Podcasting (and Twitter) in Plain English

OK. I’m someone who has been doing his best to “span the Grand Canyon Gap between people and technology” for quite a number of years, so when I say this is impressive, I at least have some vague idea of what I’m talking about… 😉

I was trying to explain Twitter to my associate and went to Twitter.com and clicked “Watch a Video” Ta-da! A simple, cleverly animated, and impressively clear (and that’s the main thing) explanation. What a concept! No kidding. As I once wrote, “making it look easy is the hard part.” The creative production company is CommonCraft.com They say, “Our product is explanation.” I love that and I love their work.

I’ll let their work speak for them and maybe you’ll agree it’s impressive. Here’s “Podcasting in Plain English”:

Web 2.0 Expo Provides Snapshot of Rapidly Evolving Next Generation Web

I had the illuminating pleasure of spending a few hours today attending the keynotes and browsing the innovations on the floor at the O’Reilly/TechWeb conference, Web 2.0 Expo SF. These have become quite vibrant affairs with NY, European & (I think) Japanese iterations now on the annual conference schedule.

(Keynote photo of John Battelle on stage with Marc Andreessen at Web 2.0 Summit SF 2008 by James Duncan Davidson.)

This spring’s SF show attracted about 8,500 web-savvy geeks and associates and I was impressed with the consciousness of both the collaborative conference editorial orientation as well as the folks in attendance. Top level insights of the day were provided by John Batelle’s interview with Mosaic browser creator, Netscape founder and Ning.com do-it-yourself social network entrepreneur Marc Andreesen who offered a interesting historical perspective on why the web browser will persist and warnings about the “coming nuclear winter” with regard to the economy. Author and Harvard/Oxford professor, Jonathan Zittrain also offered a quite thoughtful “big think” analysis of how and why we should take security and Web 2.0 business concerns more seriously.See his book, The Future of the Internet… and How to Stop It for more details. We’ll all be glad if you do.

Beyond these considerations, Web 2.0 seems to be alive and well with not only ample opportunities for open source collaboration, but with myriad kinds of mashups that bring remarkable power to the web browser.

Many folks are familiar with the Facebook and MySpace plug-ins that let individuals do more… (as one presenter said, “we’re no longer browsing the web, we’re creating it”), but there are now many more web-based tools that let you create powerful online applications, plug-in widgets and whatever, without the need of any desktop software. For example:

  • At the most basic level, Slide let’s you create custom slide show widgets from digital photos that you upload to PhotoBucket or Flickr
  • For multimedia types, I’ve been impressed with Sprout Builder which is kinda like a web-based Flash authoring tool for the rest of us. But in this case, you get embed code so that your Flash widget can be posted anywhere and can spread virally
  • Zude.com hypes itself as a social computing platform, but what I liked is its ability to let you drag and drop virtually any kind of web content into a Zude page for online publishing and sharing
  • and for the more advanced gear heads, Coghead.com offers a platform, also in a web browser of course, that let’s you build interactive business processes, like lead capture for example, all in a drag and drop environment. Who needs code? 😉

What I find most interesting is the way that all of this functionality has become web browser-based. It seems that we are destined to do all of our computing in the cloud. In any case, the creativity, collaboration (amongst people as well as interconnected bits and bytes) and the communication channels are continuing to get ever more powerful… and all of this is really just getting started. You ain’t seen nothing yet.

Thanks O’Reilly for giving me a glimpse of the future as it is appearing now… in browsers near us all.

The True Meaning of Search Engine Optimization

As I explain in my ebook on internet marketing, there’s nothing more important in the optimization of a website than relevance. There’s also probably no more important goal that “stickiness” or the ability to get a website visitor to stick around for more than a nano second. There’s also probably no greater authority on this subject than Bryan Eisenberg, author of “Waiting for Your Cat to Bark: Persuading Customers When They Ignore Marketing,” other books and the GrokDotCom.com blog.

For a seven minute overview of what I’m talking about, please watch this:

Information R/evolution

I love the way these videos from an outpost in academia illuminate information’s revo-evolutionary process. IMHO, the insights are way worthy of reflection. Enjoy and appreciate the disruptive dynamics of our rapidly changing information society…

Search Engine Ranking Factors Clearly Illuminated

For those of us who work (either for ourselves or for clients) is pursuit of organic or natural search engine rankings for targeted keyword phrases, there is a slew of information out there about both the on-page and off-page factors that contribute to these rankings (as I explain in my internet marketing ebook: “EBiz Express: What Every Business Should Know About Internet Marketing“).

I’m writing not only to make this shameless plug, but also to share a new resource that I just found that aggregates the opinions of an impressive selection of experts in order to indicate which of the various factors carry the most weight (according to these experts). As something of an expert myself, I found this interactive page to be informative and useful. Thus, I recommend to you:

SEOmoz’s Google Search Engine Ranking Factors V2


Google Mail Video Best Viral Video User-Generated Video Marketing I’ve Seen

Geez, I’m always posting about how hot the online viral video space is becoming, and wouldn’t you know it, here comes Google with not only my 2nd viral video post of the night, but one that leverages user-generated content to the max. Great stuff you all, and I really mean you all. And, oh yea, nice job Google for editing it all together in such a snappy fashion. More info here: http://mail.google.com/mvideo

Seniors Nintendo Wii Bowling Video Scores as Viral Video Marketing

Here’s a video that’s not only entertaining and about seniors using the innovative Nintendo Wii video game, but it is also a clever form of viral video marketing which subtly promotes a senior assisted living company. Expect to see more of this kind of thing in the future. This one is unusually well done, and they save the low-key pitch for last. Appropriately putting the fun first…

3 Tips to Save Money on PPC Search Advertising

I like it when two of the authorities on web marketing who I most respect get together. I’ve had personal contact with both Dr. Ralph Wilson and Catherine Seda (whose most recent book How to Win Sales and Influence Spiders looks excellent… I’ve not read it yet). Bottom line, like me, both of these people are committed to helping small and medium size businesses succeed with their internet marketing campaigns. This video offers three solid tips that are fundamental strategies. I know from experience that each of these will help you save money with PPC search advertising:

Tangler: Awesome Interactive Web 2.0 Application for Embedded Forum-style Discussions

Here’s the kind of easy to use, immediate user feedback and ultra-highly-interactive application that makes Web 2.0 so interesting for me. Actually, it’s a kind of convergence of online discussion forums & real time chat, all of which can be embedded within any page of your site. Impressive stuff!

http://www.tangler.com/ | TechCruch review

MSN Makes Progress Toward Becoming #2 Search Engine

I’m frequently asked about how much each of the big three search engines (Google, Yahoo & MSN) contribute in terms of traffic. Google of course dominates, but as this chart shows MSN has recently made progress toward overtaking Yahoo as #2. This has caused TechCrunch to ask:

Could Microsoft Knock Off Yahoo To Become Google’s Biggest Competitor?