo is a video blog and podcast hosted by award-winning media innovator, Jon Leland of http://combridges.com. It combines timeless marketing principles with a playful exploration of the “bleeding edge” of digital video & social media.

Resource Links:

I’d love to hear from you.

Your feedback, suggestions, and reviews on Apple Podcasts or wherever are HUGELY valuable:

* Podcast Home: https://anchor.fm/video-mojo
* YouTube: https://www.youtube.com/JonLeland/
* Instagram: https://www.instagram.com/joncombridges/
* Twitter: https://twitter.com/joncombridges

Thanks!

[Rant] How Social Media Playfulness Leads to Meaningful Connections

Social media often gets a bad rap, and it often deserves it. 

On the other hand, social media may well be the biggest, most fun playground ever. 🙂  

And, I’m not just talking about frivolous fun. I’m talking about an AWESOME playground with creative superpowers and unprecedented opportunities to develop meaningful connections.

Amongst social media’s creative superpowers, my favorite (as you may well know) is video. Social media is constantly reinventing video in a morphing media form that most currently spans a spectrum from TikTok and IGTV (and, yes, Reels) to Facebook Live, YouTube, Zoom, and Loom, just to name a few. 

Has there ever been a video playground so abundant with creative opportunities to experiment and try new things? And, when you try new things, there’s no telling what will happen. That’s what I’m talkin’ ‘bout!

One of those things that might happen, perhaps serendipitously, is that you might make some meaningful connections with like minds who resonate with your creations.

It’s in making these kinds of authentic connections that you can, if you are willing to play and experiment, make social media meaningful. And, I hope you know that I’m not talking about my thousands of Facebook “friends.” 

I’m talking about authentic long-term relationships that are sustained through an Engaging Social Media Presence (my new acronym is ESMP). Because nothing meaningful is ever built with a single click, these kinds of social media connections require nurturing through the values that I champion, specifically, consistency and authenticity, as well as (and I know I’m getting a bit circular here) playfulness and video.

So, when someone makes you aware of how truly evil Facebook (and others) can be, please don’t forget that there’s a flip side that is also true. 

When you use social media with a spirit of playfulness and experimentation it leads to expanded creativity and connections.

And, oh yeah, this quote (that’s on the social media graphic that’s attached to this post) came out of my recent webinar, “Beyond the Hype: Social Media Marketing That Really Works!” 

If you’re interested, you can check out that webinar for free, no registration required, here: https://www.combridges.com/free-social-media-marketing-webinar/

Thanks for reading!

Can Creativity Really Happen Without Getting Messy? I Think Not.

I like to think of creativity as play. There’s always an element of experimentation, trial and error, messiness, risk taking, and ultimately, if you’re lucky, celebration. We love it when it works, and there’s also a satisfaction that comes from just being “in the arena,” putting yourself out there. I feel blessed when I get to play creatively, in any way I can.

Outcomes are a whole other subject. “The Journey is (truly) the reward.” It’s only an adventure when you can’t predict exactly what is going to happen. There’s no “game” if you’re guaranteed to win every time you play. Taking risks and being willing to fall on your face, more than once, is simply part of the process.

The last time I was in Hawaii, I bought a refrigerator magnet that says, “Small waves never made a skilled surfer.” Simply put, wipeouts are part of the process of honing your creative skills. Every “mistake” is a stepping stone in the process of self-improvement.

So, please, go get messy. Don’t be afraid of a few wipe outs. I can’t wait to see what you will create. The best things are yet to come. And, they only happen when we are willing to get messy.

Thanks for reading,

How Your Humanity Can Build a Vibrant Video Presence: Vlog Series with Michael Kass

I’m totally psyched to share a new kind of Video Mojo episode!

Although it’s rarely discussed, “video presence” is a very real thing and worth cultivating. This collaborative conversation with the amazing Michael Kass not only models of what video presence means, but it also includes wonderful “special guest appearances” from the inspirational author and speaker, Lynne Twist, and master coach and author, Andrea J. Lee.

Click the video above to watch this Video Mojo episode.

If you aspire to make the most of online video including posting videos to social media networks like Instagram, Facebook, and TikTok, this episode may be especially important to you.

About Video Mojo
​Video Mojo is a video blog and podcast hosted by award-winning media innovator, Jon Leland. It combines timeless marketing principles with a playful exploration of the “bleeding edge” of digital video & social media.

Resource Links from this episode:

​I’d love to hear from you. Your feedback, suggestions, likes, and reviews on YouTube, Apple Podcasts, or wherever are HUGELY valuable:
* Podcast Home: https://anchor.fm/video-mojo
* Instagram: https://www.instagram.com/joncombridges/
* Twitter: https://twitter.com/joncombridges​
​* YouTube Channel: https://www.youtube.com/jonleland​/​

Thank you!

3 Ways to Avoid the WORST MISTAKE in Digital Marketing: Formulaic vs Relationship-Based Marketing

Forget “shiny objects” and “silver bullet” formulas. Please. There’s a better way. A much better way. And, in the age of coronavirus, it’s time to boil things down to the essentials, don’t you think?

Relationship-based marketing makes your business sustainable for the long haul, allows you to be of service in a way that’s meaningful to you, and creates a process that you can enjoy every step of the way.

In the episode of Video Mojo above, I do my best to will help you avoid the worst mistake in digital marketing (spoiler alert: it’s making your marketing all about the money) while illuminating the path to more satisfying forms of success.

About Video Mojo
Video Mojo is a video blog and podcast hosted by award-winning media innovator, Jon Leland of http://combridges.com. It combines timeless marketing principles with a playful exploration of the “bleeding edge” of digital video & social media.

Resource Links from this episode:
– Robin Sharma “5am Club”: https://www.robinsharma.com/book/the-5am-club

I’d love to hear what works for you and if you find this program useful. If you’ve got questions, feedback, or suggestions, please comment below, or let’s connect (and leave us a review on Apple Podcasts or wherever):
* YouTube Channel: https://www.youtube.com/jonleland​/
* Instagram: https://www.instagram.com/joncombridges/
* Twitter: https://twitter.com/joncombridges​/
* Podcast Home: https://anchor.fm/video-mojo​/

VIDEO TRANSCRIPT:

3 Ways to Avoid the WORST MISTAKE in Digital Marketing: Formulaic vs Relationship-Based Marketing

Hi there and welcome to another edition of Video Mojo. My name is Jon Leland from ComBridges.com. Video Mojo is a podcast and a vlog that connects timeless marketing principles with a playful exploration of video marketing and social media marketing.

Today we’re going to explore 3 principles to help you avoid the worst mistake in digital Marketing. In other words, why formulaic marketing hurts your brand and how relationship based marketing builds success.

This is a subject that is very near and dear to my heart. It is something that bugs me in the marketplace where, I think, we all, in this day and age, have much more sensitive “bullshit meters” than ever before. We recognize hype, we recognize when people are trying to manipulate us, and now with coronavirus and kind of a reinvention of our entire society (at least I hope in some ways), more and more people are trying to focus on what is essential and important in life. This contrast between what I call relationship-based marketing and manipulative or formulaic marketing is really at the heart of the matter.

I think that the worst mistake that you can make in digital marketing is to make it all about the money. Formulaic marketing taps into this kind of myth that I think a lot of people have, that there can be a silver bullet. That if you just follow this formula A-B-C-, it’s a guaranteed six to seven figures. We all know it’s a myth. It’s just a false promise and people are playing on the entrepreneurial spirit that’s out there, genuine authentic longing to be of service. And they are capitalizing and going – well these are the tips and tricks -. I think we all have a propensity to look for shiny objects, quick fixes, and that kind of thing. But you know, stay away. I think that is the worst mistake not only to buy into that but also to think that that’s a recipe for success.

To be clear, I’m not saying that techniques and strategies such as sales funnels or email sequences are bad per se. There are a lot of very solid techniques but there’s a fuel that powers them. And that’s the things that I’m most passionate about and why I’m involved in online marketing. So I want to offer you 3 key principles that I think really make marketing work in the face of all this bull.

1- Make Authentic Human Connections

So #1 is the fact that we need to make authentic human connections. That’s why this is Video Mojo and why I’m such a big proponent of online video. We need to make human connections. Those human connections need to be fueled by value.

2 – Human Connections are Fueled By Value

I am reading a book right now by Robin Sharma called The 5 am Club. And he talks throughout the book about this goal which is to serve as many people as possible. And I think that’s something that, if not all of us, most of us want to do is have our work, serve as many people as possible.

That is the second principle is if it’s heart oriented, if you’re really coming from service people get that and that builds on the human connection and allows you to really make a difference.

3 – Marketing is a Long-Term Process

The third principle is that you really have to look at marketing as a long-term process. I heard the famous quote recently that you shouldn’t confuse the map with the territory. The map, or the design, or the strategy is really one thing but the territory is the landscape and in marketing, it’s the environment that we’re working within. If you’re going to build authentic long-term relationships, which I do think is a very real definition of success, authentic long-term relationships, it’s a process. No relationship is built in one day or in one event. Basic marketing principle being multiple touches and basics of relationship-building is contribute, contribute, contribute, and always be adding value.

I love the expression “Lead With Value”. You offer your service, you offer value. The people that I know and admire that have been really successful in online marketing have generated tons of free content. And this is my modest effort, Video Mojo. No charge, no sales pitch. I’m out here trying to make a difference, trying to help people do better heart-based, relationship-based marketing, rather than the kind of formulaic stuff that is so prevalent and so hyped.

I think the bottom line is, how do you define success? There are many definitions of success but I can tell you that if you make it all about the money that is very short-sighted and not sustainable. People can smell when what you’re doing is really “I just want sales, I’m just after your money”. On the other hand, if you’re coming from being of service, people can taste that and they can get a real sense that you’re here not for the money necessarily. Although, I believe the money follows and this is what fuels a long-term business that’s sustainable. They get the sense that that’s why you’re here, you’re around and you’re consistent. That’s one of the big things I’ve talked about here over and over again, consistent content and consistent presence. That’s the kind of thing that builds what I think is a definition of success which is sustainable long-term relationships.

Business is about relationships. When you’re present and leading with value then I think that you have kind of marketing that can work and that will feed you all along the way so that you can become part of a learning process and evolve and develop relationships over time. It’s a long game but that’s a game worth playing and a game that you can enjoy every step of the way.

That’s this episode of VIdeo Mojo. If you’re looking for more episodes, there’s a youtube channel or also on my website ComBridges.com/blog. On the blog is where you can find all the episodes including transcripts. I look forward to your feedback as always I’m very grateful for your time and attention and we’ll see you next time.

Zoom Meetings: Learn the #1 Thing That Can Make Your Virtual Gatherings More Powerful & Productive

In the age of coronavirus, Zoom Meetings have become an essential way for groups to connect; but making these virtual gatherings powerful and productive is not so easy. Many people are still learning what it takes to be present without causing distractions. In other words, for groups larger than a half dozen, technical facilitation is required. In fact, having a dedicated technical support person to guide everyone in how to participate without detracting from the group’s energy can make a huge difference. Please watch the video below to learn more.

About Video Mojo
Video Mojo is a video blog and podcast hosted by award-winning media innovator, Jon Leland of ComBridges. It combines timeless marketing principles with a playful exploration of the “bleeding edge” of digital video & social media.

Resource Links from this episode:

I’d love to hear what works for you and if you find this program useful. If you’ve got questions, feedback or suggestions, please comment below, or let’s connect (and leave us a review on Apple Podcasts or wherever):

VIDEO TRANSCRIPT:

Zoom Meetings: Learn the #1 Thing That Can Make Your Virtual Gatherings More Powerful & Productive

Hi and welcome to Video Mojo.

My name is Jon Leland and Video Mojo is a combination of timeless marketing principles and a playful exploration of the bleeding edge of social media and digital video.

Today we’re talking about digital video and the number one thing that you can do to make your Zoom meetings more powerful and productive.

You know, as I’ve been talking about digital video literally for decades. One of the original concepts that came to me was something I call the media proverb which is,
“It’s always more complicated than you think it is.”

Just because everybody is doing Zoom meetings now doesn’t mean that we’re doing them right. In fact, we’re seeing so many issues that even Saturday Night Live chose to make fun of all the ways that people do Zoom meetings wrong.

In this world that we have now where connecting via video has become so much more important, I think it’s really valuable to be conscious about the way we create a container for communities and get-togethers. To be clear, I’m not talking about two or three or even four or five people having a social gathering on Zoom. I’m talking about meetings where there can be 30 to 50 people and more.

Brene Brown offered some emotionally intelligent ideas that she uses with her Zoom meetings of 30 people on her team in order to get people into a more conscious space and to allow for all the intensity of emotions that are going on these days.
https://www.inc.com/betsy-mikel/how-brene-brown-runs-emotionally-intelligent-zoom-meetings.html

What’s clear is that we’re moving into a new world. So these kinds of online meetings and virtual connections, particularly the bigger ones where you’re talking about dozens or even hundreds of people, become more and more important. We want to create the container in a safe way, we want to create it in a conscious way, and we don’t want all of these distractions.

So the thing that I think is missing actually harks back to all the conversations about digital video, just because one person can run a whole meeting doesn’t mean that they should. I’ve been facilitating webinars for a client and we have two people managing the technology backend, making sure that things run in a smooth and professional way. In smaller meetings, such as meetings I have recently attended with 30 to 50 people, just having one person dedicated to managing the technology and giving people guidance and support makes a huge difference. If you don’t have that then you will have all these rough edges and distractions. People don’t understand that they really have to take responsibility for their audio and mute and unmute appropriately. I think having a technological project manager is the number one thing that we should to have to in order to have foundation and support in your large scale Zoom meetings.​ And when we conduct Zoom meetings in a professional way then they become a more solid, more productive container, and as a result generates a more powerful community..

I really want to encourage anyone that’s doing anything more than just a casual or small meeting with less than a half a dozen people, make sure that you have someone holding the space technologically, giving people coaching, providing real-time tech support, so that everybody can be on the same page and understand kind of the technological etiquette of making sure you muted or unmute and knowing where those controls are.
Knowing how the chat works so that if you want to chat to the whole group, you chat to the whole group. If you want to chat to an individual, you do it that way. Little things like that make a difference and help us build a stronger community through more productive and powerful Zoom meetings.

Please let me know what else you want to know about Zoom, about digital video and online. I’m here to help and thank you again as always for your kind attention. I look forward to seeing you next time.