Radio Interview: Listen Now to Better Understand the New Marketing Landscape

I was delighted to be interviewed by my friends at the Hoffman Institute Foundation on their Hoffman Connection Internet radio program hosted by VoiceAmerica. It was fortuitous and synchronistic that the interview was scheduled (as it turns out) on September 11th, just one day after my new book, “Internet Marketing: 8 Key Concepts Every Business MUST Know” went live on Amazon (and on what would have been my mother’s 99th birthday.)

The energy was sparkling, it seemed to me, over the course of this hour-long program. With interviewers Hoffman Institute co-founder, Raz Ingrasci, and Hoffman teacher and psychotherapist, Ed McClune, we explored some of the main ideas in my “8 Concepts” including the role of authenticity in marketing (not an oxymoron), the different types of Internet marketing (SEO, PPC and social media), what makes New Marketing different from Old Marketing, how I decided to self-publish the book, and much more.

I hope you enjoy this free audio program and I sincerely look forward to your feedback. Thanks for listening!

Just click below to listen now, and feel free to use the share link as well! 😉

New Internet Marketing Book is Out + Radio Interview Tomorrow/Tuesday

New Book: Your Primer on Internet Marketing
This is a special day. My new book, “Internet Marketing: 8 Key Concepts Every Business MUST Know,” which has been in the works literally for years, is available as of TODAY on, in both a Kindle and a full-color print editions:

Kindle   +   Full-Color Print

The back cover reads:

Welcome to the most practical and concise introduction to Internet marketing available.

This book’s top-level conceptual overview opens a whole new world of online opportunities for both those who are just getting started as well as those who may be struggling to find traction. After clarifying the inefficiencies of Old Marketing, “Internet Marketing: 8 Key Concepts Every Business MUST Know” illuminates the fundamentals of New Marketing with clarity, the author’s palpable enthusiasm and even a bit of humor.

Enjoy the ride. The toothpaste is not going back into the tube. New Marketing is here to stay and because it will continue to evolve rapidly, the sooner you get involved the better.

Internet Radio Interview on Tuesday (and On-Demand)
To kick off the book launch, I’m psyched about being on the Hoffman Institute’s Internet radio show this Tuesday at 4pm PT. We’ll talk about my new book, “Internet Marketing: 8 Key Concepts Every Business MUST Know,” authenticity in marketing (not an oxymoron), and give away free copies of the book.

What Everyone Should Know About Their Online Presence Radio Webcast
Date & Time: September 11, 2012, 4:00pm PT
Where: via webcast at (click this link to listen anytime via their archives)
Guest: Jon Leland
Interviewers: Raz Ingrasci & Ed McClune
Program Description: In this age of social media and connectivity, you may be wondering just what exactly your image looks like in cyberspace. And if you are, it is a critical question to ask. This week on the Hoffman Connection find out everything you’ve ever wanted to know and SHOULD know about your online presence. Jon Leland, Social Media and Marketing guru joins us to share tips, facts and the latest need-to-know information on how to put yourself out there!

Hope you can join us.

If you have a blog and would like a guest post excerpt from the book, or would like to do your own interview, please let me know!

NEW “Wonderful Web” ENews: “New is New Again”

The new edition of our “It’s a Wonderful Web” enewsletter is out. It includes the follow short stories:

  • It’s All About YOU (including Paul Simon quote)
  • New Marketing in Another New Era
  • Whipping Up Lower Cost Websites (fresh offer)
  • Make Your Marketing More Effective
  • New Custom-Designed Client WordPress Websites
  • Is Your WordPress Website Safe? (new services)
  • New News About NewMarU (update on our educational site)
  • Luscious Links: More Useful Info, Just a Click Away (valuable!)
  • Quick Hits: About the New Enews Format

If you’re not already a subscriber, you can read it online by clicking this link.

“The Challenge of Authenticity: You Can’t Let It Wait” — An Urgent, Live Interactive Conversation

The basic difference between an ordinary man and a warrior is that a warrior takes everything as a challenge while an ordinary man takes everything either as a blessing or a curse.  — Carlos Castaneda

We all know that every moment is precious, yet we seem to need wake up calls. My old friend, Robert Rabbin’s wake up call is a stage 4 cancer diagnosis. But he’s not taking it as a “curse.” He is turning up the volume on his life’s work which is all about authenticity.

Last year, when Robert and I had an online conversation (via my educational site about how crucial authenticity is to Internet marketing, it changed the course of my work and I edited a ten-minute video of the essence of that conversation.

This year, the urgency I am feeling from Robert is several “octaves” higher. I think this is a conversation you will not want to miss. It may change your work and your life, unless of course you are already fully satisfied that you are doing everything you can to live the life you are meant to live. Personally, I don’t know too many people like that.

So, if you are looking for inspiration to live your life more fully, you are Invited to… 

The Challenge of Authenticity: You Can’t Let It Wait

Thursday, February 23rd, 2012 — 4:00pm – 4:30pm US Pacific Time 

Join me and my friend Robert Rabbin, author of The 5 Principles of Authentic Living: How to Live an Authentic Life in 10 Words as we talk about how even life’s most difficult challenges can be used as opportunities to live a more meaningful life. If Robert can do this with his stage 4 cancer diagnosis, what challenges do you have that can’t be transformed into enlivening opportunities?

I am uplifted by Robert’s commitment to respond to his challenge by deepening his commitment to his life’s work. He has turned it into not just an opportunity, but an extraordinary one. His insights are transformational. Please don’t miss this very special event. Be part of our conversation. It is completely free, live, and will be interactive via the embedded chat. It will be available online via video or streaming audio, or by telephone. Once you sign-in online, there will also be long distance phone lines (local charges may apply) and these will be available for Australia, New Zealand and the UK, as well as for the US.

Online, there will be live video of both Robert and I during the event. If you register, a recording will also be available (tech gods willing); but it will probably not include video of our lovely faces. 😉

Addendum: In case you missed it…
Robert and Jon talked about how even life’s most difficult challenges can be used as opportunities to live a more meaningful life. This is an authentic conversation that will inspire you to live your life to the fullest. If you missed the live event or just want to be inspired all over again, here’s the recording: