New Video: Authenticity Rant #1, KISS Meets the Meaning Behind Your Brand Messaging

Image via @gapingvoid. Messaage via @briansolis

Image via @gapingvoid. Messaage via @briansolis

Ease. Fun. Authenticity. These three words summarize what I’m about and what differentiates the most important dimensions of how we serve our clients.

Our new focus on these values is a quantum shift for the ComBridges brand. It makes saying “We are a web design company” seem pedestrian. Even my clarity about being “an Internet marketing strategist” pales in comparison to this more meaningful description of what lights me up and what I think makes the biggest difference when I work with people (and their organizations). 

Thus, the video embedded below is  a walking-my-talk-style expression of this commitment to focus on the qualities that are most meaningful to me. At the same time, this short video also includes a strong recommendation that you bring the human qualities of your brand to the forefront of your marketing communications. And, finally, thanks to my partner-in-crime on this Google Hangouts video, Peter Klein, we also underscore why, in today’s media-cluttered world, you need to do this kind of positioning as simply as possible. Not bad for only four minutes, right? 😉

I’ll blog more about this trend toward the human dimensions of marketing communications in the near future; but for now, one addition link that I found valuable recently is Bryan Kramer’s post on Social Media Today, There Is No More B2B or B2C: There Is Only Human to Human (H2H)

If you don’t know, KISS is means Keep it Simple Stupid.  😉 As always, I’d love to hear your feedback and appreciate any sharing or commenting you feel moved to do. Thanks!

An Online Video Project That Makes a Difference by Addressing the Crisis in Our Family Courts

There are online video projects… and then there are online video projects that pull at your heart strings because they are so important that they take your work to a more meaningful level. As our new client, Kathleen Russell and I have been saying, “We are not just selling widgets.” 😉

Becca screen grab

Rebecca, a survivor of Family Court abuse and corruption.

ComBridges’ recent last minute video shoot, quick turn around video edit, and posting to YouTube project, reflected in the three video clips embedded below, (for Kathleen Russell Consulting, KRC, a social advocate and political PR firm and her non-profit Center for Judicial Excellence, CJE) was just that kind of project. 

The video shoot followed Friday night, January 10th’s premiere of a revealing new documentary called “Divorce Corp.” The title kind of tells you what it’s about. I’ll add that as bad as our healthcare system is, the mercenary way that lawyers and courts have turned divorce into a $50 Billion business makes the healthcare system look, well, almost healthy (but not quite.) 😉 (HuffPo review here)

KRC’s tag line is “Telling Stories, Moving Mountains.” In this case, the story is the shocking corruption and dysfunctionality in the US Family Courts, an almost entirely “untold story” that really NEEDS to be told. The tragic fact is that the lives of children and their families are being absolutely ruined by a Family Court system that (sad but true) has absolutely no independent oversight. I find this to be shocking and hard to believe, but it is clearly true.

I won’t try to tell that whole story here. Hopefully, the three video clips below will inspire you to want to learn and do more. And there’s more information here on the CJE website.

However, I must say as a video professional, this is the kind of project that I LOVE. Video is not just a technology. It’s a communication platform. “Eye candy” is like sugar. No nutritional value. But when we use online video to tell important stories that really do need to be told, then we get an opportunity to make a real difference. I am very grateful for that.

For me at least, this kind of work is what having my own business is all about. Many thanks to Kathleen Russell and the Center for Judicial Excellence for the opportunity to be of service! And BRAVO to the three courageous people shown below. I know that it takes remarkable courage and commitment to speak up and speak out.

Please share and spread the word if you are so moved. Thanks.

UPDATE: A directly-related international news story is breaking here via Australian TV. Savannah Todd is yet another survivor of the US Family Court abuse, although her mother may end up in one of our prisons for protecting her daughter from another example of family court legal-style evil. 🙁

The Heart of Online Marketing: My Google Hangout (Video) with Jay Baer

Internet marketing and social media are discussed by Jay Baer in our first "Talk Walker" video interview via Google Hangouts On-Air

Yes, online marketing does have a heart. It’s the people.

In particular, it’s the people who contribute real value by what they do and who understand that what works, more than any particular technique in our New Marketing environment, is authenticity.

In fact, Jay Baer’s new book, Youtility says this quite well in it’s sub-title, “Why Smart Marketing is about Help not Hype.”

I’ve been following Jay for a long time via his blog, Convince and Convert, and his many other content marketing initiatives (please see this YouTube video’s description for more links). Jay is also one of the most sought after keynote speakers on the subjects of Internet marketing and social media, author of two books, the leader of a successful consulting company, and much more. We are honored to have him as our guest. Thanks again, Jay.

This 20-minute video interview was conducted via Google Hangouts On Air (the fastest way I know to conduct this kind of online video interaction), and this is the first in our new series of “Talk Walker” videos that will shine our light on people who are bringing real heart, authentic contribution and real value to the Internet marketing arena. Jay is the perfect place to start.

We look forward to your feedback. And if you like, please share, Like on Facebook and YouTube, and all that other good stuff. 🙂 Thanks! 

Webinar Video: Internet Marketing Success in 4 Easy “Booster Rockets”

Webinar via YouTube: Internet marketing... success

Last week, we recorded a live webinar as part of the re-launch of New Marketing University (NewMarU.com). I entitled it, “The 4 Booster Rockets of Internet Marketing Success” and we covered four key areas that are high leverage for any small business that wants to expand the effectiveness of its online marketing, including why these strategies are important and an overview of how we approach them.

The good news, if you are just passing by, is that I felt that this webinar was such a valuable introduction to how ComBridges approaches these kinds of innovations in Internet marketing as well as a taste of the kinds of useful information that will be available more and more via NewMarU.com, I decided to post this recording free and open to all on YouTube with no email registration required. In fact, this 45-minute video webinar is embedded below on this page so you can just click and enjoy it right now. 😉

In case you want to know what’s covered without watching anything, we discuss the following four strategic Internet marketing tactics:

  • Lead capture and lead nurturing along with the need to design a sales funnel process
  • Truly interactive Facebook Pages that go “beyond the Like”
  • Authentic engagement and what makes video content marketing more effective
  • Cost effective small business mobile apps to reach the rapidly increasing number of website visitors using smartphones and other mobile devices

All this and more in only about 40 minutes plus Q&A. Please check it out and comment, here or on YouTube. And if you want more, click on the “YouTube” logo to subscribe to our YouTube channel or register at NewMarU.com. Thanks! We look forward to hearing from YOU.

This Week’s “3 Geegy Amigos” Tech Talk Show via Google Hangouts

3geekyamigos-logo

We had fun today and I think there’s lots of useful information for you, as we live recorded this week’s episode of our new tech talk show, “3 Geeky Amigos” (live almost every week, Tuesdays at 3pm PT). We learned a lot including how to do lower-third graphic titles inside of Google Hangouts On Air and talked about everything from iPhone apps to Gmail’s upcoming interface update, Moz.com to free WordPress training, Internet marketing (of course) to social analytics software and even a little bit of Twitter’s Vine video app. Note: All of the links that are mentioned in this edition are right there for you in the YouTube video’s description. So click on the video title in the embedded video below if you want the links. Audio-only version also offered below, just in case that’s more convenient. You can even download that one.

Enjoy and we’d love your feedback!

[soundcloud url=”http://api.soundcloud.com/tracks/96188513″ params=”” width=” 100%” height=”166″ iframe=”true” /]

This Ain’t Your Mama’s SEO. Tuning Into “Social Signals” and More.

Anyone who pays attention to search engine results—which is pretty much anyone who does any kind of search engine optimization (SEO) or Internet marketing—knows that the world of SEO is changing rapidly. Even big time properties like NYTimes-owned About.com have publicly confirmed precipitous drops in traffic because of Google’s most recent updates to their algorithms (called “Panda” and “Penguin”). And more of these changes are coming from Google very soon.

The Changing Face of SEO Strategies

We all know that change is almost always challenging, and I know that many of those who dance around the edges of Internet marketing frequently back off due to completely understandable experiences of overwhelm. There’s just so much going on. But that doesn’t change the fact that it really is a “brave new world.” In all honesty, I can only promise more changes at an accelerating rate.

The (hopefully) good news is that I’m here to bring you up-to-date and to help if I can. So here’s the latest:

Expanded Influences: Beyond On-Page and Off-Page Factors

In my book, “Internet Marketing: 8 Key Concepts Every Business MUST Know” (which I am now referring to as “The Essential Primer on Internet Marketing”), I break SEO, or search engine optimization, down into two main areas.

Briefly, the first area is On-Page Factors. These are things you can do to your web pages, from its content to things like HTML <title> tags, and much more.

The second area, Off-Page Factors, are probably more important and provide influence to search engine rankings based on the links TO your site and its pages from other websites. Search engines consider the willingness of other reputable websites to link to your site as a kind of “vote of confidence” that essential boosts its credibility.

While I’m just skimming the surface of these two components of SEO, the big news that I am reporting here—to those of you who don’t monitor this space in a professional capacity—is that there is now much more to SEO than On-Page Factors and Off-Page Factors. This is increasingly so, and in the spirit of the Big Data trend, there’s no question that this world will continue to become increasingly complex.

In order to keep this single blog post digestible, if not bite-size, I’m going to provide a high-level overview of the new components of SEO and offer links that deliver what I consider to be a valuable in-depth illumination of these new SEO factors.

Welcoming Social Signals to the Internet Marketing Mix

The biggest new ingredient is called “social signals” and it’s where the social media explosion meets the world of SEO. Just as search engines have used links as Off-Page Factors to determine a website’s influence, Google and the other search engines are now using you and/or your company’s social media activities including re-tweets, comments, likes and shares as indicators of your site’s value, especially as it relates to the keywords being searched in areas relevant to your expertise or market.

For more on this I recommend this excellent overview of the meaning and importance of social signals from SEOmoz: 
http://www.seomoz.org/blog/your-guide-to-social-signals-for-seo

You may also want to check out this thoughtful SlideShare, The Future of SEO from Rand Fishkin:

At the end of the day, it’s all about quality content

There’s no question that this is a moving target. But the good news is that Google is being consistent in their approach. They do their best to penalize those who try to manipulate search results, and they do their best to reward those who develop an authentic following, a positive reputation over time, and thus, real influence. Those people have always been known as “authorities” and they naturally exude that “social signals” that the search engines value above all else.

The real bottom line is that the best way to get good positions in Google’s search results is to earn those results the “old fashioned way” … by being valuable. This means consistently publishing content—whether written, recorded audio or video, or photography or other visual media. There is no substitute for quality content (known now as “content marketing”); and this will increasingly be the only true leverage in search engine results.

We are here to help

Finally, a bit of shameless self-promotion: We continue to evolve ComBridges SEO and social media marketing services. For example, we can manage your campaigns and provide strategic guidance. Please let us know how we can help.

“It’s a Wonderful Web” 2013!

cb-ipadThe first edition of our “It’s a Wonderful Web” e-newsletter for 2013 is out. It includes the following articles:

  • 2013: The Year of Anything is Possible
  • Special Offers!
  • Free 1-Hour Audio: Web Radio Interview
  • Luscious Links

If you’re not already a subscriber, click here to read it online.

New Internet Radio Interview: What’s So New About New Marketing?

One of the fun things about having written a book about Internet marketing is getting to do interviews. Thanks to Susan Scher of the BlogTalkRadio show, “In Other Words” for the opportunity to take a full hour to discuss why I think that understanding the new dimensions of online communications is so important. Among other things, the interview (linked below) covered topics like “what’s so different about New Marketing,” authenticity, the rise of online video, the empowered consumer, social media marketing, my Attract/Engage/Relate approach to sales funnels, content marketing, and much more. Please enjoy and let me know what think.

Listen to internet radio with Perfect World Network Radio on Blog Talk Radio

New YouTube Video Invites You to Our Online Course in Internet Marketing

I don’t know how to get more personal than creating a 3-minute video invitation that explains the real value that I know will be available to those who join me in the four-part online course in Internet marketing, Start with a Solid Foundation: Building on the 8 Key Concepts of Sustainable Online Marketing. At the very least, I’m “walking my talk” about using online video; but I hope it’s more than that… By the way, I have a few discount coupons for anyone who signs up by Saturday. Please let me know if you’re interested.

Please check out this video and let me know what you think:

You can also click here to check out an online press release overview of the new book and the new course, “Internet Marketing’s Missing Links Revealed and Illuminated by New Book and Online Course.”

I hope you’ll join us! Any questions? Please use the Contact Us form and I’ll do my best to get right back to you.

Latest Review of Our New Internet Marketing Book is Awesome

We are thrilled with this new review on BlogCritic.org of Jon’s new book, Internet Marketing: 8 Key Concepts Every Business MUST Know.” Among other clear and articulate nuggets, Tara Hornor says:

“The author, Jon Leland lays out a systematic approach to marketing that both encompasses a strategic vision for authenticity married with practical, functional tactics.”

Internet Marketing is a short read at about 85 pages, but you’ll find that every page is packed with powerful information. It’s a distilled version that could be hundreds of pages if Leland wanted to fill the book with fluff. Instead, he provides a very refined and focused piece that is brimming with uniquely centered and balanced approaches to both big picture strategy and down-to-earth tactics for Internet marketing.”

We are grateful. She got it! 🙂

Read the full book review

Learn more about the book

Order Now from Amazon in Paperback or Kindle Edition