Please FORGET the old “one-and-done” approach to marketing.
Today’s digital marketing requires EXPERIMENTATION.
In this short video, I explain why experimentation is absolutely essential for online success.
While experimentation can be scary for some people, there’s no other way to learn, no other way to get the value of marketplace feedback, and most importantly, there is no other way to build meaningful relationships online.
It’s true in life and it’s especially true in marketing: You have to be willing to experiment, to try new things, to take risks, and yes, to make mistakes and “fail.”
It’s what I love about the online world: I am always learning, and I have the opportunity to keep trying (and sometimes succeeding) at creating new relationships. That can actually be fun in this crazy online world.
The video below is my latest effort in that regard. At the end of the day, a life (and a marketing plan) without experimentation would be BORING! ☺️
In my considered opinion, if you’re not experimenting, your chances of long term success are basically nonexistent. What do you think?
EDITED VIDEO TRANSCRIPT:
Hi, my name is Jon Leland and I’m a digital marketing strategist and in this week’s digital marketing Power Briefing, I’m talking about why experimentation is absolutely essential for successful digital marketing.
As I said before, digital marketing is not a get-rich-quick scheme. And in fact one of the really amazing things about being involved in online marketing and working a strategy when you do it, is that you get real-world feedback. And the only way that you get real-world feedback is to try things and to experiment. So, that’s why experimentation really is essential: it’s very, very powerful.
But the bad news is that it’s not a one-and-done environment just because you’ve got a website upgrade but that doesn’t mean that you have an online presence.
It takes communications, consistently like this, that’s kind of why I’m doing weekly videos. I want to be here on a regular basis and I want to reach out and create a relationship. So digital marketing is not one and done. Your website doesn’t mean that you’re finished and even having done a Facebook live video doesn’t mean that you’ve done a video marketing campaign.
The good news is that you get to explore and you get to experiment and you get to find out things.
Now a lot of people find that kind of experimentation to be scary, there are all these payoffs like I’ve been talking about. What I find and one of the reasons that we’re now doing monthly retainers with clients is we want to get to know their message, we want to get to know their audience and getting to know, as it implies a relationship. It means that there’s a give-and-take, that you do things, you get feedback, you do things, you get feedback, you make mistakes, you correct them, you do things and learn.
That’s why experimentation is crucial. It’s the only way you learn, it’s the only way that you can discover and have an adventure with it. And most importantly it’s really the only way that you can develop a relationship and see what works, see what connects and find out.
So I’ll leave you with a quote, “success is not final, failure is not fatal it is the courage to continue that counts.” – Winston Churchill.
So thank you so much for watching, I really appreciate your kind attention. I look forward to hearing from you and your feedback. I’ll see you again next week!