Making a personal, human connection via video is more than a trend. It’s a MEGA-trend.
Video is also the one essential marketing strategy that you can’t afford to skip. Here’s why:
I believe that authentic relationship-building is at the heart of meaningful marketing. Given that nothing you can do online builds relationship more powerfully than video, video has become absolutely essential. It’s not only the future of digital marketing, it’s digital marketing’s SUPER-POWER!
Please check out the video below to learn more…
Resources Mentioned in this Video:
- The Video Connection via Email App: https://BombBomb.com
- The Book: Rehumanize Your Business: How Personal Videos Accelerate Sales and Improve Customer Experience: https://amzn.to/2MLKmcr
- Seth Godin on the Connection Economy: https://seths.blog/2017/05/stinginess-in-the-connection-economy/
Thanks for watching!
EDITED VIDEO TRANSCRIPT:
Hi, my name is Jon Leland and I’m a digital marketing strategist. I’m here this week to talk to you about why video connection is really the future of digital marketing.
Connection & Putting People First
I know that that’s a big claim but if you are not creating video connection with the prospects and people that you’re engaging with online, I really think you’re not only missing the wave of the future, you’re missing the opportunity to make meaningful connections and build meaningful relationships that can support your business in the long term.
I was listening to an audio book this week with Seth Godin and he calls what’s going on with all the changes in the ways we communicate, the “connection economy.” And I think that really is apt because we are now making connections and that’s the currency.
The currency is not just how good you are with the technology, for example or how much you hustle. It’s really the authentic connections that you make. That’s where the real value, that’s where the important stuff happens and the fuel for the connection economy is humanity. It’s your humanity, it’s my humanity, it’s our ability to relate and engage in a meaningful way.
So, that reminds me to give you the big mega trend – and I can do it very quickly. When I started doing websites back at the beginning of the web in 1995, people were just doing text and then the next generation was when people started adding images. And immediately I talked to people to tell them don’t use boring stock images that don’t have a face on them, they want to see your face, they want to know who they’re doing business with.
Going Beyond the Explainer Video
So, I encouraged people to take photos and have their own picture up there. Well, now that video has become so integral to how we engage online, I think we need our faces just like this, on the website which means that your simple two-minute explainer video, all the popular whiteboard animations really are not doing what needs to happen.
Which is showing who you are and engaging in a meaningful way. And then it really goes to the next level, I’ve been experimenting with an application called “Bomb Bomb” and I want to offer a resource. This is a book by the people that started that application, “Bomb Bomb”, which is a video strategy where you are creating videos inside emails and people are literally creating thousands and thousands of personalized one-on-one emails. And that’s a whole other subject that I’ll get into.
Relationships Require Multiple Touches
But the bottom line is not only do you need human video to create real engagement, but relationships as I’ve been talking about in these weekly videos which happen through multiple touches.
So, multiple touches mean you don’t just do that one explainer video. You just don’t do the kind of that one corporate “who we are” video. You really need to have a conversation and be present in a way that people engage with you and I believe that means a minimum of a once a week frequency.
And I’ll be honest with you, that’s something that has challenged me for a long time. This is actually video number six for me and I’m now ongoing on a weekly basis because I want to walk my talk and I, more importantly, I want to really create the kind of meaningful engagement that I’m talking about.
So, video connection is the future of online marketing of digital engagement, of digital marketing, all that good stuff. And I’m hoping that you’re doing it too.
I hope this is inspiring and useful, I look forward to your feedback. And as always, I thank you for your kind attention. I really do appreciate that you’re here and you watch and I thank you for that, see you next week!