New Book: Your Primer on Internet Marketing
This is a special day. My new book, “Internet Marketing: 8 Key Concepts Every Business MUST Know,” which has been in the works literally for years, is available as of TODAY on Amazon.com, in both a Kindle and a full-color print editions:
The back cover reads:
Welcome to the most practical and concise introduction to Internet marketing available.
This book’s top-level conceptual overview opens a whole new world of online opportunities for both those who are just getting started as well as those who may be struggling to find traction. After clarifying the inefficiencies of Old Marketing, “Internet Marketing: 8 Key Concepts Every Business MUST Know” illuminates the fundamentals of New Marketing with clarity, the author’s palpable enthusiasm and even a bit of humor.
Enjoy the ride. The toothpaste is not going back into the tube. New Marketing is here to stay and because it will continue to evolve rapidly, the sooner you get involved the better.
Internet Radio Interview on Tuesday (and On-Demand)
To kick off the book launch, I’m psyched about being on the Hoffman Institute’s Internet radio show this Tuesday at 4pm PT. We’ll talk about my new book, “Internet Marketing: 8 Key Concepts Every Business MUST Know,” authenticity in marketing (not an oxymoron), and give away free copies of the book.
What Everyone Should Know About Their Online Presence Radio Webcast
Date & Time: September 11, 2012, 4:00pm PT
Where: via webcast at http://www.hoffmaninstitute.org/radio-show/ (click this link to listen anytime via their archives)
Guest: Jon Leland
Interviewers: Raz Ingrasci & Ed McClune
Program Description: In this age of social media and connectivity, you may be wondering just what exactly your image looks like in cyberspace. And if you are, it is a critical question to ask. This week on the Hoffman Connection find out everything you’ve ever wanted to know and SHOULD know about your online presence. Jon Leland, Social Media and Marketing guru joins us to share tips, facts and the latest need-to-know information on how to put yourself out there!
Hope you can join us.
If you have a blog and would like a guest post excerpt from the book, or would like to do your own interview, please let me know!