Don’t view this in your face presentation at your own risk. It’s packed with provocative stats, presented in rapid fire fashion, to make the case for Social Media as much more than a fad, but rather a real people-powered media revolution. Dare to disagree?
If you are still in the “I don’t get it” crowd in relation to the current Big Thing i.e. Twitter, you are not alone. I resisted it. Tim O’Reilly resisted it. David Letterman is still resisting it. Even Kevin Spacey can’t convince him. Just the same, the Twitter “toothpaste” is out of the tube and it’s not going back in.
So, to support your techno-enlightenment, especially if you are a business person not taking advantage of this remarkable opportunity for fun, social networking, information gathering, low budget customer service, and just plain ole marketing, I offer the following recent bites of online media in a friendly effort to get you going:
- Our ComBridges team uses Central Desktop as “groupware” for project management and collaboration. I appreciated a blog post by one of their young associates called “Twitter for Business? Call Me Dr. Jekyll…” Although I think of this as more of a “Confessions of a Former Twitter Resister,” bottom line he makes a solid business case in a very personal way (which, by the way, is a very good thing to do online).
- Nissan has recent launched a new website for its upcoming electric car called the Leaf. What’s interesting is that their new website is “Powered by Twitter.” Of course, this is just one example, amongst many, of serious businesses investing in Twitter for marketing and customer relationship building. Note the real time Q&A below the car stuff.
- Darren Rowse, a.k.a. ProBlogger, who I respect, is arguably one of the most successful professional bloggers in the world, and he is also a down-to-earth, authentic thought leader. Darren has not only created another blog especially for Twitter, Twitip which is packed with great info on how to use Twitter; but he’s produced a very nice, FREE 40-minute orientation program for you which I’m embedding below.
Now, go tweet your brains out, have a great time, and market appropriately please. Thanks.
I think this is the first time I have given something I thought worthy of posting on this blog the same title as the thing itself. It’s an indication of how “right on” this simple slide show is. Don’t be intimidated by the fact there are 83 slides. You can click as fast as you like. I highly recommend this content. It’s a clear and well-articulated message and, in the view of this media maven, includes many concepts that more of us need to understand. Useful information rules! Please let me know if you agree.
Decent reading in a NY kinda way…
Groovy story in today’s NYTimes about vlogging (video blog creation and syndication). Blog tech commentator Jeff Jarvis thinks the featured “$20/day TV star” in
NY Times article could be earning $2 million a year before long and that the most interesting “news” in the story is the producer’s deal with Tivo (which is kinda interesting.)
But to me the heart of the matter, especially since most people are still baffled by this kind of media development, is this 1957 quote from film director François Truffaut: “The film of tomorrow will be even more personal than an individual and autobiographical novel, like a confession, or a diary. The young filmmakers will express themselves in the first person and will relate what has happened to them: it may be the story of their first love or their most recent; of their political awakening. … The film of tomorrow will resemble the person who made it, and the number of spectators will be proportional to the number of friends the director has.”
Sounds like a vision of the vlogosphere to me. 😉
For those of you who may not know, SIGGRAPH (which derives its name from some old techie terms) is the annual assemblage (conference) for the computer animation industry, both art and computer science. I used to enjoy going in the days when I wrote for Videography. This year, anyone anywhere can get a nice visual peek into the magic and mayhem of these geeks and artisans thanks to the nifty video clips which are being posted and linked to in Millimeter magazine’s Video Blog at SIGGRAPH. Enjoy!
I can’t stay away. While blogs and
podcasts are not quite revolutionary, they represent a continued evolution of media towards democratization, which is something that I believe in. Today, I enjoyed reading a feature article in the New York Times, “A Blog Revolution? Get a Grip” covering
the commercial cream of the blogging crop, and listening to an interview podcast on podcasting (May 6th edition) on the latest developments in that emerging sector (not quite an industry yet) on Corante.com. (The picture above is Corante.com editor, Alex Williams.) If you want a better understanding of the evolution of these two new media forms, these are recommended reading and listening, IMHO.
Here’s one of many stories about this on the web today: http://www.earthtimes.org/articles/show/2298.html OR you can test their “beta” video search engine for yourself: http://video.google.com/
Blogs and podcasts (see my earlier posts if necessary) would be nothing without aggregator software. In the case of blogs, these applications and sites (I use Bloglines) are also known as RSS Readers. These applications enable you to “subscribe” to a particular blog or podcast; and, thus, to quickly scan a summary without having to troll the sites from which they originate. On the podcast side of things, it’s the integration with RSS that enables the audio files to be relatively-automatically uploaded to one’s MP3 player (iPod).
Now that marketers are facing the music that web browsers (the people) are increasingly embracing the popularity of blogs, the forward-thinking amongst them are branding their own RSS Readers for the user’s convenience and for the additional impressions that branded RSS Readers can deliver to the marketer’s brand. Companies like Newsgator and Consenda are providing the software.
Thus, Pamela Parker’s ClickZ column, “The Great RSS Reader Bandwagon.”
The Blogosphere is starting to get to me… And I agree with some of the serious, yet humorous commentary below that the question of how a male prostitute got a White House Press Pass DOES deserve investigation…
It’s also somewhat fascination to me that I found these video clips via the Bloglines Top Links, and thanks to the web site OneGoodMove.org for capturing these video clips and linking them up. Nice to have a kind of video that I enjoy, rather than the dribble that’s on TV most of the time, made so readily available on the web!
Certainly the “news” is best reported by those with a sense of humor these days. (FYI, these are VIDEO clips in QuickTime format. Broadband recommended.):
> Daily Show with Jon Stewart on the Blogs & the Media
> Bill Maher (Leslie Stall, Robin Williams & others) on a Male Prostitute with a Press Pass in the White House
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