La Madame du Paid Search + Tip

Here’s a great resource for real online advertisers. Catherine Seda not only wrote the book (literally) on pay-per-click advertising, but she has written tons articles.

Her most recent for Entrepreneur magazine is on the merits of local search, which if you haven’t heard, is the ideal way to go for those of us who tend to do business only with locals–even on the web– including all those tire stores and other retailers who must market to customers who can literally show up at their door. Click here to read more about how “geographic-targeting get your online message to customers right around the corner.”