The first edition of our “It’s a Wonderful Web” e-newsletter for 2013 is out. It includes the following articles:
If you’re not already a subscriber, click here to read it online.
One of the fun things about having written a book about Internet marketing is getting to do interviews. Thanks to Susan Scher of the BlogTalkRadio show, “In Other Words” for the opportunity to take a full hour to discuss why I think that understanding the new dimensions of online communications is so important. Among other things, the interview (linked below) covered topics like “what’s so different about New Marketing,” authenticity, the rise of online video, the empowered consumer, social media marketing, my Attract/Engage/Relate approach to sales funnels, content marketing, and much more. Please enjoy and let me know what think.
I don’t know how to get more personal than creating a 3-minute video invitation that explains the real value that I know will be available to those who join me in the four-part online course in Internet marketing, Start with a Solid Foundation: Building on the 8 Key Concepts of Sustainable Online Marketing. At the very least, I’m “walking my talk” about using online video; but I hope it’s more than that… By the way, I have a few discount coupons for anyone who signs up by Saturday. Please let me know if you’re interested.
Please check out this video and let me know what you think:
You can also click here to check out an online press release overview of the new book and the new course, “Internet Marketing’s Missing Links Revealed and Illuminated by New Book and Online Course.”
I hope you’ll join us! Any questions? Please use the Contact Us form and I’ll do my best to get right back to you.
We are thrilled with this new review on BlogCritic.org of Jon’s new book, “Internet Marketing: 8 Key Concepts Every Business MUST Know.” Among other clear and articulate nuggets, Tara Hornor says:
“The author, Jon Leland lays out a systematic approach to marketing that both encompasses a strategic vision for authenticity married with practical, functional tactics.”
“Internet Marketing is a short read at about 85 pages, but you’ll find that every page is packed with powerful information. It’s a distilled version that could be hundreds of pages if Leland wanted to fill the book with fluff. Instead, he provides a very refined and focused piece that is brimming with uniquely centered and balanced approaches to both big picture strategy and down-to-earth tactics for Internet marketing.”
We are grateful. She got it! 🙂
I was delighted to be interviewed by my friends at the Hoffman Institute Foundation on their Hoffman Connection Internet radio program hosted by VoiceAmerica. It was fortuitous and synchronistic 
that the interview was scheduled (as it turns out) on September 11th, just one day after my new book, “Internet Marketing: 8 Key Concepts Every Business MUST Know” went live on Amazon (and on what would have been my mother’s 99th birthday.)
The energy was sparkling, it seemed to me, over the course of this hour-long program. With interviewers Hoffman Institute co-founder, Raz Ingrasci, and Hoffman teacher and psychotherapist, Ed McClune, we explored some of the main ideas in my “8 Concepts” including the role of authenticity in marketing (not an oxymoron), the different types of Internet marketing (SEO, PPC and social media), what makes New Marketing different from Old Marketing, how I decided to self-publish the book, and much more.
I hope you enjoy this free audio program and I sincerely look forward to your feedback. Thanks for listening!
Just click below to listen now, and feel free to use the share link as well! 😉
New Book: Your Primer on Internet Marketing
This is a special day. My new book, “Internet Marketing: 8 Key Concepts Every Business MUST Know,” which has been in the works literally for years, is available as of TODAY on Amazon.com, in both a Kindle and a full-color print editions:
Kindle + Full-Color Print
The back cover reads:
Welcome to the most practical and concise introduction to Internet marketing available.
This book’s top-level conceptual overview opens a whole new world of online opportunities for both those who are just getting started as well as those who may be struggling to find traction. After clarifying the inefficiencies of Old Marketing, “Internet Marketing: 8 Key Concepts Every Business MUST Know” illuminates the fundamentals of New Marketing with clarity, the author’s palpable enthusiasm and even a bit of humor.
Enjoy the ride. The toothpaste is not going back into the tube. New Marketing is here to stay and because it will continue to evolve rapidly, the sooner you get involved the better.
Internet Radio Interview on Tuesday (and On-Demand)
To kick off the book launch, I’m psyched about being on the Hoffman Institute’s Internet radio show this Tuesday at 4pm PT. We’ll talk about my new book, “Internet Marketing: 8 Key Concepts Every Business MUST Know,” authenticity in marketing (not an oxymoron), and give away free copies of the book.
What Everyone Should Know About Their Online Presence Radio Webcast
Date & Time: September 11, 2012, 4:00pm PT
Where: via webcast at http://www.hoffmaninstitute.org/radio-show/ (click this link to listen anytime via their archives)
Guest: Jon Leland
Interviewers: Raz Ingrasci & Ed McClune
Program Description: In this age of social media and connectivity, you may be wondering just what exactly your image looks like in cyberspace. And if you are, it is a critical question to ask. This week on the Hoffman Connection find out everything you’ve ever wanted to know and SHOULD know about your online presence. Jon Leland, Social Media and Marketing guru joins us to share tips, facts and the latest need-to-know information on how to put yourself out there!
Hope you can join us.
If you have a blog and would like a guest post excerpt from the book, or would like to do your own interview, please let me know!
The new edition of our “It’s a Wonderful Web” enewsletter is out. It includes the follow short stories:
If you’re not already a subscriber, you can read it online by clicking this link.
The basic difference between an ordinary man and a warrior is that a warrior takes everything as a challenge while an ordinary man takes everything either as a blessing or a curse. — Carlos Castaneda
We all know that every moment is precious, yet we seem to need wake up calls. My old friend, Robert Rabbin’s wake up call is a stage 4 cancer diagnosis. But he’s not taking it as a “curse.” He is turning up the volume on his life’s work which is all about authenticity.
Last year, when Robert and I had an online conversation (via my educational site NewMarU.com) about how crucial authenticity is to Internet marketing, it changed the course of my work and I edited a ten-minute video of the essence of that conversation.
This year, the urgency I am feeling from Robert is several “octaves” higher. I think this is a conversation you will not want to miss. It may change your work and your life, unless of course you are already fully satisfied that you are doing everything you can to live the life you are meant to live. Personally, I don’t know too many people like that.
So, if you are looking for inspiration to live your life more fully, you are Invited to…
The Challenge of Authenticity: You Can’t Let It Wait
Thursday, February 23rd, 2012 — 4:00pm – 4:30pm US Pacific Time
Join me and my friend Robert Rabbin, author of The 5 Principles of Authentic Living: How to Live an Authentic Life in 10 Words as we talk about how even life’s most difficult challenges can be used as opportunities to live a more meaningful life. If Robert can do this with his stage 4 cancer diagnosis, what challenges do you have that can’t be transformed into enlivening opportunities?
I am uplifted by Robert’s commitment to respond to his challenge by deepening his commitment to his life’s work. He has turned it into not just an opportunity, but an extraordinary one. His insights are transformational. Please don’t miss this very special event. Be part of our conversation. It is completely free, live, and will be interactive via the embedded chat. It will be available online via video or streaming audio, or by telephone. Once you sign-in online, there will also be long distance phone lines (local charges may apply) and these will be available for Australia, New Zealand and the UK, as well as for the US.
Online, there will be live video of both Robert and I during the event. If you register, a recording will also be available (tech gods willing); but it will probably not include video of our lovely faces. 😉
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Addendum: In case you missed it…
Robert and Jon talked about how even life’s most difficult challenges can be used as opportunities to live a more meaningful life. This is an authentic conversation that will inspire you to live your life to the fullest. If you missed the live event or just want to be inspired all over again, here’s the recording:
