IT ALL STARTED ON INAUGURATION DAY…
I traveled from San Francisco to Washington, D.C. to protest during Trump’s inauguration and to be part of the Women’s March on Washington. I did a number of Facebook Live webcasts and the response blew my mind. One of the videos in that series (the second one below) has had well over 4,000 “views.”
How did that happen?
I got “high” with some help from my friends. Well, one friend in particular, Jeffrey Grimshaw who used a technique called “social bookmarking” that he learned from me. Go figure. 😉
Here’s our conversation recorded using Zoom Webinar and webcast via Facebook Live:
Here’s the Facebook Live video from the Mall in Washington, D.C. immediately after Trump’s Inauguration:
I’ll share more soon. For now here are two significant outcomes from this experiment:
- There’s been so much enthusiasm for social media action in response to Trump, including two different requests for educational programs about “Social Media for Social Action” that I’ve created a quickie website that includes those two course descriptions. Please contact me if you’re interested in a course like this in some form, in some place, or virtually.
- I’m doubling down on “Social Video.” It is going to become a major focus, including in some form on my Patreon channel (hint: this channel/community/tribe is a place where you can support my work if you are so moved.)
Much more to come. Stay tuned.
It’s a New Year, and the online marketing landscape is ever-changing. So I took to the video “airwaves” to share what I think are the six most important areas where your efforts online can bear meaningful “fruit.” Watch now:
I am putting the full text of this video below for your convenience. If you’re interested in considering being part of my Tribe, my Patreon channel is now live here: http://www.patreon.com/jonleland
My Recommendations: Six Online Marketing Priorities for 2017
Happy New Year everybody, and welcome to a brand new year of online marketing. My name is Jon Leland and I’m an online marketing mentor and strategist, and I’m committed to your success online. I’ve got six priorities that are my priorities and they might well be yours for the new year. Let’s get to them.
I have to tell you that this has not been my strong suit in the past, but everybody says that this is what you have to do, and I couldn’t agree more. I’m going to be walking my talk this year to be consistent, to do weekly videos, to do regular blog posts and to continue a strong online social presence. Without consistency it’s too hit and miss and you don’t establish a real connection with your audience. That really is a key priority.
#2: Intimacy vis Mobile
We all know that websites need to be mobile-friendly these days, and responsive design has been a main thing for a number of years, but I’m saying you need to be more than mobile-friendly, you need to be intimate. What I mean by that is really thinking about the mobile experience as a primary factor, not just to have Google rank you better but because more than half your visitors are now visiting on some kind of mobile device, and your experience, what you’re communicating and how you’re communicating in a mobile environment, is really a primary factor in how you’re connecting with your audience. Get it together in mobile. Get your website truly mobile-friendly in you could say an intimate kind of way.
#3: Video Proliferation
I’m sure that you’re aware that Facebook Live has become a big thing, but I’m surprised how many people think that online video is still just YouTube. You need to upload your videos native to Facebook, run-and-gun videos on Instagram. Video is everywhere, and not just at the top of the funnel either. It’s frequently thought of just as something that you attract people into your funnel, but at every stage of the funnel you really want to have video be there and create this kind of one-to-one, eyeball-to-eyeball connection that’s possible with video. Think about video through your entire funnel. Think about video on every platform, and do it more often, the way I’m starting to do now.
#4: Be Agile
With mobile technologies, with the ability to shoot video on a smartphone, you can do video anywhere, anytime. I also mean be agile with your websites. I’m doing more and more Squarespace websites because I can do them quickly, I can collaborate with clients, it’s far less complicated than a lot of other platforms. That kind of do things quickly, do them simply, do them well. Don’t turn them into big elaborate game-stopping productions like the way print brochures used to be, or even that websites used to be. Keep it simple, be agile, keep moving, keep creating.
$5: What Happens Next?
A lot of people talk about you get Facebook likes; what happens next? How do you actually engage? I’m thinking about it as a strategist, that conversions are really where the rubber hits the road. Not enough people think strategically in terms of that intention. How do you move from whatever you’re doing in terms of content, from whatever you’re doing in terms of being creative, move that through the channel, move that through the funnel so you truly engage, truly create authentic relationships, and at the end of the day have conversions that you can literally take to the bank?
#6: Build a Tribe
Number six is probably the closest to my heart. I really am going to be engaging with community. I’m going to be creating a Patreon channel. I’ll put that in the description in YouTube or in Facebook or wherever I upload this video ( http://www.patreon.com/jonleland ). Those of you that have heard me speak or have done any of my workshops or playshops know that the bottom line as far as I’m concerned is creating authentic, sustainable relationships. It’s not just about selling stuff, it’s about creating community, about generating a tribe. I’m trying to be as valuable as I can be for free. I want you to give me your feedback, tell me what you want to hear more of. I look forward to your comments and feedback. I hope you’ll become part of my tribe, my virtual community, and I really encourage you to build your own.
And, In Conclusion
I’m wishing you the happiest, most successful 2017 possible. May all of your marketing bear real fruit and may you keep going and keep generating and have fun every step of the way. I’ll be back with more. Thanks for watching.
The absolute highlight of my live Playshop, “The New Rules of Business & Social Media Success,” presented last Monday with my coach and colleague, Andrea J. Lee, were interactive, smartphone-enabled exercises that I called “Video Play Experiences.”
These interactive exercises—illustrated by the photos in this post—opened up a whole new avenue for me to empower people to make their own videos. This delightfully surprised me and participant feedback ranged from real “ah-ha” moments to “getting over the hump” (i.e. overcoming fears of video’s challenges). Almost everyone came away with the feeling, “I CAN do video!”
The results of these exercises were a two-way breakthrough:
- They was a real eye-opener for me in terms of how I can help people with these all-important skills and
- They showed us all how doing more video (a requirement, in my opinion, in today’s social media environment) is just like any other skill: if you work at it like a practice (not unlike the practice required to learn to meditate, to hit a golf ball, or play a piano, for example) that you can make real progress, step-by-step, and the progress is rewarding in its own right.
A Unique Experiential Sequence
And, these results were not only about video technology. One of my mantras is that “it’s about the communication, not just the technology.”
What emerged, as I was designing this day in collaboration with Andrea, was a unique sequence of exercises that not only let the participants stretch their technical capabilities, but they got to stretch their emotive abilities as well (as shown to the right by Susan Shloss of Susan Shloss Bookkeeping Services.)
During the course of the day, we did three (3) Video Play Experiences:
- The first was “A Rant.” I helped the participants to get emotional by directing them to do a video clip where they expressed their strong feelings about something. I modelled this for them in front of the room by ranting about how much I detest “get rich quick” internet marketers who claim to have a “magic formula.”
- The second Video Play Experience was a Vulnerability Exercise where I asked them to speak to the camera about something very personal, as if they were sharing something intimate with a life partner, a family member or very closer personal friend.
- Finally, in the late afternoon, I asked them to talk about “How I Serve” so that they could bring it all home to the kinds of value that they authentically deliver through their businesses.
The result was a kind of experiential learning that exceeded my expectations and clearly added significant value to the day.
A Valuable Digital Take-Away
Workshop exercises are often hard to remember and can quickly become ephemeral memories. Not in this case.
The fact that virtually every participant owned a smartphone meant that they were recording these exercise on their own devices. Because they would obviously take these home after the Playshop was over, the recordings are right there for them so that they can review them and continue to learn. The recordings, thus, inherently provided a record of the work that they did. So valuable! (Can you see the appreciation on the face of Suzannah Rose, realtor from Living in Marin in this picture?)
Another New Idea Emerges
One of Andrea J. Lee‘s favorite teachings is that “Anything worth doing is worth doing in community” and that added to the value of these exercises. (To the right are two participant coaches, David Drake of Narrative Coaching and Linda Curtis of Honorable Closure.)
The way that these Video Play Experiences played out was expressed through the enthusiasm of the participants for the exercises themselves, so much so that by the end of the day they invented the idea of Video Parties!
Now, as a result of their engagement and creativity—a true community collaboration—I’m thinking of both the possibility of follow-on “Video Party” evenings as well as a possible online, virtual Video Playground. Sound good?
I’d love to hear from you if you are interested in either of these, or if you have other ideas?
For sure, I am excited by the participant enthusiasm that we all experienced together, and, I am personally looking forward to more Video Play Experiences of every kind. 😉
It’s a New Media, New Video World.
- A very successful viral video (with pooping unicorns) that I think is exemplary
- The link to the audio recording of my Commonwealth Club presentation on “Understanding Digital Video & The Future of Social Media”
- The SlideShare of that same presentation so you can click along as you listen
- The recording of a Blab video interview session that I did with Nick DeMartino, former head of the AFI Media Lab and Hollywood new media insider that provides additional insights and resources
1. What Pooping Unicorns WILL Teach You About Video Marketing
But the pooping unicorns video WON’T teach you about the ways that authenticity, human connection, relationship building are at the heart of video marketing. To me, that’s the important stuff; and you will find more about those kinds of things below.
2. Audio Recording “Understanding Digital Video & The Future of Social Media”
3. SlideShare of “Understanding Digital Video & The Future of Social Media”
4. My Video Interview: “Future of TV, Video Delivery & Digital Media” with Nick DeMartino
I’m confident that all of this information will tell you lots that the pooping unicorns could never express, no matter how creative they are 😉
I look forward to your feedback either directly via our contact form or via the social media links above.
And if you are ready for support with your video marketing, your social media strategy or your web presence, please contact me. I look forward to hearing from you and to answering any questions that you may have.
Thanks for reading and/or listening and/0r watching 😉
YOU ARE INVITED TO A SPECIAL LIVE EVENT IN SAN FRANCISCO
Please join me Wednesday, October 28th at 6pm at San Francisco’s prestigious Commonwealth Club as I illuminate the game-changing mega-trends brought about by the digital video revolution.
As many of you know, I’ve been writing and teaching about The Video Web and the digital video revolution for literally decades. On Wednesday, October 28th, I’ll be unveiling a brand new presentation on the powerful new forms of digital video as they are literally playing out through social media and real time streaming media. Our media landscape is literally being reconfigured.
This will be a powerful and empowering event and I hope you will be there. I’d love your feedback as well as your participation.
To register, please click here: http://bit.ly/videofuture
This is a quickie post to let you know about a surprisingly good new video streaming conversation platform called Blab. I just did my first Blab session and had 39 viewers from around the world. The recorded segment is embedded below. I was joined on-screen by video participants from Brazil, Argentina, and Philadelphia. 😉
I think this application is more user-friendly for multi-user video than anything I’ve seen (Spreecast, Google Hangouts, Skype, etc.) It is also way better than Periscope or Meerkat because it’s two-way. Those video streaming tools are really only one-way.
Blab now has a mobile app as well as desktop. And, now that I think about it, it’s not only two-way, it’s up to four-way, four simultaneous video participants. And that’s nicely complemented by a fully functional chat stream where you can paste URL’s and animated GIF’s as well as very nice Twitter integration.
One of the people who jumped in, Richard Berger, had this to say about our conversation:
[testimonial author=”Richard Berger, English Teacher”]”In just those few minutes my awareness of new social media/video streaming/website development was exploded, and now you got me “back at the drawing board”, thinking of applications for my teaching work. Thanks again!”[/testimonial]
Here’s my first session which was a spontaneous “Ask Me Anything” about websites, social media marketing, video, etc. Pretty dang fun! Please click “Watch Now” button on the image below to watch this Blab session, and feel free to scroll ahead to see the multiple participants. And, please let me know what you think. And stay tuned for a special Blab next week with Twitter Power author, Joel Comm, at 4pm PT on Friday, August 28th. Thanks!
The Humanistic Marketing Revolution continues…
Last December, I presented a 45-minute video webinar called “Step Up to the Gifts of Ease, Fun & Authenticity: Discover the Catalysts That Will Inspire New Momentum for Your New Marketing“ and it helped my define this new approach that I am calling Humanistic Marketing and I want to make this presentation available to you so that you can learn from it at your convenience.
That’s why I am now making the video recording of this webinar available as an on-demand digital product so that you can watch it anywhere, anytime you want. And, because I want to spread my teachings as widely as possible, I am also including with any purchase of this recording (only $9.97) a complete formatted PDF of my book, “Internet Marketing: 8 Key Concepts Every Business MUST Know“ which has received 13 five-star reviews on Amazon. Please click here to learn more about this on-demand video webinar.
How Did I Put This Product Together?
For those of you who may be interested in how I put together this offer, technologically speaking… I produced the original video using Google Hangouts combining myself on-camera “live” intercut in real time with an Apple Keynote slide presentation. The video recording of this session was archived as a private, “Unlisted” YouTube link. In order to sell that video recording to you, I’ve embedded this link into a PDF document along with other value-added information, and I’m selling that document as a digital download that includes access to the video (along with the PDF of my book) via the innovative Selz.com platform that, for example, provides the order widget below. Pretty cool, eh? 😉
I hope you enjoy this video webinar and my book. I look forward to any feedback that you may have.
Are You Ready for a New Marketing New Year?
I’m Cookin’ Up Something Better Than Egg Nog!
New is New Again
I’m so much more than an “Internet marketing strategist.”
I’m a New Marketing Wizard!
I’m a wizard because—due to my decades of innovative media and marketing communications experience—I understand the alchemy and marketing value created by the New Convergence between New Marketing’s human values of ease, fun and authenticity and the revolutions ignited by the New Media of social networks, mobile and cloud computing. (Please see Venn Diagram to the right.)
Why is This Important?
Despite the enormous power of technology’s revolutionary innovations, without the humanity of authenticity, enthusiasm and play that I believe are integral to New Marketing, there’s no way to get to the “holy grail” of the Human Connections that lead to sustainable, long-term business relationships.
These are the kinds of business relationships that I want and I don’t know how anyone can have a meaningful business without these kinds of relationships. Why all those “get rich quick hucksters” don’t get this, I have no idea. 😉
Anyway, that’s why this information is important enough for both of us to invest our time and for you to invest just a little bit of your money. I want you to enjoy this webinar and be uplifted by it, but I also want you to take it seriously.
That’s why I’m charging only $9.97. I want people who seriously want:
To learn and have fun while they learn
To be both more effective at social media marketing and to enjoy the journey too
To participate enthusiastically in a small powerful virtual tribe/community
I would LOVE to help you have a very Happy New Year in the New Marketing world and you can also apply this payment to any of our offers, including The New Media New Marketing Playground or a special webinar-only Website & Social Media Audit that I will offer exclusively to participants in this webinar. But no purchase is “necessary.” This webinar will change how you view online marketing forever and that’s worth WAY more than ten bucks.
YES. If you sign-up, you WILL get access to the Video Recording of this unique session.
[A Quick Catch Up on Online Video’s Reinvention of Advertising]
As most of my readers know, I’ve been an “evangelist” for the digital video revolution, especially as it applies to the democratization of media, for many years. By now, the explosion and importance of online video via YouTube and other hosting platforms (from Wistia and Vimeo to Brightcove and Ooyala, among others) should be obvious to everyone. What is not so apparent to many people is the opportunity to use online video advertising as a highly-targeted attraction engine.
The game changer over the past few years has been the move to online, streaming video for virtually every kind of communication and entertainment. Advancements in video technology mean huge benefits for society as the power of video is now in everyone’s hands—quite literally due to smart phones, on both the video creation and video consumption side of things. These advancements combined with mobile video’s remarkable reach means even bigger benefits for advertisers.
In fact, the shift from desktop online video advertising to mobile advertising has been nothing short of astonishing. To give you a sense of how big this shift is, consider this: In the fourth quarter of 2013, the number of ads showing on tablets was almost tripled from the previous quarter, according to a FreeWheel TV report in USA Today. Plus, that leap in growth was ten times (10x!) faster than the consumption of video ads on desktops.
Bottom line, this is just the beginning. Mobile is still in its infancy. The original iPad was just introduced four years ago.
Multiple Types of Video Content and Placements
One of the more fascinating aspects of online video advertising is the wide variety of video types that advertisers are starting to use. The traditional broadcast video advertisement, which is served up in 30-second segments and interrupts consumers’ viewing to blatantly peddle a product or service (in a format that is frequently skipped via DVRs), is not what is working in the same ways any longer. In fact, the exact opposite is what is thriving online. YouTube, for example, is full of informative, how-to videos that are less “commercial” and more informative. This approach connects with my marketing philosophy of attracting and engaging, rather than straight sales pitches.
The way video and entertainment is consumed has also driven the adoption of new types of videos that are working in other ways. Skyword reports that a Mobile Marketing Association study showed that video ads of 15 seconds or less and non-skippable were viewed in their entirety 92 percent of the time. If the ads are skippable, only 9 percent were completed. Whether the ad is virtually embedded within an informative clip that “leads with value”( as I like to say), or is delivered in an non-skippable format, these advertising options, again, are just the beginning of a new world that, in my considered opinion, any serious online marketer needs to consider.
In addition, the shorter video formats are getting more popular on stand-alone social video platforms. Between Instagram video and Vine (just to name two), the public is getting more and more accustomed to digesting their video in shorter formats. Few people who are not active on social media realize the reach of these platforms. Some even call Vine “the fastest growing app in the world.”
More Bandwidth Means Higher Quality Video
Another advancement that has made online video an ever increasing opportunity to be considered as part of your advertising budget is the increased broadband data access speeds that consumers are now able to afford. With faster speeds comes better quality video. With mobile comes any where, any time access. Without the distractions of constant buffering, viewers are able to watch longer videos, and companies are willing to invest in better production quality. For example, a large company like LifeLock invested wisely to produce higher quality online exclusive, more informative videos for its target audience to let them know how they can protect themselves and their identity online.
Jacking into Untapped Potential
In many instances, little difference in quality exists between what you would see on television and what is being shown on the Web. And, frequently what’s online is more interesting, more personal, and certainly more highly targeted than what’s on TV. And, in terms of variety, the Internet offers so much more. But perhaps even more significant is online video’s interface options.
According to streamingmedia.com, interactivity is the main function that makes online video consumption different from television. However, many advertisers are still missing the boat on this opportunity. Right now, 85 percent of online video advertisements are simply the same content that could have also run on traditional television, where the audience simply sits back and takes it in. By allowing the consumer to get more involved in the ad or the original content, and by being able to place advertising videos (whether ads or informative content marketing clips) in MUCH more relevant contexts, viewers naturally become more involved and connected to the product or service, and thus, more willing to make a purchase.
The Future of Online Video
The Globe and Mail claims that big things are on the horizon for online video advertising in 2014. Smaller companies that had been hesitant to hop on board will see the light and start spending on the medium. And, speaking of spending, I don’t think there is any doubt that this will be the year that more companies start shifting their advertising dollars from traditional television to social media and online video. Another shift will be that online video production will become more of a specialty for agencies. With the differences between traditional and online video becoming more apparent, through the inclusion of interactivity and highly-targeted contexts, for example, more production companies and marketing agencies will specialize in online video production and distribution (yes, as ComBridges has been doing for some time).
Obviously, the ComBridges team is here to help if you are interested; but more importantly, I wonder whether it will be you or your competition that will take the lead by leveraging the amazing power of online video and online video advertising.
I’ve seen again and again that it’s those market leaders who stick their necks out to engage with these leading edge trends that grab a significant competitive advantage, especially over time. “A word to the wise” should be sufficient. Yes?
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