Here’s a video that’s not only entertaining and about seniors using the innovative Nintendo Wii video game, but it is also a clever form of viral video marketing which subtly promotes a senior assisted living company. Expect to see more of this kind of thing in the future. This one is unusually well done, and they save the low-key pitch for last. Appropriately putting the fun first…
I like it when two of the authorities on web marketing who I most respect get together. I’ve had personal contact with both Dr. Ralph Wilson and Catherine Seda (whose most recent book How to Win Sales and Influence Spiders looks excellent… I’ve not read it yet). Bottom line, like me, both of these people are committed to helping small and medium size businesses succeed with their internet marketing campaigns. This video offers three solid tips that are fundamental strategies. I know from experience that each of these will help you save money with PPC search advertising:
Here’s the kind of easy to use, immediate user feedback and ultra-highly-interactive application that makes Web 2.0 so interesting for me. Actually, it’s a kind of convergence of online discussion forums & real time chat, all of which can be embedded within any page of your site. Impressive stuff!
http://www.tangler.com/ | TechCruch review
I’m frequently asked about how much each of the big three search engines (Google, Yahoo & MSN) contribute in terms of traffic. Google of course dominates, but as this chart shows MSN has recently made progress toward overtaking Yahoo as #2. This has caused TechCrunch to ask:
Could Microsoft Knock Off Yahoo To Become Google’s Biggest Competitor?
It’s been widely understood and acknowledged (ever since Google’s January 2006 acquisition of dMarc Advertising) that Google would be launching an interface to sell radio advertising based on it’s widely popular Google AdWords platform.
Well, the wait is over. It’s here. Now, anyone with an AdWords account can buy targeted radio advertising via a new tab at the top of their AdWords interface.
The impact of this innovation on the radio advertising industry cannot be overstated. Google facilitates the production of the spot as well as its placement (you can pick radio stations by audience demographic as well as geographic location, etc.). Thus this new service is truly revolutionary because it makes the whole process of advertising on local radio a whole lot easier and far more accessible than ever before.
While Microsoft & ATT are quick to raise defensive legal questions (and Google’s Eric Schmidt is quick to scoff at them, while also downplaying their new online presentation application), Sara Holoubeck at the DMNews (DM as in direct marketing) has some nice references to emerging ad exchange networks that introduce and integrate EBay-style bidding into online display advertising.
Bottom line, this merger idea is not just Google getting a new way to connect to display ads, it’s also about the continuing re-modeling of online advertising in general. It’s moving fast and it’s just another brand of toothpaste that’s not going back into the tube.
Even SmartMoney calls Microsoft’s claims “almost laughable” amongst other more progressive comments.
Sighting a pressing TV industry need to monetize the “massive interest in online (video) content,” eMarketer.com summarized an Informa Telecoms & Media research report (which I could not find on their site) including numbers that would make almost any venture investor salivate. For example, “In the US alone, revenues are forecast to rise from $538 million in 2006 to nearly $4 billion in 2012.”
“These trends are now so pronounced, that the term ‘social revolution’ no longer seems too much of an exaggeration,” said Adam Thomas of Informa.
Personally, today, I was checking out VideoEgg.com which boasts an easy to use video upload, Flash compress, and, yes, video editing platform as well as a pretty impressive online video ad network that’s focused on social networking sites.
Does anyone have a good comparison of all these new Web 2.0 video platforms?
TechCruch seems to think that SplashCast may have the ultimate player platform.
I wish it was like the Videography days when I could get paid to research and write about this stuff. Who knows, if I can find a way to monetize it, maybe I’ll be doing some video clips soon. Potential channels would include internet marketing, online video, and the joy of golf. But should I do SplashCast channels, distribute via the VideoEggNetwork, BrightCove, all of the above, or what?!?
Last Friday I was interviewed for an hour by the delightful hosts of the eMarketing Talk Show. The four-part interview, “Leveraging your Website to Grow your Business: Best Internet Marketing Practices for Small Businesses” is posted here: http://www.emarketingtalkshow.com/advertising-agencies/online-strategies.asp
I look forward to your feedback. I hope it’s useful to many of you as a solid introduction to the three main types of internet marketing and more. Enjoy!
I’m still amazed at how many people have not yet discovered that effective, results-producing search engine marketing (and PPC, pay-per-click search engine advertising) begins with keyword research. It’s really BIG TIME IMPORTANT!
And, while my favorite keyword research tool is Trellian Keyword Discovery, a friend and fellow search engine marketer forwarded me the following link which is packed with excellent insights regarding strategies for effective keyword research.
Web content is becoming more and more modularized, and Web 2.0 is increasing efficiencies with windows within the browser window… One of the most useful applications I’ve seen that solves a real problem for me is Meebo.com. First of all, I’m using two IM (instant messenger) applications these days, having collegues using both AIM (via Mac’s iChat) and Yahoo Messenger. This meant I needed to run two different readers. Meebo handles both IM chats within one web window/application.
And, to make things better, they also offer a widget that I can put inside a web page. I’ve done that now at ComBridges.com (at the bottom of the page) so that visitors can chat with me directly from my web page. This is an experiment to see if I can get prospective customers to start a conversation that may lead to them becoming a client. This sure beats $99/month for LivePerson and also offers distinct advantages over the complexity (albeit free and open source) of a application like ZaZaChat.
I’m impressed with Meebo. It works and has made my life simpler while opening up new possibilities. What more can I ask?
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