I was delighted to be interviewed by my friends at the Hoffman Institute Foundation on their Hoffman Connection Internet radio program hosted by VoiceAmerica. It was fortuitous and synchronistic that the interview was scheduled (as it turns out) on September 11th, just one day after my new book, “Internet Marketing: 8 Key Concepts Every Business MUST Know” went live on Amazon (and on what would have been my mother’s 99th birthday.)
The energy was sparkling, it seemed to me, over the course of this hour-long program. With interviewers Hoffman Institute co-founder, Raz Ingrasci, and Hoffman teacher and psychotherapist, Ed McClune, we explored some of the main ideas in my “8 Concepts” including the role of authenticity in marketing (not an oxymoron), the different types of Internet marketing (SEO, PPC and social media), what makes New Marketing different from Old Marketing, how I decided to self-publish the book, and much more.
I hope you enjoy this free audio program and I sincerely look forward to your feedback. Thanks for listening!
Just click below to listen now, and feel free to use the share link as well! 😉
The new edition of our “It’s a Wonderful Web” enewsletter is out. It includes the follow short stories:
- It’s All About YOU (including Paul Simon quote)
- New Marketing in Another New Era
- Whipping Up Lower Cost Websites (fresh offer)
- Make Your Marketing More Effective
- New Custom-Designed Client WordPress Websites
- Is Your WordPress Website Safe? (new services)
- New News About NewMarU (update on our educational site)
- Luscious Links: More Useful Info, Just a Click Away (valuable!)
- Quick Hits: About the New Enews Format
If you’re not already a subscriber, you can read it online by clicking this link.
We love delighted clients almost as much as we love delightful clients. Annie Rohrbach—whose new book, “Conscious Order: Clear Your Mind, Leave Clutter Behind“ has just been published—qualifies as both delighted and delightful.
ComBridges created an uncluttered design (no surprise there) and implemented the website in WordPress including her new blog and our usual array of WordPress plugins (a.k.a. the “ComBridges Custom Cocktail”) that will enable our Internet marketing services that are to follow as well as other functionalities.
Part of ComBridges’ creative services also included production of an audio Guided Visualization that is offered free when web
site visitors subscribe to Conscious Order’s new email newsletter.
We were pleased to have collaborated on this project with Leslie Keenan’s Printed Voice publishing company.
Please visit http://www.consciousorder.com to check out our latest website design project and to learn more about Annie’s new book.
I’m sure we all could use some help with decluttering. I know that I could! 😉
It’s obviously a good thing that ComBridges is known for high quality web design. But sometimes it can get in our way because people think that they can’t afford us.
However, we do have a streamlined “Entry Level” WordPress website design package. And, it was this offering that has led to our latest web design client success story, Six Palms Media, Inc. Within the scope of this package, we did a quickie logo design that took their first draft logo to a whole new level; and we used a customized version of a WordPress theme to give Six Palms a solid, professional look that they are proud of.
Better than anything else we can say, I think Six Palms Media’s president, Peter Goodman tells his website saga best:
“Jon Leland at ComBridges is my Internet hero. After two web designers who either couldn’t deliver what they promised or went bankrupt halfway through building my site, I found ComBridges. Right away I knew I was dealing with a seasoned professional who not only understood my needs from a design standpoint, but is a web marketing guru as well. Jon built me a great site in no time and is using cutting edge marketing tools to make sure it’s seen. It’s so nice to deal with a grown up in an industry plagued by hacks, incompetence and do-it-yourself debacles. Bravo for a job well done. I look forward to benefiting from your expertise in the future.”
If you’d like to learn more about our Entry Level websites or any of our other offerings, we’d love to talk! Please contact us here.
We just love happy clients 😉
Just a quick update, in case you missed any of this new stuff…
We’ve just published the March, 2011 edition of the ComBridges “It’s a Wonderful Web” enewsletter which includes Internet marketing insights focused on the importance of authenticity, updates on the new webinars at NewMarU.com, my upcoming keynote adventure to New Zealand, ideas & suggestions for WordPress enhancements & maintenance, the latest on Facebook marketing, and more.
And speaking of NewMarU, we start tomorrow, March 18th at 11am PT with our latest installment of webinars on Internet marketing and online PR. There’s a lot more coming soon too.
Thanks in advance for your interest and I look forward to hearing from you. I hope you can join us at NewMarU and please share this information with your friends and colleagues if you are so moved. Thanks!
A couple of quick pieces of news:
1. We’ve just launched the ‘beta’ site for our exciting new venture, NewMarU.com, New Marketing University. Please check it out.
2. I’m on a plane this AM to Hong Kong to speak at “Web 3.0 Asia”
Details about both are in our last “Wonderful Web” enewsletter.
Catch ya on the flipside. 😉
Our latest “It’s a Wonderful Web” e-newletter is out and available for your perusal. It includes:
- An overview of our latest learning experiences regarding WordPress security and how you can protect your WordPress website
- Our latest video production success, a “book trailer” for an important new client book, “Dry Run: Preventing the Next Urban Water Crisis”
- Linky goodness called “ComBridges Connections” with an assortment of valuable links, insights and my latest video commentary on the “cord-cutting” that is making major waves and big changes to the cable TV industry, thanks to online video’s continued explosion.
Are you a subscriber? If you’d like to be one, the subscription box is in the right column of this page –>>
Or, to read and/or sample past issues, you can access our e-newsletter archive by clicking here.
One advantage of having a coach who is also a client is that her testimonials not only flatter me, they make me think.
Here’s what Christy Strauch, author of Passion, Plan, Profit: Twelve Simple Steps to Convert Your Passion into a Solid Business, said about me and my work:
I think Jon knows better than anyone how to help businesses use the Internet as a powerful marketing tool. Wherever you are in the process of developing your Internet presence, Jon can tell you exactly what you should do next. He will enable you to take advantage of the latest (sometimes bewildering) array of tools, from blogs to Twitter, from Facebook and LinkedIn to YouTube videos. From my experience, Jon is the guy to call if you want to market your business more effectively; and, as a bonus, because of his openness, you will learn from a real visionary every step of the way.
What stopped me in my tracks about this statement was the “Jon knows better than anyone.” It’s a strong statement, and when it came on the heels of another flattering statement by another client, Rick Weinstein of Life Insurance Services for Charitable Giving, I had to self-reflect further:
The go-to point player for the Cleveland Cavs is LeBron James. Simply stated, Jon Leland is the go-to player if you are a profit-seeking entrepreneur who wants to leverage the power of e-commerce. Better yet, Jon is a people’s person. He’s no nonsense and a master communicator. I view Jon as a life-long partner, not a vendor; and I am pleased to wholeheartedly recommend him.
LeBron James! Yikes. I was humbled and inspired at the same time. And, I’m not just tooting my own horn because together these quotes added up to a personal wake up call. Thanks to my willingness to listen to my clients, I realized that I have not been positioning myself well given the levels of my expertise and experience.
I honestly know that I am able to be that “go-to guy.” I am so much more than just a website designer/developer. I am someone who can tell virtually any client of any size company what they should be doing next with regard to their web presence and their internet marketing. But, unfortunately, up to now (at least recently), that is not how I’ve been telling my story. Hello? Mr. Leland calling Mr. Leland. Wake up!
So, yes, we do websites, but I also want you to know that these days we’ve evolved ourselves into WordPress experts. As a result, we offer a carefully evolved approach to using WordPress as a CMS (content management system). We’re calling this custom “cocktail” of plug-ins and configurations, “We Do WordPress Right!” But most people, even some of our clients, don’t know that yet.
Furthermore, we have initiated a brand new set of internet marketing packages which include support for blogging and social media marketing. (Please contact us to receive a confidential copy of these offerings and get the “go-to guy” on your virtual team. 😎 )
I’m done with just being a website designer who also does internet marketing. It’s time for me to re-own my expertise as someone who has honestly been on the cutting edge of new media all the way back to the early ’70’s—before the term “new media” was invented—when founding a narrowcast radio network was “new media.” (Read more about the other new media/new marketing innovations I’ve been involved with for literally decades in my online bio.)
I hope my “self-awakening” is inspiring to you as well. Have you been under-selling yourself? What story should you be telling about yourself that you have not been telling?
And, of course, if I can be your “go-to guy” that helps you build a truly successful web presence, I’d be delighted.
My apologies for the shameless self-promotion, but I needed to say this “out loud.” Thanks for listening.
I’m glad to see the comments on the post below about the maintenance and other issues involved in running a WordPress website. Unfortunately, just now, these challenges have increased as a result of idiot hackers who are violating WordPress websites to insert “black hat” permalinks. How lame and what a nuisance, and more evidence of my old saying, “It’s always more complicated than you think it is.”
If you are responsible for a WordPress website, heads up and here’s a good article with links to other useful articles: “Old WordPress Versions Under Attack” by Lorelle on WordPress. More useful information is in Andy Sowards post.
We were working on service level agreements this week that we plan to propose to our ComBridges clients in order to cover this kind of maintenance service. In the meantime, if you are a ComBridges client, we’ll let you know if your site is in need of service and any additional costs that may be involved.
Thanks for spreading the word (Twitter, Facebook, etc.) so that everyone becomes aware of this issue as quickly as possible.
And putting this aside, Happy Labor Day weekend to you all!
66 Via Holon #11
Greenbrae, CA 94904
Like Us on Facebook
- Content Marketing
- Internet Marketing
- Keynote Speaker
- Marketing Strategy
- Online Courses
- Online Software
- Online Video
- Search Engine Optimization
- Small Business
- Social Media Marketing
- Tools I Use
- Video Marketing
- Web Design
Recent Blog Posts
- The Tech Tools of a Vibrant Video Presence, Pillar #2 – Collaborative Conversation with Michael KassSeptember 17, 2020 - 4:28 pm
- [Rant] How Social Media Playfulness Leads to Meaningful ConnectionsAugust 25, 2020 - 6:36 pm
- Can Creativity Really Happen Without Getting Messy? I Think Not.August 4, 2020 - 6:29 pm
- Free Social Media Marketing Webinar Recording: Beyond the Hype. What Really WorksJuly 28, 2020 - 6:14 pm
- How Your Humanity Can Build a Vibrant Video Presence: Vlog Series with Michael KassJune 2, 2020 - 2:22 am
- 3 Ways to Avoid the WORST MISTAKE in Digital Marketing: Formulaic vs Relationship-Based MarketingMay 7, 2020 - 3:10 pm
- Zoom Meetings: Learn the #1 Thing That Can Make Your Virtual Gatherings More Powerful & ProductiveApril 24, 2020 - 6:17 pm